Alix Earle: Coachella Controversy, Carl's Jr. Collab, and a $1M Lawsuit

Alix Earle has been everywhere over the past several days, making headlines across fashion, business, and pop culture. Her appearance at Coachella 2025 caused quite a stir and polarized social media commentators. For the Revolve Fest event, Alix described her look as “racer, pit-stop vibes… doing like gas station,” but later admitted she’d be changing before the main festival. Online, some fans questioned her outfit’s practicality given the festival’s dance-heavy reputation, and the clip of her describing the look drew both support and snark on TikTok. The chatter highlights how her style remains a lightning rod in the influencer and festival scene, with AOL noting particularly pointed social media commentary about her Coachella fashion.

In business news, Alix has landed a high-profile collaboration as the fresh face of Carl’s Jr. alongside Paris Hilton. This new campaign, launched over the weekend, revives Hilton’s iconic “That’s Hot” persona and marks the first time the two have teamed up in an ad. Mens Journal and Today Years Old’s viral channels both spotlighted the pairing, emphasizing the nostalgic and buzzy appeal, and noting Alix’s growing commercial cachet as a brand ambassador.

She’s also been in the headlines for a legal twist: according to a post by lawyer Shermin Lakha, Alix Earle is involved in a $1 million lawsuit against Gymshark. Details are scant, but the legal community on Instagram has started to weigh in on the case, indicating it could have ripple effects in the influencer marketing sector if it proceeds.

Over the weekend, Alix attended New York Magazine’s Hamptons Issue dinner in Sag Harbor, an A-list event that drew the attention of photographers and the social set. Her presence at such a high-profile media gathering speaks to her continued influence in both fashion and society circles.

Meanwhile, her recent family history and controversies remain a subject of public fascination. AOL revisited her viral rise through “Get Ready With Me” TikToks and continues to dissect her family’s dynamics as part of her ongoing story.

In the past 24 hours, the biggest headlines center on the Carl’s Jr. campaign roll-out and the swirling debate around her Coachella look. No major scandals or new controversies have emerged aside from the previously mentioned lawsuit, and the tone across coverage signals that Alix Earle remains a pivotal—and sometimes divisive—figure in the ever-evolving world of influencer fame.

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