GetWhys with Philippe Boutros

In this conversation, Stacey Epstein and Philippe Boutros, CEO and founder of GetWhys discuss the innovative use of AI in marketing, particularly through the lens of GetWhys, a company focused on enhancing market research. Philippe shares his unique journey from a marketing consultant to the founder of GetWhys, emphasizing the importance of understanding customer insights and decision-making processes. The discussion covers the transformative impact of AI on market research methodologies, the practical applications for product marketers, and the competitive advantages that can be gained through effective use of customer data. Philippe also shares his vision for the future of AI in marketing, highlighting the importance of connecting people to people through technology.