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April 30, 2025 11 mins

In this episode, we're diving deep into one of the most crucial aspects of building a sustainable tattoo career - finding and attracting your ideal clients. After 20 years in the industry and owning Bluebird Tattoo, I've learned that working with the right clients isn't just about making better art - it's about creating a career that energizes rather than drains you. I'm sharing my tried-and-true strategies that helped me build a thriving business doing work I love with clients who value what I bring to the table.

What You'll Learn in This Episode:

  • How to clearly define and visualize your ideal client (beyond just their tattoo preferences)

  • Why becoming the right artist for your ideal client matters more than trying to please everyone

  • The importance of authentic branding and when it's okay to say no to projects

  • Strategic ways to curate your portfolio to attract the right clients

  • How to maintain professionalism while still being authentically yourself



Links:

Ideal Client Worksheet: https://boundbyart.com/idealclient

boundbyart.com: http://boundbyart.com/

bluebirdtattoos.com: http://bluebirdtattoos.com/

instagram.com/tattoosbymissiblue: http://instagram.com/tattoosbymissiblue

instagram.com/boundbyartproject: http://instagram.com/boundbyartproject

instagram.com/bluebirdtattoostudio: http://instagram.com/bluebirdtattoostudio

 

Music: Unknown Road - The Harp Project

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