Beyond The Label
Welcome to Beyond the Label, the podcast that takes you past the price tag and into the transformative power of trade in Africa. In this compelling series, we delve deep into the critical conversations shaping the future of fair trade across the continent, bringing you closer to the people, purpose, and progress behind the label.
Episodes
Discover why intra-Africa trade is extremely crucial for
promoting economies, leveraging the continent's vast resources (population,
arable land), and scaling up economic growth. We tackle the challenges faced by
small producers in accessing export markets due to structural constraints,
costly undertakings, and infrastructure gaps. The series calls for the removal
of red tape, significant investment in physical and digital infrastructur...
Investigate the evolving landscape of fair trade in dynamic
markets like Kenya and South Africa. While awareness and demand for fair trade
products are growing due to international exposure, we examine significant
barriers such as price sensitivity, limited product availability on shelves,
and the need for greater consumer awareness. Learn why fair trade is more than
just a certification—it’s a "brand that does good"—and how
effectively ...
Unpack the crucial role of women across the value chain, who
are driving change within African agriculture. We highlight Fairtrade’s
comprehensive gender strategy, which includes standards for protection,
enhancing leadership capabilities, economic development, and addressing
gender-based violence. Hear how specific initiatives, like the Women's School
of Leadership program, are designed to build self-esteem, self-confidence, and
entrepr...
Discover how Fairtrade Africa empowers farmers to combat
climate change threats by supporting them to not only grow food but also grow
people. Learn about innovative interventions like clean energy adoption for
cooking and lighting, dynamic agroforestry (intercropping food crops within
cocoa farms), and beekeeping, which diversify income streams and ensure food
security. We confront the harsh realities of pressing climate challenges suc...
Welcome to Beyond the Label, the podcast that takes you past the price tag and into the transformative power of trade in Africa. In this compelling series, we delve deep into the critical conversations shaping the future of fair trade across the continent, bringing you closer to the people, purpose, and progress behind the label.
New episodes releasing Wednesdays.
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