Natalie Marcotullio (Head of Marketing at Navattic) believes most B2B SaaS companies are blending into a sea of sameness-and that’s killing their growth. In this episode, we talk about how to truly stand out in a saturated market, why interactive demos are becoming a secret weapon for conversions, and how customer-led communities will shape the future of B2B marketing.
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- (00:00) - – Intro
- (02:40) - – Standing Out in a Saturated B2B Market
- (03:37) - – Navattic’s Position in Interactive Demo Software
- (05:42) - – Content Quality Standards & Unique Content Strategy
- (07:40) - – Interactive Demos: Use Cases & Best Website Placement
- (10:46) - – Short vs Long Demos + Personalization Wins
- (12:55) - – Keeping Users Engaged in Product Demos
- (15:34) - – Tracking, Retargeting & Re-Engaging Demo Visitors
- (19:38) - – Future of B2B Marketing by 2030
- (23:19) - – Consolidation vs Hyper-Niche SaaS Markets
- (29:06) - – Navattic’s Roadmap & Growth Strategy
- (33:10) - – Content Velocity, GEO & Relationship-Driven Marketing
- (39:19) - – How to Win at the Game Called Life
Click here to view the episode transcript.
Click here to watch a video of this episode.
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B2B Vault - Get better at B2B marketing and learn from the best B2B experts -> https://www.theb2bvault.com/
ContentMonk - content marketing agency that makes B2B brands stand out, become category leaders, and drive SQLs -> https://www.contentmonk.io/
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