Alex Hormozi is making serious waves this week, both on the business front and across social media, and the biographical significance of these moves cannot be overstated. In what is shaping up to be his most visible campaign yet, Alex is poised to launch his highly anticipated new book, “100M Money Models,” with the official live event scheduled for tomorrow, August 16th, as seen on multiple Instagram reels and posts including a major announcement from Leila Hormozi. The buzz is unmistakable—fans, influencers, and even copy experts are urging audiences to tune in, with numerous sources noting that this will be a one-day-only event, with no replay available, adding a layer of urgency and exclusivity to the launch.
Public appearances are also peaking. Instagram reels from August 15th show not only Alex’s own promotional content but also shout-outs and reactions from entrepreneurs and fans who credit his advice with measurable business success. One reel posted by heyharut directly thanks Alex for his influence, while another motivational spot highlights that Alex once paid Grant Cardone for mentorship, a nod to his humble beginnings that contrasts sharply with his current clout. Comments from business professionals underline that Alex is “dangerous” in the best way, not from his style but because of his results and methodology—testament to his reputation in the entrepreneurial world.
From a business perspective, the release of “100M Money Models” marks more than just another book drop—it signifies Alex’s continued bid to position himself at the forefront of modern business education and wealth-building advice. Several finance and entrepreneurial communities online are discussing key lessons from Alex, especially with regard to using customers as profit centers, a strategy he’s been advocating in anticipation of the new book’s themes.
On the social media front, Hormozi’s posts and those of his wife Leila are circulating widely. Major creators—some with substantial followings—are highlighting Alex’s marketing approach, with one post even comparing his boldness to that of billionaire Femi Otedola promoting his own book.
No confirmed press interviews or traditional news headlines have broken in the last 24 hours aside from the rapidly growing anticipation around tomorrow’s launch event. While there is considerable fan chatter speculating potential collaborations and future business moves, none appear confirmed at this time.
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