The Get-Heard Generation: how brand partnerships went from selling out to buying in

Host: 

• Amalie Briden - Innovation Manager, BPI

 

Guests: 

• Rahmon Agbaje - Co-Founder, Loud Parade
• Daniel Katty - Co-Founder, On Da Beat

Synopsis:

In this episode, Amalie chats with Rahmon Agbaje from Loud Parade, and Daniel Katty from On Da Beat. Both companies support artist development, and building brand partnerships – what does this look like in the modern music industry? What mutual benefit can there be for rightsholders and artists to work with brands, is it authentic and can it really help bring in new revenue streams and develop your career? This discussion focuses on the needs of artists, the role of labels and music companies in building pathways to success, and how AI is making its mark on the creative process. 

Find out more about BPI and our guests via these links:

https://www.bpi.co.uk/

https://www.loudparade.com/

https://ondabeat.co.uk/

Producer: Laura Bower

Music: 'BPI Innovation Theme' by NevilleSounds

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