Fixing the Business Side of Healthcare | With Heather Signorelli, DO, Founder of NatRevMD

In this episode of Brainwaves by Opus, we sit down with Heather Signorelli, a board-certified pathologist, healthcare executive, and founder of NatRevMD. With experience managing lab services for nearly 200 hospitals and building a thriving medical billing company, Heather brings a unique perspective on fixing what’s broken in the business side of healthcare.We talk about why too many practices ignore their numbers, the most common billing mistakes she sees, and how to decide between in-house billing vs. outsourcing. Heather also shares lessons on building a company from scratch, balancing entrepreneurship with a full-time role, and how she’s using AI to make operations more efficient.Topics include:-The KPIs every practice should track (and why they matter)-Avoiding the #1 billing mistake in healthcare-How to prepare for mergers and acquisitions-Hiring “rock stars” and knowing when to outsource-Practical uses for AI in revenue cycle managementMentioned Resources:NetRev MD: https://natrevmd.com/10x Is Easier Than 2x, by Dan SullivanReferenced Podcasts:The Game with Alex HormoziMy First Million#HealthcareBusiness #RCM #MedicalBilling #PracticeManagement