Alix Earle: Feuds, Romance, and Dancing with the Stars | Inside the TikTok Star's Viral Week

Alix Earle BioSnap a weekly updated Biography.

In the past few days Alix Earle has been at the center of several newsworthy developments spanning public feuds romance rumors business ventures and a splashy TV gig. Most strikingly headlines have focused on escalating drama with Alex Cooper. According to the Indian Express Alix recently posted a cryptic TikTok referencing her astrology app and hinting that she has dirt to spill, giving fans the impression that her friendship with Cooper is officially over. This intensifies speculation since their highly publicized partnership—especially Cooper’s Unwell Network launching Alix’s Hot Mess podcast last year—imploded when the show was abruptly dropped. Us Weekly and Variety both reported that Alix’s father became more involved as her manager questioning Unwell’s handling of her career, with sources saying business conflicts ended the friendship. Alix has since pivoted her focus away from podcasting, directing her energy toward vlogs YouTube and other independent projects.

Simultaneously Alix found herself fighting off breakup rumors with NFL player Braxton Berrios. After both were seen at separate events without each other gossip swirled on social media about a possible split. In a recent Hot Mess episode Alix directly addressed the rumors saying "I am allowed to go out without my boyfriend and I think we just trust each other" as reported by Fox News and Aol Entertainment. She reiterated there were no major issues in their relationship and even called Berrios on air to confirm they’re still together. TMZ also highlighted her no-drama stance on their long-distance arrangement—Berrios recently moved to the Houston Texans while she remains in South Florida.

Amidst the personal headlines Alix made waves with two significant career moves. Aol Entertainment reported that she is now an investor in a soon-to-launch alcohol brand, a move she described as a dream that aligns with her post-college ambitions after two failed attempts to start her own brand. Notably, she has continued to secure high-revenue brand deals and oversee a successful production company, with Totem Pool estimating her net worth at forty million dollars.

On the television front Alix was announced as a contestant for the upcoming season of Dancing with the Stars, telling Good Morning America she's vlogging the journey and promising fans exclusive behind-the-scenes content. The TikTok superstar, known for her candor, also trended after admitting on TikTok she regretted getting veneers—a candid admission that fueled conversation about cosmetic “deinfluencing” on social media, as reported by Aol.

From public fallouts to relationship clarifications to entrepreneurial leaps, this week’s developments powerfully reinforce Alix Earle’s status as a headline magnet and a major figure shaping influencer culture on and off screen.

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