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August 24, 2025 3 mins
Alex Hormozi Biography Flash a weekly Biography.

The last few days have seen Alex Hormozi dominate business and entrepreneurial headlines like few others. On August 16, Hormozi orchestrated what is now being widely called a record-breaking moment in publishing and online business with the live YouTube launch of his new framework and book, $100M Money Models. According to the business blog AdvertisingBusiness.org, the event was marketed as a must-watch masterclass and drew huge online attention, with some initial takes describing the launch as “hyped to the moon.” The most staggering figure comes from NowBAM, which reported that over 2.9 million copies of $100M Money Models were sold in a single day, obliterating the previous Guinness World Record for the fastest-selling business book of all time.

The event itself became a flashpoint for conversation on both the financial scale — with multiple credible sources reporting nearly $77 million in sales within six hours — and on marketing tactics. Mark Reacts, an entrepreneur and marketing coach, released a critical breakdown on YouTube suggesting Hormozi “broke his own $100M rule” by turning the 7-hour live event into an almost non-stop sales pitch. This generated debate across entrepreneur networks about whether Hormozi’s style, seen by some as aggressively masculine, serves the long-term trust of his audience. Others, like David Pham on YouTube, praised the offer’s value despite its hefty $6,400 price tag, citing exclusive access to an Alex Hormozi-trained AI and a set of 13 playbooks summarizing his entire business approach over years of consulting.

Social media has not paused for breath. On August 22, Hormozi posted on Instagram emphasizing mindset: “Weak men protect their excuses. Strong men protect their ambitions.” The wisdom continued the following day, August 23, when Hormozi urged his followers on Threads to “Think big for your life because no one else is gonna do it for you.” Hormozi’s Instagram reels also continue to rack up millions of views, stressing the importance of content for aspiring millionaires, echoing his statement that content is “the most important asset.”

Business-wise, no new company launches or mergers have been announced in the last 24 hours, but the immense sales from the $100M Money Models launch and the buzz around his AI-powered business coaching tool are set to have cascading effects on the industry for the foreseeable future.

No major controversies or personal appearances outside of digital media have been reported in the past 24 hours. Everything points to Hormozi doubling down on his digital-first strategy, content output, and direct engagement with his followers.

Thank you for listening to this episode of “Alex Hormozi Biography Flash.” Be sure to subscribe so you never miss an update on Alex Hormozi, and don’t forget to search the term “Biography Flash” for more great biographies.

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Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:10):
The last few days have seen Alex Hormosei dominate business
and entrepreneurial headlines like few others. On August sixteenth, Hormozi
orchestrated what is now being widely called a record breaking
moment in publishing an online business with the live YouTube
launch of his new framework and book, one hundred M
Money Models. According to the business blog advertising business dot org,

(00:35):
the event was marketed as a must watch masterclass and
drew huge online attention, with some initial takes describing the
launch as hyped to the moon. The most staggering figure
comes from Nowban, which reported that over two point nine
million copies of one hundred M Money Models were sold
in a single day, obliterating the previous Guinness World record

(00:58):
for the fastest selling business book of all time. The
event itself became a flashpoint for conversation on both the
financial scale, with multiple credible sources reporting nearly seventy seven
million dollars in sales within six hours, and on marketing tactics.
Mark Reacts, an entrepreneur and marketing coach, released a critical

(01:19):
breakdown on YouTube, suggesting Hormozi broke his own one hundred
million rule by turning the seven hour live event into
an almost non stop sales pitch. This generated debate across
entrepreneur networks about whether Hormose's style, seen by some as
aggressively masculine, serves the long term trust of his audience. Others,

(01:40):
like David fam on YouTube, praised the offer's value despite
its hefty six thousan four hundred dollars price tag, citing
exclusive access to an Alex Hormosey trained AI and a
set of thirteen playbooks summarizing his entire business approach over
years of consulting, social media has not paused for breath.
On August twenty second, Hormose posted on Instagram emphasizing mindset.

(02:04):
Weak men protect their excuses, strong men protect their ambitions.
The wisdom continued the following day, August twenty third, when
Homosi urged his followers on threads to think big for
your life because no one else is going to do
it for you. Hermos's Instagram reels also continue to rack
up millions of yews, stressing the importance of content for

(02:25):
aspiring millionaires, echoing his statement that content is the most
important asset business wise. No new company launches or mergers
have been announced. In the last twenty four hours, but
the immense sales from the one hundred million money models
launch and the buzz around his AI powered business coaching
tool are set to have cascading effects on the industry
for the foreseeable future. No major controversies or personal appearances

(02:48):
outside of digital media have been reported in the past
twenty four hours. Everything points to hormose doubling down on
his digital first strategy, content output, and direct engagement with
his followers. Thank you for listening to this episode of
Alex Hormosey Biography Flash. Be sure to subscribe so you
never miss an update on Alex Hormozi and don't forget
to search the term biography flash for more great biographies.

(03:11):
And that is it for today. Make sure you hit
the subscribe button and never miss an update on Alex Hormosy.
Thanks for listening. This has been a quiet please production quiet,
Please dot AI hear what matters.
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