In this episode, I interview Charles, the founder of IAC Lifestyle, an activewear company based in Tempe, Arizona. We discuss the evolution of IAC from its early days, when the acronym stood for 'Intense Alcohol Consumers,' to its current meaning, 'Intelligence and Confidence.' Charles shares how his journey to sobriety and his personal growth have influenced the brand's mission and messaging. The conversation delves into how IAC differentiates itself in a saturated market, emphasizing the importance of living the brand's message authentically. We also discuss the significance of community, long-term goals, and building a business that stands for something larger than just its products. Charles highlights his vision of turning IAC into a nonprofit organization and creating a comprehensive support facility.
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