This week on the Destination CMO podcast we have the distinct honor of interviewing Lisa Campbell, the Chief Marketing Officer of OneTrust. Lisa’s impressive background has given her a keen understanding of the art and science of marketing, and she sits down with Vincent on the podcast this week to share how her technical background led her to a successful career as a CMO.
In addition to her work leading marketing at OneTrust, Lisa also serves as an independent board director at Dropbox. Prior to OneTrust, Lisa spent 18 years at Autodesk, where she most recently served as Chief Marketing Officer and Executive Vice President, Business Strategy & Marketing. Lisa was also Chairman of the Board for the Autodesk Foundation.
As the forefront of trust initiatives becomes increasingly important for marketers, Lisa offers her expert insights on what marketers need to know about trust and how trust-based marketing can significantly impact brand success.
Data-driven marketing is a goal for all marketing teams, and Lisa shares crucial perspectives on the risks marketers face when they don't fully embrace data. Additionally, we explore why it's imperative for companies to evolve their narrative alongside growth and how a dynamic marketing strategy can reinforce a company's positioning in a competitive landscape.
If you're a marketer looking to expand your horizons, a business leader eager to understand the value of trust-based marketing, or simply curious about the art and science of marketing, this episode is a must-listen.
Follow Lisa on LinkedIn https://www.linkedin.com/in/lisa-hart-campbell/
Follow Vincent on LinkedIn: https://www.linkedin.com/in/vphamvan/
Join the Destination CMO community on LinkedIn: https://www.linkedin.com/company/destination-cmo/
Podcast produced by https://www.freshpickedstudio.com/
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit alwaysbooked.com
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Special Summer Offer: Exclusively on Apple Podcasts, try our Dateline Premium subscription completely free for one month! With Dateline Premium, you get every episode ad-free plus exclusive bonus content.
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!