Alex Hormozi Biography Flash a weekly Biography.
Just days ago, I made publishing history with my latest book launch for $100M Money Models. On August 16th, during a marathon nine-and-a-half hour livestream, more than one million people from across the globe tuned in for the event, making it one of the most watched book launches in entrepreneurial history, as reported by NewswireJet. Early numbers say 2.5 million copies sold within hours, with the figure rising to a staggering 3.6 million by the end of the launch weekend according to Instagram posts by prominent financial influencers and coverage from Skool News, shattering the world record for nonfiction books sold in 24 hours. This launch instantly generated an estimated $75 million in sales and propelled me to fourth overall in total books sold in a single release according to several sources in the online business community.
The buzz wasn’t just about the numbers. During the livestream, I spoke at length about business philosophies, revealed personal strategies from my journey at Acquisition.com, and drank a beer from my own shoe live on camera, a lighthearted moment that is already sparking memes and speculation about whether it signals a new Hormozi tradition. Social media lit up with reactions—Natalie Meaagan on Instagram described the launch as life-changing, while others on Threads and Instagram reels marvelled at the scale, saying if I could do $100 million in a weekend, anything’s possible.
Beyond the book, this launch triggered a huge wave of traffic towards platforms like Skool, where I hold equity and where entrepreneurial communities continue to multiply. Skool’s official news update described the influx of new members as a ‘tsunami,’ noting that over 85,000 entrepreneurs are now on track collectively to earn more than $1 billion a year via this platform, fueled in part by my endorsement and high-visibility launch event.
On the business side, Acquisition.com remains a powerhouse, with our portfolio companies clearing over $250 million per year. I outlined new content strategies, promising even more resources for entrepreneurs and reaffirming my mission to make business education accessible. Instagram remains where my attention is most visible, with daily posts reflecting on offers, mindset, and the mechanics of scaling up—recently, I described content as the most important asset for any entrepreneur aiming for big numbers.
There are no credible reports of controversy or major shifts in my personal or business life these past few days. Some fans speculated I may have broken my own rules from $100M Offers, possibly leaving money on the table—a point debated on Instagram reels but as of now, there’s no confirmation of a major misstep.
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