All Episodes

May 9, 2025 109 mins

Capital Raising Playbook: Natu Myers, founder of raises .com who raised $260M+, shares his step-by-step system to raise capital before a deal and build a powerful investor network months in advance.


Master the art of business acquisitions in 15 min a week with our newsletter → https://behindtheacquisition.beehiiv.com/subscribe


Connect with Natu Myers (Guest):

• Linkedin - https://www.linkedin.com/in/natumyers/

• Website - https://raises.com/


Connect with Adithya MS (Host):

• Twitter - https://x.com/Adithya__ms 

• Linkedin - https://www.linkedin.com/in/adithyams7/

• Facbook -  https://www.facebook.com/adithya.ms.39/

• Book a Call  - https://calendly.com/30min-intro-call/1


TIMESTAMPS:

00:00 - Is “Money Will Come to a Great Deal” a Lie?

01:43 - How Long Does It Take to Raise Capital?

02:33 - Why You Should Raise Money Before You Have a Deal

04:02 - How to Raise Capital: Step-by-Step Process Explained 

07:33 - Syndication vs Fund 

10:17 - 3 Terms Every First-Time Capital Raiser Should Know

11:45 - How to build a Qualified Investors List from Scratch?

17:23 - How to Identify Ready-to-Invest Investors?

23:33 - What’s an Accredited Investor?

28:03 - One Big Investor vs Multiple Small Investors 

29:29 - Investor Red Flags to Avoid

34:46 - Multi-Channel Investor Outreach  

39:50 - How to Position Yourself So Investors Take You Seriously

47:19 - Investor Outreach When You Don't Have a Deal (with Templates)

54:51 - Your Feedback Matters!

55: 25 - Investor Outreach When You Have a Deal (with Templates)

59:55 - What Not to Say (Legal & Sales Traps)

01:02:27 - What to Do When Investors Ghost You

01:04:25 - What to Do When Investors Say “Maybe Later”

01:06:38 - Should You Use Paid Ads to Raise Capital?

01:11:08 - How to Get Warm Introductions to Investors

01:15:40 - 5 Calendly Questions to Pre-Qualify Investors

01:19:25 - Investor Call Structure

01:21:04 - Investor Call Script

01:29:04 - Handling Investor Objections Like a Pro

01:35:00 - How to Nurture Investors with Newsletters

01:43:38 - How to Actually Close an Investor

01:46:24 - Common Investment Return Structures

01:47:23 - How to Fire an Investor (Without Burning Bridges)


About Behind The Acquisition:

Behind The Acquisition is a podcast about buying businesses. The Host Adithya MS talks to investors, industry experts and shares How-to's on how to buy, operate and exit businesses.


#businessacquisitions #acquisitions #buyingabusiness #privateequity #business #buyingbusiness #raisingcapital #investing #fund

Mark as Played

Advertise With Us

Popular Podcasts

Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

Stuff You Should Know

Stuff You Should Know

If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.

Law & Order: Criminal Justice System - Season 1 & Season 2

Law & Order: Criminal Justice System - Season 1 & Season 2

Season Two Out Now! Law & Order: Criminal Justice System tells the real stories behind the landmark cases that have shaped how the most dangerous and influential criminals in America are prosecuted. In its second season, the series tackles the threat of terrorism in the United States. From the rise of extremist political groups in the 60s to domestic lone wolves in the modern day, we explore how organizations like the FBI and Joint Terrorism Take Force have evolved to fight back against a multitude of terrorist threats.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.