Bringing traditional industries to the digital age with Meital Ashbel

Join Envy's Billa Cina in her chat with Meital Ashbel, Global Marketing Director of Afimilk and learn everything you need to know about transforming traditional companies - 45-years-old dairy management in Meital's case - into a digital-first, customer-focused business. 

In this talk, you’ll learn:

1️⃣ How Meital introduced CRM (hello, HubSpot and Salesforce!) and marketing automation to streamline lead management.
2️⃣ The uphill battle of getting a reluctant sales team on board and hooked on data-driven leads.
3️⃣ Why patience and realistic KPIs are key when digitalizing traditional marketing operations.
4️⃣ How traditional companies can use existing strengths—like a seasoned sales team and loyal customers—to fast-track their digital transformation.
5️⃣ The importance of securing internal buy-in from the CEO to IT, and why cultural nuances matter when implementing global changes.

Spoiler alert: A big part of the transformation included getting everyone—from the CEO to sales—to see marketing as more than just the “decoration committee.”

Listen now to learn how to build a 21st-century marketing engine from scratch—even when you’re starting with hay and paper calendars.