Welcome to the pilot episode of Beyond The Campaign with Rohan Babu — a podcast for marketers, by marketers. In this episode, host Rohan Babu sits down with Suzana John, Head of Marketing & Customer Success at Kendal AI, to dissect the evolving landscape of PropTech marketing and what it means to build demand in this niche, tech-driven space.
What’s in this episode?
From the relevance of performance marketing in 2025 to why marketers should (or shouldn’t) learn to code, this episode is packed with actionable insights. We talk tools, strategy, channels, AI, and go deep into Suzana’s full-stack approach at Kendal including her blueprint for high-converting landing pages and the ultimate roadmap for PropTech SaaS campaigns.Don’t forget to like, subscribe & drop your thoughts in the comments!
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