Stan chats with Joel Clark, the CEO of Kodiak Cakes. Joel takes us through his 25-year journey building the original whole grain protein-packed pancake mix company. Joel shares insights on early misconceptions about negotiation, the importance of open and transparent discussions, and how he negotiated his way through relationships with suppliers, retailers, and family members. Learn about the humble beginnings of Kodiak Cakes, the importance of standing for something, and Joel's strategies for forming strong partnerships. Don't miss this action-packed entrepreneurial story full of highs and lows, valuable lessons, and tips on successfully navigating the complex world of business negotiations.
00:00 Introduction to Negotiation
00:36 Meet Joel Clark: CEO of Kodiak Cakes
01:27 The Humble Beginnings of Kodiak Cakes
03:21 From Neighborhood Sales to Gift Shops
05:49 Breaking into Grocery Stores07:53 Building Relationships and Overcoming Challenges
12:40 Cold Calling and Early Sales Strategies
17:50 Balancing a Job and Growing a Business
19:49 Supplier Relationships and Product Quality
23:07 The Importance of Trust in Business
27:55 Rebuilding Trust and Early Decisions
28:36 Quitting the Job and Distribution Wins
29:06 Working with Family and Launching New Products
29:50 Bringing in a New Partner
32:04 Challenges and Successes with Costco
36:02 Consumer Feedback and Brand Integrity
39:41 Family Business Dynamics
44:55 Raising Capital and Choosing the Right Partners
50:36 Conclusion and Reflections
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
My Favorite Murder with Karen Kilgariff and Georgia Hardstark
My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.