Anchor's Podcast

Hi I’m Angela 🧸A product growth marketer who exists in the space between caffeine highs and retention lows.

For more: Anchor | instagram | X

The hardest part of Substack is not the writing, it is finding readers when you have none. Atomic networks help you solve that by breaking your work into small pieces that spread faster and pull people back to your newsletter.

Running a Substack is like running a startup. The newsletter itself b...

Hi I’m Angela 🧸A product growth marketer who exists in the space between caffeine highs and retention lows.

For more: Anchor | instagram | X

Lately I’ve had a lot more subscribers from Taiwan, so feel free to interact with me in Mandarin. (最近多了很多台灣訂閱者，可以自由使用中文跟我互動。) : )Today’s piece uses Substack as an example to break down how a product’s growth loops work.Every product needs growth loops, so if you’re curious about how a certain ...

Hi I’m Angela 🧸A product growth marketer who exists in the space between caffeine highs and retention lows.

For more: Anchor | instagram | X

Why I Keep Paying for That One Newsletter

In a world of noise, what makes a reader pay for a smaller, sharper signal - and how creators keep them coming back.

After work, I drifted into a nearby bookstore without a clear plan. I found myself near shelves filled with books related to my field. I p...

Hi I’m Angela 🧸A product growth marketer who exists in the space between caffeine highs and retention lows.

For more: Anchor | instagram | X

Quoting Melanie Goodman ’s comment under this article, I think it’s a perfect opening:

The real magic here is that YC’s Requests aren’t just them saying “we like X”, they’re publishing a structured demand map for systemic inefficiencies. It’s a form of market signalling theory in action - they’r...

Hi I’m Angela 🧸A product growth marketer who exists in the space between caffeine highs and retention lows.

For more: Anchor | instagram | X

The User in the Loop

You open Substack and check the view count on your latest article. It’s gone up by one or two since yesterday. Sometimes you’re pretty sure those views are just you refreshing the page or accidental clicks.

You start wondering if anyone’s actually reading your stuff, or if th...

Hi I’m Angela 🧸A product growth marketer who exists in the space between caffeine highs and retention lows.

For more: Anchor | instagram | X

Building Products in the AI Era:

The Deep Logic of Speed, Content, and Data Ownership

In a world shaped by AI-native platforms and infinite noise, the way you build is as strategic as what you build. In 2025, traditional feature stacking and superficial differentiation won’t cut it any

Building a...

Hi I’m Angela 🧸A product growth marketer who exists in the space between caffeine highs and retention lows.

For more: Anchor | instagram | X

What makes commitment sacred?

The best products don’t win by outcompeting others.They win by aligning with the part of the user that’s trying to win back control - from distraction, from inconsistency, from themselves.

I. The Founder’s Quiet Panic: Your Users Know What They Want. They Just Can’...

Hi I’m Angela 🧸A product growth marketer who exists in the space between caffeine highs and retention lows.

For more: Anchor | instagram | X

How social media platforms manipulate creators

Have you ever felt that being a creator today means slowly giving up what you’re best at, what you love most?Like your voice is being reshaped, quietly and algorithmically, into something else.Something that fits. Performs. Converts.It is not just ...

Hi I’m Angela 🧸A product growth marketer who exists in the space between caffeine highs and retention lows.

For more: Anchor | instagram | X

Crisis as Growth Fuel

There was a time when “crisis management” meant a reactive memo, a press-trained spokesperson, and a few weeks of silence. That time is over.

Today, what used to be reputational wildfire is increasingly being treated as free oxygen for growth.

In the evolving landscape of AI...

Hi I’m Angela 🧸A product growth marketer who exists in the space between caffeine highs and retention lows.

For more: Anchor | instagram | X

Before They Search, They Decide

Search Is Losing Intent

Why Google’s dominance is eroding and what replaces it is not another search engine

For the first time in two decades, users are not starting with Google.

They start with ChatGPT. Perplexity. Claude. Even TikTok.And they don’t just want linksT...

Hi I’m Angela 🧸A product growth marketer who exists in the space between caffeine highs and retention lows.

For more: Anchor | instagram | X

Surviving Value Migration in AI Platforms

Explore how AI platform governance reshapes product innovation and strategy. Learn actionable approaches to build resilient, workflow-driven AI products that survive value migration and platform constraints.

Agility requires a stable field of optionality....

Hi I’m Angela 🧸A product growth marketer who exists in the space between caffeine highs and retention lows.

For more: Anchor | instagram | X

AI & Personal Brands Changing Growth

Building on Lenny Rachitsky’s Growth Inflections framework, this article explores how AI automation and personal branding create new growth engines for startups. Discover actionable strategies to harness these emerging trends.

In his blog post Growth Inflectio...