Setting up and managing a Facebook Ads account properly in 2025 is more important than ever. Whether you're a small business, agency, or freelancer, doing it right from the start helps avoid common issues like ad disapprovals, billing errors, or account bans.
Start by creating a Meta Business Suite account. This dashboard centralizes all your assets—Pages, ad accounts, billing, and permissions. From here, go to Business Settings to create a new ad account, assign roles (admin, advertiser, analyst), and add a payment method. Each business can create up to 25 ad accounts, so plan accordingly.
Next, set clear budgets using Campaign Budget Optimization (CBO) and apply billing thresholds to prevent overspending. Understand the difference between automatic and manual payments, and always add a backup card to avoid interruptions.
Managing multiple accounts can help separate campaigns by brand or region, reduce risk, and simplify permissions. Use the navigation bar to switch between accounts easily.
Each user type benefits differently. Small businesses should install the Meta Pixel, run retargeting ads, and optimize weekly. Freelancers can connect Shopify or WooCommerce for product ads and test with small budgets. Agencies should request partner access, use Facebook Ads Library for research, and explore Advantage+ targeting.
Common pitfalls like account suspensions or ad disapprovals often stem from policy issues or verification problems. If suspended, submit an appeal and verify business info. If ads are rejected, review Facebook’s ad guidelines and request a manual review.
For faster scaling, consider renting or buying aged ad accounts. Rented accounts are good for short-term testing; bought ones offer long-term control and higher ad limits—but only work with trusted providers.
In short, mastering Facebook Ads starts with solid setup, clear access rules, smart budgeting, and ongoing optimization. Whether you're just getting started or scaling up, this guide gives you the playbook to run ads confidently in 2025.
https://agrowth.io/blogs/facebook-ads/how-to-create-facebook-ads-account
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