Beauty Industry Leaders

If you’re tired of discounting your way to burnout, this episode is your roadmap to building a beauty business that thrives on value - not price wars.

Today, Elli and I dive deep into the strategies top beauty CEOs are using to stay ahead in 2026 by crafting high-value, irresistible offers that elevate their brand and their income. Spoiler alert: it’s not about running more promos - it’s about leading with purpose, clarity, and stra...

If the word sales still gives you the ick, then this episode will change that.

Today I sit down with Brooke Triplet, founder of She Sells and a global leader in heart-centered sales training. From her early days as a school teacher to scaling a multi-seven-figure sales education brand, Brooke brings the real talk around what it actually takes to sell with confidence - without selling out your values.

This is for the beauty pros who a...

Learning business in paradise while connecting with like-minded women.
Secure your early bird spot for the business retreat in Vietnam 2026.  

Burnout isn’t a badge of honor - and in 2026, beauty business owners are done building businesses that drain them.

Today Elli and I sit down for a candid conversation about what it really takes to scale smart - without sacrificing your sanity. From moving out of side-hustle mode to buildin...

Learning business in paradise while connecting with like-minded women.
Secure your early bird spot for the business retreat in Vietnam 2026.  

What happens when a bridal makeup artist and an Air Force engineer team up? A total transformation of how wedding vendors run their businesses.

Today I have a sit down with Indi and Heraldo of Studio 85, the power couple behind the world’s #1 ranked Dubsado consultancy for the wedding indu...

Learning business in paradise while connecting with like-minded women.
Secure your early bird spot for the business retreat in Vietnam 2026. 

🎉 One year of the Beauty Industry Leaders Podcast – and over 10,000 downloads! We're celebrating big milestones and even bigger lessons.

In this episode we reflect on a year of showing up, learning, growing, and building a powerful community of beauty business leaders. From ...

Learning business in paradise while connecting with like-minded women.
Secure your early bird spot for the business retreat in Vietnam 2026.

Today Eli and I reconnect after my month-long trip to Vietnam - where something completely unexpected happened... in the best way.

This wasn’t just a vacation. It was a powerful reminder of what happens when you actually step away from your business and trust the systems you've built. T...

In today’s episode I’m joined by the brilliant business expert Elli, and we’re diving deep into one of the most important conversations for beauty entrepreneurs: understanding the stage your business is in - and what to focus on next.

Whether you’re just starting out or scaling a team, we offer you practical insights to help you make smart decisions at every level of growth. Elli and I explore why gaining hands-on experience before ...

In today’s episode, I’m joined by the wonderful Elli, who’s about to head off on maternity leave - and we’re having a real, honest conversation about what it actually looks like to step away from your business without losing momentum.

We’re talking expectations vs. reality when it comes to leadership, growth, and what success really requires in the beauty industry. From feeling the pressure to “do it all,” to learning how to build s...

In today’s episode, Elli and I are pulling back the curtain on what it really takes to grow a profitable, sustainable beauty business - without burning out or losing yourself along the way.

We’re sharing real-world stories (including one client’s epic $100K month), hard-earned lessons from running events and handling difficult clients, and some personal confessions that shaped our own leadership journeys.

From marketing calendars tha...

What does it take to wrap up the financial year with clarity, confidence, and a strategy for real growth?

In this solo episode, I walk you through my own end-of-financial-year (EOFY) game plan – the same one that allows me to manage multiple businesses and take a month-long holiday in Vietnam, all without burning out.

I go over some of the most powerful strategies for EOFY planning, including how to set goals, delegate effectively, a...

What does it really take to deliver a consultation that converts and keeps clients coming back for more?

On today's episode Elli and I dive deep into the art (and science) of high-performing consultations.

Elli breaks down her signature five-step consultation method, a game-changer for beauty professionals who want to build deeper trust, offer real solutions, and achieve lasting client results.

From understanding your client’s de...

Ever had that sinking feeling that a new hire just isn’t working out - but you’re not sure what to do next?

In this episode, we are getting real about one of the hardest parts of leadership: navigating probation periods, spotting red flags, and knowing when (and how) to let someone go.

Elli shares a personal update about her journey into motherhood and what that’s taught her about boundaries, leadership, and grace. Sammy opens up abo...

If you’ve ever felt like you’re throwing content into the void, posting and hoping someone bites, this episode is your wake-up call.

This week, I sit down with Taurie from Lash Lane, a beauty industry powerhouse with over 12 years of experience, who’s now helping other beauty pros level up their branding, content, and strategy.

Taurie shares how she went from dental nurse to salon owner to business coach and the major branding shifts...

If you’ve ever poured your heart into marketing content—only to hear crickets—this episode is a must-listen.

This week Elli and I break down what really makes marketing messaging convert. No fluff. Just real talk, real strategies, and real results.

I open up about my own marketing missteps and the exact mindset shifts that helped me turn things around. Together, we dig into the three biggest reasons your content might not be landing:...

If you’ve ever felt the weight of doing all the things in your business alone—this episode will hit home.

I sat down with Darcy from Darcy Louise Beauty, a talented makeup artist and hairstylist who left the pharmacy world behind to pursue her passion full-time. From a small country town to building a thriving solo business, Darcy shares what it really takes to grow without a team behind you.

Together, we unpack the often-unspoken st...

This episode is one every beauty business owner needs to hear—especially if you’ve ever found yourself scrambling last-minute for content ideas, running promotions just to fill gaps, or posting on socials without a real plan behind it.

Sammy Kennedy and Elli Forsyth are diving deep into the power of long-term planning and why an annual marketing calendar isn’t just a nice-to-have—it’s essential if you want sustainable growth and les...

This episode is one that had me walking away feeling more aligned, more grounded, and honestly—more inspired than ever.

I had the absolute privilege of sitting down with the incredible Michelle Rule—multi-business owner, investor, and the woman behind the title “The Millionaire Maker.” But let me tell you, Michelle is so much more than her numbers.

She’s the kind of woman who has gone from being completely burnt out, in credit card d...

I’m so excited for today’s episode because I’m joined by the absolute powerhouse, Elli Forsyth. If you’ve been feeling like you’re constantly putting out fires in your beauty business, struggling with staff issues, or just feeling stuck trying to balance leadership with growth—this one is for you.

Elli Forsyth is the founder of Beauty Business Society, and she’s someone who’s literally been in the trenches, working her way from ther...

I am so excited for you to meet today’s guest because her story is just… wow. I’ve got Rachel Diaz on the podcast, and she’s the genius behind Love Beauty Skin Clinic – a business she built from scratch and grew into a thriving, award-winning clinic with 19 team members. Yeah, you read that right. Nineteen.

Rachel’s journey is one of those stories that just lights you up. She went from feeling totally overwhelmed trying to do everyt...