August 12, 2025 • 30 mins
Think you need a huge audience or perfect setup to make podcasting work for your book? Think again.
Allison Lane is joined by Victoria Meyer, host of The Chemical Show and founder of Progressio Global, who reveals how niche podcasting can boost your visibility, expand your platform, and open unexpected doors, including paid speaking, brand collaborations, and major press.
Whether you’re podcast-curious or already hitting record, we unpack how to turn your voice into your most powerful asset.
What You’ll Learn:
- How to use podcasting (as a host or guest) to grow your author platform
- Why perfectionism is blocking your visibility and how to start anyway
- The simple strategy behind podcast content that works for years
Resources Mentioned:
- Victoria’s Media Kit + Podcast Resources: thechemicalshow.com/podcasters
- Victoria’s Website: www.progressioglobal.com
- Connect with Victoria on LinkedIn: https://www.linkedin.com/in/victoria-king-meyer/
- Book Reco:
- Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork by Dan Sullivan and Dr. Benjamin Hardy: https://bookshop.org/a/55773/9781401960582
- JD Robb’s In Death Series: https://bookshop.org/beta-search?keywords=JD+Robb%E2%80%99s+
Timestamps
- 04:27 — How a niche podcast became a visibility machine
- 12:16 — The real reason most authors don’t start a podcast
- 18:33 — Why guesting is the fastest way to get visible
- 26:42 — A one-minute podcast clip that still drives leads
- 38:05 — The simple step Victoria recommends if you want to launch a podcast
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Victoria (00:00):
And the thing with podcasting that makes it so
(00:03):
powerful, it's your voice.
You get to tell your story aboutyour business, your book, your
brand, your whatever in your ownvoice.
And people develop arelationship with you.
Allison (00:45):
Welcome back to the Author's Edge.
Today, we're going to have alittle, in the south they call
it a Come to Jesus.
But podcasting and being on apodcast is not about the
microphone, it's about yourmessage, and it might be the
most powerful branding tool thatyou're just not using because
(01:07):
who knows the reason.
You are nervous, you've neverdone it before.
If you're like me, you had atechnophobia.
That's when the crippling fearof technology, and so you put
off starting your own podcastfor two freaking years.
I'm speaking to my past self.
Bad decisions.
(01:28):
But on this episode, we'rejoined by Victoria Meyer King
and Brand strategist, podcasthost of The Chemical Show, which
is the number one businesspodcast in the trillion dollar
chemical industry.
And if you think that that's soniche.
(01:51):
Yes it is, but it's also a hugeindustry.
So, Victoria has turned thatplatform into a visibility
machine building authority inher space, opening doors to
requests for speakingengagements, cold requests
(02:11):
coming in.
And showing just how much valuehaving your own podcast can
deliver.
So, today we are unpacking howyou can use podcasting, not just
to share your message or publishmore content, but position
yourself as the go-to voice inyour field.
(02:32):
If you're wondering how to starta podcast that builds your brand
and generates leads and becomesyour long-term asset.
This is for you.
So, let's get into it.
Victoria, I'm so excited thatwe're finally doing this.
Victoria (02:46):
Me too.
This is great.
It is not often that I'm on thisside of the camera and the
microphone answering questions.
I'm so used to being the onethat's asking questions and
talking and getting insightsfrom people.
This is fun and a little nervewracking.
I got to be honest.
But let's roll.
Allison (03:02):
A little nerve wracking.
I think i'm disarming andcharming, hopefully.
Plus,
Victoria (03:07):
we all think that Allison.
Allison (03:10):
This is a total chatty, casual place.
We're informal, but we are forreals, you know.
Victoria (03:19):
Perfect.
I love it.
Allison (03:19):
We're not just circling the drain.
We've got a big message becausewe want to help people,
obviously.
Absolutely.
Just alert, this is adisclaimer.
Victoria is my accountabilitypartner.
I work in the publishingindustry.
She works in the chemicalindustry.
How did we meet?
Through a course we both tookand we both have a no nonsense,
(03:43):
no fluff, let's get it done.
How fast can we go, attitude.
And that if I wouldn't haveknown that was what my criteria
was, but boy Victoria we reallyclicked same from step one.
Victoria (03:59):
Same.
It's always these things wherepeople come into your lives in
different times, in differentplaces, and you find out there's
a reason.
Yes.
And there's a reason you're inmy life, Allison, so I
appreciate you.
Allison (04:10):
Me too.
Okay, let's talk about podcastsand podcasting.
So, is there a strategy or a waythat people should show up so
that they can use podcasts tobuild their authority?
Victoria (04:25):
Yeah, absolutely.
There's two different waysreally, Allison, you started
with this.
In the intro, which is one, youcould have your own podcast or
two, you can be a guest on otherpeople's podcasts.
Both are really valid.
And the thing with podcastingthat makes it so powerful, it's
your voice.
You get to tell your story aboutyour business, your book, your
(04:47):
brand, your whatever in your ownvoice.
And people develop arelationship with you.
And they're inspired by you andthey get to know you.
And podcasting is interestingbecause it's really this they
call it a parasocialrelationship where you feel
like, Hey, I know that person.
There is a podcaster that I havebeen listening to for probably
about five or six years.
(05:08):
And I follow him a little bit onsocial media and stuff.
And I feel hey, that's my guy.
I know him.
I've reached out to him like,Hey, I saw that you're going to
be here and he's involved inbaseball.
I won't even name the names, buthis team was in town playing the
Houston Astros.
And I'm like, Hey, I'm going tothe game.
And I'm like, by the way, he didnot respond.
But I felt like I know you.
(05:29):
And so, I think this is a reallyinteresting opportunity for
people that want to get theirpoint of view out.
Podcasting is amazing.
You're sharing your story inyour voice.
You're reaching audiences, notjust your own, but others.
So, here we are today.
Allison's audience is now goingto know who Victoria Meyer is,
(05:51):
and I think that's amazing.
And so, it's really a powerfultool.
The other thing about it, and wetalk a lot about creating
content and authority.
You definitely do that, right?
You do that by sharing yourpoint of view, by sharing your
insights, by sharing yourknowledge, and frankly, by
having a point of view.
But it also becomes evergreen.
And that's one of the things Ireally love about podcasting.
(06:13):
When I look at my podcast, theChemical Show, I've been
publishing it for four and ahalf years.
There is one clip out onYouTube, a one minute clip that
was done in 2022, that everymonth is in the top five items
found on my podcast.
(06:34):
It's crazy.
The title by the way, it's alittle geeky.
It's what is OperationalExcellence.
But apparently people continueto look for operational
excellence and that one clipevery single month for the past
four years shows up.
And to me that's really thepower of where we are.
(06:54):
It's that your content is, andyour point of view is visible
and value for a long time.
Allison (07:02):
And it could be as simple as what is.
It doesn't even have to be yourtake on operational excellence
or how to get, or what thechallenges are.
It's literally no one'sanswering that question.
Victoria (07:19):
What is.
Allison (07:20):
And in a digestible way.
Victoria (07:22):
Yeah.
Allison (07:23):
Please don't, I don't want to have to be like Six
Sigma certified in order tounderstand that.
Victoria (07:28):
And Allison, we talk about niche podcasting and I
would say my podcast, theChemical Show is certainly a
niche podcast.
Your podcast is a niche podcast.
There's a lot ofmisunderstanding about
podcasting and the value it has.
We all know who Mel Robbins andJoe Rogan are.
And these people that are topfive podcasts, what have you.
(07:49):
The reality is, you are in thetop 25% of podcasts if you get a
hundred downloads per episode.
You think holy crap, that's nota lot.
It's not a lot.
But the reality is, yourpodcast, if you have your own
podcast, if you're guesting on apodcast is reaching a very
targeted audience.
(08:11):
It's reaching the people thatwant to hear your message, that
are interested in my case in thebusiness of chemicals and how
other leaders are thinking.
Allison, in your case, it'sabout marketing and being an
author and publishing books.
Not everybody's interested inthat, and they don't have to be.
But the people that need to hearyou and need to hear your
(08:32):
message are ready and willing,and they're engaged.
Allison (08:37):
The audience is always together.
Yeah.
And they're always eitherlamenting together or they're
celebrating together.
They're like, I lost a hundredpounds, or I want to lose a
hundred pounds.
Those people want to be togetheryeah doing the challenging
thing, but what's the thing thatmost people overlook about the
(08:57):
value of stepping forward andspeaking?
Like the marketing jargon isowning your own voice, but what
are they overlooking?
What's holding them back?
Victoria (09:08):
What's holding them back is fear.
Let's just be honest.
Or often people think, I don'thave anything special to say.
Allison (09:16):
Which is baloney.
Victoria (09:17):
Which is baloney because each of us are unique
and we have a unique story.
We are connecting with somebody.
So, I think that's one thing.
It's the, oh shit, what arepeople going to think?
That holds us back.
It holds each of us back.
And I used to have a sticky noteon my computer that was
(09:37):
something along the lines of,it's not my business what others
think of me.
Like this whole get out to yourown way.
It's you're not actually beingjudged the way that we think
we're being judged.
And so, I think to me it's justunderstanding that you have a
message.
Finding an audience and thereality is there's a million
(09:58):
podcasts.
If you want to be a podcastguest, there is a podcast for
you, right?
There's a million podcasts, andyet we are still in the infancy
of podcasting as a media.
So, if it's in you to say.
I think I want to have apodcast.
Yes, do it.
There is space for you becausethere is a community of people
(10:22):
that want to hear your story,your voice, your authority and
there's room for you.
Allison (10:28):
Right.
I mean it's people always thinkoh, that medium is dead.
When MTV came out, the firstvideo was video killed the radio
star.
Radio is not dead.
It evolves, it changes.
You know, serious comes for freewith every new car and they give
you three months for free.
And I never subscribe becauseI'm like, I don't.
(10:51):
Same.
I don't want to have to pay forradio.
Plus, I just listen to likenineties country.
Yeah.
And Motown, yeah.
And old school rap because Okay.
I have attitude.
All right.
That's interesting.
Which I own.
Victoria (11:05):
I know I'm a, I like the old school rap.
I don't necessarily need theMotown.
I do pop hits.
Give me, hits one.
I love hits one.
Yes.
But the other piece, you wereasking about what holds people
back.
They.
It's this perfectionism, right?
They think they have to have allthe stuff.
So people will often say, andI'm on a few podcasting groups
on Facebook and elsewhere.
(11:26):
And people are like, okay whatdo I need?
Or I've got the, I've got thesetup, I've got the this, I've
got the that.
The reality is you and I,Allison, we are both podcasting
with a computer, a camera, and amicrophone.
In our home office, it's justfine.
Yeah.
Your iPhone or if you're anAndroid user is amazing.
(11:47):
It's everything you need.
And in fact, the story I toldyou about the podcaster that
I've been listening to, that'sgot over a thousand episodes, he
records much of them on hisphone.
He just does it wherever he'sat.
He just records him on hisphone, right?
And hits the publish button.
It doesn't have to be fancy.
Allison (12:07):
It doesn't have to be fancy.
And I think that people whenthey go and they how to start a
podcast, they search for how tostart a podcast.
They get all this, like, allthese tips about soundproofing
your closet and we don't need todo that anymore.
Yeah.
The microphones, even themicrophone on your phone doesn't
need that anymore.
(12:27):
Yeah.
You don't have to worry aboutechoes.
The microphone itself.
This microphone, which is lessthan a hundred dollars people.
And I actually have a freechecklist.
You can go to my website, it'slane lit.com/tech because I was
like, people just need to knowyou don't need the Blue Yeti
microphone, which is over$200 inps.
(12:50):
Serious podcasters say soundsnot that great, anyway.
I was going to say the same.
Don't thing.
It actually doesn't sound thatgood.
Oh really?
It looks good.
If you're going to have apodcasting set.
But who has a podcasting setother than Mel Robbins and Alex
Cooper from Call Her Daddy,which I do like her because
she's got such attitude.
Victoria (13:10):
She does have sas.
I know my kids won't let me.
I tried listening to her though.
because my kids, I have youngadults in the house, right?
So, teenagers to young adults.
My oldest just graduated collegeand she listens to call Daddy
every week.
And I tried listening one dayand they're like, mom.
You are not allowed to do that.
I'm like, seriously?
It's a free world.
I can listen to whatever I want.
(13:30):
Now, as it turns out, it's notmy jam.
That's not, I listen to podcaststhat are what do I want to say?
They're business podcasts, ormarketing podcasts, or
self-improvement.
That's what I like.
And yet, you know that you canlisten to true crime.
You can listen to things likeCall Daddy.
You can listen to all kinds ofSaaS and whatever.
And it's cool.
I think the other piece aroundpodcasting, Allison and you and
(13:53):
I have both recognized this isit creates new doorways and new
opportunities for you to go out,walk through, and achieve.
When I launched the Chemicalshow in 2021, I launched it with
this intention that, oh, I wasgoing to feed my consulting
business and I'm going tointerview people who are going
to become clients.
And that was my purpose.
(14:15):
My purpose was to feed myconsulting business.
I also recognized that there wasthis wealth of stories waiting
to be told people across theindustry that wanted and needed
exposure and we could each learnfrom each other.
So, big part of my value andwhat I drive for is connection,
insights and helping people justunderstand what else is going on
(14:37):
in the industry and what othersare doing.
But what I didn't realize is thedoors it was going to open to, I
launched a conference two yearslater in 2023.
The Chemical Summit.
The Chemical Summit, yes.
I keep, everything is on brand.
So, by the way, on Brand, theChemical Show, the Chemical
Summit, I have a mastermindcalled the Chemical Executive
Mastermind.
Because again, people need to bewith people that they learn and
(14:59):
grow from, and creating thatopportunity.
I speak on stages.
It has opened doors in ways,frankly, that I didn't imagine.
Allison (15:09):
Yes.
And people, they show up becausethey know you.
They do.
Didn't you just podcast from aconference?
Yes.
That's amazing.
Victoria (15:20):
Yeah.
Yeah.
In fact, I've actually hadconferences that will bring me
in to actually podcast fromthere.
Some of I just seek out on myown, but it's it's opened up a
door because again, peoplerecognize the value of sharing
voices and sharing stories.
And the impact that podcastinghas, which has been really cool.
The other thing I find is everytime I have a guest on, people
(15:45):
connect with that person, right?
One, they connect with theirstory, right?
Two, they reach out and theyconnect with them on Instagram
or LinkedIn.
LinkedIn primarily.
Sometimes people will reach outto me and say, Hey, I really
enjoyed your interview.
Could you make an introduction?
Wow.
Because I think there's anopportunity there and I want to
(16:05):
follow up with that person.
Yeah, great.
Absolutely.
Happy to do so.
Allison (16:10):
Right.
and they're engaging with youand with that person, and this
is the whole opportunity.
Yeah.
The common myth of podcasting isthat you have to already have
cachet.
And I would say you already do.
But why doesn't that hold peopleback?
(16:32):
That common myth, or let me askthat in a different way.
Yeah.
You already said you don't needthousands of downloads to get
traction, but what do you need?
Victoria (16:42):
You need a point of view.
So, there's a few things.
How do you build an audience?
One is by having a point ofview.
Being a vanilla white breadsaying the same thing everybody
else does.
I don't need to say the samething Mel Robbins does because
she says it quite well.
So, you need to have a point ofview.
You need to actually use andmarket your stuff.
So, I think one of the goodthings I know, Allison, you do
(17:04):
with your podcast is you publishit, you send it out to a
newsletter, you post it onlinkedIn and elsewhere.
And it creates that awareness,right?
That whole analogy of a treefalls in the woods, does it make
a sound?
Nobody cares.
And if you're on a podcast andyou never share it, oh so yeah,
I think you need to you do needto be able, you need to be
(17:25):
willing to share it with peoplethat, you know.
I think that's one thing.
And people, frankly, with peopleyou don't know, but to your
point of, do you need to havethis big following?
No.
Because part of the beauty ofthis is you have an interesting
story point of view, businessapproach, whatever it is.
And that's what people want tohear.
(17:47):
I don't, when I, again, I goback to the chemical show.
When I launched the chemicalshow.
One of the things I recognizethat in the chemical industry,
the same 10 people and companiesare referenced in 80% of the
articles.
Allison (18:03):
What?
Victoria (18:04):
Seriously, when you look at trade press, and I'm not
going to name.
I am might naming names, but youknow what?
It's always somebody from Dow istalking.
Somebody from Ly Bassell istalking.
Somebody from Shell is talking.
And yet there are thousands ofcompanies and leaders that have
points of view.
And people love getting thosepoints of view of people.
(18:28):
I think the other reallypowerful thing that I found, and
I've interviewed some really bigguests at really big companies
is asking the question adifferent way so that you get
more of your story out.
Yeah.
There's a guest I interviewed,mike Graff, he was the former
CEO of Air Laki, America's bigfortune 50 global company.
(18:50):
And we talked about his originstory.
And I always love to talk aboutpeople's origin stories.
Like how did you get here?
Like you didn't, were youbirthed and became CEO?
No.
You had a place, right?
You had a process path.
And he talked about how he wouldgo to a family farm in the
summer and he worked on the farmand that's where he got
(19:11):
interested in how things worked.
And it turned into engineering.
And then, the engineeringturned.
And I still just remember thewhole part of the story and when
we ended our interview, one ofhis comms team members who has
known him for years, like Mike,I've never heard that story.
Our employees would love this.
Yes.
They would.
(19:32):
We have so much depth ofexperience, background stories
that people have never heard,and podcasting is just a great
way to share that.
Allison (19:44):
I think the people when they think I'm going to be the
star, they think I have to give,and I'm giving advice, but they
really.
Want connection.
And connection comes from likebehind the scenes.
That's why behind the scenesvideos are, and behind the
scenes stories get so much moreengagement than like the,
(20:05):
polished, whatever.
Even behind the scenes photoshoots.
Yes.
Like I'm on the way to the photoshoot.
Like even when, I had brandpictures taken because I can't
take selfies all the time.
The behind the scenes, like onthe way there are so much more
interesting too.
Yes.
Because they're not so polished.
Victoria (20:25):
And they're very relatable, right?
Yeah.
Because I think we see people,we see somebody speaking on
stage, we see somebody'sbeautiful photograph.
Yeah.
And we think, oh my gosh, thatperson is perfect.
I could never be that person.
I remember as a young leaderwhen I was working at Shell,
looking at some of the femalesenior leaders, I'm like, oh my
(20:47):
God, I could never be thatperson.
I'm not like that person.
I have to dress a certain way,talk a certain way, whatever.
And then, you get behind themess and you overhear them
having an argument, with theirkids on the phone.
No, you need to come home afterschool.
And you realize, oh, likethey're a real person too.
And so, I think it's that.
(21:07):
It's the people want to knowthat you're real.
That you're going through someof the same stuff, that you're
not perfect, you're not thisperfect image.
I do think there's theopportunity though.
So I think it's the behind thescenes is important.
The fact that, you feel likesometimes you have this heavy
handed, that you have to carrythe show, which you do and you
(21:28):
don't, especially in aninterview-based show, right?
You just have to ask goodquestions.
But I would say it is reallyimportant and a great
opportunity for podcasters suchas you and I, Allison, to make
sure that our point of view getsin.
Because it's easy to always beasking questions and never
sharing our point of view.
(21:49):
And yet people want your pointof view and you have a hugely
valuable point of view.
So, I think it's an importantbalance whether you're hosting
your own podcast, whether you'reguesting on a podcast, to make
sure that people know, oh, no, Ihave a point of view and this is
what you need to do and this iswhy you need to do it.
Allison (22:07):
Do you have a resource for people who want to start
their podcast?
Victoria (22:11):
I don't have a start your podcast resource, but I
have a resource for podcasters.
I have several resources, so ifyou would go to the chemical
show.com/podcasters, there'sseveral resources.
I have How to build a media kitbecause Allison, as you know,
one of my big beliefs is everypodcast should have a media kit,
(22:31):
and every podcast should beprofitable.
People say, I don't have amillion downloads.
No, but you know what?
You access a hundred people thatsomebody else wants access to.
And there's ways to monetizethat.
So, I've got some resourcesthere.
And then, I do some coursesoccasionally about how to build
a media kit, how to build aprofitable.
(22:52):
I've got my podcast profitBlueprint which is really about
how to build a profitablepodcast.
So, several resources there forfolks.
Allison (23:00):
That's a good reminder.
I need a media kit.
Oh, one more thing to do.
Victoria (23:03):
We can work on it together.
I thank you.
I actually have a template foryou, Allison.
So do I know template is mymiddle name?
I know.
Well, I love it.
As you know, I do it a do itwith you workshop on build your
media kit because I'm also abeliever.
I can send you that template andyou send me templates for all
kinds of stuff.
But until we sit and work on ittogether Yeah.
In a focused effort, it doesn'tdone, it's not getting done.
(23:26):
And I will tell you, I've runthis workshop a couple of times
and people are like, this wasamazing.
Allison (23:32):
It's like when you're focused with other people who
are also focused and it somehow,it's not just the collaboration,
it's the like all the mindsworking as one.
Yeah.
In one hive brain, it getseverything done.
Yeah, absolutely.
Okay.
Pivot?
Yes.
What's a book people should bereading right now?
Victoria (23:51):
I have a couple of books.
So, number one, I am reading theJD Rob in death series.
There's 72 books in this series.
I love this series and I lovethrillers.
And it's a police detective,futuristic set, like 2050 which
is not that far in the future,by the way.
Oh God.
We're sold.
And it's just like my littlego-to.
(24:14):
I, you know what?
I deviate, whatever, but that'smy little go-to at the moment
because I'm just working my waythrough it.
It's like I've watched all 20seasons of NCIS.
This is my reading virtue.
Oh, mine too.
Of this.
Me too.
So that's, and the new seasonjust got released.
I know.
I can't wait.
So, that's my, guilty pleasure,not so guilty.
(24:34):
And then, the other book i'mcurrently reading, which is Who
Not How By Dan Sullivan and Dr.
Benjamin Hardy.
And as an entrepreneur, it'sjust a frankly for every one of
us.
It's a great reminder that.
I don't have to know how to doeverything.
Yeah.
(24:55):
I need to find the right who'sin my life that can help me,
whatever.
I've got a food to blank mow mylawn.
I've got a food to clean thehouse I need who's in my
business to help drive meforward, introduce me to people,
make things happen.
And so, I think it's just agreat reminder for all of us,
and it's an easy read and reallyjust really relevant.
Allison (25:18):
Good tips.
We'll have those in the shownotes.
Perfect.
And we'll have links to yourmedia kit and yay courses in the
show notes.
Now, what is one thing before wecall this podcast Complete That
you want people to do today?
Victoria (25:38):
Oh my gosh, that's a really hard one.
Allison (25:40):
What can they do to take one mini, itty bitty baby
step toward being on a podcastor hosting apps?
Victoria (25:49):
Okay, we're going to start with this.
So, let's talk about being on,you know what I'm going to say?
Your itty bitty step towardshaving your own podcast.
Because I'm a believer that youcan and should have your own
podcast is write down fivepotential names and topics and
go see if the website'savailable.
Ooh.
When I decided I had beenpondering and pondering to
(26:10):
launch a podcast and what was itgoing to be?
And I was out for a walk.
I was on a goal setting retreatwith my husband November of
2020.
And I was out for a walklistening to a podcast.
I don't know what podcast itwas, and I wish I did because
whatever, when I'm out walkingis often when I'm thinking and
I'm freeing.
And I just remember at one pointthinking, oh my gosh, keep it
(26:31):
simple sweetheart, stupid.
Whatever word you want to usefor that.
That second aspect.
Yeah.
Yeah.
Keep it simple.
The chemical show.
It doesn't need to be morecomplex than that.
It's neat enough becauseeverybody's like niche, niche,
niche.
now.
You know what?
It is a niche.
Allison (26:47):
And it doesn't need to be super clever.
Victoria (26:49):
It doesn't have to be super clever.
It's actually better if it'sdescriptive.
It's better if it's the how touse your iPhone in 2025.
If you want that to be yourpodcast, bring it on.
Go get it.
Yeah.
The iPhone podcast.
Exactly.
And I did that.
I was out on this walk.
I came, I'm like the chemicalshow that's simple.
I got back to the hotel.
I looked it up on GoDaddy.
(27:10):
That's my go-to place forpodcast or for websites.
Domains.
It was available.
I bought it.
Three days later I talked tosomebody who's Hey, can I refer
you to can I back to the who,not how can I refer you to the
podcast company that's helpedset up our podcast?
I'm like, yes.
The one thing is just write downfive names and go see if they're
(27:32):
available and buy one of themand just make it happen.
Allison (27:35):
And you'd think oh, buy them.
They're$14 a year.
Yeah, no, that's exactly right.
Yes.
You've got to know, if somethingis$50 a year, then you don't
need that one.
Just keep moving.
Yes.
Yes.
Because the going rate for themis 14 bucks a year.
Exactly.
And so skip a Starbucks visit ifyou need to and go get yourself
a website.
(27:55):
Make your own coffee.
Make your own coffee.
It's nice to go get treatedsometimes.
I'm so picky.
I like I would've never guessedthat, Allison, what?
I am, I'm being, I'm mockmocking you now.
I wouldn't, I just am part, likeI know what I like, I have an
opinion.
Shocker.
Yeah.
Yeah.
Most of the time I'm thinkinglike, just let me back there.
(28:16):
I can, I'll do it.
Oh my gosh.
But they don't, oh my gosh.
They don't let you do that.
That's a whole nother story.
I stayed in a hotel for sevenmonths once and yikes.
Well, I mean, I went back andforth on the weekends.
But for whatever reason, it washunting season and the kitchen
was opening late.
Oh.
And I was like, can I just goback and toast a english muffin
(28:37):
and get some berries out to yourfridge.
And they're like, sure.
Yeah.
Okay.
I did.
That's right.
because you got to know how todo it yourself.
I love that.
Exactly.
I love that.
Listen.
If you want to start your ownpodcast, go to the Chemical show
slash what did you say?
The chemicalshow.com/podcasters.
(29:01):
Podcasters.
And the link is in the shownotes.
Go there, you'll get some superhelpful resources so that you
can actually take action.
Yeah.
And then, and if you have apodcast, let's take it to the
next level.
With the media kit?
Yes.
Yes.
Alright.
That's me too.
Alright, Victoria.
Thank you so much.
(29:22):
This is phenomenal.
It's awesome.
And you listening from theparking lot at Target.
And I know your life because I,it's my life too.
You can do this.
You really can.
And I believe in you.
And when you launch yourpodcast, send it to me.
(29:42):
I will promote it.
This is a lifelong publicisttelling you I'm happy to share
it.
Or don't send it to me, just tagme on whatever.
I'm on most of the platforms.
So you know, it's, I'm alwaysAllison Lane Lit, so it's not a
surprise.
I will see you next week.
And the thing with podcasting that makes it so
(00:03):
powerful, it's your voice.
You get to tell your story aboutyour business, your book, your
brand, your whatever in your ownvoice.
And people develop arelationship with you.
Allison (00:45):
Welcome back to the Author's Edge.
Today, we're going to have alittle, in the south they call
it a Come to Jesus.
But podcasting and being on apodcast is not about the
microphone, it's about yourmessage, and it might be the
most powerful branding tool thatyou're just not using because
(01:07):
who knows the reason.
You are nervous, you've neverdone it before.
If you're like me, you had atechnophobia.
That's when the crippling fearof technology, and so you put
off starting your own podcastfor two freaking years.
I'm speaking to my past self.
Bad decisions.
(01:28):
But on this episode, we'rejoined by Victoria Meyer King
and Brand strategist, podcasthost of The Chemical Show, which
is the number one businesspodcast in the trillion dollar
chemical industry.
And if you think that that's soniche.
(01:51):
Yes it is, but it's also a hugeindustry.
So, Victoria has turned thatplatform into a visibility
machine building authority inher space, opening doors to
requests for speakingengagements, cold requests
(02:11):
coming in.
And showing just how much valuehaving your own podcast can
deliver.
So, today we are unpacking howyou can use podcasting, not just
to share your message or publishmore content, but position
yourself as the go-to voice inyour field.
(02:32):
If you're wondering how to starta podcast that builds your brand
and generates leads and becomesyour long-term asset.
This is for you.
So, let's get into it.
Victoria, I'm so excited thatwe're finally doing this.
Victoria (02:46):
Me too.
This is great.
It is not often that I'm on thisside of the camera and the
microphone answering questions.
I'm so used to being the onethat's asking questions and
talking and getting insightsfrom people.
This is fun and a little nervewracking.
I got to be honest.
But let's roll.
Allison (03:02):
A little nerve wracking.
I think i'm disarming andcharming, hopefully.
Plus,
Victoria (03:07):
we all think that Allison.
Allison (03:10):
This is a total chatty, casual place.
We're informal, but we are forreals, you know.
Victoria (03:19):
Perfect.
I love it.
Allison (03:19):
We're not just circling the drain.
We've got a big message becausewe want to help people,
obviously.
Absolutely.
Just alert, this is adisclaimer.
Victoria is my accountabilitypartner.
I work in the publishingindustry.
She works in the chemicalindustry.
How did we meet?
Through a course we both tookand we both have a no nonsense,
(03:43):
no fluff, let's get it done.
How fast can we go, attitude.
And that if I wouldn't haveknown that was what my criteria
was, but boy Victoria we reallyclicked same from step one.
Victoria (03:59):
Same.
It's always these things wherepeople come into your lives in
different times, in differentplaces, and you find out there's
a reason.
Yes.
And there's a reason you're inmy life, Allison, so I
appreciate you.
Allison (04:10):
Me too.
Okay, let's talk about podcastsand podcasting.
So, is there a strategy or a waythat people should show up so
that they can use podcasts tobuild their authority?
Victoria (04:25):
Yeah, absolutely.
There's two different waysreally, Allison, you started
with this.
In the intro, which is one, youcould have your own podcast or
two, you can be a guest on otherpeople's podcasts.
Both are really valid.
And the thing with podcastingthat makes it so powerful, it's
your voice.
You get to tell your story aboutyour business, your book, your
(04:47):
brand, your whatever in your ownvoice.
And people develop arelationship with you.
And they're inspired by you andthey get to know you.
And podcasting is interestingbecause it's really this they
call it a parasocialrelationship where you feel
like, Hey, I know that person.
There is a podcaster that I havebeen listening to for probably
about five or six years.
(05:08):
And I follow him a little bit onsocial media and stuff.
And I feel hey, that's my guy.
I know him.
I've reached out to him like,Hey, I saw that you're going to
be here and he's involved inbaseball.
I won't even name the names, buthis team was in town playing the
Houston Astros.
And I'm like, Hey, I'm going tothe game.
And I'm like, by the way, he didnot respond.
But I felt like I know you.
(05:29):
And so, I think this is a reallyinteresting opportunity for
people that want to get theirpoint of view out.
Podcasting is amazing.
You're sharing your story inyour voice.
You're reaching audiences, notjust your own, but others.
So, here we are today.
Allison's audience is now goingto know who Victoria Meyer is,
(05:51):
and I think that's amazing.
And so, it's really a powerfultool.
The other thing about it, and wetalk a lot about creating
content and authority.
You definitely do that, right?
You do that by sharing yourpoint of view, by sharing your
insights, by sharing yourknowledge, and frankly, by
having a point of view.
But it also becomes evergreen.
And that's one of the things Ireally love about podcasting.
(06:13):
When I look at my podcast, theChemical Show, I've been
publishing it for four and ahalf years.
There is one clip out onYouTube, a one minute clip that
was done in 2022, that everymonth is in the top five items
found on my podcast.
(06:34):
It's crazy.
The title by the way, it's alittle geeky.
It's what is OperationalExcellence.
But apparently people continueto look for operational
excellence and that one clipevery single month for the past
four years shows up.
And to me that's really thepower of where we are.
(06:54):
It's that your content is, andyour point of view is visible
and value for a long time.
Allison (07:02):
And it could be as simple as what is.
It doesn't even have to be yourtake on operational excellence
or how to get, or what thechallenges are.
It's literally no one'sanswering that question.
Victoria (07:19):
What is.
Allison (07:20):
And in a digestible way.
Victoria (07:22):
Yeah.
Allison (07:23):
Please don't, I don't want to have to be like Six
Sigma certified in order tounderstand that.
Victoria (07:28):
And Allison, we talk about niche podcasting and I
would say my podcast, theChemical Show is certainly a
niche podcast.
Your podcast is a niche podcast.
There's a lot ofmisunderstanding about
podcasting and the value it has.
We all know who Mel Robbins andJoe Rogan are.
And these people that are topfive podcasts, what have you.
(07:49):
The reality is, you are in thetop 25% of podcasts if you get a
hundred downloads per episode.
You think holy crap, that's nota lot.
It's not a lot.
But the reality is, yourpodcast, if you have your own
podcast, if you're guesting on apodcast is reaching a very
targeted audience.
(08:11):
It's reaching the people thatwant to hear your message, that
are interested in my case in thebusiness of chemicals and how
other leaders are thinking.
Allison, in your case, it'sabout marketing and being an
author and publishing books.
Not everybody's interested inthat, and they don't have to be.
But the people that need to hearyou and need to hear your
(08:32):
message are ready and willing,and they're engaged.
Allison (08:37):
The audience is always together.
Yeah.
And they're always eitherlamenting together or they're
celebrating together.
They're like, I lost a hundredpounds, or I want to lose a
hundred pounds.
Those people want to be togetheryeah doing the challenging
thing, but what's the thing thatmost people overlook about the
(08:57):
value of stepping forward andspeaking?
Like the marketing jargon isowning your own voice, but what
are they overlooking?
What's holding them back?
Victoria (09:08):
What's holding them back is fear.
Let's just be honest.
Or often people think, I don'thave anything special to say.
Allison (09:16):
Which is baloney.
Victoria (09:17):
Which is baloney because each of us are unique
and we have a unique story.
We are connecting with somebody.
So, I think that's one thing.
It's the, oh shit, what arepeople going to think?
That holds us back.
It holds each of us back.
And I used to have a sticky noteon my computer that was
(09:37):
something along the lines of,it's not my business what others
think of me.
Like this whole get out to yourown way.
It's you're not actually beingjudged the way that we think
we're being judged.
And so, I think to me it's justunderstanding that you have a
message.
Finding an audience and thereality is there's a million
(09:58):
podcasts.
If you want to be a podcastguest, there is a podcast for
you, right?
There's a million podcasts, andyet we are still in the infancy
of podcasting as a media.
So, if it's in you to say.
I think I want to have apodcast.
Yes, do it.
There is space for you becausethere is a community of people
(10:22):
that want to hear your story,your voice, your authority and
there's room for you.
Allison (10:28):
Right.
I mean it's people always thinkoh, that medium is dead.
When MTV came out, the firstvideo was video killed the radio
star.
Radio is not dead.
It evolves, it changes.
You know, serious comes for freewith every new car and they give
you three months for free.
And I never subscribe becauseI'm like, I don't.
(10:51):
Same.
I don't want to have to pay forradio.
Plus, I just listen to likenineties country.
Yeah.
And Motown, yeah.
And old school rap because Okay.
I have attitude.
All right.
That's interesting.
Which I own.
Victoria (11:05):
I know I'm a, I like the old school rap.
I don't necessarily need theMotown.
I do pop hits.
Give me, hits one.
I love hits one.
Yes.
But the other piece, you wereasking about what holds people
back.
They.
It's this perfectionism, right?
They think they have to have allthe stuff.
So people will often say, andI'm on a few podcasting groups
on Facebook and elsewhere.
(11:26):
And people are like, okay whatdo I need?
Or I've got the, I've got thesetup, I've got the this, I've
got the that.
The reality is you and I,Allison, we are both podcasting
with a computer, a camera, and amicrophone.
In our home office, it's justfine.
Yeah.
Your iPhone or if you're anAndroid user is amazing.
(11:47):
It's everything you need.
And in fact, the story I toldyou about the podcaster that
I've been listening to, that'sgot over a thousand episodes, he
records much of them on hisphone.
He just does it wherever he'sat.
He just records him on hisphone, right?
And hits the publish button.
It doesn't have to be fancy.
Allison (12:07):
It doesn't have to be fancy.
And I think that people whenthey go and they how to start a
podcast, they search for how tostart a podcast.
They get all this, like, allthese tips about soundproofing
your closet and we don't need todo that anymore.
Yeah.
The microphones, even themicrophone on your phone doesn't
need that anymore.
(12:27):
Yeah.
You don't have to worry aboutechoes.
The microphone itself.
This microphone, which is lessthan a hundred dollars people.
And I actually have a freechecklist.
You can go to my website, it'slane lit.com/tech because I was
like, people just need to knowyou don't need the Blue Yeti
microphone, which is over$200 inps.
(12:50):
Serious podcasters say soundsnot that great, anyway.
I was going to say the same.
Don't thing.
It actually doesn't sound thatgood.
Oh really?
It looks good.
If you're going to have apodcasting set.
But who has a podcasting setother than Mel Robbins and Alex
Cooper from Call Her Daddy,which I do like her because
she's got such attitude.
Victoria (13:10):
She does have sas.
I know my kids won't let me.
I tried listening to her though.
because my kids, I have youngadults in the house, right?
So, teenagers to young adults.
My oldest just graduated collegeand she listens to call Daddy
every week.
And I tried listening one dayand they're like, mom.
You are not allowed to do that.
I'm like, seriously?
It's a free world.
I can listen to whatever I want.
(13:30):
Now, as it turns out, it's notmy jam.
That's not, I listen to podcaststhat are what do I want to say?
They're business podcasts, ormarketing podcasts, or
self-improvement.
That's what I like.
And yet, you know that you canlisten to true crime.
You can listen to things likeCall Daddy.
You can listen to all kinds ofSaaS and whatever.
And it's cool.
I think the other piece aroundpodcasting, Allison and you and
(13:53):
I have both recognized this isit creates new doorways and new
opportunities for you to go out,walk through, and achieve.
When I launched the Chemicalshow in 2021, I launched it with
this intention that, oh, I wasgoing to feed my consulting
business and I'm going tointerview people who are going
to become clients.
And that was my purpose.
(14:15):
My purpose was to feed myconsulting business.
I also recognized that there wasthis wealth of stories waiting
to be told people across theindustry that wanted and needed
exposure and we could each learnfrom each other.
So, big part of my value andwhat I drive for is connection,
insights and helping people justunderstand what else is going on
(14:37):
in the industry and what othersare doing.
But what I didn't realize is thedoors it was going to open to, I
launched a conference two yearslater in 2023.
The Chemical Summit.
The Chemical Summit, yes.
I keep, everything is on brand.
So, by the way, on Brand, theChemical Show, the Chemical
Summit, I have a mastermindcalled the Chemical Executive
Mastermind.
Because again, people need to bewith people that they learn and
(14:59):
grow from, and creating thatopportunity.
I speak on stages.
It has opened doors in ways,frankly, that I didn't imagine.
Allison (15:09):
Yes.
And people, they show up becausethey know you.
They do.
Didn't you just podcast from aconference?
Yes.
That's amazing.
Victoria (15:20):
Yeah.
Yeah.
In fact, I've actually hadconferences that will bring me
in to actually podcast fromthere.
Some of I just seek out on myown, but it's it's opened up a
door because again, peoplerecognize the value of sharing
voices and sharing stories.
And the impact that podcastinghas, which has been really cool.
The other thing I find is everytime I have a guest on, people
(15:45):
connect with that person, right?
One, they connect with theirstory, right?
Two, they reach out and theyconnect with them on Instagram
or LinkedIn.
LinkedIn primarily.
Sometimes people will reach outto me and say, Hey, I really
enjoyed your interview.
Could you make an introduction?
Wow.
Because I think there's anopportunity there and I want to
(16:05):
follow up with that person.
Yeah, great.
Absolutely.
Happy to do so.
Allison (16:10):
Right.
and they're engaging with youand with that person, and this
is the whole opportunity.
Yeah.
The common myth of podcasting isthat you have to already have
cachet.
And I would say you already do.
But why doesn't that hold peopleback?
(16:32):
That common myth, or let me askthat in a different way.
Yeah.
You already said you don't needthousands of downloads to get
traction, but what do you need?
Victoria (16:42):
You need a point of view.
So, there's a few things.
How do you build an audience?
One is by having a point ofview.
Being a vanilla white breadsaying the same thing everybody
else does.
I don't need to say the samething Mel Robbins does because
she says it quite well.
So, you need to have a point ofview.
You need to actually use andmarket your stuff.
So, I think one of the goodthings I know, Allison, you do
(17:04):
with your podcast is you publishit, you send it out to a
newsletter, you post it onlinkedIn and elsewhere.
And it creates that awareness,right?
That whole analogy of a treefalls in the woods, does it make
a sound?
Nobody cares.
And if you're on a podcast andyou never share it, oh so yeah,
I think you need to you do needto be able, you need to be
(17:25):
willing to share it with peoplethat, you know.
I think that's one thing.
And people, frankly, with peopleyou don't know, but to your
point of, do you need to havethis big following?
No.
Because part of the beauty ofthis is you have an interesting
story point of view, businessapproach, whatever it is.
And that's what people want tohear.
(17:47):
I don't, when I, again, I goback to the chemical show.
When I launched the chemicalshow.
One of the things I recognizethat in the chemical industry,
the same 10 people and companiesare referenced in 80% of the
articles.
Allison (18:03):
What?
Victoria (18:04):
Seriously, when you look at trade press, and I'm not
going to name.
I am might naming names, but youknow what?
It's always somebody from Dow istalking.
Somebody from Ly Bassell istalking.
Somebody from Shell is talking.
And yet there are thousands ofcompanies and leaders that have
points of view.
And people love getting thosepoints of view of people.
(18:28):
I think the other reallypowerful thing that I found, and
I've interviewed some really bigguests at really big companies
is asking the question adifferent way so that you get
more of your story out.
Yeah.
There's a guest I interviewed,mike Graff, he was the former
CEO of Air Laki, America's bigfortune 50 global company.
(18:50):
And we talked about his originstory.
And I always love to talk aboutpeople's origin stories.
Like how did you get here?
Like you didn't, were youbirthed and became CEO?
No.
You had a place, right?
You had a process path.
And he talked about how he wouldgo to a family farm in the
summer and he worked on the farmand that's where he got
(19:11):
interested in how things worked.
And it turned into engineering.
And then, the engineeringturned.
And I still just remember thewhole part of the story and when
we ended our interview, one ofhis comms team members who has
known him for years, like Mike,I've never heard that story.
Our employees would love this.
Yes.
They would.
(19:32):
We have so much depth ofexperience, background stories
that people have never heard,and podcasting is just a great
way to share that.
Allison (19:44):
I think the people when they think I'm going to be the
star, they think I have to give,and I'm giving advice, but they
really.
Want connection.
And connection comes from likebehind the scenes.
That's why behind the scenesvideos are, and behind the
scenes stories get so much moreengagement than like the,
(20:05):
polished, whatever.
Even behind the scenes photoshoots.
Yes.
Like I'm on the way to the photoshoot.
Like even when, I had brandpictures taken because I can't
take selfies all the time.
The behind the scenes, like onthe way there are so much more
interesting too.
Yes.
Because they're not so polished.
Victoria (20:25):
And they're very relatable, right?
Yeah.
Because I think we see people,we see somebody speaking on
stage, we see somebody'sbeautiful photograph.
Yeah.
And we think, oh my gosh, thatperson is perfect.
I could never be that person.
I remember as a young leaderwhen I was working at Shell,
looking at some of the femalesenior leaders, I'm like, oh my
(20:47):
God, I could never be thatperson.
I'm not like that person.
I have to dress a certain way,talk a certain way, whatever.
And then, you get behind themess and you overhear them
having an argument, with theirkids on the phone.
No, you need to come home afterschool.
And you realize, oh, likethey're a real person too.
And so, I think it's that.
(21:07):
It's the people want to knowthat you're real.
That you're going through someof the same stuff, that you're
not perfect, you're not thisperfect image.
I do think there's theopportunity though.
So I think it's the behind thescenes is important.
The fact that, you feel likesometimes you have this heavy
handed, that you have to carrythe show, which you do and you
(21:28):
don't, especially in aninterview-based show, right?
You just have to ask goodquestions.
But I would say it is reallyimportant and a great
opportunity for podcasters suchas you and I, Allison, to make
sure that our point of view getsin.
Because it's easy to always beasking questions and never
sharing our point of view.
(21:49):
And yet people want your pointof view and you have a hugely
valuable point of view.
So, I think it's an importantbalance whether you're hosting
your own podcast, whether you'reguesting on a podcast, to make
sure that people know, oh, no, Ihave a point of view and this is
what you need to do and this iswhy you need to do it.
Allison (22:07):
Do you have a resource for people who want to start
their podcast?
Victoria (22:11):
I don't have a start your podcast resource, but I
have a resource for podcasters.
I have several resources, so ifyou would go to the chemical
show.com/podcasters, there'sseveral resources.
I have How to build a media kitbecause Allison, as you know,
one of my big beliefs is everypodcast should have a media kit,
(22:31):
and every podcast should beprofitable.
People say, I don't have amillion downloads.
No, but you know what?
You access a hundred people thatsomebody else wants access to.
And there's ways to monetizethat.
So, I've got some resourcesthere.
And then, I do some coursesoccasionally about how to build
a media kit, how to build aprofitable.
(22:52):
I've got my podcast profitBlueprint which is really about
how to build a profitablepodcast.
So, several resources there forfolks.
Allison (23:00):
That's a good reminder.
I need a media kit.
Oh, one more thing to do.
Victoria (23:03):
We can work on it together.
I thank you.
I actually have a template foryou, Allison.
So do I know template is mymiddle name?
I know.
Well, I love it.
As you know, I do it a do itwith you workshop on build your
media kit because I'm also abeliever.
I can send you that template andyou send me templates for all
kinds of stuff.
But until we sit and work on ittogether Yeah.
In a focused effort, it doesn'tdone, it's not getting done.
(23:26):
And I will tell you, I've runthis workshop a couple of times
and people are like, this wasamazing.
Allison (23:32):
It's like when you're focused with other people who
are also focused and it somehow,it's not just the collaboration,
it's the like all the mindsworking as one.
Yeah.
In one hive brain, it getseverything done.
Yeah, absolutely.
Okay.
Pivot?
Yes.
What's a book people should bereading right now?
Victoria (23:51):
I have a couple of books.
So, number one, I am reading theJD Rob in death series.
There's 72 books in this series.
I love this series and I lovethrillers.
And it's a police detective,futuristic set, like 2050 which
is not that far in the future,by the way.
Oh God.
We're sold.
And it's just like my littlego-to.
(24:14):
I, you know what?
I deviate, whatever, but that'smy little go-to at the moment
because I'm just working my waythrough it.
It's like I've watched all 20seasons of NCIS.
This is my reading virtue.
Oh, mine too.
Of this.
Me too.
So that's, and the new seasonjust got released.
I know.
I can't wait.
So, that's my, guilty pleasure,not so guilty.
(24:34):
And then, the other book i'mcurrently reading, which is Who
Not How By Dan Sullivan and Dr.
Benjamin Hardy.
And as an entrepreneur, it'sjust a frankly for every one of
us.
It's a great reminder that.
I don't have to know how to doeverything.
Yeah.
(24:55):
I need to find the right who'sin my life that can help me,
whatever.
I've got a food to blank mow mylawn.
I've got a food to clean thehouse I need who's in my
business to help drive meforward, introduce me to people,
make things happen.
And so, I think it's just agreat reminder for all of us,
and it's an easy read and reallyjust really relevant.
Allison (25:18):
Good tips.
We'll have those in the shownotes.
Perfect.
And we'll have links to yourmedia kit and yay courses in the
show notes.
Now, what is one thing before wecall this podcast Complete That
you want people to do today?
Victoria (25:38):
Oh my gosh, that's a really hard one.
Allison (25:40):
What can they do to take one mini, itty bitty baby
step toward being on a podcastor hosting apps?
Victoria (25:49):
Okay, we're going to start with this.
So, let's talk about being on,you know what I'm going to say?
Your itty bitty step towardshaving your own podcast.
Because I'm a believer that youcan and should have your own
podcast is write down fivepotential names and topics and
go see if the website'savailable.
Ooh.
When I decided I had beenpondering and pondering to
(26:10):
launch a podcast and what was itgoing to be?
And I was out for a walk.
I was on a goal setting retreatwith my husband November of
2020.
And I was out for a walklistening to a podcast.
I don't know what podcast itwas, and I wish I did because
whatever, when I'm out walkingis often when I'm thinking and
I'm freeing.
And I just remember at one pointthinking, oh my gosh, keep it
(26:31):
simple sweetheart, stupid.
Whatever word you want to usefor that.
That second aspect.
Yeah.
Yeah.
Keep it simple.
The chemical show.
It doesn't need to be morecomplex than that.
It's neat enough becauseeverybody's like niche, niche,
niche.
now.
You know what?
It is a niche.
Allison (26:47):
And it doesn't need to be super clever.
Victoria (26:49):
It doesn't have to be super clever.
It's actually better if it'sdescriptive.
It's better if it's the how touse your iPhone in 2025.
If you want that to be yourpodcast, bring it on.
Go get it.
Yeah.
The iPhone podcast.
Exactly.
And I did that.
I was out on this walk.
I came, I'm like the chemicalshow that's simple.
I got back to the hotel.
I looked it up on GoDaddy.
(27:10):
That's my go-to place forpodcast or for websites.
Domains.
It was available.
I bought it.
Three days later I talked tosomebody who's Hey, can I refer
you to can I back to the who,not how can I refer you to the
podcast company that's helpedset up our podcast?
I'm like, yes.
The one thing is just write downfive names and go see if they're
(27:32):
available and buy one of themand just make it happen.
Allison (27:35):
And you'd think oh, buy them.
They're$14 a year.
Yeah, no, that's exactly right.
Yes.
You've got to know, if somethingis$50 a year, then you don't
need that one.
Just keep moving.
Yes.
Yes.
Because the going rate for themis 14 bucks a year.
Exactly.
And so skip a Starbucks visit ifyou need to and go get yourself
a website.
(27:55):
Make your own coffee.
Make your own coffee.
It's nice to go get treatedsometimes.
I'm so picky.
I like I would've never guessedthat, Allison, what?
I am, I'm being, I'm mockmocking you now.
I wouldn't, I just am part, likeI know what I like, I have an
opinion.
Shocker.
Yeah.
Yeah.
Most of the time I'm thinkinglike, just let me back there.
(28:16):
I can, I'll do it.
Oh my gosh.
But they don't, oh my gosh.
They don't let you do that.
That's a whole nother story.
I stayed in a hotel for sevenmonths once and yikes.
Well, I mean, I went back andforth on the weekends.
But for whatever reason, it washunting season and the kitchen
was opening late.
Oh.
And I was like, can I just goback and toast a english muffin
(28:37):
and get some berries out to yourfridge.
And they're like, sure.
Yeah.
Okay.
I did.
That's right.
because you got to know how todo it yourself.
I love that.
Exactly.
I love that.
Listen.
If you want to start your ownpodcast, go to the Chemical show
slash what did you say?
The chemicalshow.com/podcasters.
(29:01):
Podcasters.
And the link is in the shownotes.
Go there, you'll get some superhelpful resources so that you
can actually take action.
Yeah.
And then, and if you have apodcast, let's take it to the
next level.
With the media kit?
Yes.
Yes.
Alright.
That's me too.
Alright, Victoria.
Thank you so much.
(29:22):
This is phenomenal.
It's awesome.
And you listening from theparking lot at Target.
And I know your life because I,it's my life too.
You can do this.
You really can.
And I believe in you.
And when you launch yourpodcast, send it to me.
(29:42):
I will promote it.
This is a lifelong publicisttelling you I'm happy to share
it.
Or don't send it to me, just tagme on whatever.
I'm on most of the platforms.
So you know, it's, I'm alwaysAllison Lane Lit, so it's not a
surprise.
I will see you next week.
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