Agency Side

Agency Side

Hi, I'm Justin Levinson. Welcome to the Agency Side Podcast, a weekly show where I interview leaders from creative agencies worldwide to uncover their secrets to success. Each week, I interview top agency leaders and explore their stories, uncovering the habits, strategies, and mindsets that have helped them succeed. We talk about everything – the highs, the lows, and the lessons learned from their biggest mistakes. By tuning in, you’ll get a behind-the-scenes look at what goes on in the creative industry, picking up tips and tricks to help you along the way. I’m excited to bring you conversations with well-known industry figures and unsung heroes who’ve never shared their stories publicly.

Episodes

October 27, 2025 38 mins

🎧 In this episode of the Agency Side Podcast, host Justin Levinson chats with Bre Rossetti, Chief Strategy Officer at Havas Media Network & Arnold Worldwide.

Bre shares her journey in advertising, the creative strategies behind successful campaigns, and how collaboration with clients drives impactful work.

They discuss hiring and team dynamics, the role of AI and technology in shaping modern advertising, and how to balance data ...

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🎧 In this episode of the Agency Side Podcast, host Justin Levinson chats with Jay Rinsky, Founder and Chief Creative Officer of Little Cinema & LCDigital, an Emmy-nominated experiential agency redefining live entertainment and immersive storytelling.

Jay shares how an accidental dive into audio-visual performance led him to build one of the most innovative experiential studios collaborating with top entertainment brands.

They ex...

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October 13, 2025 40 mins

🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Nic Hill, Co-founder & Chief Innovation Officer at Sawhorse Productions, to unpack his journey from indie filmmaking to leading a studio that creates immersive experiences and branded content for some of the world’s biggest brands.

Nic shares how storytelling, technology, and collaboration come together in modern production — and what it takes to ...

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🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Dominick Paielli, Co-founder of the Clementine Group and CreatorCore, to explore the fast-moving world of the creator economy.

Dominick shares his journey into talent management, the challenges of building and scaling a modern agency, and how technology plays a vital role in supporting creators. He breaks down strategies for negotiating brand deals, w...

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🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Jason Swenk, a former agency owner who scaled and sold his business before launching Agency Mastery 360 to mentor others.

Jason reflects on his path from “accidental” agency founder to seasoned entrepreneur, sharing the clarity and systems that fueled growth and the tough choice to sell. He offers practical insights on building a sustainable agency cu...

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September 22, 2025 31 mins

🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Stephanie Spicer, President of Luquire, an independent agency with a long-standing reputation for shaping brands.

Stephanie shares her unexpected journey into advertising and the leadership style that has guided her career. She opens up about Luquire’s unique approach to strategy and creativity, and how the agency continues to thrive in an evolving la...

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🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Anson Sowby, Co-Founder and CEO of Battery—a creative agency behind bold, innovative campaigns.

Anson shares his path from the gaming industry to building Battery, offering insights into how marketing strategies have evolved and why influencer marketing continues to be a powerful tool. He reflects on the agency’s groundbreaking partnership with Netfli...

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🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Dustin Arts, Co-Founder and Creative Director of Familiar Creatures—an independent agency blending creativity, culture, and strategy to deliver standout campaigns.

Dustin shares the story of Familiar Creatures’ journey, from navigating the shift between freelancing and agency life to building a strong culture that drives both people and ideas forward....

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August 25, 2025 37 mins

🎧 In this episode of the Agency Side Podcast, recorded on July 22, host Justin Levinson sits down with Biz Hennigan, Partner and General Manager of Superdigital—a creative agency reshaping how brands connect through a remote-first model and bold, innovative work.

Biz shares the story of Superdigital’s evolution, from its early days to becoming a trusted partner for leading brands. He highlights how collaboration and teamwork thrive...

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🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Katie Meyer, CEO and Director of Events at MoonLab—a women-owned event production agency redefining creativity with sustainability.

Katie shares her journey from breaking into the events world to leading an agency with a national footprint. She talks about how MoonLab has grown by fostering strong client relationships, embracing hands-on craftsmanship...

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🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Mark Billik, founder and managing partner of BeCore—an experiential agency known for bold brand activations with clients like Nike, Red Bull, and Netflix.

Mark shares how BeCore started in a garage and grew into a powerhouse in experiential marketing by focusing on immersive, people-first experiences. He breaks down what makes a brand moment truly mem...

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🎧 In this episode of the Agency Side Podcast, host Justin Levinson chats with Josh Golsen, owner of Part 4—an entertainment marketing agency blending creative vision with cultural impact.

Josh walks us through his journey from dreaming of animation to leading campaigns for iconic franchises like X-Men ‘97. He shares how his team uses storytelling, music, and social media to connect brands with audiences in meaningful ways—and what ...

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🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Oscar Höglund, co-founder and CEO of Epidemic Sound—a company on a mission to soundtrack the internet and redefine how we think about music in the digital age.

Oscar shares the behind-the-scenes journey of building Epidemic Sound from the ground up, including the tough questions they faced in disrupting a centuries-old music industry. From l...

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🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Christine Göös—award-winning marketing leader, Director of Marketing at Croud, and co-host of the House of Content podcast.

Christine shares her journey from Helsinki to New York and how her global perspective shapes the way she thinks about storytelling, strategy, and brand building. They explore the evolution of her podcast, how the creator economy ...

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June 23, 2025 28 mins

🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Gabe Gordon, CEO and co-founder of Reach Agency—an award-winning creative agency at the forefront of influencer marketing.

Gabe unpacks the journey of building Reach from the ground up, sharing how a clear vision, smart creative collaboration, and staying nimble helped the agency thrive in a rapidly shifting landscape. From early bets on inf...

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🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Jeff Perkins, CEO of Soundstripe—a leading music licensing platform reshaping how creators access and customize sound.

Jeff shares how Soundstripe’s AI-powered tools are empowering content creators with pro-level audio solutions, making it easier than ever to shape soundtracks that match their vision—without needing to be sound engineers. He walks us ...

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June 9, 2025 41 mins

🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Jahna Eichel, CEO of TCA—a full-service marketing agency that operates as an embedded team within its clients’ businesses.

Jahna shares her journey from a young girl dreaming of a career in advertising to building and leading a 19-person agency focused on strategy, ROI, and relationship-driven growth. She offers an inside look at TCA’s client-first mo...

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June 2, 2025 44 mins

🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Brian Nguyen, founder of Verdaunt—a music house creating custom compositions for trailers, video games, and TV.

Brian shares his path from session musician to studio owner, offering a behind-the-scenes look at the creative, technical, and business sides of trailer music production. From the importance of collaboration and client communication to the r...

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May 26, 2025 36 mins

🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Jordan Fox, CEO of Ad Results Media, to dive into the rapidly evolving world of audio advertising.

Jordan shares how brands are leaning into audio platforms to drive performance, connect with audiences more authentically, and stay agile in a changing media landscape. From the complexities of brand safety to the power of performance tracking,...

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May 19, 2025 38 mins

🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Kim Eberl, founder of The Motion Agency, to talk about her bold journey from getting fired to building a successful full-service marketing firm.

Kim opens up about the power of mentorship, how agency life has evolved post-COVID, and why music plays an unexpected but powerful role in her creative approach. She shares reflections on agency growth, build...

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