Behind the Brief
Behind the Brief is a marketing podcast hosted by Jordan and Sarah from AIIMS Group. Each episode takes you inside the real conversations behind campaigns, brands, and big marketing decisions. From creative ideas and strategy to client briefs, trends, and the challenges agencies face, Jordan and Sarah unpack what actually happens behind the scenes in the marketing world.
Episodes
This week Jordan and Sarah are looking at the most common reasons why businesses fail and what they tell all of their digital marketing clients at AIIMS to do before it’s too late. This episode of Behind The Brief isn’t to scare people but prepare them.
In the very first episode of Behind the Brief, Jordan and Sarah kick things off by putting their (often clashing) personalities to the test.
Once the ice is broken, they jump into the main topic: the red flags of marketing.
From unrealistic expectations and vague briefs to common mistakes brands and agencies make, they unpack the warning signs that all clients should look out for when they're being sold "the dream".
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