Discover how to crack the code to B2B PPC success with Christina Brauer, a seasoned digital marketing expert and founder of Capital C Agency. In this engaging episode of the Aha Moments Podcast, host Kobi Omenaka dives into Christina's incredible journey from Google account strategist to helping B2B companies achieve marketing excellence.
Christina shares her actionable strategies, personal insights, and industry secrets for navigating the complexities of Google Ads, paid search, and beyond.
Learn the critical differences between B2B and B2C campaigns, why understanding your audience is key, and how to track performance to optimize results. Christina also reveals her thoughts on the latest PPC trends, the challenges of using tools like Performance Max, and how to deliver measurable value through tailored campaigns. Whether you're a growth marketer, entrepreneur, or business leader, this episode is packed with tips to elevate your strategies.
Stick around for Christina's game-changing Aha Moments, including how simplifying the customer journey with demo videos transformed campaign outcomes. Plus, uncover her best practices for aligning with clients, managing complex products, and crafting purpose-driven marketing strategies. If you're passionate about PPC, entrepreneurship, or business growth, this episode delivers insights you won't want to miss!
Join the conversation and gain practical tips for mastering B2B marketing. Don't forget to like, comment, and subscribe to stay updated on more inspiring stories and strategies from industry leaders.
#googleads #emailmarketing #b2bmarketing #performancemax #digitalmarketing
CHAPTERS:
00:00 - Intro
00:53 - Christina's PPC Journey
03:07 - Google in 2010 Insights
08:10 - Christina's Career After Google
12:02 - Transition from Fab
13:25 - Starting a PPC Agency
15:54 - Christina's Role at Google
18:05 - Differentiating from Google Strategies
21:20 - B2B vs B2C Marketing
23:55 - Effective Lead Tracking
26:55 - Understanding Broad Match Keywords
30:21 - AARRR Framework Explained
33:18 - Importance of Gating Content
40:46 - Personal Aha Moment
43:15 - Connecting with Christina
43:51 - Outro
Follow [Guest Name]:
• https://www.linkedin.com/in/christinabrauer/
• https://capitalc.agency/
Follow Kobi (aka Kobestarr):
• LinkedIn: https://www.linkedin.com/in/kobiomenaka/
About This Podcast:
On Aha Moments with Kobi Omenaka, we explore the stories and strategies of inspiring leaders, innovators, and creatives. Each episode brings you actionable insights, industry secrets, and personal aha moments from our guests.
Sponsors:
Kobestarr Digital - for Digital and Growth Marketing expertise https://snip.ly/3479b9
DealFlow Media - for B2B Podcasts and Content Marketing https://snip.ly/87p2ld
Stripped Media - For Entertainment and Sports Podcasts https://snip.ly/n5vrvc