Can’t you just WhatsApp TechCrunch???
Well... No, you cannot.
In the latest episode of Banter with Billy, Envy's own Billy Cina sits down with PR powerhouse Leron Kornreich of Si14 Global Comms and stealth-mode startup co-founder Dafna Presler to discuss the real state of PR in 2025.
Here’s what they covered:
Why getting into TechCrunch is harder than getting your CEO to show up for a podcast
What makes a story actually newsworthy
When a startup should actually invest in PR, and when it’s a total waste
Why "just send a press release" is wishful thinking, not a strategy
And yes… the real reason people are still paying $1,200 to post on the PR newswire
If you're wondering why PR still matters in a world full of LinkedIn posts, Slack groups, and AI-generated pitch spam, this one's for you.
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