Beyond the Mark
Beyond the Mark is the podcast where small business stories meet big ideas. Hosted by Joe Toma, each episode features candid conversations with entrepreneurs, clients, and professionals who share how they built their brand, overcame challenges, and grew their impact. Whether you're looking to grow your business, sharpen your message, or just hear stories that inspire—this show takes you beyond the surface and into what really matters.
Episodes
In this episode, you’ll learn:
How Tony went from nearly becoming an auto designer to launching a landscaping company in college
Why his first $200 shopping center contract changed everything
The key lesson from a winter season that nearly broke his team
How he earned and kept high-profile contracts like Providence Hospital for over two decades
Why he’s not afraid to fire high-paying clients who cause chaos
His unique approach to team cu...
Ep. 3: Startup Hustle, Second Chances & Smart Growth with RJ Telecommunications
In this episode of Beyond the Mark, host Joe Toma sits down with Mark Friday and Emily Ostroski of RJ Telecommunications — and this one’s a masterclass in perseverance, reinvention, and people-first leadership.
Mark’s journey started with breaking computers at age 5 and ended (well, continues!) with owning and scaling a Michigan-based telecom co...
🧼 Episode Notes – From Furloughed to Fully Booked
In this episode of Beyond the Mark, we sit down with Avery Huckaby, founder of Refreshing Health Cleaning Solutions, to hear how he transformed a furlough into a full-time business using grit, hustle, and a little help from YouTube.
🔹 Topics Covered:
How Avery discovered carpet cleaning on YouTube
Why he chose service over safety
The lessons from his very first cleaning job
Too...
Episode Title:
Marketing That Works—And Why Most of It Doesn’t Kevin Outland
Summary:
In this episode of Beyond the Mark, Joe Toma interviews Kevin Outland, founder of Pure Energy Advertising, who shares his journey in the advertising industry over the past 21 years. The conversation covers the evolution of advertising, the importance of building relationships with clients, and the role of networking in business grow...
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