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January 30, 2025 45 mins
Breaking Period Taboos: The Essential Conversation with Freda’s Affi Parvizi Wayne In this episode of 'AHA moments with Kobi Omenaka,' Kobi speaks with Affi Parvizi Wayne, founder of Freda, a company that initially sold period products directly to consumers. They explore the importance of period care as a necessity rather than a luxury, addressing the challenges faced by women in various situations, from refugee camps to corporate offices. Affi shares personal anecdotes and insights into the often-overlooked needs of women, highlighting societal taboos and the drive for transparency and sustainability in period products. Through engaging anecdotes, Affi emphasises the impact of access to period care on the dignity and empowerment of women. 00:00 Breaking the Silence on Periods 00:17 Introducing Affi Parvizi Wayne and Freda 00:49 The Necessity of Period Care 01:25 Personal Experiences and Insights 02:47 The Journey of Freda 04:41 Challenges and Strategies in the Period Care Industry 06:30 Changing Perceptions and Creating Impact 10:08 The Importance of Access and Education 16:03 Humanitarian Efforts and Period Poverty 20:49 Corporate Responsibility and Period Care 23:13 Hotel Amenities: A Missed Opportunity 23:46 The Importance of Period Care in Hotels 26:41 Organic and Chemical-Free Products 31:01 Sustainability in Manufacturing 33:52 Aha Moments and Personal Insights 40:23 The Unconditional Love of Dogs 41:58 Lessons from Cancer Treatment 44:04 Closing Thoughts and Contact Information Follow Affi Here: • LinkedIn: https://www.linkedin.com/in/afsaneh-parvizi-wayne-frsa-132ba412b • Website: https://myfreda.com/ Follow Kobi (aka Kobestarr): • LinkedIn: https://www.linkedin.com/in/kobiomenaka/ About This Podcast: On Aha Moments with Kobi Omenaka, we explore the stories and strategies of inspiring leaders, innovators, and creatives. Each episode brings you actionable insights, industry secrets, and personal aha moments from our guests. Sponsors: Kobestarr Digital - for Digital and Growth Marketing expertise https://snip.ly/3479b9 DealFlow Media - for B2B Podcasts and Content Marketing https://snip.ly/87p2ld Stripped Media - For Entertainment and Sports Podcasts https://snip.ly/n5vrvc
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