Beyond Your Brand

Beyond Your Brand

Entrepreneurship is in my blood. As a fourth-generation entrepreneur, you could say it was destiny. I had a front-row seat watching my family build businesses from the ground up—and by age 10, I was already knocking on neighbors’ doors, selling my drawings. The path was clear, but the journey? Anything but easy. I watched others master confidence, mindset, and boldness—qualities that didn’t come naturally to me. For years, I worked behind the scenes, helping business owners grow their brands—often doubling and tripling their revenue. Armed with a strong background in sales, marketing, and advertising, I developed the perfect formula to help businesses scale and created Hey You Social digital marketing agency. Those moments make me proud, but nothing compares to having my family right beside me, chasing our dreams together. I helped my husband launch his business, and now our daughters—just 18 and 20—are entrepreneurs too! As a wife and mother, it’s been my mission to pour confidence, mindset, and boldness into my family. We’ve taken big leaps moving from our hometown up North to our Southern paradise and just recently, we finished building our dream home, wall by wall, while running and growing our businesses. YES! Building from the ground up takes grit, determination, and a mindset that won’t quit. And every decision has led me here, to this moment, with you. Each week we go all in with real entrepreneurs who’ve built, scaled, and sustained powerful businesses. We’re sharing the raw, the real, and the unfiltered truth behind entrepreneurship.. Ready to push past your limits and take your business Beyond the Brand? Then let’s build something legendary—together. I’m your host, Elise Sharpless—and this is the BEYOND YOUR BRAND Podcast.

Episodes

August 4, 2025 43 mins

Facebook: https://www.facebook.com/glenn.poulos/

LinkedIn: https://www.linkedin.com/in/glennpoulos/

Website: https://glennpoulos.com/

Thank you for joining us today! If you enjoyed this episode, please submit a rating and review, and share it with your friends. If you’d like to start your journey of building a recognizable brand and lasting business, visit my website and take the Free Online Branding Scan. My website is HeyYouSocial....

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Want Help Fixing Your Strategy?

Reach out for your “BS FREE” personal audit of your marketing strategy from HeyYouSocial.com

Contact:

💻 HeyYouSocial.com

📧 EliseSharpless22@gmail.com

Thank you for joining us today! If you enjoyed this episode, please submit a rating and review, and share it with your friends. If you’d like to start your journey of building a recognizable brand and lasting business, visit my website and take the Free O...

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Connect with John Huffman

www.johnhuffmanspeaks.com

www.facebook.com/consultdaily

www.facebook.com/john.huffman.77

www.instagram.com/realjohnhuffman

Thank you for joining us today! If you enjoyed this episode, please submit a rating and review, and share it with your friends. If you’d like to start your journey of building a recognizable brand and lasting business, visit my website and take the Free Online Branding Scan. My website is ...

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What to Expect in This Episode:

  • How Malea Madrid’s personal experience turned into a mission to protect aging adults
  • The alarming rise in scams targeting seniors—especially post-COVID
  • How scammers exploit cognitive decline and emotional triggers
  • Why mail management, bill oversight, and education are key to fraud prevention
  • A powerful call for stronger protections and compassionate advocacy for our aging population

www.c...

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Here’s What to Expect from This Episode:

Why traditional SEO isn’t dead—but needs a local twist

How ChatGPT can turn your handwritten job notes into polished estimates

Ways to repurpose everyday tasks into powerful content

The truth about AI myths (and why it’s not replacing you)

Tips to stay consistent online without burning out

If you’re in the home services space and want to work smarter while keeping your brand personal and relatable...

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Here's what to expect on the podcast:

  • Wendy's journey into digital entrepreneurship
  • Key benefits of digital marketing in your business
  • Why trust and connection are your biggest assets in digital business
  • The importance of consistency in branding
  • And much more!

 

Connect with Wendy Jo:

Website: https://beacons.ai/thewendyjo

The MW Company: https://www.mwco.shop/

YouTube: https://www.youtube.com/@wendyjodavis

TikTok: https://www.tiktok...

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Here's what to expect on the podcast:

  • Dorris's journey into the fashion industry, despite initial hesitation with technology.
  • The power of owning your personal story to unlock unstoppable success.
  • Practical steps to break free from feeling stuck and confidently pursue your dream career.
  • How Dorris empowers women everywhere to embrace their most fabulous selves and live unapologetically.
  • And much more!

 

Connect with Dorris Burch:

...

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Here's what to expect on the podcast:

  • Robin's motivation behind starting the Local Chapters of Business Women (LCBW).
  • The importance of service and genuine connection over just making sales.
  • How networking communities empower women.
  • The organization's significant growth.
  • And much more!

 

Connect with Robin Schwartz:

Website: https://lcbw.org/

 

Connect with Elise Sharpless:

Thank you for joining us today! If you enjoyed this episode...

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Here's what to expect on the podcast:

  • How Troy discovered his voice and turned it into a career.
  • Why following your passion can make career transitions feel effortless.
  • The importance of consistency in your logo to strengthen your brand identity.
  • What is UGC, and why is it popular?
  • And much more!

 

Connect with Troy Holden:

Website: https://troyholdenvoices.com
Instagram: https://www.instagram.com/troyholdenvoices/
Facebook: https:/...

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Here's what to expect on the podcast:

  • What inspired Brenda to start her business?
  • The emotional weight that belongings can carry during times of transition.
  • How Brenda and her team support clients emotionally and practically.
  • Why is it important to care about the story behind secondhand items?
  • And much more!

 

Connect with Brenda Rankin:

Website: http://www.avintageestatellc.com  

Facebook: https://www.facebook.com/profile.php?id=6...

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Here's what to expect on the podcast:

  • Danielle's journey from humble beginnings to entrepreneurial success.
  • The power of pivoting when things don't go as planned.
  • Launching Nomadic Vacays during the height of COVID-19.
  • The entrepreneurial mindset.
  • And much more!

 

Connect with Danielle Giancola:

Website: http://www.Nomadicvacays.com

Instagram: https://www.instagram.com/nomadicvacays/

Facebook: https://www.facebook.com/search/top?q=n...

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Many people hold on to jobs they dislike, thinking a career shift is too difficult, but is it really? In this episode, Elise talks with Joe Nugent about embracing new opportunities that can lead to less struggle and more success. Do not settle for a job that drains you. Start moving toward a path that inspires growth and fulfillment. Stay tuned!

 

Here's what to expect on the podcast:

  • How did Joe unexpectedly start his own home in...
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Every business owner has their own unique approach, and today's guest is no exception! Join Elise as she talks with Ed Haines, who stands out by putting his clients' needs first instead of focusing solely on making a sale. If you're in the real estate industry, Ed offers practical advice to help you succeed. Don't miss it, and stay tuned!

 

Here's what to expect on the podcast:

  • Ed's inspiring journey in the real estate industry.
  • Ho...
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Photos and videos carry powerful memories and stories, but keeping them safe can be challenging, especially when unexpected disasters strike! In this episode, Elise chats with Kristen Goodman about the importance of digitizing old photos and videos. Kristen helps families take simple, meaningful steps to ensure their memories live on for years to come! Stay tuned!

Here’s what to expect on the podcast:

  • The heartfelt story behind K...
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Thanks for tuning in to Beyond Your Brand! Today, Elise interviews Dorris Burch, who empowers women to embrace their fabulous selves. Doris shares her journey of building the Fab Factor brand and her mission to inspire confidence and visibility in women.

 

Connect with Dorris Burch:

Website: http://dorrisburch.com

Instagram: https://www.instagram.com/thefabulousdorrisburch/

YouTube: https://www.youtube.com/@thefabulousdorrisburch

Book: h...

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Thanks for tuning in to Beyond Your Brand! Today, Elise interviews Robin Schwartz, founder of Local Chapters of Business Women (LCBW). Robin discusses her journey of empowering women through networking and leadership, her organization's growth, and maintaining brand consistency across its chapters.

 

Connect with Robin Schwartz:

Website: https://lcbw.org/

 

Thank you for joining us today! If you enjoyed this episode, please submit a ra...

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Thanks for tuning in to Beyond Your Brand! Today, Elise interviews Troy Holden. They discuss his multifaceted career in voiceover work, branding, customer relationships, and traditional marketing tactics, offering insights for aspiring entrepreneurs and voice actors.

 

Connect with Troy Holden:

Website: https://troyholdenvoices.com
Instagram: https://www.instagram.com/troyholdenvoices/
Facebook: https://www.facebook.com/tholden63
LinkedI...

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Thanks for tuning in to Beyond Your Brand! Today, Elise interviews Brenda Rankin, an entrepreneur and estate sale expert. Brenda shares her journey, challenges, and strategies for success, emphasizing the importance of focus, compassion, and her enterprising spirit.

 

Connect with Brenda Rankin:

Website: http://www.avintageestatellc.com  

Facebook: https://www.facebook.com/profile.php?id=61564860975909

Instagram: https://www.instagram.c...

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Thanks for tuning in to Beyond Your Brand! Today, Elise interviews Danielle Giancola, a former teenage server turned hospitality leader and founder of Nomadic Vacay Vacation Rentals. Despite humble beginnings and challenges as a single mom, Danielle climbed the ranks at top hospitality companies before launching her business during the pandemic. With a strong focus on service, transparency, and heartfelt branding, Danielle's story ...

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Thanks for tuning in to Beyond Your Brand! Today, Elise interviews Joe Nugent, founder and CEO of Joe the Home Pro, a fast-growing home inspection company based in Naples, Florida. Joe shares his journey from hospitality to home inspections, emphasizing the importance of relentless service, strong values, and building strong relationships. He discusses the challenges and triumphs of starting and scaling his business, including a si...

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