All Episodes

August 19, 2025 3 mins
Alex Hormozi Biography Flash a weekly Biography.

Just days ago, I made publishing history with my latest book launch for $100M Money Models. On August 16th, during a marathon nine-and-a-half hour livestream, more than one million people from across the globe tuned in for the event, making it one of the most watched book launches in entrepreneurial history, as reported by NewswireJet. Early numbers say 2.5 million copies sold within hours, with the figure rising to a staggering 3.6 million by the end of the launch weekend according to Instagram posts by prominent financial influencers and coverage from Skool News, shattering the world record for nonfiction books sold in 24 hours. This launch instantly generated an estimated $75 million in sales and propelled me to fourth overall in total books sold in a single release according to several sources in the online business community.

The buzz wasn’t just about the numbers. During the livestream, I spoke at length about business philosophies, revealed personal strategies from my journey at Acquisition.com, and drank a beer from my own shoe live on camera, a lighthearted moment that is already sparking memes and speculation about whether it signals a new Hormozi tradition. Social media lit up with reactions—Natalie Meaagan on Instagram described the launch as life-changing, while others on Threads and Instagram reels marvelled at the scale, saying if I could do $100 million in a weekend, anything’s possible.

Beyond the book, this launch triggered a huge wave of traffic towards platforms like Skool, where I hold equity and where entrepreneurial communities continue to multiply. Skool’s official news update described the influx of new members as a ‘tsunami,’ noting that over 85,000 entrepreneurs are now on track collectively to earn more than $1 billion a year via this platform, fueled in part by my endorsement and high-visibility launch event.

On the business side, Acquisition.com remains a powerhouse, with our portfolio companies clearing over $250 million per year. I outlined new content strategies, promising even more resources for entrepreneurs and reaffirming my mission to make business education accessible. Instagram remains where my attention is most visible, with daily posts reflecting on offers, mindset, and the mechanics of scaling up—recently, I described content as the most important asset for any entrepreneur aiming for big numbers.

There are no credible reports of controversy or major shifts in my personal or business life these past few days. Some fans speculated I may have broken my own rules from $100M Offers, possibly leaving money on the table—a point debated on Instagram reels but as of now, there’s no confirmation of a major misstep.

Thank you for joining me on this episode of Alex Hormozi Biography Flash. Don’t forget to subscribe so you never miss an update, and try searching “Biography Flash” for more great stories from the business world!

Get the best deals https://amzn.to/3ODvOta
Mark as Played
Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:10):
Just days ago, I made publishing history with my latest
book launch for one hundred million money models on August sixteenth,
during a marathon nine and a half hour livestream. More
than one million people from across the globe tuned in
for the event, making it one of the most watched
book launches in entrepreneurial history, as reported by newswire, Jet,

(00:31):
early numbers say two point five million copies sold within hours,
with the figure rising to a staggering three point six
million by the end of the launch weekend. According to
Instagram posts by prominent financial influencers and coverage from school news,
shattering the world record for nonfiction books sold in twenty
four hours, this launch instantly generated and estimated seventy five

(00:54):
million dollars in sales and propelled me to fourth overall
in total books sold in a single release. According to
several sources in the online business community, the buzz wasn't
just about the numbers. During the live stream, I spoke
at length about business philosophies, revealed personal strategies from my
journey at Acquisition dot com, and drank a beer from

(01:16):
my own shoe live on camera, a light hearted moment
that is already sparking memes and speculation about whether it
signals a new HORMOSEI tradition. Social media lit up with reactions.
Natalie Mayegan on Instagram described the launch as life changing,
while others on threads and Instagram reels marveled at the scale,
saying if I could do one hundred million dollars in

(01:37):
a weekend, anything's possible. Beyond the book, this launch triggered
a huge wave of traffic towards platforms like School, where
I hold equity and where entrepreneurial communities continue to multiply.
School's official news update described the influx of new members
as a turnami, noting that over eighty five thousand entrepreneurs
are now on track collectively to earn more than one

(02:00):
billion dollars a year via this platform, fueled in part
by my endorsement and high visibility launch event. On the
business side, acquisition, dot Com remains a powerhouse, with our
portfolio companies clearing over two hundred and fifty million dollars
per year. I outlined new content strategies, promising even more
resources for entrepreneurs and reaffirming my mission to make business

(02:23):
education accessible. Instagram remains where my attention is most visible,
with daily posts reflecting on offers, mindset, and the mechanics
of scaling up. Recently, I described content as the most
important asset for any entrepreneur aiming for big numbers. There
are no credible reports of controversy or major shifts in

(02:44):
my personal or business life these past few days. Some
fans speculated I may have broken my own rules from
one hundred million offers, possibly leaving money on the table,
a point debated on Instagram reels, but as of now,
there's no confirmation of a major misas step. Thank you
for joining me on this episode of Alex Hormosey Biography Flash.

(03:05):
Don't forget to subscribe so you never miss an update
and try searching biography Flash for more great stories from
the business world. And that is it for today. Make
sure you hit the subscribe button and never miss an
update on Alex Hormozi. Thanks for listening. This has been
a quiet please production quiet, Please dot ai hear what matters.
Advertise With Us

Popular Podcasts

Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

Stuff You Should Know

Stuff You Should Know

If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.

Law & Order: Criminal Justice System - Season 1 & Season 2

Law & Order: Criminal Justice System - Season 1 & Season 2

Season Two Out Now! Law & Order: Criminal Justice System tells the real stories behind the landmark cases that have shaped how the most dangerous and influential criminals in America are prosecuted. In its second season, the series tackles the threat of terrorism in the United States. From the rise of extremist political groups in the 60s to domestic lone wolves in the modern day, we explore how organizations like the FBI and Joint Terrorism Take Force have evolved to fight back against a multitude of terrorist threats.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.