๐๐ฟ๐ฎ๐ป๐ฑ๐ ๐๐ป ๐ฃ๐น๐ฎ๐ ๐๐ฝ๐ถ๐๐ผ๐ฑ๐ฒ ๐ญ๐ญ | ๐๐๐๐ฎ๐๐๐ถ๐ปโ๐ ๐๐ฟ๐ฒ๐ฒ๐ฑ ๐ฆ๐ต๐ฎ๐ฑ๐ผ๐๐ ๐จ๐ป๐น๐ผ๐ฐ๐ธ๐ฒ๐ฑ | ๐๐ฟ๐๐ป๐ฎ ๐ฆ๐ผ๐ฎ๐ฟ๐ฒ๐ ๐ผ๐ป ๐๐น๐ผ๐ฏ๐ฎ๐น ๐๐ฟ๐ฎ๐ป๐ฑ ๐ฆ๐๐ฟ๐ฎ๐๐ฒ๐ด๐ ๐ฎ๐ ๐จ๐ฏ๐ถ๐๐ผ๐ณ๐
What does it take to bring brands into a universe as iconic and narratively rich as Assassinโs Creed, without breaking immersion?
In Episode 11 of Brands In Play, Nic Hill and Albane Prioux sit down with Bruna Soares, Director of Global Brand Partnerships at Ubisoft, to unpack the strategy behind Assassinโs Creed Shadows, Ubisoftโs highly anticipated title set in feudal Japan.
๐๐ป๐๐ถ๐ฑ๐ฒ ๐๐ต๐ฒ ๐ฒ๐ฝ๐ถ๐๐ผ๐ฑ๐ฒ:
How Ubisoft aligns brand partnerships two years in advance to respect game lore and enhance player experience.
Why Assassinโs Creed remains a global cultural force and how its transmedia presence (from Netflix to comics) fuels fandom.
The dos and donโts of authentic brand integration in AAA games vs. UGC platforms like Roblox and Fortnite.
What success looks like when partnerships go beyond product placement and deliver meaning, community, and cultural relevance.ย
From a reality show with Coca-Cola and Just Dance, to in-game leap-of-faiths with Red Bull athletes, Bruna shares powerful case studies and best practices on how brands can show up.ย
Let's not forget the ๐๐ถ๐ฑ๐ฒ ๐พ๐๐ฒ๐๐ for the week - Nic and Albane venture into Assassins Creed Shadows and experience the lore for themselves. Check out our ๐ฅ๐๐๐ ๐ง๐๐ ๐ ๐ฅ๐๐ฉ๐๐๐ช segment every week to see where we send Nic and Albane next.
About the Podcast:
Brands In Play is where immersive marketing gets real. Hosted by Nic Hill (Sawhorse) and Albane Prioux (GEEIQ), we talk to the pioneers shaping brand experiences across Roblox, Fortnite, AR, UGC gaming, and more.
Subscribe, listen, and join the movement with new episodes every week.
๐ก Join the conversation โ Use #BrandsInPlay and let us know what you think!
๐ Subscribe & Follow for More:
New episodes every week, donโt miss out!
Available wherever you get your podcasts.
Follow:ย
Bruna Soares https://www.linkedin.com/in/bruna-soares-ba003037/
Nic Hillย https://www.linkedin.com/in/nic-hill-%F0%9F%94%9C-gdc-6553873/ย
Albane Priouxย https://www.linkedin.com/in/albaneprioux/ย
Produced by: Edward Regue https://www.linkedin.com/in/edward-regue-%C2%A9-44b0421b2/ย
Creative Direction: Javid Kazmi & Joe Jeter
Audio Engineering: Somrung Keo
Additional Editing: Joana Pinto
YouTube: https://www.youtube.com/@BrandsInPlay
LinkedIn: https://www.linkedin.com/company/brandsinplay/
Spotify: https://open.spotify.com/show/3Fk2t5Z78wtTGD7dtH8ZEk?si=6ef87999dbac4c04
Apple Podcasts: https://podcasts.apple.com/us/podcast/brands-in-plays-podcast/id1796275878
๐ Subscribe for expert insights on gaming, branding, and the future of interactive media.
#BrandsInPlay #ImmersiveMarketing #GamingCulture #AAAgames #BrandPartnerships #AssassinsCreedShadows #Ubisoft
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