Agency Side

Agency Side

Hi, I'm Justin Levinson. Welcome to the Agency Side Podcast, a weekly show where I interview leaders from creative agencies worldwide to uncover their secrets to success. Each week, I interview top agency leaders and explore their stories, uncovering the habits, strategies, and mindsets that have helped them succeed. We talk about everything – the highs, the lows, and the lessons learned from their biggest mistakes. By tuning in, you’ll get a behind-the-scenes look at what goes on in the creative industry, picking up tips and tricks to help you along the way. I’m excited to bring you conversations with well-known industry figures and unsung heroes who’ve never shared their stories publicly.

Episodes

December 15, 2025 30 mins

🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Nick Cowling, CEO of Citizen Relations, to explore the evolving world of public relations.

Nick shares his journey into the PR industry and how technology and AI are reshaping the field. He breaks down how Citizen is redefining modern PR by combining data-driven insights with creative strategy to build stronger, more authentic connections.

The conversa...

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🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Ben Nazario, Chief Growth Officer at MC², to unpack his path into the world of experiential marketing.

Ben shares how he built his career in an industry driven by innovation, relationships, and unforgettable brand moments. He walks through the structure of the MC² team, how collaboration fuels their success, and why strong client partnerships remain t...

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🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Edie Gelardi, Division President at Duggal Visual Solutions, to explore her journey into the world of visual communications.

Edie shares how she moved from marketing into leading large-scale visual projects, highlighting the role creativity plays in building meaningful brand stories. She breaks down the rise of pop-up experiences, the logistics behind...

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🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Will Trowbridge, CEO and founder of Saylor, to dive into the evolution of a modern creative agency.

Will walks through his journey from Disney and Netflix to launching Saylor, sharing what he learned along the way and what it really takes to build an agency from the ground up. He opens up about the wins and challenges of entrepreneurship, the importan...

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🎧 In this episode of the Agency Side Podcast, host Justin Levinson chats with Kat Ott, President of Havas Chicago, about her journey from client-side marketing to leading one of the industry’s most innovative agencies.

Kat shares how she fosters a strong agency culture, empowers teams, and drives groundbreaking campaigns. The conversation explores the creative process, the role of AI in modern marketing, and strategies for attracti...

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🎧 In this episode of the Agency Side Podcast, host Justin Levinson chats with Max Pollack, Co-Founder and Managing Partner of MATTE Projects, a creative agency merging entertainment and advertising.

Max shares how his passion for music led to building a world-class creative agency known for crafting unforgettable brand experiences and cultivating fandom through culture-driven storytelling.

The conversation dives into the evolution o...

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🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Grace Leong, CEO of Hunter, one of the industry’s leading PR and marketing communications agencies.

Grace opens up about her path into public relations, the power of storytelling in shaping brand narratives, and her people-first approach to leadership that fosters a positive workplace culture.

The conversation dives into the evolution of PR, the growin...

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🎧 In this episode of the Agency Side Podcast, host Justin Levinson chats with Bre Rossetti, Chief Strategy Officer at Havas Media Network & Arnold Worldwide.

Bre shares her journey in advertising, the creative strategies behind successful campaigns, and how collaboration with clients drives impactful work.

They discuss hiring and team dynamics, the role of AI and technology in shaping modern advertising, and how to balance data ...

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🎧 In this episode of the Agency Side Podcast, host Justin Levinson chats with Jay Rinsky, Founder and Chief Creative Officer of Little Cinema & LCDigital, an Emmy-nominated experiential agency redefining live entertainment and immersive storytelling.

Jay shares how an accidental dive into audio-visual performance led him to build one of the most innovative experiential studios collaborating with top entertainment brands.

They ex...

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October 13, 2025 40 mins

🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Nic Hill, Co-founder & Chief Innovation Officer at Sawhorse Productions, to unpack his journey from indie filmmaking to leading a studio that creates immersive experiences and branded content for some of the world’s biggest brands.

Nic shares how storytelling, technology, and collaboration come together in modern production — and what it takes to ...

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🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Dominick Paielli, Co-founder of the Clementine Group and CreatorCore, to explore the fast-moving world of the creator economy.

Dominick shares his journey into talent management, the challenges of building and scaling a modern agency, and how technology plays a vital role in supporting creators. He breaks down strategies for negotiating brand deals, w...

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🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Jason Swenk, a former agency owner who scaled and sold his business before launching Agency Mastery 360 to mentor others.

Jason reflects on his path from “accidental” agency founder to seasoned entrepreneur, sharing the clarity and systems that fueled growth and the tough choice to sell. He offers practical insights on building a sustainable agency cu...

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September 22, 2025 31 mins

🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Stephanie Spicer, President of Luquire, an independent agency with a long-standing reputation for shaping brands.

Stephanie shares her unexpected journey into advertising and the leadership style that has guided her career. She opens up about Luquire’s unique approach to strategy and creativity, and how the agency continues to thrive in an evolving la...

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🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Anson Sowby, Co-Founder and CEO of Battery—a creative agency behind bold, innovative campaigns.

Anson shares his path from the gaming industry to building Battery, offering insights into how marketing strategies have evolved and why influencer marketing continues to be a powerful tool. He reflects on the agency’s groundbreaking partnership with Netfli...

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🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Dustin Arts, Co-Founder and Creative Director of Familiar Creatures—an independent agency blending creativity, culture, and strategy to deliver standout campaigns.

Dustin shares the story of Familiar Creatures’ journey, from navigating the shift between freelancing and agency life to building a strong culture that drives both people and ideas forward....

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August 25, 2025 37 mins

🎧 In this episode of the Agency Side Podcast, recorded on July 22, host Justin Levinson sits down with Biz Hennigan, Partner and General Manager of Superdigital—a creative agency reshaping how brands connect through a remote-first model and bold, innovative work.

Biz shares the story of Superdigital’s evolution, from its early days to becoming a trusted partner for leading brands. He highlights how collaboration and teamwork thrive...

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🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Katie Meyer, CEO and Director of Events at MoonLab—a women-owned event production agency redefining creativity with sustainability.

Katie shares her journey from breaking into the events world to leading an agency with a national footprint. She talks about how MoonLab has grown by fostering strong client relationships, embracing hands-on craftsmanship...

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🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Mark Billik, founder and managing partner of BeCore—an experiential agency known for bold brand activations with clients like Nike, Red Bull, and Netflix.

Mark shares how BeCore started in a garage and grew into a powerhouse in experiential marketing by focusing on immersive, people-first experiences. He breaks down what makes a brand moment truly mem...

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🎧 In this episode of the Agency Side Podcast, host Justin Levinson chats with Josh Golsen, owner of Part 4—an entertainment marketing agency blending creative vision with cultural impact.

Josh walks us through his journey from dreaming of animation to leading campaigns for iconic franchises like X-Men ‘97. He shares how his team uses storytelling, music, and social media to connect brands with audiences in meaningful ways—and what ...

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🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Oscar Höglund, co-founder and CEO of Epidemic Sound—a company on a mission to soundtrack the internet and redefine how we think about music in the digital age.

Oscar shares the behind-the-scenes journey of building Epidemic Sound from the ground up, including the tough questions they faced in disrupting a centuries-old music industry. From l...

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