Why Your AI Strategy Starts with People, with Brian Maucere

What happens when someone who’s been a firefighter, CrossFit coach, nutrition entrepreneur and LinkedIn strategist finds his stride in AI? You get Brian Maucere — part tactician, part teacher and one of the most grounded voices in the field.

In this episode, Brian shares how his varied background made him unexpectedly ready for GenAI. We talk about what it means to be prepared for a future that’s already here and how Brian helps sales teams and enterprises build the practical side of AI readiness one task at a time.

𝗞𝗲𝘆 𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀:

• Why “being ready” is more powerful than being an “expert”

• The difference between AI literacy and AI strategy and why both matter

• How to start change management by solving one annoying problem

• What Brian sees working across industries when it comes to team adoption

• A fresh perspective on AGI and why we might already be working with it

𝗧𝘂𝗻𝗲 𝗜𝗻:

If you’re trying to get your team or yourself ready for the fast-moving changes AI brings to work, this episode is your new favorite meeting. Whether you’re in sales, leadership or just trying to stay ahead, Brian breaks things down without dumbing them down.

𝗢𝘂𝗿 𝗚𝘂𝗲𝘀𝘁:

Brian Maucere is co-host of 𝘛𝘩𝘦 𝘋𝘢𝘪𝘭𝘺 𝘈𝘐 𝘚𝘩𝘰𝘸, a weekday morning series with more than 500 episodes on GenAI. As an AI consultant at Skaled, he helps sales teams and enterprises apply AI in ways that work. A former firefighter, CrossFit gym owner and LinkedIn strategist, Brian is known for making complex ideas clear and guiding organizations toward AI readiness.

𝗟𝗶𝗸𝗲, 𝗦𝗵𝗮𝗿𝗲, 𝗮𝗻𝗱 𝗛𝗶𝘁 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲!

𝘛𝘩𝘦 𝘈𝘐 𝘙𝘦𝘢𝘥𝘪𝘯𝘦𝘴𝘴 𝘗𝘳𝘰𝘫𝘦𝘤𝘵 airs every Wednesday at 3pm Pacific, hosted by Anne Murphy of She Leads AI and Kyle Shannon of The AI Salon. Subscribe wherever you get your podcasts and join the conversation helping people prepare for what’s next.