May 27, 2025 • 43 mins
Is your email list ready to help you launch your book… or are you waiting until you're "ready?"
A visibility and list-building coach, Tracy Beavers joins Allison Lane to break down what most authors get wrong about email marketing. Spoiler: the best time to start is yesterday. You’ll hear why relying on social media is risky, how to build trust with readers before your book is out, and how to make list-building feel less like a chore and more like a creative extension of your work.
If you're an author looking to grow your platform and make real connections, this episode is your roadmap. Hit play and get ready to grow.
What You’ll Learn:
- How to create email content your audience actually wants before your book is out.
- A practical 12-week content strategy that won’t burn you out.
- Why Facebook is still powerful for author visibility and how to use it right.
Resources Mentioned:
- Tracy Beaver’s website: https://www.tracybeavers.com/
- Tracy’s Podcast: https://www.tracybeavers.com/podcast
- Connect with Tracy Beavers on Facebook: https://www.facebook.com/tracy.l.beavers
- Connect on LinkedIn: https://www.linkedin.com/in/tracy-beavers-b650449/
- Join Tracy’s Facebook Group: https://www.facebook.com/share/g/1YrBVftXBq/
- Download Allison’s Author Bio Package: https://www.lanelit.com/package
- Book Recommendation:
- You Are a Badass(r) How to Stop Doubting Your Greatness and Start Living an Awesome Life by Jen Sincero: https://bookshop.org/a/55773/9780762447695
- You Are a Badass at Making Money Master the Mindset of Wealth by Jen Sincero: https://bookshop.org/a/55773/9780735223134
Timestamps:
- [00:07:00] The #1 reason authors need to start their email list now.
- [00:13:00] Why your Facebook profile is a hidden marketing powerhouse.
- [00:22:00] How “behind-the-scenes” content builds connection and loyalty.
- [00:36:00] The simple Facebook tweaks that can grow your email list fast.
Watch on YouTube: https://www.youtube.com/watch?v=ilCBCePA_3E
Rate, Review, & Follow The Author’s Edge
“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.
Here’s how:
- Click here, scroll to the bottom, and tap to rate with five stars.
- Select “Write a Review” and tell me what you loved most about the episode!
And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.
LinkedIn @allisonlanelit
Facebook @allisonlanelit
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Tracy (00:00):
When you land in somebody's inbox, to me, it
feels like I'm landing in theirliving room.
Like literally when I getsomething in my inbox, it's the
next best thing as the mailbox.
Everybody's got an inbox,including my 82-year-old mother.
Everybody knows how to use it.
Versus Facebook and Instagramand who the heck knows, you know
(00:20):
how to use those half the time.
And you are front and center,top of mind with people that
have said yes to what you'redoing.
Because to get on your emaillist, they have to opt in for
something.
Allison (00:57):
Welcome back to the Author's Edge.
I know why you're here,'causeyou want to get some smarts,
some practical tips.
So, you know what to do to buildyour visibility and grow.
Grow your career, grow yourdigital footprint, grow your
options, your opportunities.
(01:18):
For the love of Pete, all ofthis should be easier and that's
why I'm here.
I am your Sherpa through thismarketing madness because it's
just a big old freaking messunless someone shows you the
way.
I don't expect anyone to knowthe marketing jargon that I use,
(01:40):
but I had to learn it through 30years of working in marketing,
you shouldn't have to.
If you are teaching at theuniversity or taking care of
your grandkids or finallywriting the book that you meant
to write 25 years ago.
It's time that you get a littleintro and be a little gentle
(02:04):
with yourself that no oneexpects you to know something.
Especially something that is sohard to figure out by yourself.
You can't possibly figure outall of this stuff for yourself.
It's so much easier when someonejust says, oh, do this, not
that.
Oh, thank you.
(02:24):
I hate it when I hear someonesay, so go and think about this.
Screw you.
Why don't you go sit in thecorner and think about whatever.
Just tell me what to effing do.
It is hard when someone justdoesn't tell you.
Straightforward.
So I'm glad you're here.
You are doing the right thing.
We're going to give you what youneed today and some resources
(02:48):
and actions that you can taketoday, because if you're focused
on building your digitalpresence or your presence just
out of the gate, but you're notbuilding your email list.
You are missing that criticalasset that actually drives your
(03:10):
brand, your momentum, itelevates you, it creates longer
term relationships.
But you are not doing it becauseno one told you to.
And no, you cannot just emailpeople from your Gmail, which
hey, I had to learn that.
When I was running PR atUnilever and marketing at Bert
(03:35):
Bees, first of all, thereweren't those rules about email.
And why would you know that ifyou are running the emergency
department at the hospital.
You would've no context for howto even know something like
that.
So, that's why we do this.
Today, we're breaking down whyhaving an email list is both,
(03:58):
first of all, it's an importantstep into sharing your knowledge
and your wisdom with people whoare not related to you.
Who don't have access to you allthe time, and who you don't
actually know.
You don't have to have aone-on-one relationship with
them.
You've been amassed knowledge,but it's only wisdom when you
(04:20):
pass it on.
You get me?
So, this is a non-negotiable.
And if you're going to say, butI don't have time, I will
wrestle you to the ground.
It's not nice.
You can start growing your emaillist with smart organic content.
Organic is one of thosemarketing things.
(04:42):
But while I'm saying is with theposts that you put out on social
that you do not pay for and youdo not boost and you do not pay
someone to run ads for you, Ihave never.
No, I did run ads and it didnothing.
And I think I spent$60.
So I don't run ads because, ugh,I don't need one more thing to
(05:02):
do and either do you.
This conversation is especiallyfor people who wanna stop
relying solely on social mediaand or they feel like I keep on
sharing, but my followers aren'tgrowing.
Yeah,'cause so you can't dependon how the platforms are
shifting behind the scenes.
(05:22):
It's like a puppeteer is pullingall the strings and you don't
have access to that, and youdon't have time to stay up on
the trends, on Insta, or youjust need real traction because
you're trying to help people.
So, today's guest is TracyBeavers, and I'm so excited.
So excited.
(05:44):
She's a visibility and listbuilding coach.
That's what we need becausewhether you know it or not, as
soon as you are sharing amessage or even your story, you
are an entrepreneur.
Because it's not about youanymore.
It's not about the one-to-one.
You are running a marketingmechanics that need to reach
(06:08):
people and you need to make iteasy, and that's what Tracy's
gonna do for us.
She's a public speaker, sosought after a published author.
Host of the top ranked podcastcreate online business success.
Yes, please.
And she's been featured in somuch media, but just a little
smattering, like a littletasting menu.
(06:30):
CBS, the Wall Street Journal.
Oh yeah, and Kajabi, my favoritewebsite platform.
And the reason I like her, and Imight make her blush is that
she's just so practical.
Please don't make me beg for it.
Just tell me what to do.
Type of approach.
So, today she's showing us howwe can grow our email list to
(06:51):
actually engage with peoplebefore our books come out and in
between books.
And even if you haven'tpublished a book yet.
Yes, that's the time to startgrowing the email list.
While staying visible in a waythat does not run you into the
ground'cause nobody needs tohave their excitement, sapped,
(07:15):
and their energy squashed.
Alright, let's get into it.
So, Tracy, thank you so much forbeing here.
I can't wait for you to whip meinto shape and help us get over
our angst.
You work with so many people whowanna grow their visibility.
And they probably come to youwith a lament of, they don't
(07:39):
come to you when they're justsuper excited.
They come to you with a, I triedthis and it's not working.
And so they're already feelingdown
Tracy (07:47):
Yes.
Allison (07:48):
And the folks listening now, a lot of them want to wait
to build their email list untilthey feel ready or until they
have their whole content planfigured out.
Tracy (08:01):
Right.
Allison (08:03):
Answer this question, but what should I email about
other than sign up to get newsabout my upcoming book?
Wah, nobody wants to sign up foryour updates.
So what should they be doinginstead?
And just tell so lay it on theline.
Tracy (08:20):
Yeah, for sure.
Thank you so much for having me,first of all.
I'm really excited to be here.
And that intro was really mademe blush.
Yes, it did.
But okay, so let's talk aboutthe importance of the email list
for just a second.
I'm sure your audience has heardthis a million times, but it's
worth repeating.
Allison, as well as I do thatsocial media is wonky.
(08:40):
It is hard to predict.
We don't own it.
There's an algorithm that's incharge, who the heck knows who's
in charge of it?
I don't think anybody is.
What it's gonna do from day today.
So, in business, I don't wannaleave my business growth and my
income up to chance.
I do wanna use social media as atool for visibility and
(09:02):
marketing.
You betcha'cause it's free andmy audience is on there.
What we have to realize isbecause we don't own the
platform and because a verysmall percentage of the people
that are friends and followerswill actually see what we post.
We've gotta get'em offline intoour email list.
Because when you land insomebody's inbox, to me, it
(09:24):
feels like I'm landing in theirliving room.
Like literally when I getsomething in my inbox, it's the
next best thing as the mailbox.
Everybody's got an inbox,including my 82-year-old mother.
Everybody knows how to use it.
Versus Facebook and Instagramand who the heck knows, you know
how to use those half the time.
And you are front and center,top of mind with people that
(09:47):
have said yes to what you'redoing.
Because to get on your emaillist, they have to opt in for
something.
And we can talk about somejuicy, fun ideas for authors to
get people to opt in.
But they've said yes, they haveraised their hands.
They've said, yes, I wannaconnect with this author.
I'm so excited to know thembetter.
And they are waiting to hearfrom you.
(10:09):
Okay, so, TikTok great example.
I pray that all of the people onTikTok that are trying to build
a business and have an incomefrom that platform are building
an email list.
Allison (10:19):
Nope.
Tracy (10:20):
If they didn't learn their lesson, what was it four
months ago when the whole thingwent away, I hope they've
learned it by now.
That's a prime example of asituation we don't own, we can't
control.
Facebook and Instagram went darkabout two years ago for about 36
hours, I'm in the Meta LeadersNetwork.
I have been for years.
It was so sad when the lightscame back on.
(10:42):
There were thousands of smallbusiness owners that lost lots
and lots of money'cause they hadno way to reach their people
that loved them, their clients,their prospects.
No way.
Now, you and I both follow AmyPorterfield.
Do you know what she did duringthat 36 hour period?
Allison (10:57):
Did she get a massage?
Tracy (10:58):
No, she sent a couple of emails out.
She made$14,000.
Yeah, without social media.
So that, I'd rather be theperson that made$14,000 than the
person that just lost theirbusiness.
Allison (11:11):
And had a miserable, panicked
Tracy (11:14):
Yeah.
Allison (11:15):
Experience during that time for
Tracy (11:17):
sure.
Allison (11:18):
And let me be clear, whether you're deciding to write
a book or you're thinking I'mjust here'cause I love that
sound of Allison's voice, I knowyou do.
Or you're thinking maybe oneday, and you have to know that
if you are sharing your message,even if somebody's not paying
you and you are contributing tomedia, or you have a column on
(11:42):
Psychology Today, which is PSnot paid.
You still are running abusiness.
You just haven't monetized ityet, which is cool, you don't
have to.
But you do have to know thatthere are channels of
communication that are availableto you that do not require you
to buy a plane ticket, book ahotel, go to a conference.
(12:08):
And you can use even freeschedulers so you don't have to
post on social live.
You schedule it for 3:00 AMEastern, if you like.
So, you can do this and you cando it at your own pace, which is
fabulous.
What I hear people say, becausea lot of even my clients, they
(12:30):
might be a freelance journalist,freelance writer.
They do have a website, but it'smore like just to legitimize the
fact that they're a writer, butthey have a book coming out.
Tracy (12:40):
Right.
Allison (12:41):
And their question then is, when do I need to start
really my email list?
I'll start getting people on thelist, but I'll tell them they're
going to get updates of thebook.
Like, Oh no, nobody wants yourupdate about when the book's
coming.
(13:02):
They want your genius now.
Throw me a bone.
They're probably not even halfof them will buy your book, but
they're gonna show up for yourlive event.
Why wouldn't give them a littlebit?
Tracy (13:15):
Yeah, for sure.
Allison (13:16):
So, you share so much about the how to simplify
content creation, and I thinkthe reason why most people think
that I'll get them on the listand then I'll tell them, I'll
give them monthly updates.
No, but it's because they justdon't know.
Tracy (13:31):
Right.
Allison (13:31):
How to make this simple and how to manage it in a way
that doesn't feel overwhelmingand soul crushing.
Tracy (13:38):
Yeah.
Allison (13:39):
What is the key for folks who they're showing up
online, but they're not growing.
They have the same 800 Facebookfriends.
How can we make it easier forthem?
Tracy (13:53):
In terms of their social media content.
Allison (13:56):
Social media content, and starting that email list.
Tracy (14:00):
So, at a base level, we need to have enough content
online to be consistent enoughto get picked up by the
algorithm consistent enough thatour audience gets excited about
the content.
When I say consistent, a lot ofpeople think that I mean, you
have to post seven days a week.
You have to dance on reels andfeel like a you know, silly
(14:21):
person.
No.
None of that is true.
When I say consistent, I meanpick, how many days a week you
have the bandwidth for to createcontent and stick with it.
That's the consistent piece.
So, if I have a student that isworking a full-time job and
she's like, Tracy, my hours arelimited,'cause I built my
business alongside my full-timecorporate job.
I could not post seven days aweek.
(14:42):
I had to pick one platform,which is something I also
recommend if you're juststarting out with social media.
Pick one platform go all in onit, learn it, learn all the
nooks and crannies of it.
The different formats that theplatform gives you.
For example, Facebook is my jam.
It's my platform.
When I started LinkedIn was aplace to go get a job, and
(15:03):
Instagram held no hold for me.
I wasn't on it, didn't careabout it.
But I knew how to use Facebook.
And so, Facebook gives usdifferent formats, like live
video, stories.
I think you can do a reel onFacebook.
I don't do a lot of reels.
My team does those for me.
Just know the different formats.
And then, decide how many days aweek can you create content for
that platform.
(15:24):
And all I could do is three daysa week.
But it was enough.
I had to be consistent threedays a week.
Week in, week out whether Iliked it or not, that is how I
got the favor of the algorithmthat in live video, being
honest.
I've been going live for yearsbecause the algorithm favors
that over everything else.
So, a strategy that I teach mystudents and clients in my
program is to pick out one topicper week.
(15:47):
Essentially, I want them to do avisualization of their ideal
client.
And then, do a brain dump oftopics, topic ideas, and try to
get to 12 topics.
And then, we do one topic perweek that gives you 12 weeks of
something to talk about.
And this exercise usually takesabout 30 minutes the way I teach
it.
Then, what I want my studentsand clients to do is look at
that one topic.
(16:08):
So, let's say, the topic is whydid I decide to write this book?
That's a great topic.
That's super interesting.
I wanna know the behind thescenes.
I wanna know why Allison'swriting this next book.
How did I decide to write thisbook?
Then you decide, okay, what ismy regular piece of weekly
content going to be?
And I suggest a live video, apodcast, or a blog.
(16:29):
They're already a writer.
Write a blog, super easy.
Then, you take that one piecethat you wrote for me.
It's my live script.
I write out my live script.
I can throw that into a free AItool and say, Hey, could you
create two to three social mediaposts for me based on what I'm
gonna tell people live?
So then, what I have done isI've got a live training.
I'm gonna do one day a week,pick a day, mine's Thursday.
(16:52):
Then, I've got two to threesocial media posts that AI
helped me write.
I have four pieces of contentfor the week, and I've only
written one on that one topic.
Allison (17:03):
And the social posts that the free AI tool is writing
for you.
It's not Hey, if you areinterested in this, go watch my
live.
It's actually providing value.
Tracy (17:13):
Correct.
So like if my live script is thehottest four tips to get high
engagement in your free Facebookgroup.
So, I give you four tips in thatlive before AI came along.
Allison (17:24):
Yeah.
Tracy (17:25):
I would take one of those tips, create a social media
post.
There's four social media poststhat I've got for the week.
All I had to do was use what Ialready wrote.
Allison (17:34):
Hmm.
Tracy (17:35):
Is your regular piece of weekly content?
Then look at that blog and say,okay, what juicy nuggets did I
give in this, that I couldrepurpose into social media
content?
You could ask AI for aninspirational quote based on
what you wrote.
And then, you make a quotegraphic, tie that into your
content.
The key to the social mediacontent though, is, and Allison,
(17:57):
you know this is that we have tohave a call to action that leads
to our email list.
So, we can create content allday long.
But if when I'm going live, if Ido not give a call to action
that says, here's what I wantyou to do now.
I just told you how you can doX, Y, Z.
I want you to go grab my freeguide to diving deeper into this
topic.
It's got a cool checklist withit.
(18:18):
Go to tracy beavers.com/whateverto grab it.
Or if I don't give an invitationto my free Facebook group, which
grows my email list because ofthe way I have the membership
entry questions set up.
I don't give a call to action tocome listen to my podcast.
And by the way, I've got thepodcast audio and show notes
written, it grows my list.
That is a missed opportunity.
Then you're just creatingcontent to create content and
(18:39):
it's doing nothing for you andyou're truly wasting your time.
So, these pieces of content thatwe're doing, the one thing I
want people to remember today isall roads lead to list building.
And what I mean by that is everyaction you take in your business
every day, how can it grow youremail list?
When you go collaborate withanother author on a podcast, you
(19:00):
wanna have a call to action thatleads to your list.
And it cannot be sign up for mynewsletter.
Just like you said, nobody wantsto sign up for a newsletter.
Allison (19:07):
Okay.
Tracy (19:07):
They don't.
Allison (19:08):
I love the sign up for your newsletter conversation.
Hold on, I'm gonna, I have tograb this thing.
That is perfect example of thething that I never ever wanna
see ever.
Have you ever been toRestoration Hardware?
Tracy (19:21):
Only once.
Allison (19:23):
Okay.
It's like a museum of furniture.
Tracy (19:26):
It kind is, and their catalog is enormous.
Allison (19:28):
But they don't ask you, do you wanna sign up for my
email list?
We're going to send you a salescatalog.
They offer you this gorgeousfurniture porn.
And Yes, and I will not bebuying a$25,000 table.
Tracy (19:46):
I won't either.
Allison (19:47):
But do I wanna look at it?
Yes.
Tracy (19:50):
Oh yeah.
Allison (19:51):
Am I wondering where the children are?
Tracy (19:55):
I'm wondering who bought the table.
Allison (19:57):
I'm wondering who cleans these houses is.
And I would not wanna live at afully beige house'cause I don't
look good in beige, I'm aredhead.
But no one signs up for, pleasesend me your emails or your
snail mail.
I would like to sign up for yourcatalog.
Sign up'cause you know thebenefit of what you're getting.
(20:18):
And yes, I would like yourfurniture porn.
And to roll my eyes while Isecretly think that would be
nice to have that kind of play.
But yeah, I don't wanna sign upfor your emails or to stay tuned
or get updates'cause it's toovague.
Tracy (20:37):
Yeah.
Allison (20:38):
Why?
Tracy (20:39):
And it's boring.
It's like when I hear the wordnewsletter, I am transported
back to Sunday school and churchwhere they handed out the church
newsletter.
And I'm sorry folks, that if youlove the church newsletter, but
I was just like, this is boring.
Who's gonna read this?
You know.
So, what we wanna do is create ajuicy thing that is sexy, like
(21:01):
the Restoration Hardware catalogand makes people go, oh, I want
that.
A really fun thing if you'rewriting a fiction book, for
example.
So, my nephew is a fictionwriter and we talked about his
email list and some fun ways toget people on it.
And One of the things I said tohim was, everybody loves to know
the backstory on a character orcharacter development.
(21:22):
Especially, if they love you asan author.
Like if Jensen Shero was one ofmy favorite authors, her badass
books just brightened my day'cause she's hilarious.
And she always smacks me rightbetween the eyes with something
I need to hear.
And if she had a free leadmagnet is what we call'em.
A freebie out there that said, Icould hear the backstory of how
she developed the badass series.
(21:44):
I could hear more about the goatstory in You're a Badass at
Making Money.
If you haven't heard the goatstory, it's hysterical.
Or a fiction writer, how Ideveloped princess whoever?
Allison (21:57):
Butter cut.
Tracy (21:57):
Yeah, whatever.
And the 10 things you've neverheard about her.
That I mean, come on, wouldn'tthat get your attention?
Allison (22:06):
Right.
Especially, the characterbackstory.
Even the how I came to writethis book or I'm in the middle
of writing this book.
People don't actually want towait for you know, they're not
sitting there waiting.
Tracy (22:23):
Right.
Allison (22:24):
Punks a poni pill.
So, will pop out of the hole andlike, oh, thank God he's here.
And everyone's there going.
The groundhog they want a littlebit of juice along the way.
Tracy (22:36):
Yeah.
Allison (22:37):
If you're like holding back your wisdom or just a
picture of your messy desk.
Hey, you wanna look behind thescenes?
Tracy (22:45):
Right.
Allison (22:45):
This is the ugly part of you know, script creating
your podcast, writing your book,putting your website together,
choosing your color palette.
Please don't pick someone to dothat.
Tracy (22:59):
The other thing is it that the audience wants to have
a connection with us.
Allison (23:02):
Yeah.
Tracy (23:03):
And so, anytime we can deepen that connection and let
people into our world.
That is gonna solidify thatloyalty, where they're gonna be
excited to hear from us.
Allison (23:15):
Period.
I'm silent because I love apower quote.
And that was a mic drop moment,so I just wanted to give it some
space.
Tracy (23:23):
Give it some space.
Allison (23:25):
Yeah.
Tracy (23:26):
Yeah, so there's some fun like even after the book is
published.
One of the ideas I gave mynephew was put a QR code at the
beginning of it that leads to anemail list that says, would you
like to know the behind thescenes of how this book got
written?
Let's say, it's a historynonfiction book.
Somebody that is writing aboutthe city of New Orleans they
could say on that QR code, youwanna hear the backstory about
(23:48):
how I almost got thrown in jailin New Orleans trying to write
this book.
Make the story true, obviously.
Allison (23:54):
Or that story is great too.
You can run with that.
Tracy (23:56):
One of my most popular podcast episodes is how I ended
up in Facebook jail and how myemail list saved me.
And it's a true story, butpeople wanna hear it'cause
they're like, oh my God, she wasin jail.
And I'm like, yeah, I was ajailbird.
Allison (24:09):
Yeah, I got thrown in LinkedIn jail.
And you do not get any kind ofrepresentation there.
Like a black hole.
Tracy (24:16):
Wow.
What happens when you get thrownin LinkedIn jail?
Allison (24:19):
You learn patience.
Tracy (24:20):
You can't post.
Allison (24:22):
No, you can't post.
Tracy (24:23):
Wow.
Allison (24:25):
You can't can't post.
Tracy (24:26):
I know that could happen.
Allison (24:26):
There's no like number you can call.
Bless their hearts.
Tracy (24:31):
There's no snacks.
Allison (24:33):
There's bread and water.
That's it.
They do have a like a Twitteraccount where you can say,
please call my parents and comeput who me.
And you get put in a queue.
And like six weeks later I gotan email saying, we're work.
you've now hit our radar.
(24:53):
Thank you linkedIn.
And there's no explanation.
But I know what I did and it waswrong.
With LinkedIn, you cannot givesomeone else your login password
like your login.
Tracy (25:05):
I did not know that.
Allison (25:06):
No, you may not.
And because they know where youare, they're like Santa Claus.
They know what you've beendoing.
Tracy (25:11):
That's really funny.
That's a thing on Facebook.
They will shut you down.
I just didn't know LinkedIn wasthat serious about it.
Allison (25:16):
Oh yeah, linkedIn is for sh!z.
But yeah, in that story thatpeople sign up to hear or read,
it can actually just be a video.
Tracy (25:25):
Yeah, for sure.
Allison (25:26):
On your website.
Tracy (25:27):
Totally.
Allison (25:28):
Sometimes people are like, please entertain me.
And this does not need to behigh production value.
A lot of the videos, the shortsthat I put out are filmed when I
am in carpool, in my car.
Tracy (25:43):
Yeah.
You know, this iPhone isessentially a video team.
Cause the quality is so good.
And you are so correct.
People do not, I'm sorry, I'mspeaking for myself.
I was about to make a generalsweeping statement.
I do not like perfect curatedcontent.
I am over it.
It doesn't resonate with me.
I wanna see the real stuff.
(26:04):
And like for example, I gaveabout New Orleans.
Would you be interested inseeing a video of the church
that I just wrote about and whatI found in the bowels of the
church, or something like that.
And literally you're walkingthrough the church as you're
doing your research.
You're there anyway.
Take some photos, take a video,and that's what you can email
your list.
Super easy.
Allison (26:26):
Exactly.
I think people forget that theprocess, that they think they
need to be perfect or have aplan, just bring us along.
You walked out the dog.
And the dog is like sniffing atthe tree.
Tracy (26:40):
Yep.
Allison (26:40):
Do a little selfie video of like, you know what, I
was having a thought, and youguys didn't realize this, but
whenever you go somewhere, makesure you have your favorite pen
with you.
I have a favorite pen.
And the key to being a writerand having a pen that travels
well is that it needs to be aclicker.
Tracy (26:57):
Interesting.
Allison (26:58):
Oh my God.
If you have to keep track of acap too, forget it.
Tracy (27:03):
That's true.
Allison (27:04):
Gotta be a clicker.
And if you are a writer and youthink that you might be writing
in a notebook and maybe youwanna keep that for 10 years,
you need to have Archival Ink.
This is not hard.
You just need to do a search forit.
It's available everywhere.
Yes, you are welcome now.
Tracy (27:22):
I just had a thought.
What if a fun thing they postedon social media was, do you have
a favorite pen?
Because some of the things thatI ask in my free Facebook group
that get the most engagement arethe silliest things you'd ever
hear.
I could post tips on businessgrowth all day long.
I do a post about, what's yourfavorite color of sticky note?
Holy heck.
We get 200 comments.
(27:44):
Everybody's got a strongopinion, and I'm like, that is
hilarious.
Or you say, do you prefer pen orpencil?
Oh my gosh.
Once again, strong statement.
Do you prefer Mac or laptop?
Holy cow.
People were getting in argumentsabout what's the best thing.
So sometimes that simple stuffis great content that gets
engagement.
And I just had another thoughtwhen you were talking, I
(28:04):
visualized, you said dog walk.
I visualized, what if there's anauthor out there who has a
favorite place to write.
And it's in a park or it's on awalk with their dog, take me to
your park, you know.
Like the artist that sets up theeasel with the watercolors?
And show me the beautiful appletrees that when you breathe in
the scent of the blossoms,you're just like, ah, this is
(28:27):
how I write.
Allison (28:28):
I'm so glad we're talking about this because the
thing that people forget is oncethe book comes out and they
think, oh, now I have time tobreathe.
Yeah, but you don't have accessto that content'cause you didn't
take the picture or the videowhen it was happening.
Tracy (28:43):
Right, right, right.
Right.
Allison (28:44):
So, you need to think about in the future, you're
gonna want a picture of youfrustrated, surrounded by sticky
notes.
You might not even use it now.
You will later.
Tracy (28:58):
And the messy hair and the mismatched pajamas and the
socks that don't match.
Like I took a picture one day, Ihave on little exercise socks,
and then I have my cloud shoesomething or other that I got
off Amazon that are reallycushiony, they're bright yellow.
Allison (29:15):
Nice.
Tracy (29:15):
I look ridiculous because I don't have to leave the house.
But I took a picture of my feet.
I posted it on Facebook and Iwas like, this is the real world
for an entrepreneur, what areyou wearing?
And people thought it washilarious.
But yeah, I mean, that kind ofstuff is what solidifies you as
a human being relating to otherhuman beings.
Who are the people that aregoing to buy your book?
(29:36):
And if Jen Sincero said, this isthe kind of paper I like to
write on, this is my favoritepen.
Bet your bpi, I'm gonna go lookit up and I'm probably gonna buy
it.
So, if you're talking about pensand pencils and paper, and you
can get an affiliate link forthose things and share it with
your audience.
There's a little passive incomeyou can make.
Allison (29:54):
Yeah, and every little nickel counts
Tracy (29:57):
Oh, they did.
Allison (29:58):
And you're doing someone a solid, they don't pay
more.
You just get a quarter.
Tracy (30:03):
You just get a little bit of it.
Allison (30:04):
Yeah.
Now, let's go back to Facebookbecause that is your jam and
your jelly.
When you're talking about maxingout your potential on Facebook
'cause we're already on there.
A lot of people are, I think,just missing.
They're like, this isn't growingor people aren't sharing my news
(30:27):
are my tips.
And I think it's because theyare looking at their friends as
people who are passionate abouttheir message.
But chances are they're justfriends with actual friends.
Friends and family or peers, andthey haven't actually reach the
(30:48):
person who is the recipient, theintended audience of their
knowledge.
So, what are we missing and howcould we help people unlock
what's possible in Facebook?
Tracy (31:04):
Oh, there's so many nooks and crannies of Facebook that
people don't even realize.
So, a foundational piece foreverybody that I would love for
them to do is to get every nookand cranny of their Facebook
personal profile filled in.
Every little space that Facebookgives you.
I call it the whole menu of you.
(31:25):
So, first of all, I wanna see aphoto of you on the profile
photo there's an intro partright below your profile photo
where you can say who you are,who you serve, how you serve
them.
Great place to say, I'm afiction writer that writes about
X, Y, Z, and I transport myaudience to this you know
wherever, I don't know,something juicy that gets their
attention.
And then, the whole, what I callmenu of you, meaning your
(31:47):
contact information, your workinformation.
You wanna list that you're anauthor and have a Facebook
business page about yourauthorship and the books you
write and your business'cause itis a business.
And all of your links, yourInstagram, your LinkedIn, your
Facebook group, if you have onefor your readers, which I highly
recommend, it's so fun.
Your YouTube channel, if youhave one of those, your podcast,
(32:07):
if you have one of those.
Whatever links you've got andyour cover photo is where the
list growth magic happensbecause a lot of people don't
know that cover photo isclickable.
You can put a hyperlink on thatcover photo graphic, but it is
just a static graphic.
It's not a hot hyperlink.
But what we do instead is we puta click here, directive on the
(32:27):
cover photo.
So, we wanna showcase somethingreally juicy, a free lead magnet
of a behind the scenes of howPrincess Buttercup character was
developed.
I'm just spit balling an ideahere.
Yeah.
Allison (32:38):
Yeah.
Tracy (32:39):
Or yeah, so you showcase the free lead magnet with a
really sexy hook and a clickhere directive.
When they click on it, adescription box opens up to the
right.
Now, they can go, your audiencecan go to find me right now.
Tracy Lane Beavers on Facebook.
That's my personal profile.
See what I'm about?
Go to look at my cover photo.
Click on it.
A description box is gonna openup to the right.
That's where you can put the hothyperlink to the free thing
(33:00):
you're offering.
So, we set that up because thenwhat I want people to do on
Facebook, we also do the samething on your Facebook business
page.
Allison (33:09):
Yep.
Tracy (33:09):
But then what I want people to take advantage of on
Facebook, Facebook has what theother platforms do not have.
And that is groups.
Groups of your ideal clients,your ideal readers, your ideal
collaboration partners.
Where you might wanna startgetting on podcasts, you might
wanna start speaking at asummit.
You might wanna contribute to abundle.
(33:31):
All of those things lead to listgrowth.
But we've gotta be able to reachpeople instead of just sitting
there waiting for people to findus.
Because they may or may not findus if you're going live or doing
a reel.
Those are the only two ways toreach past the people that are
your friends or followers.
To find new people.
And those new people may or maynot see it because of the way
(33:52):
the algorithm works.
So, what we have to do is takecontrol, we go to the people.
The people are in Facebookgroups.
So, for example, if you writechildren's books to help
children read.
Moms.
Hello.
There's Little rock power moms.
There's Central Arkansas moms.
I guarantee you moms Facebookgroups where you can show up, be
(34:14):
of service, even groups thatdon't allow promotion.
You do not need to promoteanything.
You are there to be of serviceand answer questions where you
can.
If a mom posts and says, she'snot sure her child is on track
for reading, and you know theanswer to that as an author.
And you answer her and say, thisis what I write about in my
books.
Here's a little tip for you.
(34:35):
Hope this is helpful.
You haven't promoted a darnthing.
You've just helped that mom.
Now, what's gonna happen is whyyour personal profile has to be
dialed in.
'cause that is what shows up inFacebook groups.
So, this mom is gonna go,Allison just blew me away that
answer.
Who is that lady?
Click on your personal profile.
Go there.
See who you are.
(34:55):
Who you serve.
I help children read with myfabulous books or however we're
gonna phrase it.
Allison (35:00):
Let me,
Tracy (35:01):
Yep.
Allison (35:02):
There's something about what you're saying that's so
important, and I wanna make surepeople realize.
When you are filling out yourheadquarters on Facebook.
Don't get there and then startbrainstorming.
What do I really wanna writehere?
Tracy (35:19):
Yeah.
Allison (35:19):
Like the intro, Tracy, yours says, entrepreneurs who
work with me grow their emaillists on autopilot without paid
ads or more freebies.
Thank you.
Amen.
That is not what it says, butI'm just saying thank you.
Tracy (35:32):
No, so enough characters there to say thank you.
Allison (35:34):
Exactly.
But you do need to plan inadvance and the best thing you
could do is go get my freebie,your author package all in one
document.
This is a template in Google.
You can even see mine.
There's a video that goes withit.
It is free at lanelit.com/package.
(35:58):
And this is where I keep my bio,my cut and pastable links.
Not like at Allison Lane Lit'cause nobody actually wants
that.
They want the dub dub dub dot.
They want something that'sclickable.
And then a one liner of what Ido.
That way when I'm fillinganything out, it's all right
(36:19):
there.
I don't have to go diggingthrough digital files and
digital debris to find where isthe language that I really
liked.
Never start from scratch.
Tracy (36:30):
Yeah.
Allison (36:30):
Start.
Tracy (36:31):
Be really clear with marketing, not clever.
You do not want somebody walkingaway when they say, what do you
do Allison?
And you tell'em, and they walkaway going, I have no idea what
she does.
That doesn't make any sense tome.
Because you've been, you'vetrying to be all flowery and
attached sparklers and fireworksto your answer.
No.
be very clear.
And so, the magic happens withthe list growth'cause I know
(36:51):
we're wrapping up the episodehere.
Allison (36:54):
Yeah.
Tracy (36:55):
The magic happens when you're in these free groups and
you're visible.
As a visibility strategist, thisis what I teach.
People are gonna get curiousabout you.
They're gonna click on yourpersonal profile.
They're gonna go there.
They're gonna see who you are,who you serve, how you serve'em.
They're gonna click on thatcover photo.
And they're gonna slide rightdown to your email list.
This happens for me every singlemonth.
I have hundreds of people joinmy free Facebook group, and
(37:18):
because of the way the entryquestions are set up, they wanna
be on my email list.
Because of the way I have thecover photo and all the hook and
everything there, they wannajoin the group'cause it's a
benefit to them.
Any 5 percent Of these people Ihave not had to invite.
They have seen what's on mypersonal profile and they want
it.
And they right down to my list.
Allison (37:39):
Yeah.
Tracy (37:39):
Yeah,
Allison (37:39):
Awesome.
Tracy (37:40):
Magic.
Allison (37:41):
Everyone go to the show notes.
We'll have the show notes so youcan go directly to Tracy's
Facebook profile and get intothat group.
Get on her list for the love ofall this holy.
Now, Tracy, let me ask you, I'mgonna pivot.
What is a book you love?
Tracy (38:01):
I love Jen Sincero's, badass books.
There's one called, You are abadass,' bright yellow cover.
You are a badass at makingmoney.
Green Cover.
I have her desktop calendar andit is the first thing I order
for Christmas every year.
I don't even wait on anybody toget it for me.
I buy it myself and I give it tomy husband.
And I tell him to wrap it andput it under the tree.
(38:22):
Sad.
Allison (38:22):
Yeah.
Tracy (38:23):
But she has a way kind of hitting me right between the
eyes with something I need tohear, but doing it in a way that
is so funny.
That it doesn't hurt.
And so, I love her book so much.
I have them in paperback.
They're all dogeared andhighlighted.
And then I have'em on audiobecause she's hilarious.
And I love the way she reads.
Allison (38:43):
I wanna say too for those of you who think I don't
know if that book's for me'causeI wouldn't call myself a badass.
Stop pretending you're not abadass.
You are.
Tracy (38:53):
We all are.
Allison (38:54):
Pretending you're not an expert.
You are.
If someone else thinks you are.
Who are you to tell them they'rewrong?
Don't be rude.
Just accept that.
Tracy (39:06):
Mm-hmm.
Allison (39:06):
There's no one expert for any one person.
Yes, you are an expert, you area badass.
You can go and get this book.
The link will be in the shownotes.
Now, Tracy coming in, like it'shot.
What is one thing, one actionthat people should do today?
Tracy (39:28):
Definitely fill in every nook and cranny of your Facebook
personal profile.
And now, if Facebook is not yourjam, this still applies to
Instagram, LinkedIn.
If you're in a, a membership ora community that's on Mighty
Networks or circle or Heartbeat,wherever you are given a social
media profile, you need to fillin every little nook and cranny
that that platform gives you andhave it lead to your email list.
Allison (39:51):
Awesome.
Tracy (39:52):
Amen.
Allison (39:54):
Amen.
Exactly.
God bless Tracy.
I wanna thank you because peoplethink, oh, I have to be
everywhere.
I don't have time to, yes, youdo.
Tracy (40:05):
Yeah.
Allison (40:05):
If you don't have time to, start with one.
Tracy (40:08):
Exactly.
Allison (40:09):
One place, that is your digital home base, other than
your website which you own,everywhere else can go fly a
kite.
You don't have to be on threads.
You know, you hear about BlueSky, it's I don't know.
Instagram's really shoving itdown your throat.
But yeah, you don't have to.
I deleted my Twitter accountbecause I was like I don't like
(40:31):
the feed.
It just feels like a ticker tapeparade.
I'm like, I can't even read thisfile.
I don't understand.
Tracy (40:38):
No.
Allison (40:38):
Don't wanna have conversations in like this.
So, it wasn't my thing.
I deleted it.
And even though I hadn't used itin a year and a half deleting it
felt like cutting a weight offthat I was dragging around.
Tracy (40:53):
Exactly.
I would've deleted Instagram sixmonths ago if I didn't have an
assistant, because it doesn't doanything for me, And I don't
wanna be on that platform.
Allison (41:00):
Yeah.
Likewise, I don't go there.
But my assistant was like itonly takes one click.
Like, hmm, Whatever.
Okay.
Tracy (41:08):
No, I'm not.
Allison (41:09):
Great.
Well, Listen, you have laid outso many great eye-opening, and
I'm sure you're thinking thiscan be easy and it is easy.
Well, It's only easy whensomebody tells you, and that's
what we're here to do.
Just offer you access toinformation that is actionable.
(41:31):
And trustworthy.
And you shouldn't have to pay tolearn something that is publicly
available.
And now you know.
Tracy (41:43):
Mm-hmm.
Allison (41:43):
You can jump in and take some action.
Make sure you go and check outTracy Lane Beavers on Facebook
and get into her group and geton her email list and get my
essential Author biopackage@lanelit.com slash
(42:04):
package.
You get access to my bio andalso questions that you should
be giving people that you shouldbe asked.
Nobody wants to have a homeworkassignment when they interview
you.
Like, What questions should Iask you?
Yeah, it's your job to tellthem.
Tracy (42:24):
Right,
Allison (42:25):
Engage in questions, which Tracy also did for me,
which I so appreciate.
Although, I already had somequestions for you.
Alright.
My last thought is, that youhave more to share and you know
that you're listening'causeyou're like, I just need
somebody to help me get outthere.
This is what we're doing.
(42:46):
That's what Tracy does.
That's what I do.
You're in the right place.
You can tag us or and ask aquestion.
And you know what we'll answeryou.
You gotta ask or you don't get.
Tracy (43:01):
DM me.
I always just say, DM me, slideinto my dms, introduce yourself.
Tell me you heard me onAllison's podcast and ask me
your question.
Allison (43:10):
Likewise.
Alright, I will see you nextweek.
When you land in somebody's inbox, to me, it
feels like I'm landing in theirliving room.
Like literally when I getsomething in my inbox, it's the
next best thing as the mailbox.
Everybody's got an inbox,including my 82-year-old mother.
Everybody knows how to use it.
Versus Facebook and Instagramand who the heck knows, you know
(00:20):
how to use those half the time.
And you are front and center,top of mind with people that
have said yes to what you'redoing.
Because to get on your emaillist, they have to opt in for
something.
Allison (00:57):
Welcome back to the Author's Edge.
I know why you're here,'causeyou want to get some smarts,
some practical tips.
So, you know what to do to buildyour visibility and grow.
Grow your career, grow yourdigital footprint, grow your
options, your opportunities.
(01:18):
For the love of Pete, all ofthis should be easier and that's
why I'm here.
I am your Sherpa through thismarketing madness because it's
just a big old freaking messunless someone shows you the
way.
I don't expect anyone to knowthe marketing jargon that I use,
(01:40):
but I had to learn it through 30years of working in marketing,
you shouldn't have to.
If you are teaching at theuniversity or taking care of
your grandkids or finallywriting the book that you meant
to write 25 years ago.
It's time that you get a littleintro and be a little gentle
(02:04):
with yourself that no oneexpects you to know something.
Especially something that is sohard to figure out by yourself.
You can't possibly figure outall of this stuff for yourself.
It's so much easier when someonejust says, oh, do this, not
that.
Oh, thank you.
(02:24):
I hate it when I hear someonesay, so go and think about this.
Screw you.
Why don't you go sit in thecorner and think about whatever.
Just tell me what to effing do.
It is hard when someone justdoesn't tell you.
Straightforward.
So I'm glad you're here.
You are doing the right thing.
We're going to give you what youneed today and some resources
(02:48):
and actions that you can taketoday, because if you're focused
on building your digitalpresence or your presence just
out of the gate, but you're notbuilding your email list.
You are missing that criticalasset that actually drives your
(03:10):
brand, your momentum, itelevates you, it creates longer
term relationships.
But you are not doing it becauseno one told you to.
And no, you cannot just emailpeople from your Gmail, which
hey, I had to learn that.
When I was running PR atUnilever and marketing at Bert
(03:35):
Bees, first of all, thereweren't those rules about email.
And why would you know that ifyou are running the emergency
department at the hospital.
You would've no context for howto even know something like
that.
So, that's why we do this.
Today, we're breaking down whyhaving an email list is both,
(03:58):
first of all, it's an importantstep into sharing your knowledge
and your wisdom with people whoare not related to you.
Who don't have access to you allthe time, and who you don't
actually know.
You don't have to have aone-on-one relationship with
them.
You've been amassed knowledge,but it's only wisdom when you
(04:20):
pass it on.
You get me?
So, this is a non-negotiable.
And if you're going to say, butI don't have time, I will
wrestle you to the ground.
It's not nice.
You can start growing your emaillist with smart organic content.
Organic is one of thosemarketing things.
(04:42):
But while I'm saying is with theposts that you put out on social
that you do not pay for and youdo not boost and you do not pay
someone to run ads for you, Ihave never.
No, I did run ads and it didnothing.
And I think I spent$60.
So I don't run ads because, ugh,I don't need one more thing to
(05:02):
do and either do you.
This conversation is especiallyfor people who wanna stop
relying solely on social mediaand or they feel like I keep on
sharing, but my followers aren'tgrowing.
Yeah,'cause so you can't dependon how the platforms are
shifting behind the scenes.
(05:22):
It's like a puppeteer is pullingall the strings and you don't
have access to that, and youdon't have time to stay up on
the trends, on Insta, or youjust need real traction because
you're trying to help people.
So, today's guest is TracyBeavers, and I'm so excited.
So excited.
(05:44):
She's a visibility and listbuilding coach.
That's what we need becausewhether you know it or not, as
soon as you are sharing amessage or even your story, you
are an entrepreneur.
Because it's not about youanymore.
It's not about the one-to-one.
You are running a marketingmechanics that need to reach
(06:08):
people and you need to make iteasy, and that's what Tracy's
gonna do for us.
She's a public speaker, sosought after a published author.
Host of the top ranked podcastcreate online business success.
Yes, please.
And she's been featured in somuch media, but just a little
smattering, like a littletasting menu.
(06:30):
CBS, the Wall Street Journal.
Oh yeah, and Kajabi, my favoritewebsite platform.
And the reason I like her, and Imight make her blush is that
she's just so practical.
Please don't make me beg for it.
Just tell me what to do.
Type of approach.
So, today she's showing us howwe can grow our email list to
(06:51):
actually engage with peoplebefore our books come out and in
between books.
And even if you haven'tpublished a book yet.
Yes, that's the time to startgrowing the email list.
While staying visible in a waythat does not run you into the
ground'cause nobody needs tohave their excitement, sapped,
(07:15):
and their energy squashed.
Alright, let's get into it.
So, Tracy, thank you so much forbeing here.
I can't wait for you to whip meinto shape and help us get over
our angst.
You work with so many people whowanna grow their visibility.
And they probably come to youwith a lament of, they don't
(07:39):
come to you when they're justsuper excited.
They come to you with a, I triedthis and it's not working.
And so they're already feelingdown
Tracy (07:47):
Yes.
Allison (07:48):
And the folks listening now, a lot of them want to wait
to build their email list untilthey feel ready or until they
have their whole content planfigured out.
Tracy (08:01):
Right.
Allison (08:03):
Answer this question, but what should I email about
other than sign up to get newsabout my upcoming book?
Wah, nobody wants to sign up foryour updates.
So what should they be doinginstead?
And just tell so lay it on theline.
Tracy (08:20):
Yeah, for sure.
Thank you so much for having me,first of all.
I'm really excited to be here.
And that intro was really mademe blush.
Yes, it did.
But okay, so let's talk aboutthe importance of the email list
for just a second.
I'm sure your audience has heardthis a million times, but it's
worth repeating.
Allison, as well as I do thatsocial media is wonky.
(08:40):
It is hard to predict.
We don't own it.
There's an algorithm that's incharge, who the heck knows who's
in charge of it?
I don't think anybody is.
What it's gonna do from day today.
So, in business, I don't wannaleave my business growth and my
income up to chance.
I do wanna use social media as atool for visibility and
(09:02):
marketing.
You betcha'cause it's free andmy audience is on there.
What we have to realize isbecause we don't own the
platform and because a verysmall percentage of the people
that are friends and followerswill actually see what we post.
We've gotta get'em offline intoour email list.
Because when you land insomebody's inbox, to me, it
(09:24):
feels like I'm landing in theirliving room.
Like literally when I getsomething in my inbox, it's the
next best thing as the mailbox.
Everybody's got an inbox,including my 82-year-old mother.
Everybody knows how to use it.
Versus Facebook and Instagramand who the heck knows, you know
how to use those half the time.
And you are front and center,top of mind with people that
(09:47):
have said yes to what you'redoing.
Because to get on your emaillist, they have to opt in for
something.
And we can talk about somejuicy, fun ideas for authors to
get people to opt in.
But they've said yes, they haveraised their hands.
They've said, yes, I wannaconnect with this author.
I'm so excited to know thembetter.
And they are waiting to hearfrom you.
(10:09):
Okay, so, TikTok great example.
I pray that all of the people onTikTok that are trying to build
a business and have an incomefrom that platform are building
an email list.
Allison (10:19):
Nope.
Tracy (10:20):
If they didn't learn their lesson, what was it four
months ago when the whole thingwent away, I hope they've
learned it by now.
That's a prime example of asituation we don't own, we can't
control.
Facebook and Instagram went darkabout two years ago for about 36
hours, I'm in the Meta LeadersNetwork.
I have been for years.
It was so sad when the lightscame back on.
(10:42):
There were thousands of smallbusiness owners that lost lots
and lots of money'cause they hadno way to reach their people
that loved them, their clients,their prospects.
No way.
Now, you and I both follow AmyPorterfield.
Do you know what she did duringthat 36 hour period?
Allison (10:57):
Did she get a massage?
Tracy (10:58):
No, she sent a couple of emails out.
She made$14,000.
Yeah, without social media.
So that, I'd rather be theperson that made$14,000 than the
person that just lost theirbusiness.
Allison (11:11):
And had a miserable, panicked
Tracy (11:14):
Yeah.
Allison (11:15):
Experience during that time for
Tracy (11:17):
sure.
Allison (11:18):
And let me be clear, whether you're deciding to write
a book or you're thinking I'mjust here'cause I love that
sound of Allison's voice, I knowyou do.
Or you're thinking maybe oneday, and you have to know that
if you are sharing your message,even if somebody's not paying
you and you are contributing tomedia, or you have a column on
(11:42):
Psychology Today, which is PSnot paid.
You still are running abusiness.
You just haven't monetized ityet, which is cool, you don't
have to.
But you do have to know thatthere are channels of
communication that are availableto you that do not require you
to buy a plane ticket, book ahotel, go to a conference.
(12:08):
And you can use even freeschedulers so you don't have to
post on social live.
You schedule it for 3:00 AMEastern, if you like.
So, you can do this and you cando it at your own pace, which is
fabulous.
What I hear people say, becausea lot of even my clients, they
(12:30):
might be a freelance journalist,freelance writer.
They do have a website, but it'smore like just to legitimize the
fact that they're a writer, butthey have a book coming out.
Tracy (12:40):
Right.
Allison (12:41):
And their question then is, when do I need to start
really my email list?
I'll start getting people on thelist, but I'll tell them they're
going to get updates of thebook.
Like, Oh no, nobody wants yourupdate about when the book's
coming.
(13:02):
They want your genius now.
Throw me a bone.
They're probably not even halfof them will buy your book, but
they're gonna show up for yourlive event.
Why wouldn't give them a littlebit?
Tracy (13:15):
Yeah, for sure.
Allison (13:16):
So, you share so much about the how to simplify
content creation, and I thinkthe reason why most people think
that I'll get them on the listand then I'll tell them, I'll
give them monthly updates.
No, but it's because they justdon't know.
Tracy (13:31):
Right.
Allison (13:31):
How to make this simple and how to manage it in a way
that doesn't feel overwhelmingand soul crushing.
Tracy (13:38):
Yeah.
Allison (13:39):
What is the key for folks who they're showing up
online, but they're not growing.
They have the same 800 Facebookfriends.
How can we make it easier forthem?
Tracy (13:53):
In terms of their social media content.
Allison (13:56):
Social media content, and starting that email list.
Tracy (14:00):
So, at a base level, we need to have enough content
online to be consistent enoughto get picked up by the
algorithm consistent enough thatour audience gets excited about
the content.
When I say consistent, a lot ofpeople think that I mean, you
have to post seven days a week.
You have to dance on reels andfeel like a you know, silly
(14:21):
person.
No.
None of that is true.
When I say consistent, I meanpick, how many days a week you
have the bandwidth for to createcontent and stick with it.
That's the consistent piece.
So, if I have a student that isworking a full-time job and
she's like, Tracy, my hours arelimited,'cause I built my
business alongside my full-timecorporate job.
I could not post seven days aweek.
(14:42):
I had to pick one platform,which is something I also
recommend if you're juststarting out with social media.
Pick one platform go all in onit, learn it, learn all the
nooks and crannies of it.
The different formats that theplatform gives you.
For example, Facebook is my jam.
It's my platform.
When I started LinkedIn was aplace to go get a job, and
(15:03):
Instagram held no hold for me.
I wasn't on it, didn't careabout it.
But I knew how to use Facebook.
And so, Facebook gives usdifferent formats, like live
video, stories.
I think you can do a reel onFacebook.
I don't do a lot of reels.
My team does those for me.
Just know the different formats.
And then, decide how many days aweek can you create content for
that platform.
(15:24):
And all I could do is three daysa week.
But it was enough.
I had to be consistent threedays a week.
Week in, week out whether Iliked it or not, that is how I
got the favor of the algorithmthat in live video, being
honest.
I've been going live for yearsbecause the algorithm favors
that over everything else.
So, a strategy that I teach mystudents and clients in my
program is to pick out one topicper week.
(15:47):
Essentially, I want them to do avisualization of their ideal
client.
And then, do a brain dump oftopics, topic ideas, and try to
get to 12 topics.
And then, we do one topic perweek that gives you 12 weeks of
something to talk about.
And this exercise usually takesabout 30 minutes the way I teach
it.
Then, what I want my studentsand clients to do is look at
that one topic.
(16:08):
So, let's say, the topic is whydid I decide to write this book?
That's a great topic.
That's super interesting.
I wanna know the behind thescenes.
I wanna know why Allison'swriting this next book.
How did I decide to write thisbook?
Then you decide, okay, what ismy regular piece of weekly
content going to be?
And I suggest a live video, apodcast, or a blog.
(16:29):
They're already a writer.
Write a blog, super easy.
Then, you take that one piecethat you wrote for me.
It's my live script.
I write out my live script.
I can throw that into a free AItool and say, Hey, could you
create two to three social mediaposts for me based on what I'm
gonna tell people live?
So then, what I have done isI've got a live training.
I'm gonna do one day a week,pick a day, mine's Thursday.
(16:52):
Then, I've got two to threesocial media posts that AI
helped me write.
I have four pieces of contentfor the week, and I've only
written one on that one topic.
Allison (17:03):
And the social posts that the free AI tool is writing
for you.
It's not Hey, if you areinterested in this, go watch my
live.
It's actually providing value.
Tracy (17:13):
Correct.
So like if my live script is thehottest four tips to get high
engagement in your free Facebookgroup.
So, I give you four tips in thatlive before AI came along.
Allison (17:24):
Yeah.
Tracy (17:25):
I would take one of those tips, create a social media
post.
There's four social media poststhat I've got for the week.
All I had to do was use what Ialready wrote.
Allison (17:34):
Hmm.
Tracy (17:35):
Is your regular piece of weekly content?
Then look at that blog and say,okay, what juicy nuggets did I
give in this, that I couldrepurpose into social media
content?
You could ask AI for aninspirational quote based on
what you wrote.
And then, you make a quotegraphic, tie that into your
content.
The key to the social mediacontent though, is, and Allison,
(17:57):
you know this is that we have tohave a call to action that leads
to our email list.
So, we can create content allday long.
But if when I'm going live, if Ido not give a call to action
that says, here's what I wantyou to do now.
I just told you how you can doX, Y, Z.
I want you to go grab my freeguide to diving deeper into this
topic.
It's got a cool checklist withit.
(18:18):
Go to tracy beavers.com/whateverto grab it.
Or if I don't give an invitationto my free Facebook group, which
grows my email list because ofthe way I have the membership
entry questions set up.
I don't give a call to action tocome listen to my podcast.
And by the way, I've got thepodcast audio and show notes
written, it grows my list.
That is a missed opportunity.
Then you're just creatingcontent to create content and
(18:39):
it's doing nothing for you andyou're truly wasting your time.
So, these pieces of content thatwe're doing, the one thing I
want people to remember today isall roads lead to list building.
And what I mean by that is everyaction you take in your business
every day, how can it grow youremail list?
When you go collaborate withanother author on a podcast, you
(19:00):
wanna have a call to action thatleads to your list.
And it cannot be sign up for mynewsletter.
Just like you said, nobody wantsto sign up for a newsletter.
Allison (19:07):
Okay.
Tracy (19:07):
They don't.
Allison (19:08):
I love the sign up for your newsletter conversation.
Hold on, I'm gonna, I have tograb this thing.
That is perfect example of thething that I never ever wanna
see ever.
Have you ever been toRestoration Hardware?
Tracy (19:21):
Only once.
Allison (19:23):
Okay.
It's like a museum of furniture.
Tracy (19:26):
It kind is, and their catalog is enormous.
Allison (19:28):
But they don't ask you, do you wanna sign up for my
email list?
We're going to send you a salescatalog.
They offer you this gorgeousfurniture porn.
And Yes, and I will not bebuying a$25,000 table.
Tracy (19:46):
I won't either.
Allison (19:47):
But do I wanna look at it?
Yes.
Tracy (19:50):
Oh yeah.
Allison (19:51):
Am I wondering where the children are?
Tracy (19:55):
I'm wondering who bought the table.
Allison (19:57):
I'm wondering who cleans these houses is.
And I would not wanna live at afully beige house'cause I don't
look good in beige, I'm aredhead.
But no one signs up for, pleasesend me your emails or your
snail mail.
I would like to sign up for yourcatalog.
Sign up'cause you know thebenefit of what you're getting.
(20:18):
And yes, I would like yourfurniture porn.
And to roll my eyes while Isecretly think that would be
nice to have that kind of play.
But yeah, I don't wanna sign upfor your emails or to stay tuned
or get updates'cause it's toovague.
Tracy (20:37):
Yeah.
Allison (20:38):
Why?
Tracy (20:39):
And it's boring.
It's like when I hear the wordnewsletter, I am transported
back to Sunday school and churchwhere they handed out the church
newsletter.
And I'm sorry folks, that if youlove the church newsletter, but
I was just like, this is boring.
Who's gonna read this?
You know.
So, what we wanna do is create ajuicy thing that is sexy, like
(21:01):
the Restoration Hardware catalogand makes people go, oh, I want
that.
A really fun thing if you'rewriting a fiction book, for
example.
So, my nephew is a fictionwriter and we talked about his
email list and some fun ways toget people on it.
And One of the things I said tohim was, everybody loves to know
the backstory on a character orcharacter development.
(21:22):
Especially, if they love you asan author.
Like if Jensen Shero was one ofmy favorite authors, her badass
books just brightened my day'cause she's hilarious.
And she always smacks me rightbetween the eyes with something
I need to hear.
And if she had a free leadmagnet is what we call'em.
A freebie out there that said, Icould hear the backstory of how
she developed the badass series.
(21:44):
I could hear more about the goatstory in You're a Badass at
Making Money.
If you haven't heard the goatstory, it's hysterical.
Or a fiction writer, how Ideveloped princess whoever?
Allison (21:57):
Butter cut.
Tracy (21:57):
Yeah, whatever.
And the 10 things you've neverheard about her.
That I mean, come on, wouldn'tthat get your attention?
Allison (22:06):
Right.
Especially, the characterbackstory.
Even the how I came to writethis book or I'm in the middle
of writing this book.
People don't actually want towait for you know, they're not
sitting there waiting.
Tracy (22:23):
Right.
Allison (22:24):
Punks a poni pill.
So, will pop out of the hole andlike, oh, thank God he's here.
And everyone's there going.
The groundhog they want a littlebit of juice along the way.
Tracy (22:36):
Yeah.
Allison (22:37):
If you're like holding back your wisdom or just a
picture of your messy desk.
Hey, you wanna look behind thescenes?
Tracy (22:45):
Right.
Allison (22:45):
This is the ugly part of you know, script creating
your podcast, writing your book,putting your website together,
choosing your color palette.
Please don't pick someone to dothat.
Tracy (22:59):
The other thing is it that the audience wants to have
a connection with us.
Allison (23:02):
Yeah.
Tracy (23:03):
And so, anytime we can deepen that connection and let
people into our world.
That is gonna solidify thatloyalty, where they're gonna be
excited to hear from us.
Allison (23:15):
Period.
I'm silent because I love apower quote.
And that was a mic drop moment,so I just wanted to give it some
space.
Tracy (23:23):
Give it some space.
Allison (23:25):
Yeah.
Tracy (23:26):
Yeah, so there's some fun like even after the book is
published.
One of the ideas I gave mynephew was put a QR code at the
beginning of it that leads to anemail list that says, would you
like to know the behind thescenes of how this book got
written?
Let's say, it's a historynonfiction book.
Somebody that is writing aboutthe city of New Orleans they
could say on that QR code, youwanna hear the backstory about
(23:48):
how I almost got thrown in jailin New Orleans trying to write
this book.
Make the story true, obviously.
Allison (23:54):
Or that story is great too.
You can run with that.
Tracy (23:56):
One of my most popular podcast episodes is how I ended
up in Facebook jail and how myemail list saved me.
And it's a true story, butpeople wanna hear it'cause
they're like, oh my God, she wasin jail.
And I'm like, yeah, I was ajailbird.
Allison (24:09):
Yeah, I got thrown in LinkedIn jail.
And you do not get any kind ofrepresentation there.
Like a black hole.
Tracy (24:16):
Wow.
What happens when you get thrownin LinkedIn jail?
Allison (24:19):
You learn patience.
Tracy (24:20):
You can't post.
Allison (24:22):
No, you can't post.
Tracy (24:23):
Wow.
Allison (24:25):
You can't can't post.
Tracy (24:26):
I know that could happen.
Allison (24:26):
There's no like number you can call.
Bless their hearts.
Tracy (24:31):
There's no snacks.
Allison (24:33):
There's bread and water.
That's it.
They do have a like a Twitteraccount where you can say,
please call my parents and comeput who me.
And you get put in a queue.
And like six weeks later I gotan email saying, we're work.
you've now hit our radar.
(24:53):
Thank you linkedIn.
And there's no explanation.
But I know what I did and it waswrong.
With LinkedIn, you cannot givesomeone else your login password
like your login.
Tracy (25:05):
I did not know that.
Allison (25:06):
No, you may not.
And because they know where youare, they're like Santa Claus.
They know what you've beendoing.
Tracy (25:11):
That's really funny.
That's a thing on Facebook.
They will shut you down.
I just didn't know LinkedIn wasthat serious about it.
Allison (25:16):
Oh yeah, linkedIn is for sh!z.
But yeah, in that story thatpeople sign up to hear or read,
it can actually just be a video.
Tracy (25:25):
Yeah, for sure.
Allison (25:26):
On your website.
Tracy (25:27):
Totally.
Allison (25:28):
Sometimes people are like, please entertain me.
And this does not need to behigh production value.
A lot of the videos, the shortsthat I put out are filmed when I
am in carpool, in my car.
Tracy (25:43):
Yeah.
You know, this iPhone isessentially a video team.
Cause the quality is so good.
And you are so correct.
People do not, I'm sorry, I'mspeaking for myself.
I was about to make a generalsweeping statement.
I do not like perfect curatedcontent.
I am over it.
It doesn't resonate with me.
I wanna see the real stuff.
(26:04):
And like for example, I gaveabout New Orleans.
Would you be interested inseeing a video of the church
that I just wrote about and whatI found in the bowels of the
church, or something like that.
And literally you're walkingthrough the church as you're
doing your research.
You're there anyway.
Take some photos, take a video,and that's what you can email
your list.
Super easy.
Allison (26:26):
Exactly.
I think people forget that theprocess, that they think they
need to be perfect or have aplan, just bring us along.
You walked out the dog.
And the dog is like sniffing atthe tree.
Tracy (26:40):
Yep.
Allison (26:40):
Do a little selfie video of like, you know what, I
was having a thought, and youguys didn't realize this, but
whenever you go somewhere, makesure you have your favorite pen
with you.
I have a favorite pen.
And the key to being a writerand having a pen that travels
well is that it needs to be aclicker.
Tracy (26:57):
Interesting.
Allison (26:58):
Oh my God.
If you have to keep track of acap too, forget it.
Tracy (27:03):
That's true.
Allison (27:04):
Gotta be a clicker.
And if you are a writer and youthink that you might be writing
in a notebook and maybe youwanna keep that for 10 years,
you need to have Archival Ink.
This is not hard.
You just need to do a search forit.
It's available everywhere.
Yes, you are welcome now.
Tracy (27:22):
I just had a thought.
What if a fun thing they postedon social media was, do you have
a favorite pen?
Because some of the things thatI ask in my free Facebook group
that get the most engagement arethe silliest things you'd ever
hear.
I could post tips on businessgrowth all day long.
I do a post about, what's yourfavorite color of sticky note?
Holy heck.
We get 200 comments.
(27:44):
Everybody's got a strongopinion, and I'm like, that is
hilarious.
Or you say, do you prefer pen orpencil?
Oh my gosh.
Once again, strong statement.
Do you prefer Mac or laptop?
Holy cow.
People were getting in argumentsabout what's the best thing.
So sometimes that simple stuffis great content that gets
engagement.
And I just had another thoughtwhen you were talking, I
(28:04):
visualized, you said dog walk.
I visualized, what if there's anauthor out there who has a
favorite place to write.
And it's in a park or it's on awalk with their dog, take me to
your park, you know.
Like the artist that sets up theeasel with the watercolors?
And show me the beautiful appletrees that when you breathe in
the scent of the blossoms,you're just like, ah, this is
(28:27):
how I write.
Allison (28:28):
I'm so glad we're talking about this because the
thing that people forget is oncethe book comes out and they
think, oh, now I have time tobreathe.
Yeah, but you don't have accessto that content'cause you didn't
take the picture or the videowhen it was happening.
Tracy (28:43):
Right, right, right.
Right.
Allison (28:44):
So, you need to think about in the future, you're
gonna want a picture of youfrustrated, surrounded by sticky
notes.
You might not even use it now.
You will later.
Tracy (28:58):
And the messy hair and the mismatched pajamas and the
socks that don't match.
Like I took a picture one day, Ihave on little exercise socks,
and then I have my cloud shoesomething or other that I got
off Amazon that are reallycushiony, they're bright yellow.
Allison (29:15):
Nice.
Tracy (29:15):
I look ridiculous because I don't have to leave the house.
But I took a picture of my feet.
I posted it on Facebook and Iwas like, this is the real world
for an entrepreneur, what areyou wearing?
And people thought it washilarious.
But yeah, I mean, that kind ofstuff is what solidifies you as
a human being relating to otherhuman beings.
Who are the people that aregoing to buy your book?
(29:36):
And if Jen Sincero said, this isthe kind of paper I like to
write on, this is my favoritepen.
Bet your bpi, I'm gonna go lookit up and I'm probably gonna buy
it.
So, if you're talking about pensand pencils and paper, and you
can get an affiliate link forthose things and share it with
your audience.
There's a little passive incomeyou can make.
Allison (29:54):
Yeah, and every little nickel counts
Tracy (29:57):
Oh, they did.
Allison (29:58):
And you're doing someone a solid, they don't pay
more.
You just get a quarter.
Tracy (30:03):
You just get a little bit of it.
Allison (30:04):
Yeah.
Now, let's go back to Facebookbecause that is your jam and
your jelly.
When you're talking about maxingout your potential on Facebook
'cause we're already on there.
A lot of people are, I think,just missing.
They're like, this isn't growingor people aren't sharing my news
(30:27):
are my tips.
And I think it's because theyare looking at their friends as
people who are passionate abouttheir message.
But chances are they're justfriends with actual friends.
Friends and family or peers, andthey haven't actually reach the
(30:48):
person who is the recipient, theintended audience of their
knowledge.
So, what are we missing and howcould we help people unlock
what's possible in Facebook?
Tracy (31:04):
Oh, there's so many nooks and crannies of Facebook that
people don't even realize.
So, a foundational piece foreverybody that I would love for
them to do is to get every nookand cranny of their Facebook
personal profile filled in.
Every little space that Facebookgives you.
I call it the whole menu of you.
(31:25):
So, first of all, I wanna see aphoto of you on the profile
photo there's an intro partright below your profile photo
where you can say who you are,who you serve, how you serve
them.
Great place to say, I'm afiction writer that writes about
X, Y, Z, and I transport myaudience to this you know
wherever, I don't know,something juicy that gets their
attention.
And then, the whole, what I callmenu of you, meaning your
(31:47):
contact information, your workinformation.
You wanna list that you're anauthor and have a Facebook
business page about yourauthorship and the books you
write and your business'cause itis a business.
And all of your links, yourInstagram, your LinkedIn, your
Facebook group, if you have onefor your readers, which I highly
recommend, it's so fun.
Your YouTube channel, if youhave one of those, your podcast,
(32:07):
if you have one of those.
Whatever links you've got andyour cover photo is where the
list growth magic happensbecause a lot of people don't
know that cover photo isclickable.
You can put a hyperlink on thatcover photo graphic, but it is
just a static graphic.
It's not a hot hyperlink.
But what we do instead is we puta click here, directive on the
(32:27):
cover photo.
So, we wanna showcase somethingreally juicy, a free lead magnet
of a behind the scenes of howPrincess Buttercup character was
developed.
I'm just spit balling an ideahere.
Yeah.
Allison (32:38):
Yeah.
Tracy (32:39):
Or yeah, so you showcase the free lead magnet with a
really sexy hook and a clickhere directive.
When they click on it, adescription box opens up to the
right.
Now, they can go, your audiencecan go to find me right now.
Tracy Lane Beavers on Facebook.
That's my personal profile.
See what I'm about?
Go to look at my cover photo.
Click on it.
A description box is gonna openup to the right.
That's where you can put the hothyperlink to the free thing
(33:00):
you're offering.
So, we set that up because thenwhat I want people to do on
Facebook, we also do the samething on your Facebook business
page.
Allison (33:09):
Yep.
Tracy (33:09):
But then what I want people to take advantage of on
Facebook, Facebook has what theother platforms do not have.
And that is groups.
Groups of your ideal clients,your ideal readers, your ideal
collaboration partners.
Where you might wanna startgetting on podcasts, you might
wanna start speaking at asummit.
You might wanna contribute to abundle.
(33:31):
All of those things lead to listgrowth.
But we've gotta be able to reachpeople instead of just sitting
there waiting for people to findus.
Because they may or may not findus if you're going live or doing
a reel.
Those are the only two ways toreach past the people that are
your friends or followers.
To find new people.
And those new people may or maynot see it because of the way
(33:52):
the algorithm works.
So, what we have to do is takecontrol, we go to the people.
The people are in Facebookgroups.
So, for example, if you writechildren's books to help
children read.
Moms.
Hello.
There's Little rock power moms.
There's Central Arkansas moms.
I guarantee you moms Facebookgroups where you can show up, be
(34:14):
of service, even groups thatdon't allow promotion.
You do not need to promoteanything.
You are there to be of serviceand answer questions where you
can.
If a mom posts and says, she'snot sure her child is on track
for reading, and you know theanswer to that as an author.
And you answer her and say, thisis what I write about in my
books.
Here's a little tip for you.
(34:35):
Hope this is helpful.
You haven't promoted a darnthing.
You've just helped that mom.
Now, what's gonna happen is whyyour personal profile has to be
dialed in.
'cause that is what shows up inFacebook groups.
So, this mom is gonna go,Allison just blew me away that
answer.
Who is that lady?
Click on your personal profile.
Go there.
See who you are.
(34:55):
Who you serve.
I help children read with myfabulous books or however we're
gonna phrase it.
Allison (35:00):
Let me,
Tracy (35:01):
Yep.
Allison (35:02):
There's something about what you're saying that's so
important, and I wanna make surepeople realize.
When you are filling out yourheadquarters on Facebook.
Don't get there and then startbrainstorming.
What do I really wanna writehere?
Tracy (35:19):
Yeah.
Allison (35:19):
Like the intro, Tracy, yours says, entrepreneurs who
work with me grow their emaillists on autopilot without paid
ads or more freebies.
Thank you.
Amen.
That is not what it says, butI'm just saying thank you.
Tracy (35:32):
No, so enough characters there to say thank you.
Allison (35:34):
Exactly.
But you do need to plan inadvance and the best thing you
could do is go get my freebie,your author package all in one
document.
This is a template in Google.
You can even see mine.
There's a video that goes withit.
It is free at lanelit.com/package.
(35:58):
And this is where I keep my bio,my cut and pastable links.
Not like at Allison Lane Lit'cause nobody actually wants
that.
They want the dub dub dub dot.
They want something that'sclickable.
And then a one liner of what Ido.
That way when I'm fillinganything out, it's all right
(36:19):
there.
I don't have to go diggingthrough digital files and
digital debris to find where isthe language that I really
liked.
Never start from scratch.
Tracy (36:30):
Yeah.
Allison (36:30):
Start.
Tracy (36:31):
Be really clear with marketing, not clever.
You do not want somebody walkingaway when they say, what do you
do Allison?
And you tell'em, and they walkaway going, I have no idea what
she does.
That doesn't make any sense tome.
Because you've been, you'vetrying to be all flowery and
attached sparklers and fireworksto your answer.
No.
be very clear.
And so, the magic happens withthe list growth'cause I know
(36:51):
we're wrapping up the episodehere.
Allison (36:54):
Yeah.
Tracy (36:55):
The magic happens when you're in these free groups and
you're visible.
As a visibility strategist, thisis what I teach.
People are gonna get curiousabout you.
They're gonna click on yourpersonal profile.
They're gonna go there.
They're gonna see who you are,who you serve, how you serve'em.
They're gonna click on thatcover photo.
And they're gonna slide rightdown to your email list.
This happens for me every singlemonth.
I have hundreds of people joinmy free Facebook group, and
(37:18):
because of the way the entryquestions are set up, they wanna
be on my email list.
Because of the way I have thecover photo and all the hook and
everything there, they wannajoin the group'cause it's a
benefit to them.
Any 5 percent Of these people Ihave not had to invite.
They have seen what's on mypersonal profile and they want
it.
And they right down to my list.
Allison (37:39):
Yeah.
Tracy (37:39):
Yeah,
Allison (37:39):
Awesome.
Tracy (37:40):
Magic.
Allison (37:41):
Everyone go to the show notes.
We'll have the show notes so youcan go directly to Tracy's
Facebook profile and get intothat group.
Get on her list for the love ofall this holy.
Now, Tracy, let me ask you, I'mgonna pivot.
What is a book you love?
Tracy (38:01):
I love Jen Sincero's, badass books.
There's one called, You are abadass,' bright yellow cover.
You are a badass at makingmoney.
Green Cover.
I have her desktop calendar andit is the first thing I order
for Christmas every year.
I don't even wait on anybody toget it for me.
I buy it myself and I give it tomy husband.
And I tell him to wrap it andput it under the tree.
(38:22):
Sad.
Allison (38:22):
Yeah.
Tracy (38:23):
But she has a way kind of hitting me right between the
eyes with something I need tohear, but doing it in a way that
is so funny.
That it doesn't hurt.
And so, I love her book so much.
I have them in paperback.
They're all dogeared andhighlighted.
And then I have'em on audiobecause she's hilarious.
And I love the way she reads.
Allison (38:43):
I wanna say too for those of you who think I don't
know if that book's for me'causeI wouldn't call myself a badass.
Stop pretending you're not abadass.
You are.
Tracy (38:53):
We all are.
Allison (38:54):
Pretending you're not an expert.
You are.
If someone else thinks you are.
Who are you to tell them they'rewrong?
Don't be rude.
Just accept that.
Tracy (39:06):
Mm-hmm.
Allison (39:06):
There's no one expert for any one person.
Yes, you are an expert, you area badass.
You can go and get this book.
The link will be in the shownotes.
Now, Tracy coming in, like it'shot.
What is one thing, one actionthat people should do today?
Tracy (39:28):
Definitely fill in every nook and cranny of your Facebook
personal profile.
And now, if Facebook is not yourjam, this still applies to
Instagram, LinkedIn.
If you're in a, a membership ora community that's on Mighty
Networks or circle or Heartbeat,wherever you are given a social
media profile, you need to fillin every little nook and cranny
that that platform gives you andhave it lead to your email list.
Allison (39:51):
Awesome.
Tracy (39:52):
Amen.
Allison (39:54):
Amen.
Exactly.
God bless Tracy.
I wanna thank you because peoplethink, oh, I have to be
everywhere.
I don't have time to, yes, youdo.
Tracy (40:05):
Yeah.
Allison (40:05):
If you don't have time to, start with one.
Tracy (40:08):
Exactly.
Allison (40:09):
One place, that is your digital home base, other than
your website which you own,everywhere else can go fly a
kite.
You don't have to be on threads.
You know, you hear about BlueSky, it's I don't know.
Instagram's really shoving itdown your throat.
But yeah, you don't have to.
I deleted my Twitter accountbecause I was like I don't like
(40:31):
the feed.
It just feels like a ticker tapeparade.
I'm like, I can't even read thisfile.
I don't understand.
Tracy (40:38):
No.
Allison (40:38):
Don't wanna have conversations in like this.
So, it wasn't my thing.
I deleted it.
And even though I hadn't used itin a year and a half deleting it
felt like cutting a weight offthat I was dragging around.
Tracy (40:53):
Exactly.
I would've deleted Instagram sixmonths ago if I didn't have an
assistant, because it doesn't doanything for me, And I don't
wanna be on that platform.
Allison (41:00):
Yeah.
Likewise, I don't go there.
But my assistant was like itonly takes one click.
Like, hmm, Whatever.
Okay.
Tracy (41:08):
No, I'm not.
Allison (41:09):
Great.
Well, Listen, you have laid outso many great eye-opening, and
I'm sure you're thinking thiscan be easy and it is easy.
Well, It's only easy whensomebody tells you, and that's
what we're here to do.
Just offer you access toinformation that is actionable.
(41:31):
And trustworthy.
And you shouldn't have to pay tolearn something that is publicly
available.
And now you know.
Tracy (41:43):
Mm-hmm.
Allison (41:43):
You can jump in and take some action.
Make sure you go and check outTracy Lane Beavers on Facebook
and get into her group and geton her email list and get my
essential Author biopackage@lanelit.com slash
(42:04):
package.
You get access to my bio andalso questions that you should
be giving people that you shouldbe asked.
Nobody wants to have a homeworkassignment when they interview
you.
Like, What questions should Iask you?
Yeah, it's your job to tellthem.
Tracy (42:24):
Right,
Allison (42:25):
Engage in questions, which Tracy also did for me,
which I so appreciate.
Although, I already had somequestions for you.
Alright.
My last thought is, that youhave more to share and you know
that you're listening'causeyou're like, I just need
somebody to help me get outthere.
This is what we're doing.
(42:46):
That's what Tracy does.
That's what I do.
You're in the right place.
You can tag us or and ask aquestion.
And you know what we'll answeryou.
You gotta ask or you don't get.
Tracy (43:01):
DM me.
I always just say, DM me, slideinto my dms, introduce yourself.
Tell me you heard me onAllison's podcast and ask me
your question.
Allison (43:10):
Likewise.
Alright, I will see you nextweek.
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