Welcome to the very first episode of Brands in Play! This is the show where we dive into the intersection of brands, gaming, and immersive experiences. Hosted by Nic Hill and Albane Prioux , we’ll be breaking down the latest industry trends, epic brand activations, and what’s working (or not) in the world of Immersive Marketing and UGC gaming.
This Episode: Cinema Meets UGC Gaming
In this pilot episode, we unpack Legendary Entertainment’s epic Fortnite activation for Godzilla x Kong: The New Empire with special guest Sam Rappaport, VP of Interactive Media at Legendary. How is Hollywood making moves in gaming, and what does this mean for brands? We’ll get into it.
What’s Inside:
🔹 From Infinite Reality’s major acquisition to Minecraft’s Hello Kitty DLC
🔹 Why Fortnite is the place for blockbuster activations
🔹 The strategy behind Legendary’s Monsterverse in Fortnite
🔹 How brands can build engaging experiences in UGC gaming
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