July 15, 2025 • 37 mins
Summer is a time to rest, refuel, and prepare for the busy season ahead while balancing family time and creative inspiration. I share practical strategies to help photographers maximize their slow season to prepare for fall bookings while maintaining creative vision and personal boundaries.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hey mama, whether or not you're trying out your
camera for the very first time,or you've been doing this a
while and just looking for somecreative inspiration, I've got
all that and more.
I'm here to help you see yourworld differently, challenge you
creatively and find yourpassion for photography.
Hey guys, welcome back toBetter Photos Podcast.
(00:21):
This is your host, brittanyPorter, with Be Posh Photo, and
I'm so glad that you're here.
So it's summer and some of usare feeling like we're not doing
enough.
It's hard, like you have tolower your expectation and just
(00:41):
realize that you are not goingto get as much done in the
summer as you are in the schoolyear.
And that's okay.
Like the summer, you can restmore, um, you can refuel, you
can spend time with your kidsand there will be time to get
back, and it is going to be busysoon.
So I've got some ideas to helpyou during if you're having like
(01:05):
a lull, or you just need somemotivation to get some things
done in the summer, when it'snot necessarily a photo session,
and so stay tuned for that.
What has been going on here iswe have eight new chicks and
they are growing up.
(01:26):
They were born around mybirthday May 1st, and so that's
June, july.
They're like two and a halfmonths and I think around three
to five months is when they youcan tell if they're like a girl
or a boy, because we havesilkies and they are very hard
to sex and I don't know.
(01:46):
I know that too.
We DNA tested.
I sent their eggshell off to betested.
Um, yes, I am that person andit's very random.
You can test through eggshellif you know which egg they
hatched out of, which egg theyhatched out of.
(02:09):
And I was out of town.
So my daughter, who is 11, shewas out there trying to manage
and get which eggshell belongedto which chick, and so I'm not
totally sure.
On these other six, that, um,one of our other hens was laying
on six eggs and one was layingon two.
So the one that was laying ontwo I DNA tested and, surprise,
surprise, 50, 50 it one.
(02:30):
One is a girl, one's a boy andthey are not my standard when it
comes to these chickens.
So just like there is dogbreeds and standards, there is
also chicken ones.
And these, like the boy is adifferent color and like cool,
but they are satin, featheredtype, which I don't love.
(02:53):
I like the silky, poofy, umfuzzy looking ones, so I'm
trying to um, give them away.
I even, like, tried to offerthe girl from one group and then
one that I think is a boy fromanother group that has the good
(03:13):
feather type, to my sister, andmy middle daughter would not let
her take them, so she wants tokeep all of them.
And the funny thing is is thatwe have this really ugly one.
Okay, so there's this thingcalled naked necks or showgirls,
(03:33):
and basically that meansthey're like, have all these
feathers except for on theirneck, so it's just like a poof
on their head.
And this one is also a satinfeather, which, again, I don't
like.
Okay, so this one's name isHarold yes, harold, and I'm I'm
pretty sure it's a boy.
So if it's not a boy, we'llhave to change it to like
(03:55):
Harriet or something.
Um, but it is so ugly becausefirst of all, it's the naked
neck and it's satin feather andnow, like the hair coming out of
its head, it's like all blackpretty much.
But these feathers have poppedup on the top of its head that
are like orange.
(04:17):
Oh, my goodness, I'll have topost on my Instagram at be posh
photo if you want to see whatthis chicken Harold looks like.
Harold was crazy so you cannotcatch him.
He wants to run away from you.
He is like such a scaredy cat,scaredy chicken.
Um, so yeah, we have all thesechicks going on and like now I
(04:38):
think we have okay, so there'seight chicks and I think we have
like six adults.
I don't know.
I think we have like 13, maybein all maybe 14, and now our
chickens, like our hens, havestarted laying eggs again, and
so now we have three.
We have one that's broody,which means they just want to
(04:59):
like sit and hatch chickens,they just want to be a mom, and
so there might be two broodyones, but anyway, so we have
three more eggs that my daughterinsisted putting on there.
But I like those ones, like, Iwant them to be our original,
like hens, because those are thegood feather types, the good
colors, they have the correctamount of toes, they have the
(05:21):
right eye color, the right, theyhave the right eye color, the
right combs, all the things.
And so I just I really need toget rid of Harold.
That sounds so bad to say, butI don't want Harold and I don't
want Pickles, as the other boyand the girl is Darla, but she's
not cute.
She's just not cute, okay.
(05:42):
Anyways, my rainbow is doneabout chickens and what else,
okay.
So I'm really trying to hone inon storytelling with my
photography as the fallapproaches.
I hate mini sessions.
They are so stressful andthey're stressful for my clients
, like trying to get to a placeon time, having all their kids
(06:04):
dressed up, and then thepressure of like that one
smiling photo.
I don't know why I hate that somuch and I hate like that.
You're kind of like in one spotand I don't know.
I just I want to take all thatpressure off, and so I'm not
doing back to back mini sessionsthis year.
I may change my mind, but Idon't think so.
(06:25):
So I'm doing like these petitesessions that are like 30
minutes long and they havecertain availability on my
calendar and so people can bookthose instead.
So then I feel like it's likeless pressure for like a setup
and a date and bad lighting forsome of the sessions, because
only like a couple have like thebest lighting and, um, I want
(06:50):
like more places for people tobe able to roam and to I don't
like being confined to like alittle backdrop, um.
So I might lose some clientsdoing that and I don't know,
maybe that'll make room for moreof what I want.
And that's kind of what I wantto do is I want to focus on my
marketing and try to get moreclients that want what I want to
(07:14):
do and what I want to offer.
So I'll kind of talk about thatlater.
And I have.
So I have my Sony and I'm kindof feeling like I wish I would
have tried out the Canon.
Um, I still don't know 100%what I'm doing with my Sony.
I mean it's fine, like I'm.
(07:36):
Sometimes the focus is like offa little bit and that's because
I'm not great at like tappingthe screen to find the focus on
what I want.
Like I was just so much morefamiliar with my focus points on
my Canon that not having focuspoints or not knowing how to
(07:59):
maneuver them as quickly on mySony it leaves me with a little
more blurred images and thankgoodness I don't shoot weddings
or like a birth, because thatwould be really tragic if they
were blurred for like those bigmoments.
Um, but yeah, I need to work onthat.
The other thing I was I'm reallymissing is my 24 to 70 lens
(08:24):
just being able to, um, get upclose and have like various
shots, like I'm using my 35, sothat means I have to get really
close and then really far to getlike wide.
So I'm just like moving morethan I mean.
I like the moving like where Ihave to physically move my body
(08:44):
but I'm not getting closedetails as much Like when people
are running I'm like in theirface and then it's like blurred.
So I saw that you can buy aconverter.
So I have like the 24 to 70 formy Canon and you know my 50
millimeter for my Canon DSLR andyou know my 50 millimeter for
(09:10):
my canon dslr and I found aconverter lens that is like
maybe 250 dollars and you canput it on your sony mirrorless
and use your dslr um lenses.
So I need to get that and trythat out so that I can have more
variety.
Especially if I'm like reallyleaning into storytelling, I
need some more close up detailshots without me being like
(09:32):
right in their face.
So that's kind of where I'mgoing with my business and kind
of being okay with less of whatI don't want and more of what I
do want, even if that means likean adjustment period or less
money or a little bit ofnervousness.
Um, I just know that it'll workout.
(09:54):
So it's summer, it's could beyou could be booked, and
sometimes I do have like somenewborn sessions, and I shot a
outdoor session a couple daysago and it was so hot it was
like 93 degrees.
So I have some tips on my blogabout how to do sessions in that
(10:14):
type of heat and you can checkthat out.
I'll put the link in the shownotes or you can go to
itsbeposhphotocom slash blog andsee those if you have some
summer sessions coming up.
Ok, so let's get into today.
Today we are going to betalking about five things to do
(10:35):
in the summer to get ready foryour busy, your busy season.
So this could be your summer.
This could be another monthlike January, like what are you
doing in your slow season thatcould set you up for your busy
season?
So stay tuned, okay.
(10:56):
So, five things to do thissummer to prep for your fall
busy season, or this could bewhatever slow season you are in.
How to prep for when you'rebusy again.
Okay so, number one refreshingyour website and your booking
workflow.
(11:16):
Okay.
So this means, like updatingyour pricing.
Um, this is what I've beendoing.
Okay, so I like, quickly, havebeen making things in Canva like
a um location guide and clientum closet link, and then I just
leave them in Canva and I havebeen directing people and I've
(11:41):
set up like email stuff and kindof like on my booking emails
like links to these third partywebsites like Canva that display
my stuff there.
But the problem with that isthat I am not getting any
traction to my website.
That has been in the dirt forlike um, I don't know like five
(12:03):
or six years, like I literallyhave not blogged, but maybe like
one or two things like sessionwise, and so I've been using
Instagram as my portfolio andkind of like my website, and so
that is like a big no, no,because if Instagram goes away,
I literally have nothing and Idon't have like reference points
to sessions that I've done tosend people to give them like
(12:26):
the idea of what it would looklike for a newborn session or
what it would look like for, um,a flower field session or a
water session or like whatever.
Um, and so I am really focusingback on my website and my slow
season.
I added my business to Googlefinally, like literally, it's
been like 13 years and I did notdo that.
(12:49):
So I've been getting mostlybusiness from word of mouth and
social media.
So I think there's like a wholeother realm of people that I
could reach through Googlesearching.
So I'm really like trying towork on that.
So part of my like Canva linksis not getting me any stuff on
(13:12):
Google.
So I have been recreating ordownloading and putting my stuff
on my website, making new pageson my website for things like
my location guide and thenmaking either like a image
gallery slider thing or, um,just like revamping the whole
thing, and so I'm migrating allmy Canva links to my website for
(13:37):
SEO purposes.
Um, also adding blog posts inagain to get traction through
Pinterest or Google of like tipsor just like things with words
for blog posts.
So it could be like tips formoms or tips for, like new
photographers, stuff like that.
So I'm really working on mywebsite.
(13:58):
I even pulled in my likebooking, like embedded my
booking link into my website, sonow I can send people to my
website and then, once they'rethere, then maybe they want to
travel over to my blog, maybethey want to see my client
closet, maybe they want to buysomething from my shop, bp and
Co.
(14:18):
Maybe they want to download afreebie.
Maybe they want to join myemail list.
Again, that is a big thing thatpeople have been talking about
forever and just I kind ofneglect it or just like leave it
as like a pop-up.
But really like, once you getthese email addresses, that's
when you can send newslettersand, um, get more bookings,
(14:40):
because not everyone is onsocial media and not as much as
me, or maybe they don't see yourpost.
So really focusing on websiteand email list.
Number two is planning yourcontent.
So this is where I am askingChatGPT for help with content to
(15:03):
boost my fall bookings.
So today I asked it let's planmy content calendar for the next
30 days.
I want to promote newbornsessions, maternity sessions,
full family storytellingsessions, blowing rock, petite
sessions on 1116 to the locals,or Charlotte moms who don't mind
driving, or people that haveAirbnbs, and educational posts
(15:28):
geared towards photographers.
I would like to have a ninegrid focus that rotates on ideas
on how to switch up the content, like one, newborn and this
post could be what to expect atyour newborn session, and then
the next time, number one comesaround.
Again, it's newborn and thetopic is something else and
(15:48):
maybe it's like a reel of behindthe scenes with newborn.
I want something that focuseson what sets me apart, maybe my
client closet, maybe how I'm amom or that I have insurance.
Lol.
Ask me other questions to helpme create this content calendar.
Okay.
So then it came back and umasked me a few questions like
(16:10):
how often do I want to post um?
Do you want reels, carousels ora mix of both in your nine grid
um?
Do you use stories daily andshould I include matching story
prompts for each grid post?
What do you currently haveincluded in your full family
storytelling sessions?
Time, number of images,location options.
(16:31):
What is the vibe of yourblowing rock?
Petite sessions, cozy, fall,scenic styled minis?
Is your audience mostlyInstagram or a mix of Instagram
and Facebook and email?
Do you want help weaving insoft sales captions or clear
call to actions in each post?
Do you want prompts for youreducational content for
photographers to be casual, tipstyle or more strategic, like
(16:55):
funneling into future digitaldigital products?
Okay, so then I put in myanswers to all those things and
it gave me nine grid rotatingcontent pillars and week one,
week two, week three, week fourum titles for like each category
.
So for the categories it gaveme newborn, maternity, family
(17:17):
storytelling, blowing rock,petite photographer, education,
casual photographer, educationfunnel, what sets me apart,
relatable mom reel and affiliateslash, soft sale, um, and then
it gave me like week one, I'mdoing like these topics and then
, underneath that grid, it goesinto um, my, so like day one is
(17:41):
like what to expect at yournewborn session, and then it
gives me a visual hook babyswaddled mom sipping coffee in
my in her home Caption.
And Susie is like my idealclient that I've programmed in
chat GPT, which I have a guidefor photographers on how to find
(18:03):
your target market, how to findyour brand identity and um
marketing to your exact likeperfect client, and so I'll put
that in the show notes as well.
Um, so I've named mine Susie,and so anytime I referenced
Susie, then chat GPT knowsexactly what I mean.
She likes to make sourdough.
(18:24):
She um likes to shop at freepeople or she likes um, you know
, doing crafts or like whatever.
I've labeled her as Um and Ican always go in and tweak what
Susie likes Like.
One time I went in and tweakthat Now she's expecting, so I'm
trying to um talk to to her.
She has like one on the way,maybe like a toddler, um, I
(18:47):
don't know.
So you can go in and like tweak, like what's going on with
Susie.
Maybe she doesn't like shoppingat free people anymore, maybe
she likes um anthropology ormaybe she likes Abercrombie.
So anyways, side note, um, soit saysie.
I know newborn photos can feelintimidating.
Let me walk you through exactlywhat to expect so you can just
(19:10):
show up and soak in the snugglesand then it has a story prompt
to put on my stories and say apoll what stresses you out the
most about newborn photos?
Options like what to wear ifbaby cries or looking tired.
Okay, and it does that for eachcategory, which.
What I find with chat gpt isthat I don't want to copy and
(19:32):
paste like the captions becausethey don't feel like me.
But what it does is it gives mean idea.
So then I can go around and sayit in my own words.
I have tried on another thread,like really honing in on my
brand voice and like what Isound like.
So I'll go in and say, create acaption about this.
(19:53):
And then I'll say, well, Iactually put the caption this,
but no matter what like chat gbtcannot give like my point of
view or my experience or my life, like certain things that have
happened that I can like putinto my photography or that I
can see within a family, like itjust can't do that.
So sometimes I just am lookingfor like the idea and then I can
(20:18):
write something like specificthat is actually from my brain
and my heart.
So, getting your fall likecontent calendar or like having
a goal in mind of what you wantto book, like maybe you are
hosting many sessions and it's acertain day with a certain
theme or a certain location andso you want to add that into
(20:39):
your content calendar.
Or maybe you want a wholecontent calendar or newsletter
or social media posts orwhatever about that.
Then you can use ChatGPT tohelp you plan content around
that.
Or, claude, there's like abunch of AI what are they called
?
Like AI generators, whateverGenerative AI that's what it's
(21:03):
called.
So you can use like whatever.
Maybe there's like one thatwrites songs.
Like maybe you want to write asong about your upcoming
sessions, I don't know.
Um, that kind of sounds funny.
Um, okay.
Then number three is upgradingyour client experience.
Okay, so maybe you're creatingmore helpful resources.
(21:25):
Is there something that yourclients always are asking or
need help?
So, like a couple of years ago,I made my location guide.
So I created on Canva, I putlocations and then every time
that I had a shoot at a newlocation, I would add that into
one of the pages and put imagesfrom that location and titled it
(21:49):
and like gave like a money sign, like if it was free or if it
cost more, just to let myclients know that this one was a
paid location versus a free one.
And then, once I shot placesmultiple times, I would add new
photos at different times,different outfits, different
lighting, um, so they could seereally what they would get with
(22:09):
that location.
Okay, so then I hosted it onCanva, which you can absolutely
do, and then you have a link.
So then I've saved all of myclient experience links in a
folder.
That's what I did recently.
Is I made like a folder on mylike top bookmarks tab thing so
they're so easily accessible.
So one's labeled clientexperience and one is like um
(22:32):
business dashboards or something, so I have my like behind like
backend of stuff under that.
So then when um somebody books,I can send them the link to my
location guide, my client closet, um, then next I need to make
like an FAQ page, um, and how toprep, which I have a like
(22:55):
maternity and newborn guy, thatkind of talks about that.
Um, that I just migrated overto my website again.
Um, so making guides for people.
Again, that could be styleguide, location guide, an FAQ
page, a how to prep page, andone that I recently added to was
I've got all my things in tomake an album instead of just
(23:19):
being like, yeah, you can makean album I have like what it
would look like, what's it, howmuch it costs, like what is in
it, what are your options withit, and I've made a whole page
on my website that's dedicatedto albums.
So now that I can send thatguide, um, in a followup email
to my clients that have donenewborn sessions or whatever
(23:40):
it's like, now you can go tothis link and look at like what
an album or book would be like,okay, um, also your intake forms
.
Now you can go to this link andlook at like what an album or
book would be like, okay, alsoyour intake forms.
So, whenever so I use Acuityand you know I've played around
with like doing an all-in-onelike CRM, so that I could have
(24:00):
like booking and emails andcontracts and like all that
thing in one place.
But I haven't done that yetbecause I'm just I mean, that's
another thing you could do inthe slow season is, you know,
try out a CRM.
They give like free trials andso it's a lot easier to try
things when you're not so busyrather than trying to jump in
when you are busy.
(24:21):
So if you have the money toinvest in that, that's something
that I would like to do.
But right now I have everythingkind of separate.
So Acuity is what I use for mybooking, and once a client goes
to my calendar, they can clickon the session, they can see the
(24:43):
description of the session,they can see what dates I have
available, they can book ontheir own, which is something
that I love to do as a client.
I don't want to have a phonecall.
I don't want to have, I don'twant to talk a lot about it, I
don't want to like discussthrough email about like
whatever I want, like see thedate, see the time, book it and
then, if you want to contact me,like via email or something
(25:05):
like super minimal, after that'sfine, um, and because normally
when I book a photographer, likeI trust their ideas and like
I've seen their Instagram and Ijust like want them to do what
they normally do on me or withme and my family.
Um, so with that booking, afterthey've booked, or like in the
booking process, there is likean intake form and so now I've
(25:28):
added like what is your ideallocation?
So instead of like going backand forth through email saying
like hey, like what locationwould you like I already have
like tabs that they can click umsaying do they want field, do
they want flowers, do they wanta barn, do they want at home, do
they want um indoor at like aplace that they want to rent, or
(25:49):
do they want to travel?
And just having like um boxesthey can check that help me
already know what they want.
Or and I can like, uh, tailormy next email to that um, and
then one of them is like theiraddress, because I send things
like when they're having anewborn session.
I send them like a littleclient box before and I don't
(26:10):
like them to know that I'msending it.
I like it to be a surprise, soI have their address already on
there.
Um, who's coming to the session?
I like to know names and ages,just so that I can get familiar
with who I'm going to bephotographing.
What kinds of prompts do I needto think about, what kind of
poses, and so anything that canhelp me tailor the session and
(26:31):
not feel as stressed as aphotographer.
That's what I add into myintake form.
So that is something in yourclient experience that you can
work on during your slow season.
Other things is restocking youritems.
So, if you need more memorycards or camera batteries, um,
for my office supplies like I'malways running out of, like my
(26:52):
note cards with my um businesson it, um business cards, or
like my client boxes, like thethings that go in them, um take
time to make, um or put together, and so if I can pre-make all
of those things or have themstocked and ready, or have them
stocked and ready, then I willbe more prepared when it's busy
(27:15):
to just grab a box and put alabel on it, um and like write
the actual note, okay.
So that is some things to dofor your client experience, um.
Next is number four AI editingand workflow.
So, incorporating AI into yourworkflow.
(27:36):
So, um, this can be chat, gptor it can be editing.
So after shoot is what I usefor editing and I call all my
images like, pick out myfavorites and then I add it into
after shoot and I have trainedan AI profile to edit like me.
Okay.
So this takes time.
(27:58):
It takes thousands andthousands of photos that you're
uploading to their platform andthey are learning what do I do
with greens?
What do I do with greens?
What do I do with um yellows?
What do I do with um, thethings the um shadows, or with
(28:19):
the highlights, like how muchgrain do I add?
It is learning what I do indifferent scenarios, if it's
dark, if it's bright, how Ishoot, and so this takes time.
You don't want to do this whenyou're busy.
You want to pull up your pastsessions, upload them, let them
train, because it takes a longtime for it to train and then
you'll be ready for your nextsession.
(28:40):
So, um, trying out AI editingis something great.
I've also used um.
There's another one but I likedum after shoot because you pay
one flat fee and you can do asmany edits on photos as you want
rather than paying per image,and so I just don't like that
feeling of like being restricted, so I just like, let me just do
(29:02):
them all.
Um, so I use after shoot and Ihave a link in my show notes for
that Um, other workflows thatyou can use chat GPT for is okay
.
So I'm like adding images andblog posts to my website and so
you can go in, and I've heardthis being like such a game
changer for, like, seo is goingthrough and putting like in your
(29:25):
alt image description and titleor caption basically the
metadata and the tags and stufffor your image and so I've
created a GPT image and so I'vecreated a GPT for this specific
(29:46):
thing and maybe I'll make itavailable.
But I think it's just prettymuch easy.
Like, can you write SEOmetadata for each image that I
put in your box?
So I will just like now I haveone saved to the side that is
specifically for that.
So all I do is like grab animage that I'm posting on my
blog and put it in chat GPT andit would just automatically spew
out a alt tag, caption, tags,all that description.
(30:11):
So then I can just copy andpaste it and put it in the
metadata of my website, so thenthis can be picked up by Google
search engines and stuff likethat.
So getting in tune with whatyou could use AI for to enhance
your workflow is definitelygoing to be beneficial when you
are in busy season.
Okay.
(30:33):
So number five is getting yourcalendar ready.
Okay, like I said, I use Acuity, and so if you don't have an
automated calendar that clientscan book themselves, then I
highly suggest trying that out,because that is so freeing that
they can do it on their time.
They don't have to schedule acall, they don't have to like
(30:54):
take all these extra steps.
They can go straight to mywebsite and book on their time.
But it syncs with my calendar.
Okay, so I need to go into mycalendar.
I need to block the days that Idon't want to work, aka
holidays, or when my kids areout of school, or when we're on
a trip or boundaries of, justlike I don't want to shoot at
(31:16):
this time.
I need to take a break.
I need to make sure that I haveenough time for editing all
these sessions so I can gothrough and block time on my
google account or on my applecalendar so that that does not
appear as available in mybooking calendar and then on my
booking calendar.
I can go in and pre-selecttimes and dates that I want to
(31:36):
be available, that I want toshoot, I can add padding before
and after the session in case Ineed to drive to another session
, and so you can set that all upso that you're not overwhelmed
with people just trying to bookwhatever.
And then your calendar becomesoverwhelmed with bookings and
you don't know how to likemanage the rest of your life,
because hello, fall is also thetime for you and pumpkin patches
(32:00):
, and Halloween and s'mores andfestivals, and you know like
things that you want to do withyour family, and I've spent so
many times that being like, oh,I need to leave, oh I gotta go,
oh I can't do that parade or Ican't do this because I planned
sessions on my calendar and nowI just feel more in control of
when I'm putting my timeavailable or like being in
(32:23):
control of my time so that now Iknow that I'm still going to
have like the freedom to enjoymy family and my time as well,
so making breathing room ormaybe just like, when are you
actually hosting minis?
So putting that on yourcalendar.
So I've already blocked, likeyou know, two days or a day for
(32:44):
when I drive out to Blowing Rockto do those sessions, and
luckily it's just like a quickday trip.
So it's like if I had to likenobody want those then it's not
a big deal.
I'm not like pre-booking ahotel or anything like that, um,
and even if I did, then I wouldtake it as like family time.
So, planning out when you'rehaving sessions, so then you can
curate your content, yournewsletter, all those things
(33:06):
around those dates, and you canfeel free in your life as well.
Okay, so again, I'm just goingto go over those five tips of
what to do.
Number one refresh your website.
Number two plan your content.
Number three upgrade yourclient experience.
Number four add AI to yourworkflow.
(33:28):
Number five map out yourcalendar.
Okay, so I hope you enjoyedthat.
If you did, I would love areview and if you want to give
me five stars, that helps mefind other people just like you.
And if you want to follow me onInstagram, it's at BePoshPhoto,
and thanks for joining and Ihope you go out and make better
(33:52):
photos.
Thanks, bye.
Hey mama, whether or not you're trying out your
camera for the very first time,or you've been doing this a
while and just looking for somecreative inspiration, I've got
all that and more.
I'm here to help you see yourworld differently, challenge you
creatively and find yourpassion for photography.
Hey guys, welcome back toBetter Photos Podcast.
(00:21):
This is your host, brittanyPorter, with Be Posh Photo, and
I'm so glad that you're here.
So it's summer and some of usare feeling like we're not doing
enough.
It's hard, like you have tolower your expectation and just
(00:41):
realize that you are not goingto get as much done in the
summer as you are in the schoolyear.
And that's okay.
Like the summer, you can restmore, um, you can refuel, you
can spend time with your kidsand there will be time to get
back, and it is going to be busysoon.
So I've got some ideas to helpyou during if you're having like
(01:05):
a lull, or you just need somemotivation to get some things
done in the summer, when it'snot necessarily a photo session,
and so stay tuned for that.
What has been going on here iswe have eight new chicks and
they are growing up.
(01:26):
They were born around mybirthday May 1st, and so that's
June, july.
They're like two and a halfmonths and I think around three
to five months is when they youcan tell if they're like a girl
or a boy, because we havesilkies and they are very hard
to sex and I don't know.
(01:46):
I know that too.
We DNA tested.
I sent their eggshell off to betested.
Um, yes, I am that person andit's very random.
You can test through eggshellif you know which egg they
hatched out of, which egg theyhatched out of.
(02:09):
And I was out of town.
So my daughter, who is 11, shewas out there trying to manage
and get which eggshell belongedto which chick, and so I'm not
totally sure.
On these other six, that, um,one of our other hens was laying
on six eggs and one was layingon two.
So the one that was laying ontwo I DNA tested and, surprise,
surprise, 50, 50 it one.
(02:30):
One is a girl, one's a boy andthey are not my standard when it
comes to these chickens.
So just like there is dogbreeds and standards, there is
also chicken ones.
And these, like the boy is adifferent color and like cool,
but they are satin, featheredtype, which I don't love.
(02:53):
I like the silky, poofy, umfuzzy looking ones, so I'm
trying to um, give them away.
I even, like, tried to offerthe girl from one group and then
one that I think is a boy fromanother group that has the good
(03:13):
feather type, to my sister, andmy middle daughter would not let
her take them, so she wants tokeep all of them.
And the funny thing is is thatwe have this really ugly one.
Okay, so there's this thingcalled naked necks or showgirls,
(03:33):
and basically that meansthey're like, have all these
feathers except for on theirneck, so it's just like a poof
on their head.
And this one is also a satinfeather, which, again, I don't
like.
Okay, so this one's name isHarold yes, harold, and I'm I'm
pretty sure it's a boy.
So if it's not a boy, we'llhave to change it to like
(03:55):
Harriet or something.
Um, but it is so ugly becausefirst of all, it's the naked
neck and it's satin feather andnow, like the hair coming out of
its head, it's like all blackpretty much.
But these feathers have poppedup on the top of its head that
are like orange.
(04:17):
Oh, my goodness, I'll have topost on my Instagram at be posh
photo if you want to see whatthis chicken Harold looks like.
Harold was crazy so you cannotcatch him.
He wants to run away from you.
He is like such a scaredy cat,scaredy chicken.
Um, so yeah, we have all thesechicks going on and like now I
(04:38):
think we have okay, so there'seight chicks and I think we have
like six adults.
I don't know.
I think we have like 13, maybein all maybe 14, and now our
chickens, like our hens, havestarted laying eggs again, and
so now we have three.
We have one that's broody,which means they just want to
(04:59):
like sit and hatch chickens,they just want to be a mom, and
so there might be two broodyones, but anyway, so we have
three more eggs that my daughterinsisted putting on there.
But I like those ones, like, Iwant them to be our original,
like hens, because those are thegood feather types, the good
colors, they have the correctamount of toes, they have the
(05:21):
right eye color, the right, theyhave the right eye color, the
right combs, all the things.
And so I just I really need toget rid of Harold.
That sounds so bad to say, butI don't want Harold and I don't
want Pickles, as the other boyand the girl is Darla, but she's
not cute.
She's just not cute, okay.
(05:42):
Anyways, my rainbow is doneabout chickens and what else,
okay.
So I'm really trying to hone inon storytelling with my
photography as the fallapproaches.
I hate mini sessions.
They are so stressful andthey're stressful for my clients
, like trying to get to a placeon time, having all their kids
(06:04):
dressed up, and then thepressure of like that one
smiling photo.
I don't know why I hate that somuch and I hate like that.
You're kind of like in one spotand I don't know.
I just I want to take all thatpressure off, and so I'm not
doing back to back mini sessionsthis year.
I may change my mind, but Idon't think so.
(06:25):
So I'm doing like these petitesessions that are like 30
minutes long and they havecertain availability on my
calendar and so people can bookthose instead.
So then I feel like it's likeless pressure for like a setup
and a date and bad lighting forsome of the sessions, because
only like a couple have like thebest lighting and, um, I want
(06:50):
like more places for people tobe able to roam and to I don't
like being confined to like alittle backdrop, um.
So I might lose some clientsdoing that and I don't know,
maybe that'll make room for moreof what I want.
And that's kind of what I wantto do is I want to focus on my
marketing and try to get moreclients that want what I want to
(07:14):
do and what I want to offer.
So I'll kind of talk about thatlater.
And I have.
So I have my Sony and I'm kindof feeling like I wish I would
have tried out the Canon.
Um, I still don't know 100%what I'm doing with my Sony.
I mean it's fine, like I'm.
(07:36):
Sometimes the focus is like offa little bit and that's because
I'm not great at like tappingthe screen to find the focus on
what I want.
Like I was just so much morefamiliar with my focus points on
my Canon that not having focuspoints or not knowing how to
(07:59):
maneuver them as quickly on mySony it leaves me with a little
more blurred images and thankgoodness I don't shoot weddings
or like a birth, because thatwould be really tragic if they
were blurred for like those bigmoments.
Um, but yeah, I need to work onthat.
The other thing I was I'm reallymissing is my 24 to 70 lens
(08:24):
just being able to, um, get upclose and have like various
shots, like I'm using my 35, sothat means I have to get really
close and then really far to getlike wide.
So I'm just like moving morethan I mean.
I like the moving like where Ihave to physically move my body
(08:44):
but I'm not getting closedetails as much Like when people
are running I'm like in theirface and then it's like blurred.
So I saw that you can buy aconverter.
So I have like the 24 to 70 formy Canon and you know my 50
millimeter for my Canon DSLR andyou know my 50 millimeter for
(09:10):
my canon dslr and I found aconverter lens that is like
maybe 250 dollars and you canput it on your sony mirrorless
and use your dslr um lenses.
So I need to get that and trythat out so that I can have more
variety.
Especially if I'm like reallyleaning into storytelling, I
need some more close up detailshots without me being like
(09:32):
right in their face.
So that's kind of where I'mgoing with my business and kind
of being okay with less of whatI don't want and more of what I
do want, even if that means likean adjustment period or less
money or a little bit ofnervousness.
Um, I just know that it'll workout.
(09:54):
So it's summer, it's could beyou could be booked, and
sometimes I do have like somenewborn sessions, and I shot a
outdoor session a couple daysago and it was so hot it was
like 93 degrees.
So I have some tips on my blogabout how to do sessions in that
(10:14):
type of heat and you can checkthat out.
I'll put the link in the shownotes or you can go to
itsbeposhphotocom slash blog andsee those if you have some
summer sessions coming up.
Ok, so let's get into today.
Today we are going to betalking about five things to do
(10:35):
in the summer to get ready foryour busy, your busy season.
So this could be your summer.
This could be another monthlike January, like what are you
doing in your slow season thatcould set you up for your busy
season?
So stay tuned, okay.
(10:56):
So, five things to do thissummer to prep for your fall
busy season, or this could bewhatever slow season you are in.
How to prep for when you'rebusy again.
Okay so, number one refreshingyour website and your booking
workflow.
(11:16):
Okay.
So this means, like updatingyour pricing.
Um, this is what I've beendoing.
Okay, so I like, quickly, havebeen making things in Canva like
a um location guide and clientum closet link, and then I just
leave them in Canva and I havebeen directing people and I've
(11:41):
set up like email stuff and kindof like on my booking emails
like links to these third partywebsites like Canva that display
my stuff there.
But the problem with that isthat I am not getting any
traction to my website.
That has been in the dirt forlike um, I don't know like five
(12:03):
or six years, like I literallyhave not blogged, but maybe like
one or two things like sessionwise, and so I've been using
Instagram as my portfolio andkind of like my website, and so
that is like a big no, no,because if Instagram goes away,
I literally have nothing and Idon't have like reference points
to sessions that I've done tosend people to give them like
(12:26):
the idea of what it would looklike for a newborn session or
what it would look like for, um,a flower field session or a
water session or like whatever.
Um, and so I am really focusingback on my website and my slow
season.
I added my business to Googlefinally, like literally, it's
been like 13 years and I did notdo that.
(12:49):
So I've been getting mostlybusiness from word of mouth and
social media.
So I think there's like a wholeother realm of people that I
could reach through Googlesearching.
So I'm really like trying towork on that.
So part of my like Canva linksis not getting me any stuff on
(13:12):
Google.
So I have been recreating ordownloading and putting my stuff
on my website, making new pageson my website for things like
my location guide and thenmaking either like a image
gallery slider thing or, um,just like revamping the whole
thing, and so I'm migrating allmy Canva links to my website for
(13:37):
SEO purposes.
Um, also adding blog posts inagain to get traction through
Pinterest or Google of like tipsor just like things with words
for blog posts.
So it could be like tips formoms or tips for, like new
photographers, stuff like that.
So I'm really working on mywebsite.
(13:58):
I even pulled in my likebooking, like embedded my
booking link into my website, sonow I can send people to my
website and then, once they'rethere, then maybe they want to
travel over to my blog, maybethey want to see my client
closet, maybe they want to buysomething from my shop, bp and
Co.
(14:18):
Maybe they want to download afreebie.
Maybe they want to join myemail list.
Again, that is a big thing thatpeople have been talking about
forever and just I kind ofneglect it or just like leave it
as like a pop-up.
But really like, once you getthese email addresses, that's
when you can send newslettersand, um, get more bookings,
(14:40):
because not everyone is onsocial media and not as much as
me, or maybe they don't see yourpost.
So really focusing on websiteand email list.
Number two is planning yourcontent.
So this is where I am askingChatGPT for help with content to
(15:03):
boost my fall bookings.
So today I asked it let's planmy content calendar for the next
30 days.
I want to promote newbornsessions, maternity sessions,
full family storytellingsessions, blowing rock, petite
sessions on 1116 to the locals,or Charlotte moms who don't mind
driving, or people that haveAirbnbs, and educational posts
(15:28):
geared towards photographers.
I would like to have a ninegrid focus that rotates on ideas
on how to switch up the content, like one, newborn and this
post could be what to expect atyour newborn session, and then
the next time, number one comesaround.
Again, it's newborn and thetopic is something else and
(15:48):
maybe it's like a reel of behindthe scenes with newborn.
I want something that focuseson what sets me apart, maybe my
client closet, maybe how I'm amom or that I have insurance.
Lol.
Ask me other questions to helpme create this content calendar.
Okay.
So then it came back and umasked me a few questions like
(16:10):
how often do I want to post um?
Do you want reels, carousels ora mix of both in your nine grid
um?
Do you use stories daily andshould I include matching story
prompts for each grid post?
What do you currently haveincluded in your full family
storytelling sessions?
Time, number of images,location options.
(16:31):
What is the vibe of yourblowing rock?
Petite sessions, cozy, fall,scenic styled minis?
Is your audience mostlyInstagram or a mix of Instagram
and Facebook and email?
Do you want help weaving insoft sales captions or clear
call to actions in each post?
Do you want prompts for youreducational content for
photographers to be casual, tipstyle or more strategic, like
(16:55):
funneling into future digitaldigital products?
Okay, so then I put in myanswers to all those things and
it gave me nine grid rotatingcontent pillars and week one,
week two, week three, week fourum titles for like each category
.
So for the categories it gaveme newborn, maternity, family
(17:17):
storytelling, blowing rock,petite photographer, education,
casual photographer, educationfunnel, what sets me apart,
relatable mom reel and affiliateslash, soft sale, um, and then
it gave me like week one, I'mdoing like these topics and then
, underneath that grid, it goesinto um, my, so like day one is
(17:41):
like what to expect at yournewborn session, and then it
gives me a visual hook babyswaddled mom sipping coffee in
my in her home Caption.
And Susie is like my idealclient that I've programmed in
chat GPT, which I have a guidefor photographers on how to find
(18:03):
your target market, how to findyour brand identity and um
marketing to your exact likeperfect client, and so I'll put
that in the show notes as well.
Um, so I've named mine Susie,and so anytime I referenced
Susie, then chat GPT knowsexactly what I mean.
She likes to make sourdough.
(18:24):
She um likes to shop at freepeople or she likes um, you know
, doing crafts or like whatever.
I've labeled her as Um and Ican always go in and tweak what
Susie likes Like.
One time I went in and tweakthat Now she's expecting, so I'm
trying to um talk to to her.
She has like one on the way,maybe like a toddler, um, I
(18:47):
don't know.
So you can go in and like tweak, like what's going on with
Susie.
Maybe she doesn't like shoppingat free people anymore, maybe
she likes um anthropology ormaybe she likes Abercrombie.
So anyways, side note, um, soit saysie.
I know newborn photos can feelintimidating.
Let me walk you through exactlywhat to expect so you can just
(19:10):
show up and soak in the snugglesand then it has a story prompt
to put on my stories and say apoll what stresses you out the
most about newborn photos?
Options like what to wear ifbaby cries or looking tired.
Okay, and it does that for eachcategory, which.
What I find with chat gpt isthat I don't want to copy and
(19:32):
paste like the captions becausethey don't feel like me.
But what it does is it gives mean idea.
So then I can go around and sayit in my own words.
I have tried on another thread,like really honing in on my
brand voice and like what Isound like.
So I'll go in and say, create acaption about this.
(19:53):
And then I'll say, well, Iactually put the caption this,
but no matter what like chat gbtcannot give like my point of
view or my experience or my life, like certain things that have
happened that I can like putinto my photography or that I
can see within a family, like itjust can't do that.
So sometimes I just am lookingfor like the idea and then I can
(20:18):
write something like specificthat is actually from my brain
and my heart.
So, getting your fall likecontent calendar or like having
a goal in mind of what you wantto book, like maybe you are
hosting many sessions and it's acertain day with a certain
theme or a certain location andso you want to add that into
(20:39):
your content calendar.
Or maybe you want a wholecontent calendar or newsletter
or social media posts orwhatever about that.
Then you can use ChatGPT tohelp you plan content around
that.
Or, claude, there's like abunch of AI what are they called
?
Like AI generators, whateverGenerative AI that's what it's
(21:03):
called.
So you can use like whatever.
Maybe there's like one thatwrites songs.
Like maybe you want to write asong about your upcoming
sessions, I don't know.
Um, that kind of sounds funny.
Um, okay.
Then number three is upgradingyour client experience.
Okay, so maybe you're creatingmore helpful resources.
(21:25):
Is there something that yourclients always are asking or
need help?
So, like a couple of years ago,I made my location guide.
So I created on Canva, I putlocations and then every time
that I had a shoot at a newlocation, I would add that into
one of the pages and put imagesfrom that location and titled it
(21:49):
and like gave like a money sign, like if it was free or if it
cost more, just to let myclients know that this one was a
paid location versus a free one.
And then, once I shot placesmultiple times, I would add new
photos at different times,different outfits, different
lighting, um, so they could seereally what they would get with
(22:09):
that location.
Okay, so then I hosted it onCanva, which you can absolutely
do, and then you have a link.
So then I've saved all of myclient experience links in a
folder.
That's what I did recently.
Is I made like a folder on mylike top bookmarks tab thing so
they're so easily accessible.
So one's labeled clientexperience and one is like um
(22:32):
business dashboards or something, so I have my like behind like
backend of stuff under that.
So then when um somebody books,I can send them the link to my
location guide, my client closet, um, then next I need to make
like an FAQ page, um, and how toprep, which I have a like
(22:55):
maternity and newborn guy, thatkind of talks about that.
Um, that I just migrated overto my website again.
Um, so making guides for people.
Again, that could be styleguide, location guide, an FAQ
page, a how to prep page, andone that I recently added to was
I've got all my things in tomake an album instead of just
(23:19):
being like, yeah, you can makean album I have like what it
would look like, what's it, howmuch it costs, like what is in
it, what are your options withit, and I've made a whole page
on my website that's dedicatedto albums.
So now that I can send thatguide, um, in a followup email
to my clients that have donenewborn sessions or whatever
(23:40):
it's like, now you can go tothis link and look at like what
an album or book would be like,okay, um, also your intake forms
.
Now you can go to this link andlook at like what an album or
book would be like, okay, alsoyour intake forms.
So, whenever so I use Acuityand you know I've played around
with like doing an all-in-onelike CRM, so that I could have
(24:00):
like booking and emails andcontracts and like all that
thing in one place.
But I haven't done that yetbecause I'm just I mean, that's
another thing you could do inthe slow season is, you know,
try out a CRM.
They give like free trials andso it's a lot easier to try
things when you're not so busyrather than trying to jump in
when you are busy.
(24:21):
So if you have the money toinvest in that, that's something
that I would like to do.
But right now I have everythingkind of separate.
So Acuity is what I use for mybooking, and once a client goes
to my calendar, they can clickon the session, they can see the
(24:43):
description of the session,they can see what dates I have
available, they can book ontheir own, which is something
that I love to do as a client.
I don't want to have a phonecall.
I don't want to have, I don'twant to talk a lot about it, I
don't want to like discussthrough email about like
whatever I want, like see thedate, see the time, book it and
then, if you want to contact me,like via email or something
(25:05):
like super minimal, after that'sfine, um, and because normally
when I book a photographer, likeI trust their ideas and like
I've seen their Instagram and Ijust like want them to do what
they normally do on me or withme and my family.
Um, so with that booking, afterthey've booked, or like in the
booking process, there is likean intake form and so now I've
(25:28):
added like what is your ideallocation?
So instead of like going backand forth through email saying
like hey, like what locationwould you like I already have
like tabs that they can click umsaying do they want field, do
they want flowers, do they wanta barn, do they want at home, do
they want um indoor at like aplace that they want to rent, or
(25:49):
do they want to travel?
And just having like um boxesthey can check that help me
already know what they want.
Or and I can like, uh, tailormy next email to that um, and
then one of them is like theiraddress, because I send things
like when they're having anewborn session.
I send them like a littleclient box before and I don't
(26:10):
like them to know that I'msending it.
I like it to be a surprise, soI have their address already on
there.
Um, who's coming to the session?
I like to know names and ages,just so that I can get familiar
with who I'm going to bephotographing.
What kinds of prompts do I needto think about, what kind of
poses, and so anything that canhelp me tailor the session and
(26:31):
not feel as stressed as aphotographer.
That's what I add into myintake form.
So that is something in yourclient experience that you can
work on during your slow season.
Other things is restocking youritems.
So, if you need more memorycards or camera batteries, um,
for my office supplies like I'malways running out of, like my
(26:52):
note cards with my um businesson it, um business cards, or
like my client boxes, like thethings that go in them, um take
time to make, um or put together, and so if I can pre-make all
of those things or have themstocked and ready, or have them
stocked and ready, then I willbe more prepared when it's busy
(27:15):
to just grab a box and put alabel on it, um and like write
the actual note, okay.
So that is some things to dofor your client experience, um.
Next is number four AI editingand workflow.
So, incorporating AI into yourworkflow.
(27:36):
So, um, this can be chat, gptor it can be editing.
So after shoot is what I usefor editing and I call all my
images like, pick out myfavorites and then I add it into
after shoot and I have trainedan AI profile to edit like me.
Okay.
So this takes time.
(27:58):
It takes thousands andthousands of photos that you're
uploading to their platform andthey are learning what do I do
with greens?
What do I do with greens?
What do I do with um yellows?
What do I do with um, thethings the um shadows, or with
(28:19):
the highlights, like how muchgrain do I add?
It is learning what I do indifferent scenarios, if it's
dark, if it's bright, how Ishoot, and so this takes time.
You don't want to do this whenyou're busy.
You want to pull up your pastsessions, upload them, let them
train, because it takes a longtime for it to train and then
you'll be ready for your nextsession.
(28:40):
So, um, trying out AI editingis something great.
I've also used um.
There's another one but I likedum after shoot because you pay
one flat fee and you can do asmany edits on photos as you want
rather than paying per image,and so I just don't like that
feeling of like being restricted, so I just like, let me just do
(29:02):
them all.
Um, so I use after shoot and Ihave a link in my show notes for
that Um, other workflows thatyou can use chat GPT for is okay
.
So I'm like adding images andblog posts to my website and so
you can go in, and I've heardthis being like such a game
changer for, like, seo is goingthrough and putting like in your
(29:25):
alt image description and titleor caption basically the
metadata and the tags and stufffor your image and so I've
created a GPT image and so I'vecreated a GPT for this specific
(29:46):
thing and maybe I'll make itavailable.
But I think it's just prettymuch easy.
Like, can you write SEOmetadata for each image that I
put in your box?
So I will just like now I haveone saved to the side that is
specifically for that.
So all I do is like grab animage that I'm posting on my
blog and put it in chat GPT andit would just automatically spew
out a alt tag, caption, tags,all that description.
(30:11):
So then I can just copy andpaste it and put it in the
metadata of my website, so thenthis can be picked up by Google
search engines and stuff likethat.
So getting in tune with whatyou could use AI for to enhance
your workflow is definitelygoing to be beneficial when you
are in busy season.
Okay.
(30:33):
So number five is getting yourcalendar ready.
Okay, like I said, I use Acuity, and so if you don't have an
automated calendar that clientscan book themselves, then I
highly suggest trying that out,because that is so freeing that
they can do it on their time.
They don't have to schedule acall, they don't have to like
(30:54):
take all these extra steps.
They can go straight to mywebsite and book on their time.
But it syncs with my calendar.
Okay, so I need to go into mycalendar.
I need to block the days that Idon't want to work, aka
holidays, or when my kids areout of school, or when we're on
a trip or boundaries of, justlike I don't want to shoot at
(31:16):
this time.
I need to take a break.
I need to make sure that I haveenough time for editing all
these sessions so I can gothrough and block time on my
google account or on my applecalendar so that that does not
appear as available in mybooking calendar and then on my
booking calendar.
I can go in and pre-selecttimes and dates that I want to
(31:36):
be available, that I want toshoot, I can add padding before
and after the session in case Ineed to drive to another session
, and so you can set that all upso that you're not overwhelmed
with people just trying to bookwhatever.
And then your calendar becomesoverwhelmed with bookings and
you don't know how to likemanage the rest of your life,
because hello, fall is also thetime for you and pumpkin patches
(32:00):
, and Halloween and s'mores andfestivals, and you know like
things that you want to do withyour family, and I've spent so
many times that being like, oh,I need to leave, oh I gotta go,
oh I can't do that parade or Ican't do this because I planned
sessions on my calendar and nowI just feel more in control of
when I'm putting my timeavailable or like being in
(32:23):
control of my time so that now Iknow that I'm still going to
have like the freedom to enjoymy family and my time as well,
so making breathing room ormaybe just like, when are you
actually hosting minis?
So putting that on yourcalendar.
So I've already blocked, likeyou know, two days or a day for
(32:44):
when I drive out to Blowing Rockto do those sessions, and
luckily it's just like a quickday trip.
So it's like if I had to likenobody want those then it's not
a big deal.
I'm not like pre-booking ahotel or anything like that, um,
and even if I did, then I wouldtake it as like family time.
So, planning out when you'rehaving sessions, so then you can
curate your content, yournewsletter, all those things
(33:06):
around those dates, and you canfeel free in your life as well.
Okay, so again, I'm just goingto go over those five tips of
what to do.
Number one refresh your website.
Number two plan your content.
Number three upgrade yourclient experience.
Number four add AI to yourworkflow.
(33:28):
Number five map out yourcalendar.
Okay, so I hope you enjoyedthat.
If you did, I would love areview and if you want to give
me five stars, that helps mefind other people just like you.
And if you want to follow me onInstagram, it's at BePoshPhoto,
and thanks for joining and Ihope you go out and make better
(33:52):
photos.
Thanks, bye.
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