From Teen Hustle to Seven-Figure Agency: Insights on Growth and Niche Focus

Join me as I chat with AI‑agency phenom Jacob Klug about scaling Creme Digital from a hustle he started at 17 to $170K‑MRR success.

Timeline:

00:00 – Niche > everything
00:42 – Meet Jacob Klug & Creme Digital
01:00 – Teen hustle → 7‑figure agency
01:29 – RFP hack: landing F500 clients
02:15 – Organic LinkedIn/X posts that print $$
03:02 – Sponsor: Opal spend card
03:35 – Starting at 17: origin story
04:10 – First $80K month (year 2)
04:54 – Revenue split: content, ads, referrals
06:05 – Bali nights & time‑zone juggling
07:12 – Profitable ads when you’re the product
08:35 – Biggest mistake: serving everyone
09:50 – Consistency beats “secret sauce”
10:40 – Drake’s “one‑more‑step” founder mantra

Key Points
 • Niche hard: be the biggest fish in a tiny pond and charge premium rates
 • RFP listings + one viral LinkedIn post = early rocket fuel
 • Organic social is still wildly underrated for agencies
 • $170K MRR today: ~60% content, 30% paid, 10% referrals
 • Luck matters—but showing up daily multiplies it
 • Hiring? Go 100% in or 100% out—no half‑measures
 • Consistency compounds; overnight success ≠ overnight

1. Niching Down — Verdict: Underrated
   • Smaller market = clearer messaging, higher fees
   • Easier to dominate SEO & community mindshare
2. Organic Content — Verdict: Untapped Goldmine
   • Daily LinkedIn/X posts drove the first Lovable deals
   • Builds trust long before cold emails land
3. RFP Listings — Verdict: Quick‑Win Growth Hack
   • Bubble RFP page vaulted revenue from $30K → $60K in 30 days
   • Less competition; higher intent buyers
4. Paid Ads Mix — Verdict: Only After PMF
   • Facebook ads profitable once case‑studies proved ROI
   • Keeps pipeline steady but scales cost

Notable Quotes
 — Jacob: “You want to be the best for a very small pocket—those clients pay more and stay longer.”
 — Alex: “Every business sucks at first; stick around and it eventually works.”
 — Jacob: “Nobody has it figured out. Even Drake wakes up thinking: ‘One more step.’”

SPONSOR
 Opal — spend management built for performance marketers. Control ad budgets, pay faster, grow smarter.

FIND ME ON SOCIAL
 LinkedIn | https://www.linkedin.com/in/opal/
Site | https://www.opalspend.com/
X | https://x.com/alexsteeleopal

FIND JACOB ON SOCIAL
 X | https://x.com/Jacobsklug
LinkedIn | https://ca.linkedin.com/in/jacob-klug-37b254156