In this episode of Brands In Play, we sit down with Manon Cardiel, Global Director of Entertainment & Innovation at L’Oréal Group, to explore the fine line marketers must walk between performance-driven strategies and entertainment-led branding.
Manon shares insights from her entrepreneurial journey, her experience launching groundbreaking projects at L’Oréal, and the evolving role of entertainment in marketing. From legacy brands like L’Oréal Paris to community-driven brands like NYX, we discuss how brands can remain culturally relevant while navigating fragmented audiences.
💡 Topics Covered:
- The evolution of entertainment marketing
- Challenges of cross-generational branding
- Leveraging entertainment to unify audiences
- The role of sports, music, and gaming in marketing strategies
Join Albane Prioux & Nic Hill as they dive into the dynamic world of brand storytelling, cultural marketing, and the future of engagement.
💡 Join the conversation → Use #BrandsInPlay and let us know what you think!
🔔 Subscribe & Follow for More:
📌 New episodes every week—don’t miss out!
🎧 Available wherever you get your podcasts.
Follow:
Manon Cardiel Linkedin: https://www.linkedin.com/in/manoncardiel/
Nic Hill LinkedIn: https://www.linkedin.com/in/nic-hill-%F0%9F%94%9C-gdc-6553873/
Albane Prioux LinkedIn: https://www.linkedin.com/in/albaneprioux/
Produced by: Edward Regue
Creative Direction: Javid Kazmi
Audio Engineering: Somrung Keo
YouTube: https://www.youtube.com/@BrandsInPlay
LinkedIn: https://www.linkedin.com/company/brandsinplay/
Spotify: https://open.spotify.com/show/3Fk2t5Z78wtTGD7dtH8ZEk?si=6ef87999dbac4c04
Apple Podcasts: https://podcasts.apple.com/us/podcast/brands-in-plays-podcast/id1796275878
#Marketing #EntertainmentMarketing #LOréal #BrandsInPlay #PerformanceMarketing #Advertising #CulturalMarketing#UGCGaming
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!