February 24, 2025 • 41 mins
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We explore how to price your photography services and attract your first clients with confidence. This episode is packed with practical steps for photographers looking to turn their passion into a profitable business.
• Discussing the common fears around setting photography prices
• Importance of understanding your time and expenses when creating a pricing strategy
• Setting clear expectations with clients to build trust
• Marketing strategies to reach your first paying clients
• Utilizing scheduling tools and contracts for professional client interactions
• Encouragement for photographers to reflect on their value and grow with their pricing
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hey, mama, whether or not you're trying out your
camera for the very first timeor you've been doing this a
while and just looking for somecreative inspiration, I've got
all that and more.
I'm here to help you see yourworld differently, challenge you
creatively and find yourpassion for photography.
Hey everybody, welcome back toBetter Photos Podcast.
(00:21):
I'm so happy that you'rejoining in today for part two of
starting a side hustle orphotography business and we'll
get to that in a moment but Iwanted to see how your portfolio
building was going from lastweek.
We kind of talked about gettingyour clientele, getting your
(00:48):
clientele showing them what youoffer and building your
Instagram and website withphotos that you love to shoot.
So the challenge was to set upsome sessions that are really
going to define your style andwhat you like, so that you will
have things to promote.
So I hope that you got a chanceto do that.
If not, go ahead and getsomething on the books so that
(01:08):
you can just get a friend or afamily or like an ideal person
that you would love tophotograph them and their
friends to model for you andjust practice.
And if you need help knowingwhat to say or what to do.
I've got some great things inthe show notes.
(01:30):
I have my prompt cards that notonly give you things to say,
but what to shoot while you'resaying them.
There are a lot of prompts thatI've seen like on Instagram, or
ones that I personallypurchased, and they'll tell you
what to say to the clients.
(01:51):
But then you're left gettingthese wide shots of the family
doing stuff when I wanted moreof like what am I actually
supposed to be looking for whenI'm queuing this prompt of like,
what am I actually supposed tobe looking for when I'm queuing
this prompt?
So these will say um, whateverthe cue is, and then it will say
(02:16):
capture, like the baby's handholding on the mom's shoulder or
capture the kid's grin.
When you cue this prompt, so itit gives you like a couple
different um things to shootwhile you're prompting that, and
then what you can stack it withis my creative shot list and
that gives you um, I think it'slike 15 different ideas, but
(02:41):
some of them have like multiplein them ideas, but some of them
have like multiple in them.
Um, that give you a variety ofshots to get.
So it's kind of like ascavenger hunt based on all of
our um, the episode oncomposition and um, storytelling
and all of those things thatwe've learned.
It is a just a shot list thatyou can keep as the screensaver
(03:06):
on your phone.
You can also.
What I like to do is I like totake a picture of it on my
camera, as like the first imageof my session, and then I can
refer back to it as I'm doing mysession to make sure that I've
gotten those.
But you can also print them offand stick it in your pocket and
then physically check off theones that you've done.
(03:26):
So these are going to be likelooking for leading lines.
So what you could do is youcould use the prompt cards and
prompt the family to do thething, shoot the thing it's
telling you to shoot, while alsolooking for leading lines or
motion blur or detail shot, wideshot, middle shot or before
(03:50):
middle end.
Like all the things that we'velearned is a detailed shot list,
and so getting those creativeshots while doing the prompting,
then you are golden.
You've got such a great toolset to keep on hand.
So those are in the show notes.
Grab those, and I think thereis a couple of free ones that
(04:12):
I'll link as well, if you justwant to see what they're about.
Speaking of all that kind ofstuff, this weekend I was
working on launching my Etsyshop, so I have
bpandcobigcartelcom and that iswhere I started like a hat
(04:32):
making business and kind of likegifts and stuff, because I love
to make things for my clientsand for their client boxes and
just things that I personallylike, and so I launched that
last summer and now I wanted toincorporate some more things
(05:00):
like digital downloads.
So all those things I mentionedare also Etsy shop slash
reopened my Etsy shop from like2010.
I don't know when it was, um,when I used to sell like
handmade, um, pacifier clips, um, and all this other random
(05:20):
stuff, and one time a couch thatI purchased at like a Sleepy
Poet maybe, or something, andsold to somebody, maybe like in
New Jersey or somewhere, andthis is kind of a funny story.
But so they ordered this couchand I have no idea about
shipping, like what are we doingshipping a couch?
(05:41):
It was not like a big couch, itwas like one of those vintage,
um, like small couches I don'teven know what they're called
and um, so my husband worked fora construction company and they
ship freight things.
So he figured out the shippingof like taking this couch to
(06:06):
work and wrapped it in all ofthis like you know, wrapping
stuff like plastic wrap and thenfreight shipped it to these
people in New Jersey.
So that was the last time Isold furniture online to a
different state all the way,which we're in North Carolina,
if I didn't mention that.
(06:29):
So, revamping my Etsy shop, it'sdigital downloads, it's also
gifts for photography, I meanfor clients and things for
photographers, things for moms,like inspirational things like
coffee mugs and hats embroideredhats, um, and some like fun
(06:49):
candles and stuff that saysmells like editing, um, and
just stuff that would be a greatlike thank you to your
photographer, a great thing tohave as a photographer, making
your whole like aestheticallypleasing desk area just set the
mood when you're going to besitting there for hours editing
(07:09):
stuff like that.
So open on Etsy and I'll putthat link in the show notes as
well as my big cartel shop.
But I started like doing someprint on demand stuff.
So I'm going to be having likeshirts and sweatshirts and fun
stuff like that that I'll bedesigning and um putting that up
(07:30):
.
So just another creative outlet.
Like I'm in the um in the howwould you say in my era of let's
just try it so, which I love,like, let's just try a podcast.
Let's just try um a likedesigning mugs.
(07:50):
Let's just try like learningcricket and uh, iron on hats and
uh, let's just try, um, yeah,anything and everything.
And if we fail I think I saidthis last week if I fail
everything, and if we fail Ithink I said this last week if I
fail, the only thing I've lostis time and money.
So, um, just do something fun,do like make time for things
(08:12):
that you enjoy.
Also, a random other thing thathappened is my ring camera that
is in my chicken coop kept goingoff and like at midnight and
stuff, and I don't pay for thesubscription to record what's
going on, but I'm like that's soweird.
My chickens don't really likeget up in the middle of the
night, and the other night itwent off and I caught something
(08:37):
and it was not a mouse, ugh, soyesterday it was a, it was nice
outside, and so yesterday wasthe day the clean out the
chicken coop day, and so therewas so much dust.
(08:58):
Okay, so chickens love dirt andmulch and like stuff to dust
bathe and it really isbeneficial for them to not have
mites and to clean themselves.
It's basically like they'reputting like dirt in their
feathers that kind of cleans outeverything else.
Yeah, it's likecounterintuitive to um humans.
(09:20):
Um, so when we went out of townfor um the holidays, like to
Curacao, we uh took our oldsandbox, this like turtle thing,
and we filled it with all likethe mulch and dirt and stuff
that they love to dust bathe in,because we were going to keep
them locked in there.
Um, they have an inside cooppart that leads to like an
(09:42):
outdoor run, but all of it isenclosed and I have this like
automatic coop door that willopen and they can free range
during the day at certain timesand then they go back in at
night and the door shuts sothey're all safe.
But when we went out of town, Iwas just going to keep the door
the automatic coop door thingshut so that I didn't have to
worry about like hawks oranything or whatever.
(10:04):
So we brought the sandbox fullof the mulch and the dirt and
the dust bath stuff into theinside part of the coop.
Okay, so the inside part of thecoop is like a um shed, but
it's not.
It was like we custom made itso it was way more expensive
than a shed.
But um, it's like divided inhalf, so the back part is the
(10:27):
chicken part, and so I put theturtle in there.
There are no windows yet inhere, so I leave.
We have like a double dutchdoor thing, so I leave like the
top portion open for airflow.
And um, when, maybe like acouple weeks, I just went in
there and I noticed how dusty itwas, and why did I not think
(10:52):
about dust bathing chickenswould stir up dust and it would
get all over everything.
So, with the combination of thedust and then the ring camera
with the mouse, I was like it istime to clean this thing out.
So I had energy, I was ready togo.
I was like sweeping out all thedust, like took every single
(11:15):
thing out of the like front halfof the coop which is like all
our like storage stuff forChicken food and just random
things that we've put back there, and so I get everything out
and like like sweep everythingout.
Then I have like that um, pestcontrol kind of like broom thing
, and I'm getting like all thedust and spider webs and like
(11:37):
everything out and then I takelike, um, oh, my husband got the
blower, oh my gosh, and itstirred up so much dust that I
was like coughing and I'm like,oh my gosh, like this is not a
good idea.
We should have had like a dustmask on.
So I was like we should try tosweep everything first and then
(11:58):
do like the last ditch effort ofdoing the blower thing.
I was like you can go outsideand blow out all the stuff, like
outside the coop, because I'mdying in here.
So I get everything cleaned offand then I like wipe everything
down with like vinegar andwater and Dawn dish soap and it
looks so good, I'm so proud ofmyself.
But then, like last night, Iwas like, oh my gosh, like I was
(12:21):
taking like a respiratorysupplement, just because I was
like, oh my gosh, there's somuch dust in my lungs and so I
was so happy.
When I woke up this morning Iwas like, oh my gosh, I'm alive
(12:43):
and I didn't die from the dust.
Okay, that was so long.
I'm so sorry.
But now let's get into whatwe're going to learn today.
Back to photography, and whatwe are going to learn today is
five simple steps to confidentlyset your pricing and book your
first paying client.
So that is what we are going toget started with.
So stay tuned.
All right, so you're ready tostart charging for photography.
(13:09):
That is so exciting.
But you're a little scared andsomeone asked how much do you
charge?
And you can go into all thislike self-doubt, like what do I
price myself at?
Do they think I'm worth it?
And so we're going to betalking about five steps to
confidently set your pricingtoday.
(13:30):
So let's dive in.
All right.
First, choose abeginner-friendly pricing
strategy so you don't need likea complicated package, you don't
need all these add-ons, juststart with a great package.
First, how to discover how muchyou're going to charge for that
(13:53):
package.
All right, so you're going tohave a base price.
How to determine your baseprice is you are going to do a
formula that is your time plusyour editing time plus your
expenses, and that is going toequal your base price.
So many photographers thinkthat they are only charging for
(14:20):
their session time when settingtheir prices.
But your prices is not justyour time, even though we are
going to include your your timeof client communication, emails,
contracts, location finding,travel time to the location,
(14:41):
your session time, actuallyphotographing the clients, and
then your editing time.
Okay, so that is all time-basedthings.
Then you want to think aboutyour expenses.
Okay, so you have your camera,your lenses, your editing
software, your website hosting,gallery hosting content,
(15:01):
creating apps and whatever elsemarketing and then you have
taxes.
So there are a lot of otherthings like I pay for so many
subscriptions a month andannually that it is like so
expensive.
So I am keeping all of this inmind and, as a new photographer
(15:26):
like you still are valuable,valuable.
You are putting in that work toget your portfolio right, so
that you're proving that you cando what you say you can do.
And then we are going to startcharging, not as an experienced
photographer, but where you areand what.
(15:49):
How does that help make sense?
Okay, so, starting off, and youcan do like, scale this as you
get better.
But you're going to do aanother formula.
Okay, so think about how manyhours you are going to be
spending on photography for theyear.
(16:10):
Okay, so you can set that.
So maybe it is 500 hours thatyou are going to be working on
sessions, editing emails,whatever.
Then you are going to say thatyou want to make 30 grand a year
(16:31):
and you have $5,000 in expensesfrom that year from your
subscriptions, your gear,lightroom, photoshop, all those
things hosting galleries, okay.
So say that that is five grand.
So what you're going to do isyou're going to take your 30
grand income goal plus your fivegrand expenses.
(16:51):
So there you're at 35 grand.
And then you're going toestimate say you're going to
work 500 hours on photography.
So what you would do is youwould take your $35,000 divided
by 500 hours and this wouldequal $70 per hour.
So that means you need tocharge at least $70 per hour to
(17:14):
reach your goal.
So that is like kind of bigpicture stuff.
Um, but what you're thinking ofis okay.
So if it takes me an hour ofsession time, maybe it takes me
two to three hours of callingand editing, and then it takes
(17:35):
me like an hour to respond toclients, to invoice them to prep
them for the session styleguides, whatever else, any
client communication.
That's an hour.
And then maybe we're traveling30 minutes to an hour.
So your total time spent persession is five to six hours.
(17:57):
So, keeping that in mind, if youwere charging $70 an hour of
your time expenses, all the workstuff, then you would be doing
five hours times $70 and itwould be 350 minimum per session
.
So that is why we cannot charge$50 for a session because that
(18:31):
will devalue you as thereliability of programs to
ensure that you are going todeliver a great product to your
clients and, honestly, like Idid, start out with those $50
sessions.
So this is like big dream, likestuff, and you can make it, you
(18:53):
know, fit your needs as yougrow.
But starting out with that $50session or $100 session, you are
letting people know I think youshould let people know like
it's an introductory price andthat you will only be offering
it at this price for a minimumamount of time because you are
(19:18):
trying to build your portfolio,whatever, but it cannot stay at
that price because you're goingto realize real quick that
you're making nothing like tosupport your business or to have
money left over to spend, whichis why you would want to start.
Well, maybe, maybe that's why tohave some money to spend on
(19:39):
things that you like to do, butmaybe your goal is just to pay
yourself back for the camerathat you invested in.
Let's be honest, that's where Ireally started was I bought
this camera and now I need tohave like some sessions to pay
myself back for the camera thatI bought and the lenses that I
bought this camera.
And now I need to have likesome sessions to pay myself back
for the camera that I boughtand the lenses that I bought.
And then, once I got there,then it was like, okay, I met
that um dollar amount, but thenmaybe it's more than you
(20:05):
expected and maybe you lovedoing it more.
So, um, now you want to reallybe invested in it, and so that's
when you need to really takeinto account all of these other
things with your pricingstructure.
All right, so after you figureout what you're going to charge,
(20:26):
you need to number two, setclear expectations for what your
clients get.
Okay, so you're going to decidehow many photos do they get in
this session?
How long is this session?
How will they receive theimages?
This will give yourself-confidence and your clients
(20:48):
confidence in you if you can goahead and specify what they are
getting, and then you won't getawkward requests of like, well,
do I get all the raw photos?
No, I heard a joke.
It was like do you ask a cheffor the raw chicken?
No, um, so as an artist.
Like that is your.
(21:10):
Your plan is to take somethingand create something beautiful
out of it, and so I don't likegiving that like mid-process um
file to somebody because, likethat's not your work.
Your work is the finished file,the finished product.
Um, so be specific with whatclients get All right.
(21:33):
Number three you're going tofind your first paying clients,
and this can be by posting onyour Instagram that you are
offering this introductory pricefor a limited number of
sessions to build your portfolio.
Um.
Post about the sessions.
Come up with an idea.
So you've done these like freeones.
(21:54):
Now you're going to startpaying a minute or asking people
to pay a lower fee to do thesesessions with you.
Okay, so that's when yourmarketing comes into play.
And I also have a resource ifyou are into chat GPT, which I
(22:14):
am like obsessed with.
The free version offers so much, and I have a chat GPT guide
that will give you an idea ofwhat your brand identity is.
It'll like help you answerquestions about your brand and
what you offer so that you candefine who you are as a
(22:37):
photographer.
Then it will help define whoyour target audience is and your
ideal clients.
I even give mine a name.
Her name is Susie and I'vedefined everything about her,
and so when I go into chat GPT,I just ask questions
specifically about Susie, so youcan do that.
And then this after you getyour um brand identity and your
(23:02):
ideal client target market, thenit puts you into um.
It helps you come up with a 30day content plan to grow your
Instagram and I was doing thislast year as a test and it was
phenomenal, like I was gettingclients that were like my ideal
(23:24):
clients and the only way theyfound me cause I have an intake
form when they book a sessionand and it was like no people in
common, no friends in common,only Instagram.
So I was like okay, marketingis working, so I'll put that in
the show notes as well.
You don't need to know chat GPTat all.
You basically are copying andpasting these prompts and it'll
(23:44):
have like some like once youfigure out your brand identity,
it'll like copy and paste yourbrand identity in the section
for the next prompt.
So it is a game changer inbuilding your business.
Okay, so now you've postedabout it that you're offering
sessions and you're charging forthem and once you have your
(24:10):
first client, okay.
Number four is you are going tofigure out how to collect the
payment and get a simplecontract.
So I use Acuity Scheduling.
This integrates with mycalendar and I can set up
exactly like.
(24:30):
They have a free version and Ican't remember what the
difference.
Have a free version and I can'tremember what the difference is
between the free and the paid.
Um, so the free one, um, Ithink I did like a lot for the
free one and then you could keepall your stuff and just upgrade
to and I can't remember whatthe upgrade is, but you can try
it out.
So it will list out what mysessions are.
(24:52):
It will show availability so myclients can book online, which
is like amazing because I canput what times I'm available and
then it syncs with my Applecalendar.
But it can do your Googlecalendar too and it'll block off
my other things on my calendar.
So, and look, show that I'm notavailable for shoots.
So, say, my kids have springbreak or whatever, and I had my
(25:16):
availability, my availabilityopen for Saturdays, like every
Saturday from 5 to 6 pm orsomething.
Well, it will notice that I'veblocked out spring break on my
Apple calendar and it will makethose times automatically not
available to my clients.
Okay, so with that I can do myscheduling.
(25:40):
I can also put in, like, whenthey book a session, it has my
terms and conditions and it haswhat I'm offering for the
session.
So maybe some of my sessionswill only include 10 photos,
maybe five edited images, and itwill say that in there, so they
know exactly what they'regetting.
Um, I also have like a guideand stuff and like rehearse and
(26:06):
re-say that like.
Um, it'll take like two tothree weeks to get your online
gallery and I like to do itquicker than that.
Um, but I like to what?
Is it under promise and overdeliver?
Yeah, that's it.
So, um, acuity kind of knocksout um, the payment.
(26:28):
Um, because people can payonline that way and I think
maybe that was the types ofpayment or something I can't
remember the um paid version.
But, um, you can also useHoneyBook is something that I'm
looking into.
But they have like a free trialbut then it gets kind of
(26:49):
expensive per month for juststarting out as a business.
But if money is not a problem,then go ahead, sign up for
HoneyBook and you get, I think,all these things included.
I've been kind of doing minimalresearch on it.
But um, like your scheduling,your client relations, um, like
(27:09):
automated messages and paymentsand invoices and contracts and
um, even tax information, um andemail blasts, like so a bunch
of like things that I payindividually are all in
HoneyBook, um and I know a lotof photographers use that or
(27:29):
Dubsado, Um.
But just to have a simplecontract, um, you can uh use a
free um thing like Dropbox sign,sign, well, and I think they're
oh yeah, like jot form, um, youcan create up to free or five
(27:52):
free forms, um, and so in thosethe client can sign those
electronically.
But you can also create a um, acontract, in um Canva or Docs
and export it as a PDF and emailit to them, then ask them to
print and sign and send you apicture back.
(28:14):
What your contract shouldinclude is the date, time and
location of your session.
What's included, like how manyphotos are you offering them and
when can they expect to havethose photos and how they're
going to be delivered to them.
Are they coming on a thumbdrive?
Are they coming digitally?
(28:36):
Are they going to have todownload?
Are they providing a USBthemselves?
So there's a couple ways youcan do Dropbox.
A lot of things have limitedstorage, so that's when you'll
also end up paying for hostingimages and being able to send
your clients those that way.
(28:57):
And then the payment terms.
So are you taking just adeposit or are you taking the
full payment at time of bookingor the day of the session?
What I've noticed is that whenI did not ask for a deposit, I
had a lot of cancellations orrescheduling, and that's another
thing that you want to have inyour contract is what is your
(29:17):
cancellation policy?
And mine is basically like,unless I say it's canceled or
there is some weather not justlike rain, but like some other
kind of weather that ispreventing the session I mean,
maybe it is rain, if I deem itlike okay, this is definitely
not going to happen, or ifthere's like a sickness or
(29:41):
illness, so I have like minimalthings and they can reschedule,
but I don't do cancellation.
But if they, they can cancel,but they will lose their deposit
, and so the more the deposit,the less likely they are wanting
to cancel.
So that's just what I'velearned from experience is that
(30:01):
having a deposit put downensures like you're not wasting
your time planning and locationfinding and emailing the client
just to be ghosted.
So getting something from themthat you both have skin in the
game is definitely ideal foryour sessions to go better.
Okay, so make sure that yourclients are agreeing to your
(30:26):
terms, whether signing thecontract or clicking the button
on acuity scheduling.
Make sure that they have thatall filled out before they pay
and I'll put a sample contracttemplate in the show notes so
that you can see that there.
All right.
So number five, confidentlyresponding to how much do you
(30:51):
charge?
Okay, so you're going to go into to asking for payments with
confidence.
You're going to say I'd love towork with you.
My session fee is X amount ofdollars, includes X photos.
Let's pick a date.
Or you're going to offer yourcalendar from acuity scheduling.
Um, if someone says you're tooexpensive, that's okay.
(31:14):
You know you don't need to dofree photos all the time.
And like, the ones that you'redoing for free are the clients
that you are picking the stylesthat are going to align with you
.
I have found that if I mostlikely like if clients would
come to me and say I love yourstyle, I love neutral aesthetic,
(31:38):
I like if you have any openings.
Like if you have any openings,you know, for you know, um,
portfolio building shots.
If you need anybody, you know,then I'm more likely to think
about them whenever I am wantingto build my portfolio with a
session.
But if people are just tryingto get the cheapest price for
(32:01):
photos, you honestly don't wantto work with them anyways
because they are going to getthe cheapest price for photos.
You honestly don't want to workwith them anyways because they
are going to be the highestcomplainers.
Honestly, it is so true, likethe people I can tell, I can
tell like as soon as, like, amessage comes through and they
are wanting all these extrathings but not wanting to pay
the extra money for it.
(32:22):
Or they're asking if I can dolike half the time or half the
work, and I'm like it doesn'treally work like that, like I
can't.
I can't offer half the thingsbecause I'm still paying and
spending my time doing like thefull amount of work on even a
half a session.
So I always offer, you know,some sort of like mini sessions
(32:44):
throughout the year for thepeople that um want photos by me
but can't necessarily afford afull session price.
There are options to even buygift cards, or buy yourself a
gift card throughout the year.
So then, um, so then you willhave, um, something to put
towards that price.
Or, you know, like baby showergifts, like photos, are the best
(33:08):
gift to give.
You know, valentine's Day,christmas, give your wife photos
, mother's Day Perfect.
I've got some Mother's Daysessions and so price is not
something that you shouldcompete on.
So, while you're starting, thinkabout your experience level and
that you shouldn't be chargingthe same amount as somebody who
has been doing it for 10 years.
But as you start getting moreclients at the price that you
(33:32):
are offering, then you startupping that price.
So you have your limitedavailability, your limited
sessions at this discountedprice and then, once you fulfill
those, then you are going toincrease your prices and it is
scary.
It is scary, uh, upping yourprices and wondering if anybody
will book and the market willtell you.
(33:54):
The market will tell you whatyou're worth.
So if you are charging too high, then you can always adjust
your prices and come down orslash them on your website and
say they're normally this price,but now, right now, they're on
sale for this price, um, orlimited time, whatever this
price, and you don't want tostart off like being so cheap,
(34:18):
because then it's going to behard to have people see the
value in your work and sosetting your price at a
comfortable number.
That is, thinking about yourtime, thinking about your goals,
thinking about your incomegoals, thinking about what you
want your life to look likebecause of photography, if you
(34:40):
want to have, you know, theability to create your own
schedule to do something youlove, and have you know the
ability to create your ownschedule to do something you
love and get paid for it, togive beauty captured to families
, to freeze time for them, togive something that you didn't
get to someone else.
These are, all you know, goingto fluctuate with your pricing
(35:04):
and obviously your pricingdoesn't have to stay the same as
you grow and different seasons,so in some seasons I'm slower
and others because of theweather or because I just know
like people are traveling a lotin the summer, or you know the
kids are home and they're likeat camps and like, so maybe in
the summer sun stays out toolate, so maybe my session prices
(35:28):
are lower in the summer.
But then when fall comes aroundand like I just don't want to be
so swamped in uh taking photosthat I don't have time for my
own family.
So sometimes I jack those pricesup, um in the fall, so that you
can still meet your goal, yourincome goal, without having to
(35:50):
do so much work for like lessmoney and you're really spending
.
Like, when you get down to likedoing your expense list, you're
going to see all the things thatyou pay for and it is going to
be very eye-opening that you'renot really just paying for your
camera and your software or yoursession time.
(36:12):
There is a lot more involved,okay, so I hope that helped you
figure out where you're going tostart with pricing your
sessions charging for for photos, start thinking about your
beginner pricing, start postingyour limited sessions and
(36:33):
confidently respond to thatfirst inquiry so that they know
that they are receiving a greatvalue and your work on your
Instagram or TikTok or whateverplatform.
Facebook that you have, yourwebsite that should all reflect
what they're going to get, sothat you can be confident and
(36:54):
that they already love your workbecause they've seen it.
Okay, next time we're going tobe talking about the client
experience, how to prep yourclients and creating a
stress-free session.
So join me back next week asyou are starting to grow your
business, seeing if this is foryou and wanting to make better
(37:15):
photos, all right, see you guyslater.
Bye.
Hey, mama, whether or not you're trying out your
camera for the very first timeor you've been doing this a
while and just looking for somecreative inspiration, I've got
all that and more.
I'm here to help you see yourworld differently, challenge you
creatively and find yourpassion for photography.
Hey everybody, welcome back toBetter Photos Podcast.
(00:21):
I'm so happy that you'rejoining in today for part two of
starting a side hustle orphotography business and we'll
get to that in a moment but Iwanted to see how your portfolio
building was going from lastweek.
We kind of talked about gettingyour clientele, getting your
(00:48):
clientele showing them what youoffer and building your
Instagram and website withphotos that you love to shoot.
So the challenge was to set upsome sessions that are really
going to define your style andwhat you like, so that you will
have things to promote.
So I hope that you got a chanceto do that.
If not, go ahead and getsomething on the books so that
(01:08):
you can just get a friend or afamily or like an ideal person
that you would love tophotograph them and their
friends to model for you andjust practice.
And if you need help knowingwhat to say or what to do.
I've got some great things inthe show notes.
(01:30):
I have my prompt cards that notonly give you things to say,
but what to shoot while you'resaying them.
There are a lot of prompts thatI've seen like on Instagram, or
ones that I personallypurchased, and they'll tell you
what to say to the clients.
(01:51):
But then you're left gettingthese wide shots of the family
doing stuff when I wanted moreof like what am I actually
supposed to be looking for whenI'm queuing this prompt of like,
what am I actually supposed tobe looking for when I'm queuing
this prompt?
So these will say um, whateverthe cue is, and then it will say
(02:16):
capture, like the baby's handholding on the mom's shoulder or
capture the kid's grin.
When you cue this prompt, so itit gives you like a couple
different um things to shootwhile you're prompting that, and
then what you can stack it withis my creative shot list and
that gives you um, I think it'slike 15 different ideas, but
(02:41):
some of them have like multiplein them ideas, but some of them
have like multiple in them.
Um, that give you a variety ofshots to get.
So it's kind of like ascavenger hunt based on all of
our um, the episode oncomposition and um, storytelling
and all of those things thatwe've learned.
It is a just a shot list thatyou can keep as the screensaver
(03:06):
on your phone.
You can also.
What I like to do is I like totake a picture of it on my
camera, as like the first imageof my session, and then I can
refer back to it as I'm doing mysession to make sure that I've
gotten those.
But you can also print them offand stick it in your pocket and
then physically check off theones that you've done.
(03:26):
So these are going to be likelooking for leading lines.
So what you could do is youcould use the prompt cards and
prompt the family to do thething, shoot the thing it's
telling you to shoot, while alsolooking for leading lines or
motion blur or detail shot, wideshot, middle shot or before
(03:50):
middle end.
Like all the things that we'velearned is a detailed shot list,
and so getting those creativeshots while doing the prompting,
then you are golden.
You've got such a great toolset to keep on hand.
So those are in the show notes.
Grab those, and I think thereis a couple of free ones that
(04:12):
I'll link as well, if you justwant to see what they're about.
Speaking of all that kind ofstuff, this weekend I was
working on launching my Etsyshop, so I have
bpandcobigcartelcom and that iswhere I started like a hat
(04:32):
making business and kind of likegifts and stuff, because I love
to make things for my clientsand for their client boxes and
just things that I personallylike, and so I launched that
last summer and now I wanted toincorporate some more things
(05:00):
like digital downloads.
So all those things I mentionedare also Etsy shop slash
reopened my Etsy shop from like2010.
I don't know when it was, um,when I used to sell like
handmade, um, pacifier clips, um, and all this other random
(05:20):
stuff, and one time a couch thatI purchased at like a Sleepy
Poet maybe, or something, andsold to somebody, maybe like in
New Jersey or somewhere, andthis is kind of a funny story.
But so they ordered this couchand I have no idea about
shipping, like what are we doingshipping a couch?
(05:41):
It was not like a big couch, itwas like one of those vintage,
um, like small couches I don'teven know what they're called
and um, so my husband worked fora construction company and they
ship freight things.
So he figured out the shippingof like taking this couch to
(06:06):
work and wrapped it in all ofthis like you know, wrapping
stuff like plastic wrap and thenfreight shipped it to these
people in New Jersey.
So that was the last time Isold furniture online to a
different state all the way,which we're in North Carolina,
if I didn't mention that.
(06:29):
So, revamping my Etsy shop, it'sdigital downloads, it's also
gifts for photography, I meanfor clients and things for
photographers, things for moms,like inspirational things like
coffee mugs and hats embroideredhats, um, and some like fun
(06:49):
candles and stuff that saysmells like editing, um, and
just stuff that would be a greatlike thank you to your
photographer, a great thing tohave as a photographer, making
your whole like aestheticallypleasing desk area just set the
mood when you're going to besitting there for hours editing
(07:09):
stuff like that.
So open on Etsy and I'll putthat link in the show notes as
well as my big cartel shop.
But I started like doing someprint on demand stuff.
So I'm going to be having likeshirts and sweatshirts and fun
stuff like that that I'll bedesigning and um putting that up
(07:30):
.
So just another creative outlet.
Like I'm in the um in the howwould you say in my era of let's
just try it so, which I love,like, let's just try a podcast.
Let's just try um a likedesigning mugs.
(07:50):
Let's just try like learningcricket and uh, iron on hats and
uh, let's just try, um, yeah,anything and everything.
And if we fail I think I saidthis last week if I fail
everything, and if we fail Ithink I said this last week if I
fail, the only thing I've lostis time and money.
So, um, just do something fun,do like make time for things
(08:12):
that you enjoy.
Also, a random other thing thathappened is my ring camera that
is in my chicken coop kept goingoff and like at midnight and
stuff, and I don't pay for thesubscription to record what's
going on, but I'm like that's soweird.
My chickens don't really likeget up in the middle of the
night, and the other night itwent off and I caught something
(08:37):
and it was not a mouse, ugh, soyesterday it was a, it was nice
outside, and so yesterday wasthe day the clean out the
chicken coop day, and so therewas so much dust.
(08:58):
Okay, so chickens love dirt andmulch and like stuff to dust
bathe and it really isbeneficial for them to not have
mites and to clean themselves.
It's basically like they'reputting like dirt in their
feathers that kind of cleans outeverything else.
Yeah, it's likecounterintuitive to um humans.
(09:20):
Um, so when we went out of townfor um the holidays, like to
Curacao, we uh took our oldsandbox, this like turtle thing,
and we filled it with all likethe mulch and dirt and stuff
that they love to dust bathe in,because we were going to keep
them locked in there.
Um, they have an inside cooppart that leads to like an
(09:42):
outdoor run, but all of it isenclosed and I have this like
automatic coop door that willopen and they can free range
during the day at certain timesand then they go back in at
night and the door shuts sothey're all safe.
But when we went out of town, Iwas just going to keep the door
the automatic coop door thingshut so that I didn't have to
worry about like hawks oranything or whatever.
(10:04):
So we brought the sandbox fullof the mulch and the dirt and
the dust bath stuff into theinside part of the coop.
Okay, so the inside part of thecoop is like a um shed, but
it's not.
It was like we custom made itso it was way more expensive
than a shed.
But um, it's like divided inhalf, so the back part is the
(10:27):
chicken part, and so I put theturtle in there.
There are no windows yet inhere, so I leave.
We have like a double dutchdoor thing, so I leave like the
top portion open for airflow.
And um, when, maybe like acouple weeks, I just went in
there and I noticed how dusty itwas, and why did I not think
(10:52):
about dust bathing chickenswould stir up dust and it would
get all over everything.
So, with the combination of thedust and then the ring camera
with the mouse, I was like it istime to clean this thing out.
So I had energy, I was ready togo.
I was like sweeping out all thedust, like took every single
(11:15):
thing out of the like front halfof the coop which is like all
our like storage stuff forChicken food and just random
things that we've put back there, and so I get everything out
and like like sweep everythingout.
Then I have like that um, pestcontrol kind of like broom thing
, and I'm getting like all thedust and spider webs and like
(11:37):
everything out and then I takelike, um, oh, my husband got the
blower, oh my gosh, and itstirred up so much dust that I
was like coughing and I'm like,oh my gosh, like this is not a
good idea.
We should have had like a dustmask on.
So I was like we should try tosweep everything first and then
(11:58):
do like the last ditch effort ofdoing the blower thing.
I was like you can go outsideand blow out all the stuff, like
outside the coop, because I'mdying in here.
So I get everything cleaned offand then I like wipe everything
down with like vinegar andwater and Dawn dish soap and it
looks so good, I'm so proud ofmyself.
But then, like last night, Iwas like, oh my gosh, like I was
(12:21):
taking like a respiratorysupplement, just because I was
like, oh my gosh, there's somuch dust in my lungs and so I
was so happy.
When I woke up this morning Iwas like, oh my gosh, I'm alive
(12:43):
and I didn't die from the dust.
Okay, that was so long.
I'm so sorry.
But now let's get into whatwe're going to learn today.
Back to photography, and whatwe are going to learn today is
five simple steps to confidentlyset your pricing and book your
first paying client.
So that is what we are going toget started with.
So stay tuned.
All right, so you're ready tostart charging for photography.
(13:09):
That is so exciting.
But you're a little scared andsomeone asked how much do you
charge?
And you can go into all thislike self-doubt, like what do I
price myself at?
Do they think I'm worth it?
And so we're going to betalking about five steps to
confidently set your pricingtoday.
(13:30):
So let's dive in.
All right.
First, choose abeginner-friendly pricing
strategy so you don't need likea complicated package, you don't
need all these add-ons, juststart with a great package.
First, how to discover how muchyou're going to charge for that
(13:53):
package.
All right, so you're going tohave a base price.
How to determine your baseprice is you are going to do a
formula that is your time plusyour editing time plus your
expenses, and that is going toequal your base price.
So many photographers thinkthat they are only charging for
(14:20):
their session time when settingtheir prices.
But your prices is not justyour time, even though we are
going to include your your timeof client communication, emails,
contracts, location finding,travel time to the location,
(14:41):
your session time, actuallyphotographing the clients, and
then your editing time.
Okay, so that is all time-basedthings.
Then you want to think aboutyour expenses.
Okay, so you have your camera,your lenses, your editing
software, your website hosting,gallery hosting content,
(15:01):
creating apps and whatever elsemarketing and then you have
taxes.
So there are a lot of otherthings like I pay for so many
subscriptions a month andannually that it is like so
expensive.
So I am keeping all of this inmind and, as a new photographer
(15:26):
like you still are valuable,valuable.
You are putting in that work toget your portfolio right, so
that you're proving that you cando what you say you can do.
And then we are going to startcharging, not as an experienced
photographer, but where you areand what.
(15:49):
How does that help make sense?
Okay, so, starting off, and youcan do like, scale this as you
get better.
But you're going to do aanother formula.
Okay, so think about how manyhours you are going to be
spending on photography for theyear.
(16:10):
Okay, so you can set that.
So maybe it is 500 hours thatyou are going to be working on
sessions, editing emails,whatever.
Then you are going to say thatyou want to make 30 grand a year
(16:31):
and you have $5,000 in expensesfrom that year from your
subscriptions, your gear,lightroom, photoshop, all those
things hosting galleries, okay.
So say that that is five grand.
So what you're going to do isyou're going to take your 30
grand income goal plus your fivegrand expenses.
(16:51):
So there you're at 35 grand.
And then you're going toestimate say you're going to
work 500 hours on photography.
So what you would do is youwould take your $35,000 divided
by 500 hours and this wouldequal $70 per hour.
So that means you need tocharge at least $70 per hour to
(17:14):
reach your goal.
So that is like kind of bigpicture stuff.
Um, but what you're thinking ofis okay.
So if it takes me an hour ofsession time, maybe it takes me
two to three hours of callingand editing, and then it takes
(17:35):
me like an hour to respond toclients, to invoice them to prep
them for the session styleguides, whatever else, any
client communication.
That's an hour.
And then maybe we're traveling30 minutes to an hour.
So your total time spent persession is five to six hours.
(17:57):
So, keeping that in mind, if youwere charging $70 an hour of
your time expenses, all the workstuff, then you would be doing
five hours times $70 and itwould be 350 minimum per session
.
So that is why we cannot charge$50 for a session because that
(18:31):
will devalue you as thereliability of programs to
ensure that you are going todeliver a great product to your
clients and, honestly, like Idid, start out with those $50
sessions.
So this is like big dream, likestuff, and you can make it, you
(18:53):
know, fit your needs as yougrow.
But starting out with that $50session or $100 session, you are
letting people know I think youshould let people know like
it's an introductory price andthat you will only be offering
it at this price for a minimumamount of time because you are
(19:18):
trying to build your portfolio,whatever, but it cannot stay at
that price because you're goingto realize real quick that
you're making nothing like tosupport your business or to have
money left over to spend, whichis why you would want to start.
Well, maybe, maybe that's why tohave some money to spend on
(19:39):
things that you like to do, butmaybe your goal is just to pay
yourself back for the camerathat you invested in.
Let's be honest, that's where Ireally started was I bought
this camera and now I need tohave like some sessions to pay
myself back for the camera thatI bought and the lenses that I
bought this camera.
And now I need to have likesome sessions to pay myself back
for the camera that I boughtand the lenses that I bought.
And then, once I got there,then it was like, okay, I met
that um dollar amount, but thenmaybe it's more than you
(20:05):
expected and maybe you lovedoing it more.
So, um, now you want to reallybe invested in it, and so that's
when you need to really takeinto account all of these other
things with your pricingstructure.
All right, so after you figureout what you're going to charge,
(20:26):
you need to number two, setclear expectations for what your
clients get.
Okay, so you're going to decidehow many photos do they get in
this session?
How long is this session?
How will they receive theimages?
This will give yourself-confidence and your clients
(20:48):
confidence in you if you can goahead and specify what they are
getting, and then you won't getawkward requests of like, well,
do I get all the raw photos?
No, I heard a joke.
It was like do you ask a cheffor the raw chicken?
No, um, so as an artist.
Like that is your.
(21:10):
Your plan is to take somethingand create something beautiful
out of it, and so I don't likegiving that like mid-process um
file to somebody because, likethat's not your work.
Your work is the finished file,the finished product.
Um, so be specific with whatclients get All right.
(21:33):
Number three you're going tofind your first paying clients,
and this can be by posting onyour Instagram that you are
offering this introductory pricefor a limited number of
sessions to build your portfolio.
Um.
Post about the sessions.
Come up with an idea.
So you've done these like freeones.
(21:54):
Now you're going to startpaying a minute or asking people
to pay a lower fee to do thesesessions with you.
Okay, so that's when yourmarketing comes into play.
And I also have a resource ifyou are into chat GPT, which I
(22:14):
am like obsessed with.
The free version offers so much, and I have a chat GPT guide
that will give you an idea ofwhat your brand identity is.
It'll like help you answerquestions about your brand and
what you offer so that you candefine who you are as a
(22:37):
photographer.
Then it will help define whoyour target audience is and your
ideal clients.
I even give mine a name.
Her name is Susie and I'vedefined everything about her,
and so when I go into chat GPT,I just ask questions
specifically about Susie, so youcan do that.
And then this after you getyour um brand identity and your
(23:02):
ideal client target market, thenit puts you into um.
It helps you come up with a 30day content plan to grow your
Instagram and I was doing thislast year as a test and it was
phenomenal, like I was gettingclients that were like my ideal
(23:24):
clients and the only way theyfound me cause I have an intake
form when they book a sessionand and it was like no people in
common, no friends in common,only Instagram.
So I was like okay, marketingis working, so I'll put that in
the show notes as well.
You don't need to know chat GPTat all.
You basically are copying andpasting these prompts and it'll
(23:44):
have like some like once youfigure out your brand identity,
it'll like copy and paste yourbrand identity in the section
for the next prompt.
So it is a game changer inbuilding your business.
Okay, so now you've postedabout it that you're offering
sessions and you're charging forthem and once you have your
(24:10):
first client, okay.
Number four is you are going tofigure out how to collect the
payment and get a simplecontract.
So I use Acuity Scheduling.
This integrates with mycalendar and I can set up
exactly like.
(24:30):
They have a free version and Ican't remember what the
difference.
Have a free version and I can'tremember what the difference is
between the free and the paid.
Um, so the free one, um, Ithink I did like a lot for the
free one and then you could keepall your stuff and just upgrade
to and I can't remember whatthe upgrade is, but you can try
it out.
So it will list out what mysessions are.
(24:52):
It will show availability so myclients can book online, which
is like amazing because I canput what times I'm available and
then it syncs with my Applecalendar.
But it can do your Googlecalendar too and it'll block off
my other things on my calendar.
So, and look, show that I'm notavailable for shoots.
So, say, my kids have springbreak or whatever, and I had my
(25:16):
availability, my availabilityopen for Saturdays, like every
Saturday from 5 to 6 pm orsomething.
Well, it will notice that I'veblocked out spring break on my
Apple calendar and it will makethose times automatically not
available to my clients.
Okay, so with that I can do myscheduling.
(25:40):
I can also put in, like, whenthey book a session, it has my
terms and conditions and it haswhat I'm offering for the
session.
So maybe some of my sessionswill only include 10 photos,
maybe five edited images, and itwill say that in there, so they
know exactly what they'regetting.
Um, I also have like a guideand stuff and like rehearse and
(26:06):
re-say that like.
Um, it'll take like two tothree weeks to get your online
gallery and I like to do itquicker than that.
Um, but I like to what?
Is it under promise and overdeliver?
Yeah, that's it.
So, um, acuity kind of knocksout um, the payment.
(26:28):
Um, because people can payonline that way and I think
maybe that was the types ofpayment or something I can't
remember the um paid version.
But, um, you can also useHoneyBook is something that I'm
looking into.
But they have like a free trialbut then it gets kind of
(26:49):
expensive per month for juststarting out as a business.
But if money is not a problem,then go ahead, sign up for
HoneyBook and you get, I think,all these things included.
I've been kind of doing minimalresearch on it.
But um, like your scheduling,your client relations, um, like
(27:09):
automated messages and paymentsand invoices and contracts and
um, even tax information, um andemail blasts, like so a bunch
of like things that I payindividually are all in
HoneyBook, um and I know a lotof photographers use that or
(27:29):
Dubsado, Um.
But just to have a simplecontract, um, you can uh use a
free um thing like Dropbox sign,sign, well, and I think they're
oh yeah, like jot form, um, youcan create up to free or five
(27:52):
free forms, um, and so in thosethe client can sign those
electronically.
But you can also create a um, acontract, in um Canva or Docs
and export it as a PDF and emailit to them, then ask them to
print and sign and send you apicture back.
(28:14):
What your contract shouldinclude is the date, time and
location of your session.
What's included, like how manyphotos are you offering them and
when can they expect to havethose photos and how they're
going to be delivered to them.
Are they coming on a thumbdrive?
Are they coming digitally?
(28:36):
Are they going to have todownload?
Are they providing a USBthemselves?
So there's a couple ways youcan do Dropbox.
A lot of things have limitedstorage, so that's when you'll
also end up paying for hostingimages and being able to send
your clients those that way.
(28:57):
And then the payment terms.
So are you taking just adeposit or are you taking the
full payment at time of bookingor the day of the session?
What I've noticed is that whenI did not ask for a deposit, I
had a lot of cancellations orrescheduling, and that's another
thing that you want to have inyour contract is what is your
(29:17):
cancellation policy?
And mine is basically like,unless I say it's canceled or
there is some weather not justlike rain, but like some other
kind of weather that ispreventing the session I mean,
maybe it is rain, if I deem itlike okay, this is definitely
not going to happen, or ifthere's like a sickness or
(29:41):
illness, so I have like minimalthings and they can reschedule,
but I don't do cancellation.
But if they, they can cancel,but they will lose their deposit
, and so the more the deposit,the less likely they are wanting
to cancel.
So that's just what I'velearned from experience is that
(30:01):
having a deposit put downensures like you're not wasting
your time planning and locationfinding and emailing the client
just to be ghosted.
So getting something from themthat you both have skin in the
game is definitely ideal foryour sessions to go better.
Okay, so make sure that yourclients are agreeing to your
(30:26):
terms, whether signing thecontract or clicking the button
on acuity scheduling.
Make sure that they have thatall filled out before they pay
and I'll put a sample contracttemplate in the show notes so
that you can see that there.
All right.
So number five, confidentlyresponding to how much do you
(30:51):
charge?
Okay, so you're going to go into to asking for payments with
confidence.
You're going to say I'd love towork with you.
My session fee is X amount ofdollars, includes X photos.
Let's pick a date.
Or you're going to offer yourcalendar from acuity scheduling.
Um, if someone says you're tooexpensive, that's okay.
(31:14):
You know you don't need to dofree photos all the time.
And like, the ones that you'redoing for free are the clients
that you are picking the stylesthat are going to align with you
.
I have found that if I mostlikely like if clients would
come to me and say I love yourstyle, I love neutral aesthetic,
(31:38):
I like if you have any openings.
Like if you have any openings,you know, for you know, um,
portfolio building shots.
If you need anybody, you know,then I'm more likely to think
about them whenever I am wantingto build my portfolio with a
session.
But if people are just tryingto get the cheapest price for
(32:01):
photos, you honestly don't wantto work with them anyways
because they are going to getthe cheapest price for photos.
You honestly don't want to workwith them anyways because they
are going to be the highestcomplainers.
Honestly, it is so true, likethe people I can tell, I can
tell like as soon as, like, amessage comes through and they
are wanting all these extrathings but not wanting to pay
the extra money for it.
(32:22):
Or they're asking if I can dolike half the time or half the
work, and I'm like it doesn'treally work like that, like I
can't.
I can't offer half the thingsbecause I'm still paying and
spending my time doing like thefull amount of work on even a
half a session.
So I always offer, you know,some sort of like mini sessions
(32:44):
throughout the year for thepeople that um want photos by me
but can't necessarily afford afull session price.
There are options to even buygift cards, or buy yourself a
gift card throughout the year.
So then, um, so then you willhave, um, something to put
towards that price.
Or, you know, like baby showergifts, like photos, are the best
(33:08):
gift to give.
You know, valentine's Day,christmas, give your wife photos
, mother's Day Perfect.
I've got some Mother's Daysessions and so price is not
something that you shouldcompete on.
So, while you're starting, thinkabout your experience level and
that you shouldn't be chargingthe same amount as somebody who
has been doing it for 10 years.
But as you start getting moreclients at the price that you
(33:32):
are offering, then you startupping that price.
So you have your limitedavailability, your limited
sessions at this discountedprice and then, once you fulfill
those, then you are going toincrease your prices and it is
scary.
It is scary, uh, upping yourprices and wondering if anybody
will book and the market willtell you.
(33:54):
The market will tell you whatyou're worth.
So if you are charging too high, then you can always adjust
your prices and come down orslash them on your website and
say they're normally this price,but now, right now, they're on
sale for this price, um, orlimited time, whatever this
price, and you don't want tostart off like being so cheap,
(34:18):
because then it's going to behard to have people see the
value in your work and sosetting your price at a
comfortable number.
That is, thinking about yourtime, thinking about your goals,
thinking about your incomegoals, thinking about what you
want your life to look likebecause of photography, if you
(34:40):
want to have, you know, theability to create your own
schedule to do something youlove, and have you know the
ability to create your ownschedule to do something you
love and get paid for it, togive beauty captured to families
, to freeze time for them, togive something that you didn't
get to someone else.
These are, all you know, goingto fluctuate with your pricing
(35:04):
and obviously your pricingdoesn't have to stay the same as
you grow and different seasons,so in some seasons I'm slower
and others because of theweather or because I just know
like people are traveling a lotin the summer, or you know the
kids are home and they're likeat camps and like, so maybe in
the summer sun stays out toolate, so maybe my session prices
(35:28):
are lower in the summer.
But then when fall comes aroundand like I just don't want to be
so swamped in uh taking photosthat I don't have time for my
own family.
So sometimes I jack those pricesup, um in the fall, so that you
can still meet your goal, yourincome goal, without having to
(35:50):
do so much work for like lessmoney and you're really spending
.
Like, when you get down to likedoing your expense list, you're
going to see all the things thatyou pay for and it is going to
be very eye-opening that you'renot really just paying for your
camera and your software or yoursession time.
(36:12):
There is a lot more involved,okay, so I hope that helped you
figure out where you're going tostart with pricing your
sessions charging for for photos, start thinking about your
beginner pricing, start postingyour limited sessions and
(36:33):
confidently respond to thatfirst inquiry so that they know
that they are receiving a greatvalue and your work on your
Instagram or TikTok or whateverplatform.
Facebook that you have, yourwebsite that should all reflect
what they're going to get, sothat you can be confident and
(36:54):
that they already love your workbecause they've seen it.
Okay, next time we're going tobe talking about the client
experience, how to prep yourclients and creating a
stress-free session.
So join me back next week asyou are starting to grow your
business, seeing if this is foryou and wanting to make better
(37:15):
photos, all right, see you guyslater.
Bye.
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