Demand gen isn’t dead—but going solo won’t cut it anymore. Ronen Shetelboim, SVP of Marketing at Cycode, joins Billy to talk about the marketing budget shifts every B2B tech company needs to know before 2025 hits.
Here’s the deal:
🔸 AI-fueled content is everywhere (and mostly forgettable).
🔸 Creative, messaging, and brand are now mission-critical—no more skipping the hard stuff.
🔸 Demand gen still matters—but only when paired with killer content and smart distribution.
Stop sounding like everyone else. Watch now to learn how to budget for what actually works.
Popular Podcasts
Cold Case Files: Miami
Joyce Sapp, 76; Bryan Herrera, 16; and Laurance Webb, 32—three Miami residents whose lives were stolen in brutal, unsolved homicides. Cold Case Files: Miami follows award‑winning radio host and City of Miami Police reserve officer Enrique Santos as he partners with the department’s Cold Case Homicide Unit, determined family members, and the advocates who spend their lives fighting for justice for the victims who can no longer fight for themselves.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.