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May 14, 2025 54 mins

In this episode of the Because of Sales podcast, Dylan Vergara interviews Griffin Mallas, a successful entrepreneur who transitioned from aspiring professional soccer player to business owner. Griffin shares his journey of building his coaching and consulting business, Build Your Practice, from scratch, including the challenges he faced, the strategies he employed, and the pivotal moments that shaped his career. The conversation delves into topics such as cold calling, email marketing, high ticket sales, and the importance of partnerships in business growth. In this conversation, Griffin Mallas shares his journey from being heavily involved in sales to transitioning into a leadership role within his business. He discusses the challenges and lessons learned in hiring sales reps, the importance of personal development, and the strategies that have helped him scale his business. Griffin emphasizes the significance of building trust with clients, particularly when selling to therapists and psychologists, and shares insights on effective sales techniques, including a two-call closing process. He also reflects on the impact of sales skills on his life and outlines his vision for the future of his business.Subscribe to our weekly newsletter: https://www.becauseofsales.com/subscribeSponsor: The Serial Sales Community: https://serialsalescommunity.co/BOS Youtube: https://www.youtube.com/@becauseofsalesBOS X: https://x.com/becauseofsalesBOS LinkedIn: https://www.linkedin.com/company/because-of-salesBOS Instagram: https://www.instagram.com/becauseofsales/–Connect with Griffin: https://www.instagram.com/griffinmallas/-Connect with Dylan: https://serialsales.co

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