AI SIX Podcast
Introducing the AI SIX Podcast: Learn AI on the Go Artificial intelligence is changing marketing, offering new ways to connect, create, and deliver value. To help marketers adapt, I’m introducing the AI SIX Podcast – a practical, daily resource designed to make AI learning manageable and relevant. What Is the AI SIX Podcast? The AI SIXPodcast is a six-minute daily podcast tailored for marketers looking to understand and use AI effectively. Hosted by me, Joanne Sweeney, a communications and marketing practitioner, author, and trainer with years of experience in digital transformation, this podcast provides clear, actionable insights to support your work. Why Six Minutes? Marketers often have busy schedules. The AI SIX Podcast offers focused content you can fit into your day, whether during your morning routine, commute, or a short break. Each episode delivers practical tips you can apply immediately, helping you stay informed without feeling overwhelmed. What to Expect Here’s what the podcast includes: Daily Episodes: Updates and advice on AI tools, trends, and how to use them in marketing. Weekly Long-Listen Interviews: On Saturdays, a 20-minute session featuring experts and professionals sharing their experiences with AI in marketing. Practical Guidance: Strategies for integrating AI into workflows, improving efficiency, and using AI responsibly. Who Is This Podcast For? This podcast is ideal for marketing professionals who want to: Learn how AI can streamline marketing tasks. Find tools that improve efficiency and creativity. Understand how to incorporate AI ethically and effectively. Stay informed about developments in AI for marketing.
Episodes
Geoffrey Hinton’s Warning: AI Needs “Maternal Instincts” to Protect Humanity
At the Ai4 conference in Las Vegas on August 12, 2025, Geoffrey Hinton, known as the “godfather of AI,” delivered a stark warning about the future of artificial intelligence and proposed a radical solution for humanity’s survival.
The AI pioneer criticised the “tech bro” approach of trying to maintain dominance over AI systems, calling it funda...
Some big corporations are already making AI mandatory at work. Are you ready if this comes into your organisation?
In today’s long-listen, I’m answering the question: ‘What if using AI at work wasn’t optional, but required?’
My new book, AI Playbook, is a great place for you to start. I wrote it to help you progress your communications or marketing career. It’s now available to pre-order. https://aimarketingplaybook.ie...
In just 90 minutes, you can go from knowing AI is important… to actually using it with confidence. My new AI Masterclass takes the most actionable ideas from my book and turns them into live, practical steps you can apply to your work immediately.
In this special episode because we’re talking about something I’ve been working on behind the scenes for months: my AI Masterclass.
It’s inspired by my new book, AI for Market...
In this episode I’m talking about something every leader, manager, and team member should care about: how to get AI skills into your organisation in a way that sticks.
The pace of AI change is relentless, new tools, new rules, new use cases almost daily. And the risk is, if you wait until you “have time” to train, you’ll never start.
So I’m going to break down a four-step approach I use with my own clients to help them ...
Multiple industry surveys and authoritative reports indicate that between 60% and 80% of the total time in AI and machine learning projects is spent on data-related tasks, particularly cleaning, organising, and preparing data, rather than on model training.
A CrowdFlower (Figure Eight) survey found data professionals spend about 60% of their time on these preparatory activities, compared to only 3% on model training...
I’ve just finished delivering and grading the Certificate in AI for Radio in collaboration with the Learning Waves Skillnet, responsible for delivering training to Ireland’s commercial radio sector.
I had journalists, presenters, production staff, sales pros, marketing teams, programming managers, and station managers all in the same room, and here’s the thing… many came in with zero AI knowledge.
Eight weeks later? Th...
Do you know how much AI knowledge, competency or skill you actually have?
Most people don’t.
They either underestimate themselves – or they’ve played around with a few tools and overrate their ability to actually use AI in meaningful ways.
Hello and welcome back to AI SIX. The podcast that teaches you AI in just six minutes a day, helping you keep up when you already feel left behind!
One of the reasons I went to Harvard...
Are you prepared to clone yourself and create a Digital Twin? If you are a regular listener to this podcast you will know I am prepared to do it, as I’m currently working on AIJ, my Digital Twin.
In this week's long-listen I bring you another interview from Digital Download on Good Morning Dublin, I join Michael O’Kane on Dublin City FM to explore the rise of AI Twins, where artificial intelligence meets identity....
Illinois has become the first state to officially ban AI therapists, with new legislation making it illegal for artificial intelligence systems to act as standalone providers of mental health therapy, psychotherapy, or to make therapeutic decisions.
Governor of Illinois JB Pritzker signed the Wellness and Oversight for Psychological Resources Act (HB 1806) in August 2025.
Pritzker declared that "the people of Illin...
Why are professionals silencing themselves in the AI game?
Today on AI SIX, I want to talk about something I’m hearing more and more from clients, students, and peers. It’s not a technical problem. It’s not about capability. It’s about fear. And, strangely, it’s about shame.
I think one of the biggest barriers to AI adoption in the workplace isn’t the technology at all, it is AI shame!
I’m seeing shame take hold and prev...
OpenAI recently made headlines by announcing a groundbreaking deal to offer its ChatGPT Enterprise platform to U.S. federal agencies for just $1 per agency for the next year. The regular price for ChatGPT Enterprise is around $60 per user per month, meaning government agencies are getting the same package for drastically less.
This move is part of a partnership with the U.S. General Services Administration (GSA) under...
Say hello to Eleven Music. Eleven Labs has entered the music industry in its bid to build the most comprehensive AI audio platform in the world.
I’m a huge fan of Eleven Labs, and working with the radio sector, we are seeing some very creative results.
With Eleven Music, businesses, creators, artists, and marketers can generate studio-grade music from natural language prompts, with:
- Complete control over genre, styl...
ChatGPT-5 is here, and I’ve been testing it for the past five days.
This is a remarkable statement from Altman about GPT-5. “It’s like talking to a legitimate PhD -level expert.”
It really makes you think about your value as a professional, doesn’t it?
So what are my thoughts after using it?
I got it to help me with my itinerary for my upcoming trip to LA and Las Vegas. This is a task I would normally delegate to my assi...
What happens when your next marketing or comms interview isn’t about campaigns or channels, but about your AI competence and confidence? Are you ready to answer?
In today’s long-listen episode, I'm sharing a recent interview from my weekly Digital Download slot on Good Morning Dublin with Michael O’Kane on Dublin City FM. The question we tackled: Marketers, is your CV futureproof?
New rules now apply to general-purpose AI models, the very foundation of tools like ChatGPT and Gemini. Whether you’re training, deploying, or just integrating these models, your legal obligations have just changed. The new rules came into place as of August 2nd, 2025.
What’s Changed?
The EU rules focus on three areas: transparency, copyright, and safety.
- Transparency
- Providers must disclose inform...
Mark Zuckerberg released a video and letter on July 30, 2025, sharing Meta’s vision for “personal superintelligence” - a significant shift from the traditional centralised AI approach that most tech companies are pursuing.
Superintelligence refers to an artificial intelligence that surpasses human intelligence across every domain, not just maths or memory, but also creativity, decision-making, and social reasoning. It&...
Adobe has integrated several AI-powered audio effects in its latest versions of Premiere Pro and Audition. These AI elements are designed to automate and dramatically improve audio enhancement, cleanup, and mixing tasks.
Adobe has added several AI-powered features to make audio editing faster and easier, even if you're not an expert. These tools are found in the Essential Sound panel and can dramatically improve ...
I have massive news - my new book AI Playbook is officially ready for pre-order!
After months of writing and pouring everything I know about AI marketing into these pages, it's finally happening. Release date: Friday, September 12th. But you can pre-order now which includes a 2-hour AI masterclass with me.
About two years ago, a brilliant marketing director said to me: "Joanne, I feel like I'm going to wa...
OpenAI has recently launched Study Mode, a new feature in ChatGPT designed to transform the AI chatbot from an answer-providing tool into an interactive educational tutor. This feature was officially rolled out on July 29, 2025, and represents OpenAI’s response to growing concerns about AI’s impact on education and students’ critical thinking skills.
How Study Mode Works
Study Mode operates on the principle of Socratic ...
Peterborough City Council has created an AI chatbot called "Hey Geraldine", trained on the 35 years’ expertise of veteran therapy practitioner Geraldine Jinks. The aim is to allow social care colleagues to ask care-related questions instantly and at any time.
Hello and welcome back to AI SIX, the podcast that helps you embrace and implement AI in just six minutes a day.
Peterborough City Council in the UK has ...
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