AudioPost

The Golden Age of Advertising had its heyday in the 1960s and 70s when three-martini-lunches were the norm, and larger-than-life personalities pitched big ideas that turned the industry on its head. 

Ad industry giants Bill Bernbach, David Ogilvy, Mary Wells Lawrence, and Leo Burnett, among others, ushered in the 1960s Creative Revolution and put creative practices in place we still use today. 

In this episode, we'll cover...

Because of how our brains work—human instincts will play a central role in the success of your advertising. Science tells us humans make 95% of their buying decisions in the subconscious mind.

The human brain sifts through thousands of messages each day. It uses shortcuts—to pick up on anything that stands out, heightens our emotions, or catches us off guard—ingrained behaviors that came about many thousands of years ago t...

Consumer demand for online video is on the upswing. And recent trends benefit small businesses. 

It wasn't that long ago that many businesses considered marketing online with video content, something only big companies with large budgets could afford. 

But technology moves fast, and online video marketing is much easier to put into play than before, making it a viable option for even the smallest business today. 

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Video use catapulted to new heights during the pandemic. As a result, businesses who found themselves on the back foot quickly discovered that having video content in their arsenal went from a nice-to-have to a need-to-have. 

Video marketing has become indispensable for many of those businesses that have scrambled to adapt to a rapidly changing marketplace. 

In this episode, we'll dive into the basics of video marketing.  

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What can you expect in a business video shoot? No doubt, you've given a lot of thought to new ways to promote your business. Video is probably high on the list. Still, maybe the idea of a professional shoot is a little intimidating. 

In this episode of AudioPost, we'll talk about exactly what takes place during a professional video shoot and help you get the most out of yours. 

You see, one well-planned video shoot c...

Media professionals are pushing technology and stretching the capabilities of their tools to make videos more engaging and exciting. Having said that, the same tried-and-true steps for producing video content remain unchanged. 

In this episode, let's unpack the process media professionals use to produce video content. 

There are three principal stages. 

·      Pre-production

·      Production

·      Post-production

We cover e...

You have a split second to get your message in front of consumers and capture their attention. Digital media provides a powerful and efficient way to attract consumers, gain their trust, and ultimately win their business. 

So, what exactly is digital media? Digital media is simply digitized content delivered across any medium. Think of it as any content created, consumed, and shared in a digital format. 

It can be a ...

Today, it’s estimated that 84 percent of communications are visual. Visual content is a powerhouse that has a huge impact on the way we consume information. Whether we realize it or not, visual marketing influences all of us.

Chances are your business already uses visual content to market your products and services, but take the long view. Consider how your company will adapt in the future as demographic trends shift and m...