Anti-Viral: A Human Approach to Marketing
Marketing became about going viral. Anti-Viral is about making it human again. This is a podcast about human marketing strategy for business owners who want to grow by building trust instead of chasing algorithms. Each episode unpacks the thinking behind marketing that actually connects with people. The kind of clarity that usually stays behind closed doors in coaching sessions and boardrooms. Hosted by Jiun Liao, with occasional guests who push the conversation further. New episodes biweekly.
Episodes
The part that trips most people up isn't the channel. It's knowing what to actually say in it. We blame attention spans for this. People have the focus of a goldfish, three seconds and they're gone. But that's not really true. You'll sit through a two-hour movie or read a whole book if it's good. So it was never an attention problem. It's a "do I care about what you're telling me" problem.
This episode is about the oldest fix there ...
You already know the internet is noisy. You know the algorithm isn't your friend. So you did what everyone told you to do. You got busier. More posts, more platforms, more ads. And it worked, sort of. But the clients that actually came? They came the same way they always did. A referral, a conversation, someone who already trusted you.
That's the gap most business owners don't talk about. All that activity, all that effort, and the ...
Every business owner I've met has the same story. They started something because they're good at it. Then they Googled "how to market my business" and fell into a hole they haven't climbed out of yet.
It's not that the advice is bad. It's that there's too much of it, and all of it sounds urgent. So you try to do everything, and you end up doing all of it poorly. Meanwhile the thing that would actually move your business forward is s...
The internet is getting louder. Every business with a social media account can now publish endless content without anything worth saying. Every platform responds by showing more of it. And we scroll faster just to get past the noise.
That's not an accident. It's what happens when the cost of making content drops to almost nothing and the only playbook anyone knows is to do more of everything.
But something is shifting. People are for...
Most businesses are building their marketing for something that will never buy from them.
Algorithms don't have wallets. AI can't become a loyal customer. Machines don't have friends to refer. And yet here we are, feeding platforms content for content's sake, prompting AI to write posts designed to perform well inside systems built by other machines.
I call that the algorithm trap. And this show is about getting out of it.
In this fi...
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