Most B2B product pages are conversion killers - and Logan Hendrickson knows exactly why.
As a Product Marketing Manager who’s reviewed and rebuilt hundreds of product pages, Logan reveals the real mistakes that are costing you customers (and revenue) every single day.
In this episode, you’ll learn:
Why feature-heavy pages actually repel buyers
The messaging framework that converts 3x better
How to uncover what your prospects really care about
The psychology behind high-converting product pages
Logan’s proven template for B2B product page success
Logan PMM has helped dozens of B2B companies transform their product messaging from feature dumps into conversion machines. His strategies have contributed to millions in additional revenue for his clients.
This isn’t theory - it’s battle-tested advice from the front lines of B2B marketing.
Timestamps:
00:00 - Intro
02:23 - The Commoditization Problem in B2B SaaS
04:05 - What Clear Messaging Really Looks Like
07:09 - Positioning + Messaging = Marketing Foundation
08:21 - Building a Messaging Blueprint
10:28 - Inside Logan’s Messaging Framework
13:30 - Category Creation vs. Category Entry
17:40 - Why Service Companies Need Product Pages
20:32 - Winning Frameworks for Product & Homepages
24:07 - Interactive Demos that Actually Convert
25:14 - Reducing Friction & Moving the “Aha” Moment Forward
26:29 - Above the Fold: What Really Matters
27:53 - Trust Signals & Design Psychology
30:36 - Client Wins & Real-World Messaging Examples
32:32 - Book Recommendation: Very Good Copy
33:33 - Closing Thoughts & Wrap-Up
Guest - Logan:
[ https://www.linkedin.com/in/logan-hendrickson/ ]
Host - Ugi:
[ https://www.linkedin.com/in/ugljesadj/ ]
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