While our podcast team is taking a short break for the Labor Day holiday, we wanted to re-stream one of our favorite past episodes of the Destination CMO podcast with guest Doug Zarkin. On this episode of Destination CMO, Doug explains what “thinking human” means when it comes to marketing. Stream the full interview to hear Doug and Vincent discuss the key differences between working as a performance marketer vs. as a brand marketer, and how to define what success looks like on your career path. We hope you enjoy hearing about Doug’s marketing journey, and we will be back next Tuesday with a brand new episode you won't want to miss!
ICYMI - Doug Zarkin (Pearle Vision) - thinking human when it comes to marketing
Doug Zarkin’s approach to building brands through “thinking human” has generated a proven track-record of results across a variety of verticals. His current role started in 2012, when Doug joined Essilor Luxottica as their Chief Marketing Officer for Pearle Vision. Prior to that Doug has led assignments from the NHL, Food Network, Warner Bros., W Hotels and Reebok. As the Director of Marketing and Creative Services at Avon Products, Inc. Doug launched “mark.,” a domestic and international lifestyle brand targeted to young women. “mark.” was an immense success, amassing $118 million in sales in its first 18 months. From Avon, Doug continued his track record of building brands, maturing the Victoria's Secret Pink brand from test market to a $400 million national brand as their Vice President of Marketing. His recent work at Pearle Vision leading the brand transformation has been recognized in Entrepreneur Magazine, earned him placement on several "Top Marketers" lists, and his work is currently the subject of a Harvard Business School case study on brand rejuvenation. Stick around for the end of the episode when Doug shares his insights on the most important tool in every marketer’s toolbox, and what a marketer can learn when they leave their desk and go experience their brand in three dimensions.
Follow Doug on LinkedIn: https://www.linkedin.com/in/dougzarkin
Follow Vincent on LinkedIn: https://www.linkedin.com/in/vphamvan/
Join the Destination CMO community on LinkedIn: https://www.linkedin.com/company/destination-cmo/
Podcast produced by https://www.freshpickedstudio.com/
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