Matt Carnevale (Head of Community at Exit Five) believes most B2B communities fail because they’re built for leads, not people. In this episode, we talk about how to start a community from scratch, the pilot method to land your first 25 members, and why niche communities will beat broad ones.
We also dig into Exit Five’s growth loops, feedback systems, and playbooks, how to promote yourself without being spammy, and where B2B communities are headed with AI. Finally, Matt shares his take on the future of B2B marketing - and what “winning at life” really means.
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Click here to view the episode transcript.
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B2B Vault - Get better at B2B marketing and learn from the best B2B experts -> https://www.theb2bvault.com/
ContentMonk - content marketing agency that makes B2B brands stand out, become category leaders, and drive SQLs -> https://www.contentmonk.io/
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