In this episode of Behind the Dirty Needle, we’re pulling back the digital curtain on the tech that’s quietly taking over your favorite med spas. From AI bots answering phones to shady SEO firms pumping out cringe-worthy blog content, we’re asking the real questions: Is this innovation… or is it just lazy business masked as progress?
We break down:
• The pros and pitfalls of using AI at the front desk
• Why handing off your brand voice to an overseas marketing team could tank your trust with clients
• Real case studies of clinics who got it right—and ones who seriously missed the mark
• What actually works when it comes to connecting with patients in the digital age
Tech should elevate the patient experience, not strip away its humanity. If your marketing sounds like it was written by a bot—or worse, someone who’s never even been to a med spa—it’s time to rethink the strategy.
Spoiler alert: If your agency doesn’t know the difference between filler fatigue and filler migration, they shouldn’t be writing your content.
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