Why Aren't Your Ads Converting with Eden Bidani

Today, Billy chats with Eden Bidani, Head of Copy at Cape Agency, about why so many B2B ads just don’t convert—and what you can do about it. Together, they dig into the most common pitfalls in B2B ad campaigns, from generic creative and uninspired landing pages to the classic mistake of ignoring what your customers actually care about.

They cover:
Why most B2B ads feel like wallpaper and how to make yours stop the scroll
How listening in on Reddit, Slack, or Discord can unlock better messaging than your last customer interview
The critical role of voice of the customer data (even when you don’t have customers yet)
Why a clever headline and eye-catching image aren’t enough without context
The “seasonality” trick B2C marketers use—and how B2B can steal it
When AI is helpful for ad copy... and when it becomes a liability