June 11, 2025 • 37 mins
Matt Walton shares nine crucial principles he's learned over three years as a kingdom business owner, offering practical strategies for entrepreneurs who want to build businesses that honor God while achieving excellence.
• Building structure and strategy as the foundation of business success
• Marketing and branding should focus on solving customer problems
• Plan for 10 years of sweat equity before expecting significant returns
• Master delegation to transform from owning a job to owning a business
• Personal growth directly impacts your business's potential
• View your business as ministry with God as the true CEO
• Track metrics in every department to guide strategic decisions
• Implement effective time management through blocking and prioritization
• Keep your identity in Christ, not in business success or failure
If you enjoyed this episode, please download, like, share, subscribe and leave a comment. I'd love to hear which principles resonated most with you!
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Episode Transcript
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Speaker 1 (00:00):
What's up, guys?
This is Matt with Avoda Talk orthe Real Matt Walton.
This is your hub for all things.
Kingdom business business asministry business strategy.
My goal is to provide as muchvalue, minute by minute, each
podcast that you listen to.
So let's get to it.
What's up, guys?
This is Matt Walton with AvodaTalk, or at the Real Matt Walton
(00:21):
, depending on how you found me,and I am grateful that you guys
found me.
The whole purpose of thischannel is to provide as much
value as I possibly can.
A lot of people right now areworking to build their personal
brands, and that is not the ideaof this channel.
Yes, that can be a part of theidea of this channel, but the
(00:42):
whole idea is to move out ofobedience to Christ to give
y'all as much value as you can,to help people understand that
their businesses are theirministry, that every business,
no matter who you are, if youare a servant of Christ, can be
a kingdom business, and so I aimto give y'all strategy so you
can take expert ownership overyour business and apply
(01:03):
excellence across everydepartment, including yourself
within your business.
So, again, the whole idea ofthis is to give you all value,
but to pour Christ into you and,when you get to the end of this
video, to feel just full ofChrist love and to have a game
plan of how you and yourbusiness can get better.
Lately, life has beenincredible game plan of how you
(01:25):
and your business can get better.
Lately, life has beenincredible.
I've got just an increase insales within the pool division
of my business I've sold.
Now we're two pools Right nowit's June over where we were at
all of last year, so I creditthat that it's all glory to God.
It's so incredible to sit backand watch how the last six
months of hyper-focusing on mymarketing department and getting
(01:47):
downloads from God on what todo, what not to do, who to
partner with, who not to partnerwith, and to watch that come to
fruition, and so it is soincredible.
It's incredibly humbling.
I was driving into my shop thismorning and just thinking about
thinking through that, and nowthe name of the game for me is
like sustaining that.
So it's like, okay, how in theworld can I sustain this?
(02:10):
And so that's where I'mhyper-focused on is sustaining
the growth and continuing that,the growth trajectory that we're
on right now.
So praise the Lord for thatIncredibly grateful.
Personal life is going really,really well.
I was actually sick on Tuesday,monday night Tuesday but
Wednesday was able to wake upand still do my exercises and
still work on my discipline.
So a lot of people we strugglewith getting back motivated
(02:32):
whenever we've coming off ofsomething that we had no control
over.
So maybe you were really sick,maybe you had to go out of town
or something like that and youweren't able to stick with your
normal routine.
Well, how I have found in mypast the best way to get back on
that is to stay disciplined.
So as soon as I wake up, evenif it doesn't look like you're
doing everything you normallywould commit to do, just get
(02:53):
back at it.
Get back at it and start doingthe things that you would do so
that you can continue on thosedisciplines.
So as soon as you feel goodenough to get out there, it's
ignoring those feelings.
Number one, because if you'relike me, I can always twist my
mind whenever I'm coming off ofbeing sick that I don't quite
feel good enough to go out there.
But it's ignoring that, pushingthat to the side and going out
(03:14):
there and running, and then, forme, I felt a whole lot better
whenever I got out there and ranpost-run.
So try that, if you'restruggling to get back motivated
, just start with action.
It's kind of like waking up.
In the morning time you may notfeel like waking up, but as
soon as you get up, your feethit the ground, you start moving
a little bit.
Then you feel motivated to godo what you need to do
throughout the day.
Today I want to talk about I'mexcited about today, because
(03:34):
this is several things.
I titled this like nine things,but there's about 900 things
under the nine things that areall principles of things that
I've learned over the last threeyears.
So again, three years ago Ibought a business.
I was in Houston, texas, boughta business out here in Las
Vegas, nevada.
I have since moved out here, mywhole entire family moved out
(03:55):
here as well, and now we run andoperate a business.
It's a manufacturing or afactory business and we're
growing rapidly.
So it is absolutely incredible,and over the last three years I
have learned a ton, and so Iwant to share a few of the
things.
This is not everything, but afew of the things that I've
learned.
Before we get into it, we alwaysstart with Scripture, because
(04:18):
that is where all the power andauthority comes from is in God's
Word.
This is literally God speaking.
So many of us ask, like man, Ijust haven't heard from God.
And have you opened the Bible?
Have you read God's word lately?
Because he wants to speak toyou through his word.
And what Psalm 127 says is andthis is so telling because there
are so many times throughoutyour business life and business
(04:39):
ventures that you will allow forGod to go ahead of you, and he
is the one that is building thehouse and then you'll find
yourself going ahead of God, andthat scripture is always very
convicting to me and it causesme to do a deep dive just on my
life.
And have I been allowing God tobuild the house?
So it's a question to ask andthat's something that I wouldn't
plan on saying, but that'ssomething that I've learned over
(05:01):
the last three years.
So, first things first.
When I think about I'm going torun through, there's nine
things and again there'sprinciples underneath those nine
things, but the first thing isstructure and strategy.
So those two things kind of gohand in hand, but they're a
little bit separate, but Iwanted to do that as number one.
So, structure and strategy.
So first, it's a legal side ofthings.
I know this is so obvious.
(05:21):
This is something that mostbusiness owners or most people
before they get into business.
Solopreneurs want to go put thecart in front of the horse and
so they want to go set up theirLLC, get all the legal paperwork
done before they've actuallydone any work, and so they end
up and spend that money to getan LLC and it ends up and sits
there for a couple of monthsbefore they actually open their
(05:43):
doors and start doing any work.
So please don't fall into thattrap.
Go out and put in some work,start to work on some things you
may wanna find out is your nameavailable?
May go claim your domain,different things like that but
don't fall into the trap offocusing on all the legal things
.
Focus on your business first.
Understand that's somethingthat absolutely has to happen.
It's one of your first stepsthat need to be done, but it is
(06:04):
not the most important thing.
And if you do that, what a lotof people do because I have done
this is you end up waiting twoor three months to actually get
going on the work, and so youcould have saved that money and
that time that you spent gettingeverything legal.
The next thing is, once you geteverything, once you've decided
what you were going to do, thenyou start strategizing over
everything.
So for me it looked like a VTOvision tracker organizer.
(06:26):
I got that from the bookTraction.
I have since moved on from thatand done something called the
annual strategic business plan,which if you hit the link in my
social media profile, you willstill be able to download that.
But that will go througheverything every department, the
goals, the mission, everythingwithin your business.
And so you may start with asingle page strategy of what you
(06:49):
are doing and where you'regoing and the vision and the
mission of the business, andthat is okay.
Even if it's a half a page,that is okay, and over time
you're going to develop it evenfurther.
It'll eventually be amulti-page document that'll have
all of your data on it that youwill apply to all of your
quarterly strategy meetings andyour whole entire team.
You will go over it with themat the beginning of the year and
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every single quarter to see howyou are measuring up against
the strategy that you haveimplemented at the beginning of
the year, based off of theprevious year or based off of
your vision and desire for thebusiness.
So here you're going to developall your budgets.
You're going to look at, youknow, develop your KPIs, that
you're going to track, you'regoing to develop the strategy
and you're going to break downthat strategy into departments.
(07:32):
Regardless, I don't care if itis just you and you alone.
Look at your business and as aas as a full ecosystem that has
different departments already.
If you need to market, youalready have a marketing
department.
If you're networking, youalready have a marketing
department.
If you're tracking yourfinances, if you're making money
(07:54):
through your business andyou're maybe using QuickBooks as
an example to track all of that, you have a finance department.
So start looking at eachdepartment within your business
as just that, and that will helpyou hyper-focus on those things
and start to study those thingsand how you can improve each
department.
Next thing is you have todevelop a mindset that says zero
compromise.
So when you start to developyour mindset, one of the big
(08:14):
things for me was zerocompromise.
And what does that mean?
What am I not compromising on?
And one of the things is myfamily.
I just won't compromise onfamily time so that I can grow
the business and, fortunatelyfor me, I have my wife and my
daughter up here with me everyday, all day.
My wife is an integral part tomy business and my daughter is a
joy to have around.
We have a nanny up here thattakes care of her, and so we are
(08:37):
very blessed on that front, andso I actually moved to have my
family incorporated ineverything that we're doing, and
I have found that that hasworked really really well.
My wife and I work really welltogether and we love it.
So the next thing is yourmindset.
You have to have your mindsetright.
So before you get going,whenever you're strategizing,
whenever you're developing yourmission, vision, values, your
(08:57):
principles, your business planall of that you need to make
sure your mindset is right andyou have the right expectations.
Expect to fail.
Expect to fail in a greatdegree.
Expect to spend a lot of moneybefore you make money.
Expect a lot of not necessarilygood things to happen.
But if your mindset is right,those are all good things,
(09:18):
because it's all stepping stonesto where you know you need to
go and are going, and for me, Iplanned for 10 years of not
making hardly any money, everydime going back into the
business and that 10 years I amlocked in and I let everybody
know that, I let my whole teamknow that, let my family know
that.
So everybody is locked in withthe same mindset and the same
expectations.
(09:39):
So plan for about 10 yearsbefore you have exponential
growth, what a lot of people do,and it may happen before then.
I pray that it does.
I pray it happens within thefirst year, but historically
it's not going to happen.
You're going to put in a lot ofsweat equity before you
actually start to see thatgrowth.
Most businesses today I'll getinto this on number three I
think it is, but most businessestoday are so underfunded it's
(09:59):
like mine.
When I first bought my business, all the funds went towards
keeping the doors open.
I bought a failing business and, by the grace of God, we are
seeing it thrive right now, andso that is all glory to God.
But all of the funds the extrafunds that was left over was all
went towards keeping the doorsopen and putting out fires
across the board, and so Ididn't have the ability to go
(10:22):
invest into the business upuntil recently, and so now I'm
ability to go invest into thebusiness up until recently and
so now I'm able to go investinto the business and I am very,
very grateful for that.
But just plan for those those10 years.
Most businesses again today areunderfunded and, as a result,
people need to have a mindset ofI need to put in.
Probably got to put in about 10years before I see the life
(10:42):
that I got into business to have, which may mean freedom from
finances impact.
There's a number of things andreasons why we get into business
and for me it's a calling.
I really believe and I knowwithout a doubt that God has
called me into business and Iknow for a lot of you listening,
it's the same thing.
Next thing this could really gowith number one, but I wanted
to break this down as number two.
(11:03):
So marketing, branding andsales just develop your game
plan here, because this is super, super critical to all
businesses.
If you commit to having akingdom business, god may call
you to rely on him to sell yourproduct.
God may call you to doeverything that is available at
your fingertips for free, ratherthan go on expensing dollars on
(11:25):
marketing.
Listen to God.
He is the best partner to have.
God called me to do that for aperiod of time and man.
It's an incredible story whatGod has done starting then
through now.
But whenever you're doing yourmarketing department, just
develop your game plan, youravatar, who it is that you're
pursuing, what channels you'regoing to pursue.
First, you need to start withyour strategy here, then you can
(11:47):
kind of develop your messaginghere and then you can develop
the channels or decide on thechannels that you want to pursue
.
I have done that backwards attimes and then I've done that in
that exact order at times, andso for me in my history it's
better to do that with strategy,messaging and then channels,
rather than the oppositedirection, but understand your
brands and your messaging andagain utilize those free
(12:08):
channels.
So for me it could be like Yelpor it could be Facebook groups
just as a couple ideas for somefree channels.
But marketing is super, supercritical, because if you need
leads that are coming in, youneed to create an organic lead
flow, traffic and so startthinking in that direction.
How can I create a marketingdepartment that is generating
(12:30):
leads that are all coming inorganically, and what are ways
that I can do that?
And maybe, just maybe, doingpaid ads is a part of that
strategy for a time being, thatwill help you generate that
organic traffic.
Or maybe it's having a secondwebsite so that way you can grow
both and if people see this oneover here, maybe it'll point
them to your website over here,increasing both ranking on
(12:52):
Google Analytics.
There's so many different thingswhen it comes to marketing, but
marketing is so vital and,again, the most important thing
is listen to God, and for youright now and for me, it's like
utilize all the free channelsthat you have and then just pay
attention to God.
Focus on your brand, how youwant people to perceive you.
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Focus on the people and how youcan solve their problems, how
you can remove any frictionthroughout the sales process and
how whatever however that lookshow you're going to serve them
and meet their needs and howyou're going to number one, not
just get the lead, but thennurture them throughout the sale
process and then pass the salesprocess if you have a warranty
process.
So those are all super, superimportant and those all go with
your brand and I promise you, ifyou take care of each one of
(13:36):
those things the way that youshould, that will help you
decrease or, excuse me, increaseyour conversion rates.
Decrease the amount you'respending on ads or your ad spend
and increase your ROAS.
It just it increases everythingand decreases things where it
needs to be decreased.
So next thing and I'm not goingto any particular order here,
but the next thing is sweatequity.
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So what a lot of people thinkthat they can do when they get
into business.
I've been guilty of this.
This was my first business.
I was guilty of this.
But is you're going to get inbusiness?
This is going to be thiscashflow.
You're going to start making abunch of money and you're going
to be free within a year to liveand do the way that you would
please.
And fortunately, god hascompletely flipped that upside
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down and has converted mythinking appropriately, and I'm
very grateful for that.
So I will say what I saidearlier plan for 10 years, be
strapped in for 10 years beforeyou start to see some
significant growth.
Maybe your people, maybe yourteam, maybe your business
obviously is going to be makingmore money than you.
Maybe you only have the abilityto take exactly what you need
(14:41):
to pay some bills.
You have to have it in yourmind.
Okay, we're not going on anyelaborate vacations.
We're saving money in thesedifferent areas and just make
sure that your wife andeverybody or your husband,
everybody involved is on boardwith that Sweat.
Equity is important because mostbusinesses are going to fail
within three to five years andif you do not plan for those
(15:02):
three to five years to be lockedin, whatever that means for you
.
It may mean networking, it maymean doing different things on
marketing, it may mean making abunch of phone calls there's a
number of things that it maymean.
But plan for that and plan towork really hard over the next
three to five years so that youcan develop the systems in the
business that can thrive wellbeyond your days of operating it
(15:23):
.
Within this time, you're goingto study and learn the market.
You also want to do the hardthing.
So most people start with agreat idea in business that I
want to be in business to makean impact.
I want to help people.
I want to lead appropriately.
I want to teach people how tolead.
I want to use my business as myministry.
Okay, these are all greatthoughts to have, but if you do
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not create the programs and thesystems to support it, they will
control you.
I promise you that.
I'll give you an example, if youdecide, like I did, to hire
guys off the streets or inprison, then they can very
easily run your and ruin yourday to day, because maybe they
have fallen off the rails, maybethey've done anything that
(16:06):
landed them in the position toget into prison to begin with or
to be on the streets to beginwith, and so my mind is like I
don't want that to be adeterrent from hiring these guys
, because I was that guy.
I would love for somebody, andI actually had somebody that
invested into me in some of mydarkest times.
And so, as a result of that, Iwant to invest in people in
(16:27):
their darkest times, but I alsowant to ensure that the business
doesn't miss a beat when theymiss a beat.
And so how can we do that?
And so I've developedcurriculums like my training and
onboarding program.
That is something that has beendeveloped my discipleship
program.
That helps me kind of stay ontrack with the guys and if they
fall off a little bit, it givesme some parameters to disciple
(16:49):
them through their mistakes.
I do a reward deductionincentive program.
This is something that I amworking on.
I have not implemented this yet, but that is my next level of
things that I am working on.
One thing that I do have is adream chaser accountability
program as well to support that.
So whenever somebody comes on,they run through the training.
If they meet the guidelines inplace during the training
(17:11):
program, then I will invest inthem, they will be a part of my
team and then, if they fall offtrack during any of that, they
will be on the discipleshipprogram that ultimately, if they
don't meet the requirementsthat were set before them, then
they will be let go.
But the whole idea is tocounsel them, to give that grace
and mercy that God is so goodand faithful to give to us and
to extend that to all of ourpeople while it's helping us as
(17:34):
a business, not miss a beat.
And then, if they've gotten toa certain point within their
personal growth and developmentthrough these programs and
outside of these programs,whenever they leave my shop
they'll be invited to DCAP DreamChaser Accountability Program.
That will continue to walkalongside them and help them
accomplish their goals over thecourse of a year.
So I'll sum that up with sayingdo the hard things and if you
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have a heart to help people,just know this you're going to
have to develop a program aroundthem, not being able to control
you in your day to day.
And so do the work to do that.
Bring them on, disciple them,love on them, put them through
the program and make sure thatthose guidelines and those
measuring sticks of how you aremeasuring their performance is
(18:16):
very, very clear.
So if they fall off from that,there's no questions as to why.
The next thing is systems.
This is super important beforewe get into delegation.
But this is number four.
So systems this can besupplemented through and with
flow charts, no-transcript thatyou do so that when we get to
(19:00):
step five, which is delegation,you can have the necessary tools
to delegate appropriately andyou don't fall into advocation
but you delegate appropriately.
So that gets us to number five.
Delegation is huge when you getto that point to be able to
delegate it out.
So most people want to tell youhey, go and hire.
You need to hire this or youneed to hire that.
(19:21):
You need to hire somebody tomanage your sales department or
somebody to manage operationsand I'm giving a 50,000 foot
overview but I would hire to buyback some of your time.
So it's like for me when I waslooking at bringing on one of my
first top down hire I ended upin and was thinking through the
things that would help me buyback the most of my time.
(19:44):
What position would I need tohire for that?
That way I can focus next leveland really get the next level
things rocking and rolling.
And that's what led me tohiring somebody to manage my
operations in the back thatreports directly to me and then
they help develop SOPs andchecklists and implement all the
things, do leadership meetingsand a number of things, so that
I can focus next level and keepthis business sustained and just
(20:09):
keep doing things that willmove the needle within the
business.
So delegation is huge.
Most people don't own a business, most own jobs, and so one of
the best ways to actually own abusiness is to understand the
art of delegation.
This comes from Exodus 18 withMoses and Jethro.
So if you have not read that,please go read that, because
that is where I first learnedthe art and the principle of
(20:31):
delegation.
I did it wrong at first and thesecond time I did it.
I took what I learned and it'sbeen working very, very well.
Your measuring stick for thatis if you stepped away and it
doesn't get better.
You advocated and you did notdelegate.
But if you stepped away and itgot better, then that's your
sign right there that youdelegated.
It doesn't mean that your workis done because you need to
(20:52):
continue to be looking to go tothe next level.
So some of the things sodelegation, it looks like hiring
at first.
Right, you may have to hirebottom up, so you may have to
hire workers to complete thetask, and that is exactly what I
had to do.
I had to hire bottom up and Ihate that word bottom up because
it alludes to something that Idon't like, because I could not
do this without my guys that areback there in the shop doing
(21:13):
the work.
But, for a sake of explainingthis, hiring bottom up is okay,
and I had an avatar, just likewithin marketing, who am I
pursuing?
I had the same thing withinhiring.
I knew who I was pursuing andit was those that were down and
out, that were broken and beaten, that needed right leadership,
that needed somebody that couldrepresent Christ to the best of
their ability, that could loveon them while giving them a job
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and helping them become the menand eventually, women that God
had created them to be, and sothat's who I look for.
I look for those that need thathelp.
I don't necessarily.
I will no longer and never willhire again for skill only Now.
If they have the skill and meetthe other parameters, then
awesome.
But I am hiring for how wealign on a number of things.
So one of the things during thisis, as you're looking to hire,
(22:00):
start thinking in the mindset ofI don't want to do $20 an hour
task anymore, so who can I hireto do my $20 an hour task?
You know that may be anassistant, you know that can
look like a number of differentways, but who can you hire?
What are those $20 an hourtasks that if you had somebody
doing those, it would free up alot of your time and that may be
your next hire, I don't know.
(22:21):
So next thing is I'll hear thisconcept a lot, but you want to
get to the point as quickly asyou can and as best as you can
of working on your business, notin your business.
And this goes to the point thatI said earlier.
Most own jobs and don't ownbusinesses, and if you move in
this direction and apply a lotof these things, this will help
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you actually own a business towhere you can work on your
business instead of in yourbusiness, and when you work on
your business, it's one of themost incredible things in the
world.
During this time, you want tobring on niche experts, so I
used to believe I need to bringeverybody in house.
Now I'm like let me go find thebest individual at the task or
the job description that I needand let me go bring them on
(23:03):
board.
So you move from hiring torecruiting top level down
positions, and that's where you,as the owner, founder, ceo,
need to have the mindset of I amrecruiting, I am always
recruiting, and that's literallymy mindset.
Who can I bring on board thatwill help push this vision
forward and will be a greatasset to the team and will be an
(23:25):
A player.
But you can't demand A playersif you're not an A player, so
you need to be an A player first.
Next thing is personal growth.
So this is number six.
So personal growth is huge,because if you're not growing
personally, then I promise youyour business will be capped off
at the level of success that itcan have Now.
Maybe you found a pot of goldand maybe your business is not
(23:46):
so dependent upon you being thatA player.
I promise you that's going tocatch up to you and you're going
to lose your business if you donot take this part very serious
of taking ownership over yourlife.
And how can you be the bestversion that God created you to
be?
And I think one of the firststeps is to ask God, god, who
did you create me to be?
And God, who are you and who isyour son, jesus?
(24:08):
And who do you say that I am?
And start going down that andstudying that and then really
working on your personal growthand just taking your thoughts
captive, making your body yourslave, working on your eating,
working on all of your habits.
Getting around the right peopleis huge.
Getting around people that area whole lot smarter than you,
that is huge.
(24:29):
The quickest that you can dothat is too late.
I mean, do that ASAP and committo being the best version of
yourself possible.
And just a little note on hereif you are seeking work life and
home life balance, that is athought and a principle for the
mediocre and like never evenentertained.
(24:50):
And I see that on social mediaand I'm like that is the most
ridiculous thing in the worldLike that implies that there's a
separation between work andhome life, and for me it's all
the same.
So it's like my relationshipwith the Lord Like it's it's I
advanced the kingdom.
In everything that I do, I, Ipreach the gospel, no matter
what channel or what platformGod has entrusted me with.
So there's no like well, I onlytalk and live for God on
(25:13):
Sundays and Wednesdays orTuesdays when I'm at church, but
no, it's every day.
Everything is set up andrevolves around being obedient
to Christ.
So just know that my thing islet me incorporate my family in
to my life and let me then workon being the best and most
present father and husband to myfamily.
(25:33):
Let me block out time that Ihave for work and block out time
that I have for work and blockout time that I have for my
family and again, look for areasto incorporate my wife,
incorporate my daughter.
Or give you an example Like, ifI am preparing for something,
then I will back up, or I willback it up with something to
celebrate with.
So if it's like, hey, I'mlocking in for the next two
weeks on this, but after thosetwo weeks we're going to do this
(25:56):
.
So it helps us all throughoutthose times because maybe for
those two weeks I'm waking upearlier, I'm locking myself in
the office, I'm doing things towhere I'm not as present as I
would like to be, but we backthat up with something to
celebrate on the backside ofthat and that's worked really,
really well.
So it's really cool how myfamily is just is so supportive
of everything we have going onand is a big part of it.
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Next thing is is this is huge.
That's why I said nothing goesis going on order.
That's number seven.
But your business is yourministry.
So, like from day one, whenyou're strategizing, if this
video reaches you before youactually create everything.
Make God the CEO.
I actually have God as a CEO inmy paperwork, my excuse me my
bylaws with the state and, um,uh, like partner with him.
(26:39):
He is constantly looking tocollaborate with you and to
partner with you and to go aheadof you and to lead you in the
direction that you need to go.
And God is so good.
He will literally give you theblueprints, everything that you
need going forward.
So with your marketing, I don'tcare what it is, he'll give you
the blueprint for everything.
And be thinking people overprofits, kingdom impact over
income and your business is yourministry.
(27:01):
So how does that look?
If your business is yourministry?
What does that look like?
Your literature should reflectthat.
Your email signature shouldreflect that.
What does that look like foryou specifically?
And decide that, strategizeover that and implement that.
And if you want to have crisisking on every post that you make
on social media, do that.
God had called me to do thatfrom day one after buying this
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business, and it's cool thefeedback that I've gotten from
people.
I had somebody at my shop lastFriday talking about how they
literally will go on to oursocial media just see where we
put that crisis king at, andthat's something they always
look at for every video, and sothat's huge.
Number eight is track everysingle thing.
Personally, I would trackeverything.
So I track everything in mypersonal life.
(27:44):
I have these notepads thatliterally I write down the 15,
20 things that I'm trying totrack.
Wake up at this time, go tosleep at this time, read this
many pages none of this, none ofthis, you know whatever that
could look like for you and dothat and track that and be
disciplined with that everysingle day and do the same thing
within your business and trackdepartments.
(28:05):
So again, look at your businessas departments and track it all
individually, tie some KPIs toeach department and just start
analyzing it and tracking thosethings, and analyze it on a
month to month or a quarterlybasis so that you can know the
health and where your businessis going, so that that way you
can adjust your strategyappropriately.
But tracking every single thingis huge and don't start with
(28:25):
tracking 15 things like justtrack a couple of things and
then you'll grow over time totrack and maybe five, 10, 15
things per department.
But like to be honest with you.
You as the owner, ceo, one thatsits at the very top of your
business, you can know thehealth of your business in each
department by looking at threeto five pieces of KPI data.
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Next thing this is number nineThen I'll have two more freebies
and I'll be very quick withthose two freebies, but it's
time is your time management.
So understand that timemanagement is huge.
I time block, so I do a lot oflike like in my mornings I have
certain blocks of time.
Throughout my day I havecertain blocks of time, and then
evening time, I have certainblocks of time.
So study time blocking andimplement that to the best that
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you can Schedule dates with yourwife or with your spouse,
schedule vacations, scheduledates with your kids.
If you have meetings, start ontime every time.
For me, I do that.
Well, I would say I do thatnine, eight out of 10 times
right now, and that is somethingthat I am actively working to
improve, as I look to improveall of my meetings as well, so I
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can give as much value, so wecan condense the meetings down
and pack as much value as we canand condense the time down when
needed, but start on time everytime.
I have applied that principleand just this week, though, I
did like eight out of my 10meetings and I was looking at
I'm like, ok, this isunacceptable.
So I need to change these twothings so that I can start these
meetings on time and you justanalyze those things, get going
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and if it was you that causedthat meeting to be late, to be
late, recognize it, this is bigfor time management.
We have to learn when to say no, like I heard I don't know who
says this, but like you willonly go as far as you learn to
say no.
So if you learn to say no sofor me, like right now I'll give
you an example I'm working on.
There's a certain amount ofpeople that will always get a
(30:12):
yes from me.
There's a certain amount ofpeople that will always get a
yes from me.
There's a certain group ofpeople that will always get a no
from me, and there's a certaingroup of people that will get a
response from me.
I just did this last Saturdayof hey, I'm going to play
pickleball at 8 am.
Come join me at this park.
So that's usually first peopledeveloping relationships with
people.
(30:36):
I always invite them tosomething I'm already doing,
because I cannot stand and thisis actually new for me, but I
cannot stand lunch meetings orcoffee meetings.
They're such a colossal wasteof time for me.
So how can I still get aroundpeople and still network and do
the things without having totake an hour, hour and a half
out of a day to go have coffeewith somebody?
It's the most ridiculous thingto me.
So I started inviting people tothings that I am already doing.
(31:00):
So on Monday I invited somebodyto my prayer and then, on the
backside of prayer, I chattedwith them for a few minutes and
then the meeting was over.
So start to think of ways thatyou can buy back your time, and
that may look like no more lunchmeetings, no more coffee
meetings, but instead invitingpeople in and even if you're
going and doing things likegoing and riding your bike and
(31:20):
you do that every single dayinvite people to do that and
then that way you can startmeeting new people and you don't
have to take away from whatyou're already doing and those
that you ride bikes with or runwith the very people that you'll
eventually end up doingbusiness with.
Last thing that I just starteddoing that's been huge for me is
plan for your next day today.
So tonight, whenever I get homeafter my daughter goes to sleep
(31:44):
at like 730, I will sit downwith my wife for a few minutes.
It doesn't take a long time andwe will go over tomorrow, so I
will go over my next day.
In that time I am blocking outmy day and exactly how it will
look, and so that way, when Iwake up, I know exactly what I
am doing.
Most people have their to-dolist, will arrive to work that
(32:06):
morning and then they'll juststart working and they will have
no clear direction or game planand they find themselves
jumping from task to task.
When you start to plan for yourday before the day begins and
I'm talking the day before thatallows for you to wake up the
next day, not have toimmediately plan for your day,
because to me that's a that'sagain.
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That's such a waste of time.
If you're waking up in themorning time and then
strategizing for your day,you're already behind.
So that plan for your day thenight before, get it to your
assistant.
If you need to change somethings, if you need to add
something, let the people know.
But I promise you when Istarted doing that that has made
my evenings go better.
It removes those thoughts frommy mind of what I have to do
(32:47):
tomorrow, because I already havea game plan and then when I
wake up in the morning time, Iam focused on the things that I
have decided to be focused on,and that's myself, my
relationship with God.
Then I hop right into creativetasks and then start to
understand how do you performbetter in the morning times and
what tasks you perform better atin the morning times.
I have better energy in theafternoon, so I would much
rather do these tasks in theafternoon and do these tasks in
(33:10):
the morning.
Because of that, pay attentionto your levels and how you react
to things at different parts ofthe day.
Whenever you notice aconsistency, adjust your day
accordingly.
Two more things.
These are freebies, these arekind of like 10 and 11, but it's
identity and understand thisthat your identity can be
wrapped up in your success orfailures within your business.
Over the last three years, Ihave gone on a rollercoaster
(33:32):
ride with this and sometimes myidentity.
And it's interesting because,like my identity, whenever
things aren't going the way thatI would like, I can wear that
and I can wear every ounce ofthat.
And God uses those moments tolet me know that, hey, his yoke
is easy and his burden is light,and to surrender all that over
to Christ.
And then, whenever things goreally well, you can find
(33:52):
yourself with your identity.
And it's tempting to think, man,if it wasn't for me doing this
and me doing that and me doingthese things, then we wouldn't
be where we're at today.
And those are thoughts thatcome from the enemy, because I
really believe that thosethoughts that you got came from
God, those ideas came from God,those relationships came from
God, so we, as human beings andas servants of Christ, always
(34:15):
have to keep that in mind, thatGod is the only one in which
those blessings come from.
Actually, blessings can alsocome from the enemy as well, and
so this is the reason why it'sso, so vital to stay connected
to your Lord and Savior and yourcreator, jesus Christ, and stay
connected to that so that youunderstand what you need to
understand in the moment andwhere your identity is maybe
(34:37):
misplaced in the moments, and soyou can allow yourself to be
convicted by God and to make theadjustments that you need to
make to get your identity backin Christ and who he is in the
finished work of the cross, notin success or not in failures
within your business or not,because you didn't do this or
you did that and man, it's sofreeing whenever you get back to
that, to, like man, my identityis wrapped up in Christ and at
(34:58):
least maybe it's not fully,maybe I'm moving in that
direction, but it's such anincredible, incredible thing.
Last thing is focus on others.
I've mentioned this up above alittle bit, but you have to stay
focused on others and whenyou're thinking clients, stay
focused on our marketing.
Stay focused on your clientsand how you can help them solve
their problems and how you candevelop relationships with them
(35:18):
and how you can come alongsidethem and collaborate with them.
And whenever you're negotiatingwith vendors or talking to
vendors or clients, how can youhelp them accomplish their
dreams?
And just stay others focused?
And I believe that that is theheartbeat of Christ and that
goes with kingdom business aswell as being focused on others
and do the hard things, never dothe easy things.
(35:39):
If you're faced with twodecisions, one of them is the
easier one, one of them is theharder one Always do the harder
thing.
I want just last encouragementis I know I talk about this all
throughout, but again, thischannel is geared towards
kingdom business, and so it'slike what does that even mean?
When we talk about kingdombusiness?
(35:59):
And I think it means the samething for every single person
that is out there.
I think that it can look alittle bit differently for
everybody that is out there, butI think kingdom business is one
thing it is moving out of.
A is letting God go first,letting God sit at the throne of
your business and letting himbe the CEO and coming alongside
and behind him, collaboratingwith him and moving out of
(36:21):
obedience to the things he'scalled you to be obedient to.
And that looks different fromtime to time.
It doesn't look like the waythe world does business.
Sometimes it looks a little bitmore scary, but the results are
so, so incredible.
Because, at the end of the day,if the results are solely tied
to finances, you mayconsistently be let down, but if
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the results are tied tofocusing on others and kingdom
impact over income and peopleover profits, then that's where,
no matter the circumstancewithin your business or the lack
of finances or whatever, youwill still have purpose and
drive because you're focused onsomebody else and making a
kingdom impact over worryingabout the income that's coming
(37:02):
in.
And, knowing Matthew 6, 33, ifI pursue the righteousness of
God, all these other things willbe added to me, and so that's
my main focus is pursuing Christand Christ alone and
collaborating with him.
So I really hope that thisadded a lot of value to you.
If y'all like this, pleasedownload, like, share, subscribe
and leave a comment.
But thank you, guys, so muchfor tuning in.
What's up, guys?
This is Matt with Avoda Talk orthe Real Matt Walton.
This is your hub for all things.
Kingdom business business asministry business strategy.
My goal is to provide as muchvalue, minute by minute, each
podcast that you listen to.
So let's get to it.
What's up, guys?
This is Matt Walton with AvodaTalk, or at the Real Matt Walton
(00:21):
, depending on how you found me,and I am grateful that you guys
found me.
The whole purpose of thischannel is to provide as much
value as I possibly can.
A lot of people right now areworking to build their personal
brands, and that is not the ideaof this channel.
Yes, that can be a part of theidea of this channel, but the
(00:42):
whole idea is to move out ofobedience to Christ to give
y'all as much value as you can,to help people understand that
their businesses are theirministry, that every business,
no matter who you are, if youare a servant of Christ, can be
a kingdom business, and so I aimto give y'all strategy so you
can take expert ownership overyour business and apply
(01:03):
excellence across everydepartment, including yourself
within your business.
So, again, the whole idea ofthis is to give you all value,
but to pour Christ into you and,when you get to the end of this
video, to feel just full ofChrist love and to have a game
plan of how you and yourbusiness can get better.
Lately, life has beenincredible game plan of how you
(01:25):
and your business can get better.
Lately, life has beenincredible.
I've got just an increase insales within the pool division
of my business I've sold.
Now we're two pools Right nowit's June over where we were at
all of last year, so I creditthat that it's all glory to God.
It's so incredible to sit backand watch how the last six
months of hyper-focusing on mymarketing department and getting
(01:47):
downloads from God on what todo, what not to do, who to
partner with, who not to partnerwith, and to watch that come to
fruition, and so it is soincredible.
It's incredibly humbling.
I was driving into my shop thismorning and just thinking about
thinking through that, and nowthe name of the game for me is
like sustaining that.
So it's like, okay, how in theworld can I sustain this?
(02:10):
And so that's where I'mhyper-focused on is sustaining
the growth and continuing that,the growth trajectory that we're
on right now.
So praise the Lord for thatIncredibly grateful.
Personal life is going really,really well.
I was actually sick on Tuesday,monday night Tuesday but
Wednesday was able to wake upand still do my exercises and
still work on my discipline.
So a lot of people we strugglewith getting back motivated
(02:32):
whenever we've coming off ofsomething that we had no control
over.
So maybe you were really sick,maybe you had to go out of town
or something like that and youweren't able to stick with your
normal routine.
Well, how I have found in mypast the best way to get back on
that is to stay disciplined.
So as soon as I wake up, evenif it doesn't look like you're
doing everything you normallywould commit to do, just get
(02:53):
back at it.
Get back at it and start doingthe things that you would do so
that you can continue on thosedisciplines.
So as soon as you feel goodenough to get out there, it's
ignoring those feelings.
Number one, because if you'relike me, I can always twist my
mind whenever I'm coming off ofbeing sick that I don't quite
feel good enough to go out there.
But it's ignoring that, pushingthat to the side and going out
(03:14):
there and running, and then, forme, I felt a whole lot better
whenever I got out there and ranpost-run.
So try that, if you'restruggling to get back motivated
, just start with action.
It's kind of like waking up.
In the morning time you may notfeel like waking up, but as
soon as you get up, your feethit the ground, you start moving
a little bit.
Then you feel motivated to godo what you need to do
throughout the day.
Today I want to talk about I'mexcited about today, because
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this is several things.
I titled this like nine things,but there's about 900 things
under the nine things that areall principles of things that
I've learned over the last threeyears.
So again, three years ago Ibought a business.
I was in Houston, texas, boughta business out here in Las
Vegas, nevada.
I have since moved out here, mywhole entire family moved out
(03:55):
here as well, and now we run andoperate a business.
It's a manufacturing or afactory business and we're
growing rapidly.
So it is absolutely incredible,and over the last three years I
have learned a ton, and so Iwant to share a few of the
things.
This is not everything, but afew of the things that I've
learned.
Before we get into it, we alwaysstart with Scripture, because
(04:18):
that is where all the power andauthority comes from is in God's
Word.
This is literally God speaking.
So many of us ask, like man, Ijust haven't heard from God.
And have you opened the Bible?
Have you read God's word lately?
Because he wants to speak toyou through his word.
And what Psalm 127 says is andthis is so telling because there
are so many times throughoutyour business life and business
(04:39):
ventures that you will allow forGod to go ahead of you, and he
is the one that is building thehouse and then you'll find
yourself going ahead of God, andthat scripture is always very
convicting to me and it causesme to do a deep dive just on my
life.
And have I been allowing God tobuild the house?
So it's a question to ask andthat's something that I wouldn't
plan on saying, but that'ssomething that I've learned over
(05:01):
the last three years.
So, first things first.
When I think about I'm going torun through, there's nine
things and again there'sprinciples underneath those nine
things, but the first thing isstructure and strategy.
So those two things kind of gohand in hand, but they're a
little bit separate, but Iwanted to do that as number one.
So, structure and strategy.
So first, it's a legal side ofthings.
I know this is so obvious.
(05:21):
This is something that mostbusiness owners or most people
before they get into business.
Solopreneurs want to go put thecart in front of the horse and
so they want to go set up theirLLC, get all the legal paperwork
done before they've actuallydone any work, and so they end
up and spend that money to getan LLC and it ends up and sits
there for a couple of monthsbefore they actually open their
(05:43):
doors and start doing any work.
So please don't fall into thattrap.
Go out and put in some work,start to work on some things you
may wanna find out is your nameavailable?
May go claim your domain,different things like that but
don't fall into the trap offocusing on all the legal things
.
Focus on your business first.
Understand that's somethingthat absolutely has to happen.
It's one of your first stepsthat need to be done, but it is
(06:04):
not the most important thing.
And if you do that, what a lotof people do because I have done
this is you end up waiting twoor three months to actually get
going on the work, and so youcould have saved that money and
that time that you spent gettingeverything legal.
The next thing is, once you geteverything, once you've decided
what you were going to do, thenyou start strategizing over
everything.
So for me it looked like a VTOvision tracker organizer.
(06:26):
I got that from the bookTraction.
I have since moved on from thatand done something called the
annual strategic business plan,which if you hit the link in my
social media profile, you willstill be able to download that.
But that will go througheverything every department, the
goals, the mission, everythingwithin your business.
And so you may start with asingle page strategy of what you
(06:49):
are doing and where you'regoing and the vision and the
mission of the business, andthat is okay.
Even if it's a half a page,that is okay, and over time
you're going to develop it evenfurther.
It'll eventually be amulti-page document that'll have
all of your data on it that youwill apply to all of your
quarterly strategy meetings andyour whole entire team.
You will go over it with themat the beginning of the year and
(07:11):
every single quarter to see howyou are measuring up against
the strategy that you haveimplemented at the beginning of
the year, based off of theprevious year or based off of
your vision and desire for thebusiness.
So here you're going to developall your budgets.
You're going to look at, youknow, develop your KPIs, that
you're going to track, you'regoing to develop the strategy
and you're going to break downthat strategy into departments.
(07:32):
Regardless, I don't care if itis just you and you alone.
Look at your business and as aas as a full ecosystem that has
different departments already.
If you need to market, youalready have a marketing
department.
If you're networking, youalready have a marketing
department.
If you're tracking yourfinances, if you're making money
(07:54):
through your business andyou're maybe using QuickBooks as
an example to track all of that, you have a finance department.
So start looking at eachdepartment within your business
as just that, and that will helpyou hyper-focus on those things
and start to study those thingsand how you can improve each
department.
Next thing is you have todevelop a mindset that says zero
compromise.
So when you start to developyour mindset, one of the big
(08:14):
things for me was zerocompromise.
And what does that mean?
What am I not compromising on?
And one of the things is myfamily.
I just won't compromise onfamily time so that I can grow
the business and, fortunatelyfor me, I have my wife and my
daughter up here with me everyday, all day.
My wife is an integral part tomy business and my daughter is a
joy to have around.
We have a nanny up here thattakes care of her, and so we are
(08:37):
very blessed on that front, andso I actually moved to have my
family incorporated ineverything that we're doing, and
I have found that that hasworked really really well.
My wife and I work really welltogether and we love it.
So the next thing is yourmindset.
You have to have your mindsetright.
So before you get going,whenever you're strategizing,
whenever you're developing yourmission, vision, values, your
(08:57):
principles, your business planall of that you need to make
sure your mindset is right andyou have the right expectations.
Expect to fail.
Expect to fail in a greatdegree.
Expect to spend a lot of moneybefore you make money.
Expect a lot of not necessarilygood things to happen.
But if your mindset is right,those are all good things,
(09:18):
because it's all stepping stonesto where you know you need to
go and are going, and for me, Iplanned for 10 years of not
making hardly any money, everydime going back into the
business and that 10 years I amlocked in and I let everybody
know that, I let my whole teamknow that, let my family know
that.
So everybody is locked in withthe same mindset and the same
expectations.
(09:39):
So plan for about 10 yearsbefore you have exponential
growth, what a lot of people do,and it may happen before then.
I pray that it does.
I pray it happens within thefirst year, but historically
it's not going to happen.
You're going to put in a lot ofsweat equity before you
actually start to see thatgrowth.
Most businesses today I'll getinto this on number three I
think it is, but most businessestoday are so underfunded it's
(09:59):
like mine.
When I first bought my business, all the funds went towards
keeping the doors open.
I bought a failing business and, by the grace of God, we are
seeing it thrive right now, andso that is all glory to God.
But all of the funds the extrafunds that was left over was all
went towards keeping the doorsopen and putting out fires
across the board, and so Ididn't have the ability to go
(10:22):
invest into the business upuntil recently, and so now I'm
ability to go invest into thebusiness up until recently and
so now I'm able to go investinto the business and I am very,
very grateful for that.
But just plan for those those10 years.
Most businesses again today areunderfunded and, as a result,
people need to have a mindset ofI need to put in.
Probably got to put in about 10years before I see the life
(10:42):
that I got into business to have, which may mean freedom from
finances impact.
There's a number of things andreasons why we get into business
and for me it's a calling.
I really believe and I knowwithout a doubt that God has
called me into business and Iknow for a lot of you listening,
it's the same thing.
Next thing this could really gowith number one, but I wanted
to break this down as number two.
(11:03):
So marketing, branding andsales just develop your game
plan here, because this is super, super critical to all
businesses.
If you commit to having akingdom business, god may call
you to rely on him to sell yourproduct.
God may call you to doeverything that is available at
your fingertips for free, ratherthan go on expensing dollars on
(11:25):
marketing.
Listen to God.
He is the best partner to have.
God called me to do that for aperiod of time and man.
It's an incredible story whatGod has done starting then
through now.
But whenever you're doing yourmarketing department, just
develop your game plan, youravatar, who it is that you're
pursuing, what channels you'regoing to pursue.
First, you need to start withyour strategy here, then you can
(11:47):
kind of develop your messaginghere and then you can develop
the channels or decide on thechannels that you want to pursue
.
I have done that backwards attimes and then I've done that in
that exact order at times, andso for me in my history it's
better to do that with strategy,messaging and then channels,
rather than the oppositedirection, but understand your
brands and your messaging andagain utilize those free
(12:08):
channels.
So for me it could be like Yelpor it could be Facebook groups
just as a couple ideas for somefree channels.
But marketing is super, supercritical, because if you need
leads that are coming in, youneed to create an organic lead
flow, traffic and so startthinking in that direction.
How can I create a marketingdepartment that is generating
(12:30):
leads that are all coming inorganically, and what are ways
that I can do that?
And maybe, just maybe, doingpaid ads is a part of that
strategy for a time being, thatwill help you generate that
organic traffic.
Or maybe it's having a secondwebsite so that way you can grow
both and if people see this oneover here, maybe it'll point
them to your website over here,increasing both ranking on
(12:52):
Google Analytics.
There's so many different thingswhen it comes to marketing, but
marketing is so vital and,again, the most important thing
is listen to God, and for youright now and for me, it's like
utilize all the free channelsthat you have and then just pay
attention to God.
Focus on your brand, how youwant people to perceive you.
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Focus on the people and how youcan solve their problems, how
you can remove any frictionthroughout the sales process and
how whatever however that lookshow you're going to serve them
and meet their needs and howyou're going to number one, not
just get the lead, but thennurture them throughout the sale
process and then pass the salesprocess if you have a warranty
process.
So those are all super, superimportant and those all go with
your brand and I promise you, ifyou take care of each one of
(13:36):
those things the way that youshould, that will help you
decrease or, excuse me, increaseyour conversion rates.
Decrease the amount you'respending on ads or your ad spend
and increase your ROAS.
It just it increases everythingand decreases things where it
needs to be decreased.
So next thing and I'm not goingto any particular order here,
but the next thing is sweatequity.
(13:58):
So what a lot of people thinkthat they can do when they get
into business.
I've been guilty of this.
This was my first business.
I was guilty of this.
But is you're going to get inbusiness?
This is going to be thiscashflow.
You're going to start making abunch of money and you're going
to be free within a year to liveand do the way that you would
please.
And fortunately, god hascompletely flipped that upside
(14:18):
down and has converted mythinking appropriately, and I'm
very grateful for that.
So I will say what I saidearlier plan for 10 years, be
strapped in for 10 years beforeyou start to see some
significant growth.
Maybe your people, maybe yourteam, maybe your business
obviously is going to be makingmore money than you.
Maybe you only have the abilityto take exactly what you need
(14:41):
to pay some bills.
You have to have it in yourmind.
Okay, we're not going on anyelaborate vacations.
We're saving money in thesedifferent areas and just make
sure that your wife andeverybody or your husband,
everybody involved is on boardwith that Sweat.
Equity is important because mostbusinesses are going to fail
within three to five years andif you do not plan for those
(15:02):
three to five years to be lockedin, whatever that means for you
.
It may mean networking, it maymean doing different things on
marketing, it may mean making abunch of phone calls there's a
number of things that it maymean.
But plan for that and plan towork really hard over the next
three to five years so that youcan develop the systems in the
business that can thrive wellbeyond your days of operating it
(15:23):
.
Within this time, you're goingto study and learn the market.
You also want to do the hardthing.
So most people start with agreat idea in business that I
want to be in business to makean impact.
I want to help people.
I want to lead appropriately.
I want to teach people how tolead.
I want to use my business as myministry.
Okay, these are all greatthoughts to have, but if you do
(15:45):
not create the programs and thesystems to support it, they will
control you.
I promise you that.
I'll give you an example, if youdecide, like I did, to hire
guys off the streets or inprison, then they can very
easily run your and ruin yourday to day, because maybe they
have fallen off the rails, maybethey've done anything that
(16:06):
landed them in the position toget into prison to begin with or
to be on the streets to beginwith, and so my mind is like I
don't want that to be adeterrent from hiring these guys
, because I was that guy.
I would love for somebody, andI actually had somebody that
invested into me in some of mydarkest times.
And so, as a result of that, Iwant to invest in people in
(16:27):
their darkest times, but I alsowant to ensure that the business
doesn't miss a beat when theymiss a beat.
And so how can we do that?
And so I've developedcurriculums like my training and
onboarding program.
That is something that has beendeveloped my discipleship
program.
That helps me kind of stay ontrack with the guys and if they
fall off a little bit, it givesme some parameters to disciple
(16:49):
them through their mistakes.
I do a reward deductionincentive program.
This is something that I amworking on.
I have not implemented this yet, but that is my next level of
things that I am working on.
One thing that I do have is adream chaser accountability
program as well to support that.
So whenever somebody comes on,they run through the training.
If they meet the guidelines inplace during the training
(17:11):
program, then I will invest inthem, they will be a part of my
team and then, if they fall offtrack during any of that, they
will be on the discipleshipprogram that ultimately, if they
don't meet the requirementsthat were set before them, then
they will be let go.
But the whole idea is tocounsel them, to give that grace
and mercy that God is so goodand faithful to give to us and
to extend that to all of ourpeople while it's helping us as
(17:34):
a business, not miss a beat.
And then, if they've gotten toa certain point within their
personal growth and developmentthrough these programs and
outside of these programs,whenever they leave my shop
they'll be invited to DCAP DreamChaser Accountability Program.
That will continue to walkalongside them and help them
accomplish their goals over thecourse of a year.
So I'll sum that up with sayingdo the hard things and if you
(17:56):
have a heart to help people,just know this you're going to
have to develop a program aroundthem, not being able to control
you in your day to day.
And so do the work to do that.
Bring them on, disciple them,love on them, put them through
the program and make sure thatthose guidelines and those
measuring sticks of how you aremeasuring their performance is
(18:16):
very, very clear.
So if they fall off from that,there's no questions as to why.
The next thing is systems.
This is super important beforewe get into delegation.
But this is number four.
So systems this can besupplemented through and with
flow charts, no-transcript thatyou do so that when we get to
(19:00):
step five, which is delegation,you can have the necessary tools
to delegate appropriately andyou don't fall into advocation
but you delegate appropriately.
So that gets us to number five.
Delegation is huge when you getto that point to be able to
delegate it out.
So most people want to tell youhey, go and hire.
You need to hire this or youneed to hire that.
(19:21):
You need to hire somebody tomanage your sales department or
somebody to manage operationsand I'm giving a 50,000 foot
overview but I would hire to buyback some of your time.
So it's like for me when I waslooking at bringing on one of my
first top down hire I ended upin and was thinking through the
things that would help me buyback the most of my time.
(19:44):
What position would I need tohire for that?
That way I can focus next leveland really get the next level
things rocking and rolling.
And that's what led me tohiring somebody to manage my
operations in the back thatreports directly to me and then
they help develop SOPs andchecklists and implement all the
things, do leadership meetingsand a number of things, so that
I can focus next level and keepthis business sustained and just
(20:09):
keep doing things that willmove the needle within the
business.
So delegation is huge.
Most people don't own a business, most own jobs, and so one of
the best ways to actually own abusiness is to understand the
art of delegation.
This comes from Exodus 18 withMoses and Jethro.
So if you have not read that,please go read that, because
that is where I first learnedthe art and the principle of
(20:31):
delegation.
I did it wrong at first and thesecond time I did it.
I took what I learned and it'sbeen working very, very well.
Your measuring stick for thatis if you stepped away and it
doesn't get better.
You advocated and you did notdelegate.
But if you stepped away and itgot better, then that's your
sign right there that youdelegated.
It doesn't mean that your workis done because you need to
(20:52):
continue to be looking to go tothe next level.
So some of the things sodelegation, it looks like hiring
at first.
Right, you may have to hirebottom up, so you may have to
hire workers to complete thetask, and that is exactly what I
had to do.
I had to hire bottom up and Ihate that word bottom up because
it alludes to something that Idon't like, because I could not
do this without my guys that areback there in the shop doing
(21:13):
the work.
But, for a sake of explainingthis, hiring bottom up is okay,
and I had an avatar, just likewithin marketing, who am I
pursuing?
I had the same thing withinhiring.
I knew who I was pursuing andit was those that were down and
out, that were broken and beaten, that needed right leadership,
that needed somebody that couldrepresent Christ to the best of
their ability, that could loveon them while giving them a job
(21:37):
and helping them become the menand eventually, women that God
had created them to be, and sothat's who I look for.
I look for those that need thathelp.
I don't necessarily.
I will no longer and never willhire again for skill only Now.
If they have the skill and meetthe other parameters, then
awesome.
But I am hiring for how wealign on a number of things.
So one of the things during thisis, as you're looking to hire,
(22:00):
start thinking in the mindset ofI don't want to do $20 an hour
task anymore, so who can I hireto do my $20 an hour task?
You know that may be anassistant, you know that can
look like a number of differentways, but who can you hire?
What are those $20 an hourtasks that if you had somebody
doing those, it would free up alot of your time and that may be
your next hire, I don't know.
(22:21):
So next thing is I'll hear thisconcept a lot, but you want to
get to the point as quickly asyou can and as best as you can
of working on your business, notin your business.
And this goes to the point thatI said earlier.
Most own jobs and don't ownbusinesses, and if you move in
this direction and apply a lotof these things, this will help
(22:42):
you actually own a business towhere you can work on your
business instead of in yourbusiness, and when you work on
your business, it's one of themost incredible things in the
world.
During this time, you want tobring on niche experts, so I
used to believe I need to bringeverybody in house.
Now I'm like let me go find thebest individual at the task or
the job description that I needand let me go bring them on
(23:03):
board.
So you move from hiring torecruiting top level down
positions, and that's where you,as the owner, founder, ceo,
need to have the mindset of I amrecruiting, I am always
recruiting, and that's literallymy mindset.
Who can I bring on board thatwill help push this vision
forward and will be a greatasset to the team and will be an
(23:25):
A player.
But you can't demand A playersif you're not an A player, so
you need to be an A player first.
Next thing is personal growth.
So this is number six.
So personal growth is huge,because if you're not growing
personally, then I promise youyour business will be capped off
at the level of success that itcan have Now.
Maybe you found a pot of goldand maybe your business is not
(23:46):
so dependent upon you being thatA player.
I promise you that's going tocatch up to you and you're going
to lose your business if you donot take this part very serious
of taking ownership over yourlife.
And how can you be the bestversion that God created you to
be?
And I think one of the firststeps is to ask God, god, who
did you create me to be?
And God, who are you and who isyour son, jesus?
(24:08):
And who do you say that I am?
And start going down that andstudying that and then really
working on your personal growthand just taking your thoughts
captive, making your body yourslave, working on your eating,
working on all of your habits.
Getting around the right peopleis huge.
Getting around people that area whole lot smarter than you,
that is huge.
(24:29):
The quickest that you can dothat is too late.
I mean, do that ASAP and committo being the best version of
yourself possible.
And just a little note on hereif you are seeking work life and
home life balance, that is athought and a principle for the
mediocre and like never evenentertained.
(24:50):
And I see that on social mediaand I'm like that is the most
ridiculous thing in the worldLike that implies that there's a
separation between work andhome life, and for me it's all
the same.
So it's like my relationshipwith the Lord Like it's it's I
advanced the kingdom.
In everything that I do, I, Ipreach the gospel, no matter
what channel or what platformGod has entrusted me with.
So there's no like well, I onlytalk and live for God on
(25:13):
Sundays and Wednesdays orTuesdays when I'm at church, but
no, it's every day.
Everything is set up andrevolves around being obedient
to Christ.
So just know that my thing islet me incorporate my family in
to my life and let me then workon being the best and most
present father and husband to myfamily.
(25:33):
Let me block out time that Ihave for work and block out time
that I have for work and blockout time that I have for my
family and again, look for areasto incorporate my wife,
incorporate my daughter.
Or give you an example Like, ifI am preparing for something,
then I will back up, or I willback it up with something to
celebrate with.
So if it's like, hey, I'mlocking in for the next two
weeks on this, but after thosetwo weeks we're going to do this
(25:56):
.
So it helps us all throughoutthose times because maybe for
those two weeks I'm waking upearlier, I'm locking myself in
the office, I'm doing things towhere I'm not as present as I
would like to be, but we backthat up with something to
celebrate on the backside ofthat and that's worked really,
really well.
So it's really cool how myfamily is just is so supportive
of everything we have going onand is a big part of it.
(26:17):
Next thing is is this is huge.
That's why I said nothing goesis going on order.
That's number seven.
But your business is yourministry.
So, like from day one, whenyou're strategizing, if this
video reaches you before youactually create everything.
Make God the CEO.
I actually have God as a CEO inmy paperwork, my excuse me my
bylaws with the state and, um,uh, like partner with him.
(26:39):
He is constantly looking tocollaborate with you and to
partner with you and to go aheadof you and to lead you in the
direction that you need to go.
And God is so good.
He will literally give you theblueprints, everything that you
need going forward.
So with your marketing, I don'tcare what it is, he'll give you
the blueprint for everything.
And be thinking people overprofits, kingdom impact over
income and your business is yourministry.
(27:01):
So how does that look?
If your business is yourministry?
What does that look like?
Your literature should reflectthat.
Your email signature shouldreflect that.
What does that look like foryou specifically?
And decide that, strategizeover that and implement that.
And if you want to have crisisking on every post that you make
on social media, do that.
God had called me to do thatfrom day one after buying this
(27:23):
business, and it's cool thefeedback that I've gotten from
people.
I had somebody at my shop lastFriday talking about how they
literally will go on to oursocial media just see where we
put that crisis king at, andthat's something they always
look at for every video, and sothat's huge.
Number eight is track everysingle thing.
Personally, I would trackeverything.
So I track everything in mypersonal life.
(27:44):
I have these notepads thatliterally I write down the 15,
20 things that I'm trying totrack.
Wake up at this time, go tosleep at this time, read this
many pages none of this, none ofthis, you know whatever that
could look like for you and dothat and track that and be
disciplined with that everysingle day and do the same thing
within your business and trackdepartments.
(28:05):
So again, look at your businessas departments and track it all
individually, tie some KPIs toeach department and just start
analyzing it and tracking thosethings, and analyze it on a
month to month or a quarterlybasis so that you can know the
health and where your businessis going, so that that way you
can adjust your strategyappropriately.
But tracking every single thingis huge and don't start with
(28:25):
tracking 15 things like justtrack a couple of things and
then you'll grow over time totrack and maybe five, 10, 15
things per department.
But like to be honest with you.
You as the owner, ceo, one thatsits at the very top of your
business, you can know thehealth of your business in each
department by looking at threeto five pieces of KPI data.
(28:45):
Next thing this is number nineThen I'll have two more freebies
and I'll be very quick withthose two freebies, but it's
time is your time management.
So understand that timemanagement is huge.
I time block, so I do a lot oflike like in my mornings I have
certain blocks of time.
Throughout my day I havecertain blocks of time, and then
evening time, I have certainblocks of time.
So study time blocking andimplement that to the best that
(29:07):
you can Schedule dates with yourwife or with your spouse,
schedule vacations, scheduledates with your kids.
If you have meetings, start ontime every time.
For me, I do that.
Well, I would say I do thatnine, eight out of 10 times
right now, and that is somethingthat I am actively working to
improve, as I look to improveall of my meetings as well, so I
(29:28):
can give as much value, so wecan condense the meetings down
and pack as much value as we canand condense the time down when
needed, but start on time everytime.
I have applied that principleand just this week, though, I
did like eight out of my 10meetings and I was looking at
I'm like, ok, this isunacceptable.
So I need to change these twothings so that I can start these
meetings on time and you justanalyze those things, get going
(29:50):
and if it was you that causedthat meeting to be late, to be
late, recognize it, this is bigfor time management.
We have to learn when to say no, like I heard I don't know who
says this, but like you willonly go as far as you learn to
say no.
So if you learn to say no sofor me, like right now I'll give
you an example I'm working on.
There's a certain amount ofpeople that will always get a
(30:12):
yes from me.
There's a certain amount ofpeople that will always get a
yes from me.
There's a certain group ofpeople that will always get a no
from me, and there's a certaingroup of people that will get a
response from me.
I just did this last Saturdayof hey, I'm going to play
pickleball at 8 am.
Come join me at this park.
So that's usually first peopledeveloping relationships with
people.
(30:36):
I always invite them tosomething I'm already doing,
because I cannot stand and thisis actually new for me, but I
cannot stand lunch meetings orcoffee meetings.
They're such a colossal wasteof time for me.
So how can I still get aroundpeople and still network and do
the things without having totake an hour, hour and a half
out of a day to go have coffeewith somebody?
It's the most ridiculous thingto me.
So I started inviting people tothings that I am already doing.
(31:00):
So on Monday I invited somebodyto my prayer and then, on the
backside of prayer, I chattedwith them for a few minutes and
then the meeting was over.
So start to think of ways thatyou can buy back your time, and
that may look like no more lunchmeetings, no more coffee
meetings, but instead invitingpeople in and even if you're
going and doing things likegoing and riding your bike and
(31:20):
you do that every single dayinvite people to do that and
then that way you can startmeeting new people and you don't
have to take away from whatyou're already doing and those
that you ride bikes with or runwith the very people that you'll
eventually end up doingbusiness with.
Last thing that I just starteddoing that's been huge for me is
plan for your next day today.
So tonight, whenever I get homeafter my daughter goes to sleep
(31:44):
at like 730, I will sit downwith my wife for a few minutes.
It doesn't take a long time andwe will go over tomorrow, so I
will go over my next day.
In that time I am blocking outmy day and exactly how it will
look, and so that way, when Iwake up, I know exactly what I
am doing.
Most people have their to-dolist, will arrive to work that
(32:06):
morning and then they'll juststart working and they will have
no clear direction or game planand they find themselves
jumping from task to task.
When you start to plan for yourday before the day begins and
I'm talking the day before thatallows for you to wake up the
next day, not have toimmediately plan for your day,
because to me that's a that'sagain.
(32:27):
That's such a waste of time.
If you're waking up in themorning time and then
strategizing for your day,you're already behind.
So that plan for your day thenight before, get it to your
assistant.
If you need to change somethings, if you need to add
something, let the people know.
But I promise you when Istarted doing that that has made
my evenings go better.
It removes those thoughts frommy mind of what I have to do
(32:47):
tomorrow, because I already havea game plan and then when I
wake up in the morning time, Iam focused on the things that I
have decided to be focused on,and that's myself, my
relationship with God.
Then I hop right into creativetasks and then start to
understand how do you performbetter in the morning times and
what tasks you perform better atin the morning times.
I have better energy in theafternoon, so I would much
rather do these tasks in theafternoon and do these tasks in
(33:10):
the morning.
Because of that, pay attentionto your levels and how you react
to things at different parts ofthe day.
Whenever you notice aconsistency, adjust your day
accordingly.
Two more things.
These are freebies, these arekind of like 10 and 11, but it's
identity and understand thisthat your identity can be
wrapped up in your success orfailures within your business.
Over the last three years, Ihave gone on a rollercoaster
(33:32):
ride with this and sometimes myidentity.
And it's interesting because,like my identity, whenever
things aren't going the way thatI would like, I can wear that
and I can wear every ounce ofthat.
And God uses those moments tolet me know that, hey, his yoke
is easy and his burden is light,and to surrender all that over
to Christ.
And then, whenever things goreally well, you can find
(33:52):
yourself with your identity.
And it's tempting to think, man,if it wasn't for me doing this
and me doing that and me doingthese things, then we wouldn't
be where we're at today.
And those are thoughts thatcome from the enemy, because I
really believe that thosethoughts that you got came from
God, those ideas came from God,those relationships came from
God, so we, as human beings andas servants of Christ, always
(34:15):
have to keep that in mind, thatGod is the only one in which
those blessings come from.
Actually, blessings can alsocome from the enemy as well, and
so this is the reason why it'sso, so vital to stay connected
to your Lord and Savior and yourcreator, jesus Christ, and stay
connected to that so that youunderstand what you need to
understand in the moment andwhere your identity is maybe
(34:37):
misplaced in the moments, and soyou can allow yourself to be
convicted by God and to make theadjustments that you need to
make to get your identity backin Christ and who he is in the
finished work of the cross, notin success or not in failures
within your business or not,because you didn't do this or
you did that and man, it's sofreeing whenever you get back to
that, to, like man, my identityis wrapped up in Christ and at
(34:58):
least maybe it's not fully,maybe I'm moving in that
direction, but it's such anincredible, incredible thing.
Last thing is focus on others.
I've mentioned this up above alittle bit, but you have to stay
focused on others and whenyou're thinking clients, stay
focused on our marketing.
Stay focused on your clientsand how you can help them solve
their problems and how you candevelop relationships with them
(35:18):
and how you can come alongsidethem and collaborate with them.
And whenever you're negotiatingwith vendors or talking to
vendors or clients, how can youhelp them accomplish their
dreams?
And just stay others focused?
And I believe that that is theheartbeat of Christ and that
goes with kingdom business aswell as being focused on others
and do the hard things, never dothe easy things.
(35:39):
If you're faced with twodecisions, one of them is the
easier one, one of them is theharder one Always do the harder
thing.
I want just last encouragementis I know I talk about this all
throughout, but again, thischannel is geared towards
kingdom business, and so it'slike what does that even mean?
When we talk about kingdombusiness?
(35:59):
And I think it means the samething for every single person
that is out there.
I think that it can look alittle bit differently for
everybody that is out there, butI think kingdom business is one
thing it is moving out of.
A is letting God go first,letting God sit at the throne of
your business and letting himbe the CEO and coming alongside
and behind him, collaboratingwith him and moving out of
(36:21):
obedience to the things he'scalled you to be obedient to.
And that looks different fromtime to time.
It doesn't look like the waythe world does business.
Sometimes it looks a little bitmore scary, but the results are
so, so incredible.
Because, at the end of the day,if the results are solely tied
to finances, you mayconsistently be let down, but if
(36:42):
the results are tied tofocusing on others and kingdom
impact over income and peopleover profits, then that's where,
no matter the circumstancewithin your business or the lack
of finances or whatever, youwill still have purpose and
drive because you're focused onsomebody else and making a
kingdom impact over worryingabout the income that's coming
(37:02):
in.
And, knowing Matthew 6, 33, ifI pursue the righteousness of
God, all these other things willbe added to me, and so that's
my main focus is pursuing Christand Christ alone and
collaborating with him.
So I really hope that thisadded a lot of value to you.
If y'all like this, pleasedownload, like, share, subscribe
and leave a comment.
But thank you, guys, so muchfor tuning in.
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