Martech FOMO vs. Martech Fatigue, where do you stand?
For this conversation, Envy's Billy Cina invited Shahar Heimann, Sr Director of Demand Gen at BridgeWise to deep into the marketing tech stack—what’s essential, what’s overrated, and how to avoid tech overload.
Here's what's been discussed:
✅ Must-have tools for post-Series A startups & scaling companies
✅ Why HubSpot is non-negotiable for CRM & automation
✅ The real value of ABM platforms like 6sense (and when they’re NOT worth the money)
✅ AI tools—lifesavers or creativity killers?
✅ The Canva & Figma revolution (Stop using PowerPoint, please 🙏)
✅ The hidden dangers of relying too much on AI for marketing
We also cover testing new tools without losing your mind, reporting struggles, and the one tool that made our lives way easier. And what’s in your tech stack that you can’t live without?
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