How to Create 6 Months of Content with Valerie Morris | Ep. 66

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What if your book isn’t the brand… you are? 

Allison Lane sat down with Valerie Morris, marketing strategist and author visibility expert, to break down how to earn trust, build credibility, and get noticed by readers and publishers. 

From cutting through noisy online advice to choosing visibility tactics that actually fit your life, Valerie shares proven strategies that will help you show up, get seen, and stay sane. If you’ve ever felt overwhelmed trying to market your book, this episode is your shortcut. 

Press play and take notes.

What You’ll Learn:

• The visibility mistake most people make—and how to fix it.
• Why branding matters more than your book title.
• A simple strategy to create 6 months of promo content 

Resources Mentioned:

• Valerie Morris' website: https://www.tinterocreative.com/ 
• Connect with Valerie on LinkedIn: https://www.linkedin.com/in/valerielmorris/ 
• Book Reco: The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About by Mel Robbins: https://bookshop.org/a/55773/9781401971366 

Timestamps:

• 03:22 – Why visibility feels like a full-time job 
• 12:15 – What most people get wrong about book promotion
• 22:50 – How to turn 12 chapters into 24 weeks of content
• 31:08 – The one list everyone should start building today
• 39:40 – What real branding looks like in the age of AI

If you got value from this conversation, take a moment to rate and review The Author’s Edge. Your support helps more people discover smart, actionable strategies. And share this episode with a friend, it might be the nudge they need.

Watch on YouTube: https://www.youtube.com/watch?v=Bo6qjdJPNco

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