๐๐ฟ๐ฎ๐ป๐ฑ๐ ๐๐ป ๐ฃ๐น๐ฎ๐ โ ๐๐ฝ๐ถ๐๐ผ๐ฑ๐ฒ ๐ด: ๐ ๐ฒ๐ป๐๐ฎ๐น ๐๐ฒ๐ฎ๐น๐๐ต ๐๐ป ๐๐ฎ๐บ๐ถ๐ป๐ด ๐ณ๐. ๐๐ฎ๐๐ฟ๐ถ๐ฒ ๐๐ฒ๐ถ๐๐ต (๐๐ฑ ๐๐ผ๐๐ป๐ฐ๐ถ๐น)
In this episode of Brands In Play, Albane Prioux and Nic Hill are joined by Laurie Keith, Senior Vice President of Emerging Media & Technology at the Ad Council โ the nonprofit behind some of the most iconic public service campaigns in history, from Smokey Bear to โFriends Donโt Let Friends Drive Drunk.โ
This time, the Ad Council has entered the world of immersive gaming with their Love Your Mind campaign on Roblox, designed to support teen mental health through interactive storytelling and gamified learning.
๐ช๐ฒ ๐๐ฎ๐น๐ธ ๐ฎ๐ฏ๐ผ๐๐:
Why the Ad Council chose Roblox as a platform for their first immersive activation
How mental health experts helped shape every step of the in-game experience
The phased design approach behind โLove Your Mind World,โ including three unique obbys:
ย โข Friendship Forest (asking for help)
ย โข Mindfulness Mountain (managing stress)
ย โข Resilience Ridge (emotional strength)
The power of game design thinking in social impact campaigns.ย
Working with developers like The Gang, creative partners like dentsu, and brands like ALF, Walmart, Headspace, and PacSun to co-create meaningful UGC items and build awareness
How brands can integrate into social causes in ways that feel authentic and additive to the user experience. What marketers need to know before launching on Roblox, and Laurieโs advice for getting started.
Subscribe for more behind-the-scenes insight into how brands, platforms, and creatives are embracing immersive marketing.
Let's not forget the side quest for the week - Nic and Albane jump into the Love Your Mind Experience on Roblox First Hand! Check out our REAL TIME REVIEW segment every week to see where we send Nic and Albane next.
AND ๐ช๐ฒ ๐๐ผ ๐๐๐น๐น ๐๐ต๐ถ๐ฏ๐น๐ถย
๐ง Available on all podcast platforms โ donโt forget to like, comment, and subscribe for more on the future of immersive brand experiences.
#BrandsInPlay #Roblox #MentalHealth #LoveYourMind #AdCouncil #ImmersiveMarketing #GamingForGood #LaurieKeith #NicHill #AlbanePrioux #TheGang #Dentsu #Headspace #Walmart #PacSun #ALFBeauty #UGCgaming
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